self-knowledge, and visibility strategy, the keys to managing an attractive brand

Review appeared in EQUIPMENT AND TALENT

self-knowledge, and visibility strategy, the keys to building an attractive brand

Does the online image of a professional is as important as offline? How important plays in improving employability? Viadeo along with Guillem Recolons, personal branding expert and co-founder SoyMiMarca, They have presented the keys to building, improve and enhance the brand that projects an individual personal and professional level, both online and offline.

In this sense, Guillem Recolons noted: “The strategic goal of personal branding is to help us visualize where we want to be in ten years and learn to use the tools to reach that destination”. Thus, Recolons has highlighted three key steps for creating professional positioning we want:

self-knowledge: It is important to start by asking yourself some questions about our current situation. Who I am? What are my skills? How far my education and training arrives?
Strategy: How do others see me? How did I get here? What is my competition? What I want to achieve target? Once we have an accurate idea of ​​how we see ourselves and how we see, we are in a position to raise the best strategy for our positioning.
Visibility: It is time to start communicating our mission, vision and values, as if it were a business, and build our personal brand.

Likewise, Recolons stressed the need to work the message we convey and how we do. Bearing in mind that our brand communication occurs in any context, either offline level (on a business card, a networking session, el popular ‘elevator speech’, among others) as online (social networks, professional and nonprofessional, blogs, Online Reputation, among others).

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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