goodbye, Hello you

I start the year talking about the growing importance of YOU, and the need to reserve the moments of self-reflection for YO.

If marketing seeks notoriety, branding affects the relevance

There is much confusion about the Personal Branding, that Many confuse staff or self-advertising marketing. If the personal marketing is centered around me to gain knowledge, personal branding wants to offer something valuable to YOU ​​to gain recognition. In other words, one is notoriety, the other relevance.

If you remember surveys political leaders, You will see that normally work two key variables to understand when each is cantidato: NOTORIETY, equivalent to the percentage of respondents known the person and valuation, measuring the level of preference.

Does this mean that the reputation is not important? Isn't it?, He does not go around, but we need to work very well our area of ​​relevance (What real value I bring to YOU) before launching the “Here I am“.

the-adventures-of-johhny-bunkoDaniel H. Pink in its publication “The adventures of Johnny Bunko” He tells us a great tip to apply in life: it is not about you, It is not one. Personal Progress is about what we can do for others, by YOU. Working the area of relevance is working on value propositions (differentiation), combined with our core activities. For example, if one teaches physics (activity) but it has given back to space (differential) You will have more information and credibility to talk about the effects of gravity and thus provide valuable knowledge to their students.

The title of the post is radical, It is supported. Not trying to say goodbye to YO, It is priority to YOU. I hope you have a good year, If so, sure to be a good year for me.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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