15. How have you set up your personal brand?

There are many elements that make up a personal brand. Of course, training is a very important one, that lays the foundation for what we will later be. But once we enter the job market, What sets us apart from others?… Authenticity? Constant restlessness? Warrior spirit?

Let's imagine that yes, that you are a person “Authentic” en tu área. ¿Lo has comunicado? No? Entonces no tienes marca personal. La comunicación es esencial para configurar tu marca personal. It makes sense. Si yo no sé que tu eres un abogado “Authentic”, How am I going to hire you?…

Necesitas dar una exposition a tus elementos diferenciales, y eso lo puedes conseguir dando clases, atendiendo a reuniones de sector, organizando workshops, gestionando un Blog, gestionando una cuenta de Twitter, escribiendo regularmente en alguna revista sectorial, y de muchas maneras más.

Una vez hayas conseguido esta exposición, lograrás configurar una figura de tres partes

  1. Lo que la gente piensa de ti
  2. Lo que no quieres que la gente piense de ti
  3. Lo que quieres que la gente piense de ti

At the intersection of the three parts will be your personal brand.

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