17. What was the last time you tried to create something new?

Si alguna cosa buena tiene la Crisis es que fuerza la necesidad de Change. Not for nothing, the Greek word crisis means change. It's hard, unless you work in the public administration, that in recent years or months there hasn't been a change in your employment situation.

En estos momentos es cuando es más importante Reinventing uno mismo. Something like a deconstrucción de Ferran Adrià, pero de tus propias ideas y proyectos. Si lo que has hecho durante años ya novende”, necesitas urgentemente modificar la perspectiva. Introducir nuevos elementos, evolucionar. The Web 2.0 ha abierto muchos nuevos horizontes. Se puede trabajar online mejor que nunca. Los hábitos de ver televisión cambian, y aumentan las horas al frente del ordenador y de internet.

¿Alguién imagina que el personal branding pudiera ser igual de rápido y efectivo sin la red?

Finalmente un consejo. Si hace tiempo que no intentas crear algo nuevo, vamos mal. Los cambios vienen de procesos creativos. Dedica unas horas al día a pensar en algo nuevo. Si necesitas ayuda, te aconsejo un viejo manualA technique for producing ideas” of the James Webb Young. Tiene años pero funciona.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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