15. How did you set up your personal brand?

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There are many elements that make up a personal brand. Of course, training is one very important, It is laying the foundations of what later we will. But once we entered the labor market, What distinguishes us from others?… Authenticity? ¿Constant Restlessness? Warrior spirit?

Imagine yes, you're a person “real” in your area. Did you get connected? ¿No? Then you have no personal brand. Communication is essential to set up your personal brand. Makes sense. I do not know if you're a lawyer “authentic”, How can I hire you?…

You need to give a exposition your differential elements, and that you can get teaching, attending meetings sector, organizing workshops, managing a blog, managing account Twitter, writing regularly in some sectoral magazine, and in many ways more.

Once you've gotten this exhibition, You will achieve a figure set of three parts

What people think of you
I do not want people to think of you
You want people to think of you

At the intersection of the three parties will find your personal brand.

About me
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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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