status quo / William Recolons blog

4. What does it mean for you status quo?

We link up with the phrase “Progress comes from a dissatisfaction with status quo”. In other words, progress comes after dissatisfaction with the status quo. The phrase is the brothers Saatchi, Iraqi immigrants who revolutionized advertising and art in 80 in the UK with their agency Saatchi & Saatchi Advertising.

But what does it mean for you status quo?. The established? Does the rule to follow? Is the straight line?, Is the line to break?, The point of rebellion?…

The status quo, perhaps an enemy of our personal brand

If you think about it, the status quo stems from the need for control. But that can viciarse towards a society uniform, homogeneous, not reward the talent and the difference but servitude to the rules without.

The great leaders who have gone through, at the time, They decided to break with the status quo and create something new.

Remember, the difference may be somewhat irrelevant banal and passenger

Exalting the difference becomes empty and meaningless lake Worthless, irrelevant.



Umbrella image by David Carrillet on

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 replies
  1. Javier Ballesta
    Javier Ballesta says:

    The concept comes from the diplomatic term status quo ante bellum, what does it mean “as it was before the war” in the sense of regaining power and leadership situation that existed before war.

    In the field of politics and diplomacy, the term is frequently used status quo in order to maintain ambiguity about the situation as regards, so that avoids explicit factors exist confrontation, although the partners know what it is. At other times simply seeks to simplify the conversation, as a summary of the different elements involved.

  2. Guillem Recolons
    Guillem Recolons says:

    I think one of the most common meanings of the word refers to “the established”, which not far from “the status quo ante bellum” (established before the war).
    Thank you for extending the concept!


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