I lived these last few weeks has been exciting, crazy. He concluded with 12 hours of personal branding, but there is a world behind. It is confirmed that everything is possible with computer, ideas and will. Here you have the making of 3rd International Congress of personal brand Personal Branding Lab Day (alias # PBLabDay17), and a guide content.
- El Personal Branding Lab Day 2017 I was in the ICU
- A webinar emerges as a rabbit in the hat
- We need the best. 12 hours of personal branding are no small thing.
- The format. Is it only presentations?
- To do a web!
- ¿The Free Premium?
- #PBLabDay17: 52 content on personal branding in organizations
- The contribution of Nilton and InfoJobs
- The papers were not enough, this had to be bigger
- An international conference, or at least Latin
- Compulsory smile PBLabDay
- first summaries
- #PBLabDay18 What do you prefer, open webinar or face Congress?
El Personal Branding Lab Day 2017 I was in the ICU
It started with time, in November 2016 and we were in Madrid to organize support team. But yes, do just 7 weeks I met with Jordi Collell, my partner. We had slept. Because of the day and the lack of sponsors we had left for the end-face organizing an event that requires months of preparation, sponsors, resources and something important: time and dedication.
El Personal Branding Lab Day 2017 I was in a coma.
A webinar emerges as a rabbit in the hat
A sigh of resignation, and as a rabbit in the hat, It is given back to the situation: What if we approach it as an open webinar, participating, and in one day? We consult with the rest of the support team: Andrés Pérez Ortega, Cristina Mulero, Jane's Trunk, Fabián González, María A. Sanchez and Oianko Choperena. The parece well, Better that than not to hold congress.
Ahead, time is short.
We need the best. 12 hours of personal branding are no small thing.
Who knows how to manage and run a webinar better than anyone and is passionate personal brand? Nilton Navarro, alma 2.0 Infojobs and one of the coolest guys I've ever met.
Who has experience in organizing, connect, communicate and it is crack in personal branding? Alicia Ro, my favorite actress and someone who has entered strong personal brand.
Nilton says yes. Alicia says yes. Relief. The thing promises.
The format. Is it only presentations?
Being reduced to one day was difficult to match the twenty-odd papers 2016, So I propose the support team an ambitious agenda: multichannel content format, formed by:
- Presentations approx 20 ' + 5'Discussion with the audience during the webinar
- lightweight but strong on the blog by the best specialists in personal branding content, days before and during the webinar.
- Support videos with mini-pills on the benefits of personal branding in organizations by experts in personal branding, social selling y marketing digital. the day of the webinar were presented.
- And if that was not enough, an eBook created for the occasion
- An infographic that summarizes the advantages of personal branding in organizations
Here is the box contained papers support
To do a web!
¿The Free Premium?
Both. Although we want an open and free event, We do not give up cover part of the costs of organizing (travels, web, graphic design, video editing ...). To do this we created a section Premium at a reasonably low cost (50€). This section subscribers will see untimed all papers (unreleased) of 2015 and 2016 (42 total) and also 22 presentations 2017 edited individually (free subscription allowed to see the webinar 22J and watch the video until a week later).
#PBLabDay17: 52 content on personal branding in organizations
Between the 22 presentations and 30 content of support (videos, posts, free ebook, infographic) we 52 pieces of great value for organizations to assume the power of personal branding.
Total 55 different authors have added value to PBLabDay17, which is (I assure) organizational challenge.
The contribution of Nilton and InfoJobs
We would have dismissed the idea was not for the support of Nilton Navarro and InfoJobs. All logistics webinar was thanks to him. This meant coordinated with all speakers broadcasting from anywhere other than the Faculty Blanquerna Communication and International Relations, in Barcelona (Hub 1).
Connections were made from The Bold Choice in Madrid (2nd hub), Lleida, Sevilla, Vilanova, Mexico, Valencia, Asturias, Israel, San Sebastián and Huelva, in addition to Barcelona, of course.
Nilton oversaw and made connection test with all speakers from outside Barcelona
The papers were not enough, this had to be bigger
What began with 11 an hour presentations became 22 papers 20 'to add value, reviews, insights y 12 hours of personal branding. And some shared, 26 Total speakers: Alicia Ro, Elena Arnaiz, Nilton Navarro, Cristina Mulero, Josep Rooms, Jordi Collell, dew Ames (Peru), Daniela Viek (Brazil), Xavi Roca, Joan Clotet, Ilana Berenholc (Brazil-Israel), Oianko Choperena, Eva Collado, Raquel Gómez (Colombia), Carolina Camel (Colombia), Nancy Vazquez (Mexico), Neus Arques, David Barreda, Andrés Pérez Ortega, Amalia Lopez Sidewalk, Guillem such Recolons, Paula Fernández-Ochoa, Jane's Trunk, Pablo Adán says, María A. Sánchez, Deize Andrade (Brazil), Celia Hil and Silvia Saucedo.
