We link to the phrase "Progress comes from a dissatisfaction with status quo". In other words, progress arises after dissatisfaction with the status quo. The phrase is from the brothers Saatchi, Iraqi immigrants who revolutionized advertising and art in the 80 in the UK with its Saatchi agency & Saatchi Advertising.
Status Quo, maybe an enemy of our personal brand
If you think about it, the status quo is born of the need for control. But that can be flawed towards a uniform society, Homogeneous, that does not reward talent and difference but rather the servitude to regulation without further.
The great leadership has been through people who, in the course, decided to break with the status quo and create something new.
Remember, the difference without relevance can be something banal and transient
Exaltation by difference turns into empty, meaningless lake without value, without relevance.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.