1. What makes you an indispensable person?

¿Essential Person?

This post began a series of questions that will help us strengthen our Personal Branding. Some are inspired by the blog of one of the world gurus of personal branding: Dan Schawbel.

Some say that cemeteries are full of indispensable people. True, there may be no one essential. But here the meaning of the word is fenced to “highly valued“, an expression of difficult translation would say “person High value added“.

It is a difficult question to answer, and if the answer is “I do not know” or “nothing”, we have a reinforcing element. We need a specialization, They are perceived by others as someone expert in something. It may be a technical specialty-an auditor- a one skill movesl Someone with strong personal empathy for relations business-.

Learning is useful, but in my opinion it is even more art listening. A large advertising campaign Midland Bank of the 80 summed up the art in this way: “The more we listen, the more we learn. The more we learn, the more we can help” (copywrite Saatchi & Saatchi).

summarizing, specialization on the one hand and on the other the art of listening are things that can help make you an indispensable person.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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• Personal Brand Diagnostics 2: Internal Feedback D.I.S.C. - 21 February, 2020
• Edelman Trust 2020: Trust is built on ethics and competence - 15 February, 2020
• Personal Brand Diagnostics 1: External feedback - 9 February, 2020

See all my publications