When Tom Peters write your text “The brand called you” on 1997 He did not thinking about social networks. simply, there were. He did foreseeing that many professionals could improve their degree of autonomy, whether or not they work for third parties. His idea “Me INC” here translated YO, S.L. It is a good example of this degree of independence or interdependence.
A few years later, on 2002, Daniel Pink published “Free Agent Nation, the future of working for yourself“. prophetically drew a picture of corporate employees becoming free agents What notion? streamline the operation of enterprises. A sample Do you imagine that in large organizations have as few casualties as working in autonomous? National productivity would increase outrageously.
To this we add the emergence of millennials in the employment picture. His philosophy is closer to the free agent worker a vertical structure. And to that we add the emergence of knowmads, Nomads knowledge should not necessarily exclude employees employed.
Free agents: It can be both employer and employee?
A good example of free agents are realtors and some insurance agents. They are their own company, but at the same time they represent a brand. Ambassadors are two brands, his own and that (or those) which represent. In fact, are not employees, They used themselves, but part of a great brand conglomerate that gives them prestige, coverage and service.
A few months ago, on Mexico, I had opportunity to meet many insurance agents at an annual meeting of the company GNP Seguros. Were free agents, people who own themselves, independent but shared a common corporate branding project.
A few days ago I met personally several real estate agents RE/MAX in the Dominican Republic, and I took the same feeling. Even better, Look the importance and symbiosis between personal and corporate brand:
The dream of Tom Peters and Dan Pink
Agree, not in all countries the figure of insurance agent or real estate is so free. In Spain, for example, -and there is some fear rejection- to this entrepreneurial idea, and many prefer the security of a fixed payroll.
A text that strikes me on the website of RE / MAX in the Dominican Republic is as follows:
Figure Agent RE / MAX goes far beyond that of any real estate agent. Thanks to the work provided by RE / MAX, In addition to the Brokers, Agents can also create your own business. The main advantage of receiving the highest commissions in the market, all RE / MAX agents will always have support of the Broker and the entire organization RE / MAX, developing its business with full autonomy.
Is, effectively, Dan Pink dream, the nation of free agents. With the possibilities of modern communication, any of these agents could have your own blog, its own YouTube channel why not?
In fact, some already have. For everyone else, It is a pending. I told them in a speech that there are two kinds of people, Google friendly or enemy. Being friends with Google means to create value on the Internet, from a blog, from press articles, radio interviews, videos, publications in social networks… An enemy is to ignore all that and let opportunities pass after one if realize.
How would the friend Álex López, If your client is digital you can not afford to not be. The good news is that with will and training nothing is impossible.