Jose Castellon, Writer (Live without working, Alienta 2013) and blogger, I interviewed not long ago to create one of his masterful neophytes posts that explain a discipline that can be of help. How could it be otherwise, the post was personal brand, and something exaggerated title- “Marca Personal y Personal Branding: How to become "The Chosen", detecting false gurus, and dodging death"It is provocative enough to cause text to enter a long-distance, great sense of humor and more than 3.000 words.
I not reproduce post, It is well in place, but I think there is a section on failure factors in Personal Branding worth remembering here. Is about 6 common mistakes made in management processes personal brand and end up trashing the brand reputation. I hope you reading is helpful:
ERROR 1- Inconstancy
Most people do not achieve their goals because it is not able to pursue them consistently over time. It is very easy to have an adrenaline rush after reading a good book or attending a good course of any matter then forgetting to finish within a few weeks.
The intention alone is not enough. intelligent action needed, persevering and steady.
In managing your personal brand, as in most of the important things in your life, persevere is to overcome.
ERROR 2- Walking the path you just
In the design part of the strategy, often self is not able to see the areas of own weakness or the way how to overcome these weaknesses. Because, many times people fail in their efforts because they decided to undertake this work solitarily.
This is precisely where we recommend someone to help you, either a good friend with the well furnished head or a good professional.
This way you can, for example, discover limiting beliefs that are false and that condition will unnecessarily, or identify blind spots in your personality than others and yourself do not see but that affect your relationship with them.
It's very well be self-sufficient, but in this case it applies that four eyes see more than two or two brains are better than one.
ERROR 3- Confusing personal brand with the "me-ism"
Many people fail to manage your personal brand by the desire to be themselves the center of the universe.
Not wanting to manage the same way others perceive you, understand how you can help them, and how you are different, you want to be the center of their lives. The lives of those around you and revolve around many different axes and never exclusively around you.
Good management of your personal brand should be able to bring value to the people who interact with you, but have never intended that their lives revolve around you.
ERROR 4- Manage incorrectly fear
Once you've decided what actions to take to manage your personal brand is sometimes difficult to perform the correct actions. We all know that one thing is the theory and practice other than.
Often the fear and insecurity act as brakes to perform the actions that should, or accelerators that push us from panic to clearly misleading and harmful actions.
To avoid the latter look premised on never take decisive action hot or are the result of a temporary outburst. Better cold head for the important things.
On the other hand, to avoid the former and not be paralyzed by fear, force yourself to act recalling the motive and ultimate objective so you do all this process. What motivates you and makes you daydream.
If sufficiently large and exciting, love and passion always triumph over fear.
ERROR 5- Not be authentic
When you're thinking unnaturally alter the way others perceive you there are people who start thinking about "trick" to others. In them see, something that really are not. That road always leads to failure.
This is to strengthen your positive attributes and minimizing the negative and polish, not to invent attributes that do not have or pretend to be something you're not.
The best way to summarize this concept and advanced Oscar Wilde when he said:
"Be yourself. The other positions are all occupied ".
ERROR 6- irrelevant
The cyber world around us facilitates the action of reaching many people massively. This capability is often used to "appear as", the figure. That is a lot of people have a high priority activity in this world 2.0, At whatever price, regardless of the content or interaction that create.
A typical example of this is the state Tuit or Facebook, what does it say, "I'm eating a tomato". That does not make you better, nor it is interesting and useful for people. Reveals your uniqueness, nor your value proposition. Is simply wasting your time and that of others.
In summary, lack of consistency, want to walk the path alone, practice "me-ism", incorrectly manage fear, not be authentic and irrelevant are configured as some of the major mistakes in managing personal brand.