I personally emperré not give up having more opinions, why "I Lie" Alex Duran, Francisco Alcaide, Ricard Pons, Alicia Linares, Daniel Iglesias, Yrma Sánchez (Venezuela), Gabriel Patrizzi (Chile), Mireya Trias, Laura Ferrera, Ylse Roa (Venezuela), Enrique F. Brull and Africa Lucena to write a post. And they did! 12 posts!
Marco also Tomasone (Italy), Hector Jimenez R. (Argentina-Colombia), Fernando Rios (Venezuela), Arancha Ruiz, Jaume Gurt, Javier Cámara, Claudio Inacio (Portugal), Javier Zamora, Alfredo Vela, Ami Bondia, Mercedes Romero, Laura Chica, Mª Luisa Moreno, Gabriel Gómez, Alex Lopez and Veronica Sanchez (Venezuela-Colombia) to translate their thoughts on video. 16 videos that were issued or shared during the webinar.
As if that were not enough, We have an ebook, the dear and admired Professor Vladimir Estrada (Cuba-Rep. Dominican) entitled "With us all, without us NOTHING”. 86 excellent pages of reflections on the application of personal branding in corporate and institutional environments.
In a collaborative work, I developed a computer graphics that includes the main aspects of Personal Branding in organizations, and did so with the help of advantaged students of the last class 16-17 from Personal Branding graduate of Blanquerna URL DIRIGEANT that Jordi Collell: Daniela Viek, Raquel Gómez, dew Ames, Deize Andrade y Carolina Camel. And of course, a very special graphic designer: Maria Mas-Baga.
An international conference, or at least Latin
Making a quick count, professionals have participated:
Within a week of starting the Congress, we missed the person who had to edit videos 2015 and 2016 for premium section. The 22J climbed 10 videos of 2015, and continue editing to complete the 42 of the years 2015 and 2016.
A 10 days to start the congress occurred to me "invite" write post or send videos to 35 Professional Reference. 28 they did it, and I know that some remained locked in my email, mi Messenger Twitter profile.
The satelite (to call it somehow) made the transmission was cut off right at the turn of the crack Amalia Lopez Sidewalk, at about 17:30h GMT+1. No problem. An extraterrestrial being named Nilton Navarro in seconds set a new webinar, new link, and at full speed it spread through social networks. Problem solved. Why the YouTube webinar is in two parts.
Part 1 (8:00h) Personal Branding Lab Day. Link the 29 June will be Premium.
Part 2 (3:25h) Personal Branding Lab Day. Link the 29 June will be Premium.
Compulsory smile PBLabDay
Alicia Ro is my favorite actress, but it is also an excellent trainer in personal branding and public speaking. In 2016 and was the smile of Congress, But this year, tandem with Nilton, He created a unique atmosphere. And if it was not enough, his speech has been great, empathic, direct and inspiring. 12 hours of personal branding giving everything.
The summary of David Barrera express arrived a few minutes to finish the webinar, a new record: Summary # PBlabDay17, some lessons learned
The next day, Andrés Pérez Ortega gave us a post analysis of what happened and the format: PBLabDay: Brand personal brand
Saturday 24 I prepared, from the Twitter profile of PBLabDay, the event Storify: Storify resumen del Personal Branding Lab Day 2017
Celia Hil Post domingo 25 a post entitled Managing Linkedin to be Brand Ambassador, my paper of # PBLabDay17
Elena Arnaiz drew a summary magífico Tuesday 27: El Personal Branding del PBLabDay17
Helen Gómez did the same on Wednesday 28 with long boring #PBLabDay17, knowmad testimony
But surely, the best summary of these 12 hours of personal branding is that those who followed the webinar could do from the chat webinar (Too bad that can not be recovered) and from social networks: just look at the hashtag # PBLabDay17 Facebook, Twitter, Instagram is, Linkedin or Google +.
And to put some color and some musical tones, Nilton Navarro edited a magnificent mount video of the making of the webinar. Here we have:
#PBLabDay18 What do you prefer, open webinar or face Congress?
Heading vector by Shutterstock.com
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