- TEDx Eixample 2019: The videos with 10 ideas from the speakers of the past 22/3.
- Idea 1: Staying ignorant so as not to fall into the myopia of specialization. By Toni Segarra
- Idea 2: There are no excuses for not staying in shape, neither time nor space. By Paula Fernández-Ochoa
- Idea 3: Let's tell our stories to achieve immortality. By Victor Amela
- Idea 4: Let's prepare to understand Africa as the new China. By Jordi Hereu
- Idea 5: We all have a Personal Added Value. By Sergio Ayala
- Idea 6: Music helps us reconnect. By Guillem Roma
- Idea 7: Big data also helps us with small decisions. By Mar Santamaria
- Idea 8: True wealth is in diversity. By Daria Shornikova
- Idea 9: Beauty has the ability to endure. By Anna Gener
- Idea 10: Smile is the language of smart people. By Victor Parrado
TEDx Eixample 2019: The videos with 10 ideas from the speakers of the past 22/3.
If you're new to this blog, two essential information: 1. Although I am dedicated to Personal Branding, I'm a real fan of TED and TEDx talks 2. In addition, I volunteer to TEDx Eixample, which has held its first edition in Barcelona 22 March 2019, I'd say successfully.
In this article, details 10 ideas that the speakers put on stage and I add the videos (in order of appearance) of each of the ten talks. I hope you enjoy them as we did the 260 people who witness the event.
Idea 1: Staying ignorant so as not to fall into the myopia of specialization. By Toni Segarra
We are in the age of omnichannel, and the landscape of a marketing director to communicate an idea is complicated. Publicist Toni Segarra claims, transition from an Advertising Agency to Freelance, the importance of staying ignorant so as not to fall into the myopia of specialization. It also claims to recover the product as a fundamental element of communication.
About Toni Segarra
Throughout his career, has collaborated in campaigns that have won awards at major festivals around the world, Including 39 lions at the Cannes Film Festival, unanimously considered the most important prize in the world, including one of only two Grand Prixs achieved by Spanish agencies. And quite a bit more than 100 suns at the San Sebastian Festival, Including 7 Grands Awards. The year 2010, BMW's "Hand" spot was chosen as the best ad of the last 25 Years. He is a member of the boards of international advertising schools: Miami Ad School in Hamburg and the Berlin School of Creative Leadership. In May 2007, British magazine Shots, selects it as one of the world's "100 top creative minds" in December 2016 Forbes magazine includes you in its list of 25 most influential people in Spain. In May 2018 the same magazine selects you for your list: "100 most creative people in business".
Idea 2: There are no excuses for not staying in shape, neither time nor space. By Paula Fernández-Ochoa
The legal marketing expert and personal brand in high-performance environments gives us a few simple tricks to stay in shape in 10 minutes a day with minimal space. He proposes not to make excuses and learn to live laughing.
About Paula Fernández-Ochoa
To practice law for years, has moved on to setting up its own Legal Marketing and Personal and Corporate Brand consultancy +MoreThanLaw and, in parallel, for his healthy lifestyle and a reputation for sport, has created its own brand: LivingCorring.
She has been a lawyer at Mazars and Garrigues, manager at Legálitas and Head of Business Development at Roca Junyent. Degree in Law and Diploma in Economics (Icade), Postgraduate degree in Business Administration and Management (Pompeu Fabra), PDD at IESE and Marketing and Digital Sales Management Program at ESADE.
Idea 3: Let's tell our stories to achieve immortality. By Victor Amela
The journalist and novelist remembers perfectly the day he learned to read and the revelation it entailed for him. It takes us into a narrative that allows us to understand that as much as the supports have changed throughout the story, the need to have stories to tell remains unchanged. It finally invites us to tell our stories and thus reach immortality.
About Victor Amela
Barcelonés de 1960, is a journalist and novelist. He is dean of television critics in the Spanish press, who has been exercising since 1984 in "The Vanguard", diary in which he co-created twenty years ago "the contra", throbbing interviews page (Takes 2.500) who don't exhaust their curiosity. Collaborates in radio and television. He is the author of the breviary "The Inspiring of Amela", from the novels "Captain Groc's Daughter", "Love against Rome" and "The Imperfect Cathar", and the egography "Almost all my secrets". Just published the novel "I was able to save Lorca". Tree Ramon Llull's currency: "Since we exist.., Let's rejoice!"
Idea 4: Let's prepare to understand Africa as the new China. By Jordi Hereu
The one who was mayor of Barcelona and expert in city development breaks the topics that we have installed on the African continent and presents us with the explosion of wealth that is about to come from this continent.
About Jordi Hereu
Mayor of Barcelona during the period 2006-2011. He is currently Chairman and consulting partner company BARCELONA BUSINESS PLATFORM, Bpe, specialized in competitiveness and business internationalization, and co-founder of the Fledge Barcelona program working on the development and business growth of startups with high social impact in emerging countries, specifically in Africa. Consultant specializing in city development strategies, and in the design and construction of visions with urban strategic positioning, as President and partner of IDENCITY, Patron of the Barcelona Environmental Forum Platform and recently appointed advisor to AENA.
