who to follow on social networks II, by William Recolons

Who to follow on social networks (II)

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(II) Who to follow in networks: YouTube, Instagram is, Google+

If the other day we talked three social networks like are LinkedIn, Twitter y Facebook, Today we enter YouTube, Instagram and Google+. Each of these networks have different monitoring procedures. Let's see them:

YouTube

There are several ways to follow a user to provide us with value YouTube, but first it is worth identifying those users, and we will do so in two ways, For the name (if we know) using the keywords in the search; If the video is well labeled it will appear in a ranking that we can sort by popularity, by date, and also for channels and playlists. How can we activate this network monitoring?

Channel subscription. It is the most interesting option, that will make every time the user will upload a new video email us letting us know.

Creating categories: If you do not want to follow a user but a category (example: leadership), from the same video we will ask “sort out” and then create a category. This option is very interesting because it allows us to have a own channel YouTube without having uploaded one video. Who connect with our channel will find all those videos that have classified.

Like: another way to follow videos is simply putting a like. In this case there will be others who will see this preference but we ourselves who will see this like we have made a video of another.

Conversation: if we generate any comment on a video of someone else we can keep track of all the comments that come later as happens in Facebook or LinkedIn.

Instagram is

Selfie redes sociales Instagram YouTube Google+ Shutterstock

Images of post: shutterstock.com

It is the social network par excellence labels. If the #hashtag was invented by Twitter, is in Instagram is where it develops its maximum potential. When we do a search on Instagram we have four results: Noted, people, hashtags and places.
Outstanding: here we see the most powerful being sharing in this network and give us an idea of ​​who are the people with profiles that we follow more closely.

People. Here you can search by the name of the person or put a @ in front. If that person is not using a nickname unknown find it quite easily. Tracking formula is similar to Twitter, We can follow who want regardless of whether or not still remains. The only difference is that there are many private profiles on Instagram. In such cases if the other party does not return us to follow we can not see images coming up this network.

Hashtags. It is the crown jewel of Instagram. It is the easiest way to search for content on the network and related concepts find what we seek. If you look closely the, Instagram each publication is followed by a number of hashtags. So if we want to see everything that is being published on drones only have to click on the hashtag #drone.

places. One feature of Instagram is the geolocation, ie every time you got a photograph asks us if we want to say where it has been made. Based on that we can also search for places that is, we can put a place such as the Escorial and see everything that is being published on the Escorial in real time. This will allow us to follow people who are posting about this topic.

Google+

This social network obtains maximum performance when other Google products are used such as browser Chrome or YouTube. In addition, to operate in this network need to have a Gmail account or associated with Google. Google+ distinguishes four follow-up formulas: your browser to find collections, communities, people and publications.
For example if we “abstract art” effectively find the four types of results.

The collections we can follow them to see all the new publications that include. It is important to know that if we keep a collection owner will know that we are following.

In the communities we can unite, and are simple as pressing the button together to follow everything that publishes community.

In the case of people Google+ is where perhaps has the greatest differential, because it allows us to track distinguishing whether they are family, friends, known or are followers.

Finally, in the case of publications, we appear those related to the search and may share the commenting or simply put the equivalent network like this, a +1.

We will continue talking about who to follow on social networks, we still Pinterest, Periscope, Snapchat, Slideshare, baby, About.me, Vine, Swarm…

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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