10. What type of business you work? ¿Visionario or dinosaur?

Bernd Schuster would say, “It's not necessary to say anything else”.

The truth is that the approach “dinosaur” It is usually preferred by banks when giving credits. solid companies, often family, they have not introduced excessive changes in its internal and external approach. Everything goes well until a recession tremble for not having been able to adapt to changes.

Focus visionary It is feared by banks. It is very stable people that risks own money and that of others in a project, at the moment, no market. No matter what guarantees there is behind the project and the preparation of its entrepreneurs. Banks play it safe. ¿Capital risk? in Spain is a substitute for what happens in other OECD countries.

The entrepreneur visionary must break many barriers before break through and launch your business. The first is financial, but for more. The chances of success just move on 25% ROI in the third year. But if you exceed this phase, the visionary has succeeded in creating one of the best bargains you can think. Who follows her gets her.

An interesting example of visionaries is Power Balance, based on a bracelet with a MYLAR hologram in which a frequency has been stored from natural materials known for their beneficial effects to the body. Imagine the founder of Power Balance asking for a BBVA credit (sorry, It is not personal) to create your business. Still they would be laughing at him. In America-particularly in California- everything is possible, and that the capital risk They did not hesitate to bet on the idea. They matched and won.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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