how you communicate your value

7. How do you communicate your value?

Last 2 March we referred in the question post How do you create value?

How do you communicate your value?

Is very well create values, have values, defend values. But if you do not communicate no one will know. Will it serve something? Yes, to fill the gap of complacency. Little more.

The truth is that today there are many ways to communicate. Time has passed that it was necessary to publish something in a newspaper that the world found out some news. Now is not it. We are in society hipercomunicación, So the web 2.0 It gives us resources to reach our personal brand, our value, whom we want. It is a less mass communication, more individualized.

The power of information is no longer in the middle, It is in the individual

When someone writes a note Facebook, He wants to share with friends. If the note is written LinkedIn, He wants to share with your professional contacts. Now is sharing information. When someone wants more openly share an opinion, uses the blogs and microblogs (twitter). But that is not all. Now we can enter the digital edition La Vanguardia, The country, The world, ABC… and write a comment about a story. I will be published in the act, and possibly you will have immediate response. We can directly influence the creation and definition of words through Wikipedia. The power of information is no longer in the middle, It is in the individual.

Y tú, How do you communicate your value?

 

Cover photo by Monster Ztudio on Shutterstock.com

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
    • Guillem Recolons
      Guillem Recolons says:

      Hi Yael, Mediterranean greetings! Basically the difference is that the human branding is corporate application and personal branding, as the name suggests is individual application. Some time ago introduced William Arruda “Executive Branding” referred to company executives, and there is another concept that relate to strengthening the corporate brand through personal today: el employee branding o advocate branding. I hope I've helped, Yael, A greeting and thanks for writing!

      Reply

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