14. Are you cooking a great idea?

Despite our frantic activity, We dedicated only to think new ideas a minute or two a day. Fagocita time to renew our initiative. The urgent always precedes and surpasses the important. At this point it will be very difficult for us to innovate to create a new project or to reinventarnos to ourselves.

An advice: create routines. I, specifically, I try to spend a minimum of 30 minutes a day thinking about issues not related to the day to day. How? Following simple techniques. Carried away by inspiration while you shower or do sports sounds good, but it is usually preferable to have a blank paper and a pencil in hand and follow some method.

The lateral thinking It is a good way to break excessively logical reasoning. Isn't it?, It is not new. Maltese thinker Edward de Bono He published his work “Lateral Thinking” Towards the year 1970. Here I attached the differences between logical or vertical thinking and lateral thinking.

VERTICAL THINKING	LATERAL THINKING
Vertical thinking moves only if there is a direction to move.	Lateral thinking moves to create an address.
Vertical thinking know what you are looking for.	The lateral thinker seeks but does not know what you are looking for until you find it.
Vertical thinking is analytical.	Lateral thinking is provocative.
Vertical thinking is based on the sequence of ideas.	Lateral thinking can and should perform jumps.
Vertical thinking in denial is used to block bifurcations.	In lateral thinking not rejected any way and all are explored by absurdities that seem.
In vertical thinking it is excluded what appears unrelated to the topic.	In lateral thinking it is investigated to what seems totally unrelated to the topic.
In vertical thinking categories, classifications and labels are fixed.	In lateral thinking they never are.
In vertical thinking the most obvious ways continue.	Wanted in thinking the less obvious.
Vertical thinking is a finite process.	Lateral thinking is a probabilistic process.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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