Idea 5: We all have a Personal Added Value. By Sergio Ayala
How can a person succeed? Over time life teaches you that not everyone is Steve Jobs, J.K.Rowling or any of the examples of success. That's why Sergio Ayala is unseated by his manifesto of average men, where you'll find his proposal for success.
About Sergio Ayala
Entrepreneur and lecturer with a degree in Law and Magisterium, compathizes the management of their companies with their passion for effective communication, practice and with high doses of humor. He is currently manager of SAC SERVICIOS, dedicated to industrial technical assembly and SEALQUILA dedicated to the purchase, rehabilitation and leasing of real estate. Author of the sales manual Sell Everything I Want and has its own section in the local broadcast of Onda Cero dealing with themes of happiness and good humor. Speaker at the national level has extensive experience as an original speaker on topics as controversial as the need for good humour and goodrollism in the workplace.
Idea 6: Music helps us reconnect. By Guillem Roma
Living in a hyper-connected world has disconnected us as people. But music can help us find connections that we can find between things as different as a regueton and a habanera
About Guillem Rome
Musician and audiovisual filmmaker, Guillem is one of the new authors of the Catalan music scene. Surprises by the originality of a creative universe where Latin American and Mediterranean influences coexist. He has a restless personality, who has taken her from Cuba, where he studied film, to live three years in Mexico, where he created an audiovisual production company working on different television projects until publishing three albums in the last five years. Guillem Rome has created around it an interesting creative world where many different energies are connected. Now just published his latest work “The constant and the variable”, result of a process of transforming your own songs with which begins a new tour that will take you through different scenarios of the country.
Idea 7: Big data also helps us with small decisions. By Mar Santamaria
Urban planner Mar Santamaria explains that life is a set of small decisions. Big data is able to collect these small decisions that we want to share and shed light on how we want it to be where we live. "Life is small big decisions and, In fact, perhaps one of the most important is this: where do we want to live?"
About Mar Santamaria
Co-founder of 300.000 Km/s, urban innovation office specializing in urban planning and data analysis that develops tools that facilitate the understanding of the city to the various agents involved in its planning and management.
His work has been recognized with the first prize Civio Foundation – Bbva 2014 data visualization, COAC-AJAC Award 2016 And 2014 to the dissemination of architecture and essay, a finalist mention of the ODI AWARDS Award 2016 (Open Data Institute) OpenPapers project, 4 cityvis Prize finalist projects 2016 hosted by the UN-Habitat conference, a winning project and two finalists to the Spanish Biennial of Urbanism and Architecture 2018.
Idea 8: True wealth is in diversity. By Daria Shornikova
Daria Shornikova talked about the concept “transmigrants”, people who move on to live on the border between cultures and states. Because every time they will be (or we'll be) more people like that. In the 21st century the concept of purity no longer makes sense, and true wealth is diversity and movement.
About Daria Shornikova
Daria's superpower is adaptability. From one country to another, from linguistic to technological, from curaating art exhibitions to creating innovation journeys around the world. The reason is always the same: make spectacular things happen. Through empowering people, create new solutions, build vibrant stories that by telling them change their authors and the context around them. Currently, Daria is Project Director at Imagine Creativity Center, Global Shaper and Explorer of Transmigrant and Border Identities.
Idea 9: Beauty has the ability to endure. By Anna Gener
Beauty is one of the most abundant and accessible resources we have around us. Describing it is almost impossible and appreciating it is a personal decision. The beautiful endures, is valued and can even become therapeutic. Anna Gener shows us what true beauty.
About Anna Gener
President and CEO of Savills Aguirre Newman Barcelona, leads a large team specializing in different real estate disciplines. Committed to the economic and social life of Barcelona, actively participates in various organizations, being a member of the Barcelona Global Executive Committee, PIMEC Board of Directors (Patron saint of small and medium-sized enterprises in Catalonia), Board of Directors of the Equestrian Circle, Counselor of the Women's Observatory Business Economy of the Chamber of Commerce of Barcelona, Patron of the Cares Foundation and Patron of the Picasso Museum Foundation.
Idea 10: Smile is the language of smart people. By Victor Parrado
Face life with humor is the best way to change the mood of other people and get your own life is much richer. It can even become useful at a time of maximum risk such as an operation after an accident
About Victor Parrado
A Barcelona boy from 38 Years, son of an Andalusian father and an Extremaduran mother, the middle of three siblings, the one who always caught the attention of a little boy making graffiti anywhere. "I like to be a person who loves what he does, feels what he says and shares what he has" After several years working as a commercial (despite having studied the law degree) and after a 2012 major changes at the personal level, decided to turn his life around and bet on what filled him: Comedy. And here we have him: put on a stage, offering its essence, always looking for his best version and above all sharing moments of joy, laughter and smiles with all those people who come to see you.
10 ideas that deserve to be shared. 10 cracks that have been given to us. Make them circulate, here's the link: http://bit.ly/TEDxEixample19playlist
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.