500 million personal brands. little joke.

If you have not seen I recommend you go see ‘The social network‘, the film on Facebook the author of "Fight Club" David Fincher.

It is not a documentary film cutting. to get started, surrounds the curiosity and controversy was not authorized by the creator of Facebook, Mark Zuckerberg. The ambition, betrayal and loneliness are the ingredients of the story of a Harvard University with poor social skills and much IT talent that is willing to do anything to achieve his goal, although even he himself seems to be clear what it is.

In the complex path to success, Zuckerberg making difficult decisions and questionable ethics, what makes the film is enriched with sublime dialogues.

The argument rests on the legal battles over ownership of the social network to which he confronted Zuckerberg years after creating Facebook in his room at Harvard and he was forced to pay tens of millions of dollars to prevent disputes from reaching the courts.

Beyond the film, what is certain is that Facebook controls over 500 million personal brands, some with more complete profiles than others. That's no joke, is the largest bulletin board history.

Here I leave a movie trailer:

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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• What to do when disloyalty becomes the norm - 13 July, 2019
• Personal storytelling: How far should I expose myself in social networks? - 6 July, 2019
• Hello Business, Do you notice that your People are your Brand? - 30 June, 2019

See all my publications