His - With genius smashed

The strange case of Paco, the employee with own brand

6 little tips for managing your brand

It is known that even today, employees of many companies prefer discretion in social networks and digital forums. It is partly for fear, It is partly due to ignorance, It is partly out of laziness.

digital discretion

The digital discretion is not necessarily bad. We have often recommended to executives of companies "make do" with a profile on Linkedin and little else as all digital presence. The problem is usually the amount of "digital junk" circulating Google, especially between managers, with all those websites that give information (payment) on charges, business appointments ...

OK, what could be considered as well-meaning discretion becomes hell 2.0 for many people, simply, They want to go unnoticed.

advice 1: Take charge of your brand, do not let them build it other


I have seen the fear reflected in the attitude of many professionals when they comment that "best not give much note, the boss does not like ". And it is clear, You can not recommend to an employee acting so that you can airar to the top. But no one can forbid us to have profiles on the network, talk about the things we like, hobbies, passions, people. Nobody can forbid us to share links an added value to our brand and the company for which they work (actually, a passenger project).

advice 2: Fuck the boss, what you do is too good not to raise level


This social networking is for people who have much time to lose”. This discussion is long and tiresome. There is a big difference between wasting time or invest in your brand, your value proposition, in the way you want to be recognized by others. It is not "being" in social networks, I have often written that it is "being", to convey your ideas and thoughts, to share, to converse and build relationships. Everyone remembers Santa Barbara when it thunders, and many of those who think that networking is wasting time later regret when they get the letter from the ERE and have to start from scratch, with null or bad digital positioning.

advice 3: Change your map time management and invests in you


This cardinal sin makes us human, but also it slows down too much our decision making and our commitment to a plan of action. All we procrastinate in one way or another, but digital basic training will not take more than one weekend and the subsequent management of your profiles you should not take more than 5 or 10 minutes daily.

advice 4: Hop up, begins knowing how it works and then put it into practice

Who is Paco?

Paco is employed by a large company, with a technical background. But above all Paco director of his own orchestra, a type of the closest thing to a Swiss Army knife with a passion for each 10 your fingers.

Paco wants to get as much out of life than sleeping 3 hours a day is more than enough, You can not afford to neglect your friends, his band, their colleagues, to his clients, fellow students.

I met Paco few days ago in a course of personal brand. Paco should have been the trainer and the formed, He gave me a practical lesson in personal relationships and brand that will be hard to forget. Hyperactive, constant, crazy music technological gadgets, activist social networks and runner.

advice 5: Do not give up your passions and do not leave them in the box of secrets, will make you a better person, and-believe it or not- best professional

What makes it different from Paco?

Paco is different from the first moment, It has a look with a point Rebel, but she knows how to dress up to what is expected of him. Besides being a Swiss Army Knife, It is one of the fastest thinkers of the earth, You will not want to miss anything, but he knows how to listen.

Those who were in that course we take, above all, a memory of Paco. It is a personal scanner brands, You need little time to know how you are and what you like, you dislike, It is a detector personality. And its remarkable element is that Paco sends you a piece of music, a song, depending on what has grasped your brand essence. This is not to use songs. Paco is a crazy music, and his repertoire multiplied by 100 that of any mortal.

our, to be exact, He sent me a link to this piece that he knew and loved. It is SEs, singer revelation of the Galician scene. I do not really hope you like, It is a thought piece for me.

[youtube]https://www.youtube.com/watch?v = aB6bcT_YvUo[/youtube]

advice 6: In everything you do, marring. as Paco.

Image: Video frame extracted SEs.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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