2. In what ways do you create value?

Para una empresa existen muchas formas de crear valor. La originalidad de un producto, un servicio, o de un proceso productivo pueden ayudar a la compañía a generar valor.

¿Y para una persona? Ayer iniciamos la primera pregunta de esta serie con ¿Qué te hace indispensable?.

Para reforzar nuestra marca personal es indispensable create value. Los demás tienen que percibir en nosotros un valor claro, algo que nos haga distintos. Desde una capacidad analítica suprema hasta una intuitiva creatividad musical, hemos de ser capaces de TRANSMITIR nuestro valor. Muchos lo llevan dentro y nunca lo sacan. Hay que sacarlo.

El hace poco desaparecido Vicente Ferrer destacaba por ser fiel sus fuertes valores personales: sencillez, capacidad -casi sobrehumana- de trabajo y la creencia de que las personas son buenas por naturaleza.

And you, In what ways do you create value?

updated December 2016: Me congratulo de participar en la iniciativa de Voluntarios Digitales de la Fundación.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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