El nou missatge d'Edward de Bono ens parla de la necessitat de nous enfocaments en temps de crisi, i la major necessitat de creativitat. Prefereixo que llegeixis la versió original:
Massa sovint la gent pensa en la creativitat com preocupar-se per nous productes, nous serveis i nous mercats. Tots ells impliquen un factor de risc. So in difficult times people tend to reduce their creative efforts.
It could be argued that in difficult times there is more need for creativity than at other times. There may be new situations to consider and new problems to solve.
Too often it is forgotten that one of the main outcomes of creativity is ‘simplification’. This may reduce costs, manpower etc. The current way of doing things may not be the best. There may even be operations which can simply be dropped. In my book on Simplicity I suggest dropping passport control on leaving the UK. Three months later this was dropped. I cannot prove any connection.