Is it good to hide information to boost your personal brand?

Humanity never ceases to amaze me: Now it turns out that to find work you need to hide relevant information in your digital profiles (and also in analogues).

If you have little time, I invite you to see this summary a minute (in Spanish):

Hiding academic information, the latest fashion

I don't know from which country you read this article, but in Spain it's happening. People who eliminate complementary trainingas as important as a master's or a university postgraduate degree. And they do it so as not to force companies to better pay. That's right, I live in a low cost country, that penalizes merit, training and experience (I tried this last topic two weeks ago in the post What's going on in Spain with the seniors?)

It seems that good training is understood as over-qualification, And that's punished. A shame. And the paradox is that on the other hand, the same companies that hire demand broad academic training. In a nutshell and for us to understand each other, they demand it but they don't pay it. And that's why, the candidate has no choice but to hide information.

Privatizing social networks, another way to escape the headhunter online

hide information on social mediaIt also turns out that many job seekers start hiding information and privatizing their social media profiles to escape the jaws of e-recruiters, nethunters or headhunters online.

I don't advise having a private profile, just missing. But getting to the extreme of having Facebook, Twitter, Instagram private and not to appear by Linkedin for fear of exposure seems to me sincerely absurd.

If you intend to share photos with family, there are other options, how to create a private board on Pinterest. Having private profiles is equivalent to a recruiter that we have something to hide. And that's not well perceived, even if we have every freedom to do it.

Social and professional networks are a window into the world of networking and an opportunity to explain what we can do for others (value proposition), to explain how we are (values) and who we are (Profile, Cv...). Not to take advantage of that is to go back to the last century.

Avoid your superiors or company team, another way to hide information

Another current: I also see that many people do not admit or invite their bosses or team on social media to avoid being "spied".

Almost all social networks have mechanisms for hide certain posts certain people. There's a lot of literature about that on the net.

Does it make any sense to hide information to progress or not to be disqualified? We're in troubled times., but also in times of fake news when truth and authenticity are appreciated. It's clear that not everyone thinks the same.

Me for my part, I think everything leaves a mark, and what we don't do and we don't show it also leaves it. It's very personal., but I like working with open people, who have little to hide and who behave similarly on and off the grid. If you're introverted off the grid, you don't have to pretend not to be within the network.

And you, What do you think?

 

Stock Photos from Rogistok & Prostock Studio / Shutterstock

 

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. Manuel
    Manuel says:

    Very interesting, it's a constant debate for me. Even more so in this moment of unemployment. I wonder, where is the sacred right to privacy?, has it become a luxury?, do we have to possess a model digital identity in order to qualify for the opportunity to prove our worth as workers?, Do we become products, doesn't make us equally disposable?, What is the use of a model visualization without an accredited qualification or professionalism?. All kinds of information is interpretable, how can I be sure that I'm projecting the image my employer wants to see without giving up my honesty and privacy? If I publish myself as a creative person, Am I not subtracting my professional business profile? Conversely… Finally, Guillem, doubts that would move Hamlet himself. I'd appreciate your views.. regards.

    Reply
    • Guillem Recolons
      Guillem Recolons says:

      Hello Manuel. I think it would be nice to distinguish between person and character. The person already exists, you don't have to create it. The character is a fiction created by a person. In the text I talk about considering the Internet as a more, already almost fused with the real, and act the same, without masks or pretending what we're not. There is a reality that is irrefutable: If you fail to communicate, they're not going to find you. It's no longer enough to be good, you have to put it in value. Of course you have a right to privacy, but if privacy makes us disappear from the network, we miss the opportunity to be found by recruiters, partners,… The best visualization is the one that lets you be yourself, no character, with your pros and cons (yes, the cons too). And he thinks we can champion multiple competitions; I've met a lot of very creative commercials: they are usually the ones who work best and the best results get.
      I send you a greeting and wish you all the best: to find a job (Good job) it's an investment that takes time and cunning.

      Reply

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