13. Do you often get comments on your blog?

Here we find one of the main differences between a conventional website and blog: the blog allows for great interactivity. If the blog doesn't support comments, I call it “Flog” or fake blog, as it breaks its feedback essence between the author and his readers.

De la misma manera que es muy aconsejable dejar comentarios en los blogs de los demás, es interesante contestar -a poder ser uno a uno- los comentarios que recibamos en nuestro blog. Si la falta de tiempo es un hecho, se puede contestar una sola vez a todos los comentarios. Un maestro en esta técnica es J.A.. Duran Lleida, uno de los políticos más activos e interactivos en lo que a blog se refiere.

Si recibes pocos comentarios en tu blog, tres consejos:

1. Crea titulares relevantes y provocadores. No tengas miedo de los títulos largos. Un titular plano y corto pasa desapercibido en la red.
2. Communicate your new post on Twitter, Linkedin, Facebook, Youtube… o donde quieras que tengas una cuenta 2.0.
3. Leave open questions. No hay nada más provocador que dejar una pregunta al aire.

And you, ¿recibes comentarios con frecuencia?

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Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.

I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

www.guillemrecolons.com