your name on google

8. What you find when you put your name on Google?

In other words, How do we manage our online presence?

Your name on Google what does?

We have found several cases among customers with our Personal Branding

  • In a case, the character appeared only in a legal dispute over ago 10 years for a bad debt (then it was satisfied, but that does not reflect the net)
  • In other, we find that the character had a false “other me” created by a third party LinkedIn. Obviously, impossible to find the keys and passwords to eliminate the fraudulent account.
  • In many cases, the characters appear only in golf competitions listings, fell, windsurf. Something not usually help a lot when it comes to finding work or look for clients.
  • In cases of younger people, It is common to see the name associated with unedifying phrases MySpace or Facebook, related parties, sex…
  • But in the vast majority of cases we see that what appears on Google has not been managed by the person concerned. The network has been commissioned to mark their preferences.

How to avoid it? An easy answer would be to hire one brander staff (management consultant personal brand or personal branding). But in general lines, It is to apply some common sense. Not engage in phrases that have boomerang effect. Avoid full conflict. Generate positive news. Use Twitter It is a good recommendation. They are short sentences (type SMS, of 140 up to characters 280) that help position the person with a particular field.

For more information contact me.

 

Google search image by Shutterstock.com

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 replies
  1. Marta S. Marquez
    Marta S. Marquez says:

    And how can you “Delete” the traces of those fines, subpoenas, Rai…? I find myself in that case and I despair that someone will Google me and find that.

    According to his writing, I see there's no way to erase, it's about stepping on the links by generating new news (positive and positive, of course). Is that so??

    Thank you for your article, very practical.

    Reply
  2. Digital Revenge
    Digital Revenge says:

    A Marta: It's impossible to erase fingerprints, Friend. I have the misfortune to call myself Rodriguez Lopez. You can't even imagine the confusing information that appears on Google. In my case there was no choice but to create a nickname. Health. VVDD.

    Reply
  3. Guillem Recolons
    Guillem Recolons says:

    Thank you Marta and thank you VVDD for writing. You're both right., fingerprints aren't easily erased. Instead, HE “Plug” with good footprints. It's a somewhat laborious job, but in the end you get.

    My advice, in the case of Marta, would create an account on Twitter or Facebook and post as much related news - and positive news, of course,.

    With a blog I would still be better, because it allows the placement of tags (labels), that make them better locate us on the net.

    The case of VD is more complex, and there I think you've done well to create the nickname, But you have to communicate it to your friends, known and greated (Josep Pla's terminology).

    Reply

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