18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches for results by joining the words entered by the user using this operator. So the final result of a search without specifying anything or using the AND operator will be the results that contain both the specified word list. The searches “Used cars AND” or “used car” you'll get the same results, a list of websites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator among the terms that must meet this criterion. “Used cars OR” you will now result in a list of websites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to be ignored so that results that do not contain the specified word are searched. “car -ocasión” will look for websites that contain the word car but not occasion.
  • You can assign different scopes to operators by delimiting them with parentheses: “(car OR motorcycle) AND occasion” will search all the Websites that contain the word cars or motorbikes and with either of these two it is essential that an opportunity appears.

special commands:

  • “site:site_name words to search”, look only on this site.
  • “site:es.wikipedia.org mathematics”, searches for all the pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can check a site even when it doesn't work by clicking the “cache” that appears next to each of the search results.
  • It puts one “define:” followed by a word (not: define:Human Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, we'll be shown the content of Google's cache (this is useful at times when for some reason an address is temporarily unaccessible).
  • If you type “filetype:” followed by the extension of a file will search for pages containing the extension of that file. For example: University filetype:doc

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. JJ Molvin
    JJ Molvin says:

    Hay una cosa cierta, sólo usamos el 10% de nuestro cerebro. Sólo usamos el 10% de Google, YouTube, de Tuenti, de MySpace, of Facebook, de Xing, of….

    Reply

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