Digital bipolarity, when you create an alter ego, a character... it's not you

With digital bipolarity I do not mean in this writing the psychological diseases derived from the bipolar spectrum. I want to make it clear to prevent anyone from being offended or alluded to is this writing.

I just mean those people whose behavior in digital environments is very different from that of face-to-face environments. And I notice that there are more and more.

I have set out to explain the disadvantages of this duplication of personality for your personal brand. If you're short on time, I invite you to see this one-minute summary.

Defining digital bipolarity

You're introverted on the street and extroverted on the Internet. You're sympathetic on the street and a hooligan on the net. You're a professional who makes a living on the street and the Wall Street wolf on the Internet... I'm still?

I wouldn't call it sickness., but I do dare say that digital bipolarity is a Anomaly, because in a way, Deforms the image in which we project ourselves in a medium like digital.

Digital bipolarity and personal brand, like water and oil

If someone has thought that managing the personal brand correctly is "bulging" reality on the net, or reduce it, you're wrong. What you get with that is to create a character. It is not then a "digital self" but an "impossed self", which is something very different.

Today there are many ways to find out when a person is Pretending a life that doesn't have. Just walk into their community and see if you know anyone. If you don't know anyone, bad business, possibly it's a community bought. Today we are three degrees (and not six) separation from anyone. And if you know anyone, you can always contrast the information.

Some disadvantages of being bipolar digital

Double life: twice as much work

If it is already laborious the management of our personal brand "Authentic" in networks, imagine creating a character with a parallel life, a kind of "Brian" in the story he told us Monty Python. I don't even want to think about it.

Pretend to be more handsome, richer, more fun, more educated, smarter… I, I have a bad memory, wouldn't last two rounds.

Loss of opportunities and projects

Language nonverbal communicates a lot. In this post "Verbal, words that leave their mark", Andrés Pérez Ortega makes it clear. And of course, if you pretend to be richer, Instructed... a lot of companies may not want to hear from you because they'll give you too high a price.

It can also happen that if you put a picture of your 20 years having 40 don't recognize you in a real encounter, or the worst, reject you (that happens a lot in Tinder, I've been told).

No, you don't avoid creating enemies... you create more

I'll tell you something you already know: whatever you do, you'll never like everyone. And, especially, don't obsess about it, because it will turn you into someone with an insulsive message.

If you misrepresent your digital representation amplifying it, as much as possible is that you make more enemies. You may not care., But you digital reputation it'll take more work.

A solution to the problem: #Bet or #VuelveASerTú

If you start this Internet, apply the maximum #SéTú, will give you less work and project a real personal brand. If you've already hooked up and built a little monster, it's never too late, apply #VuelveASerTú things will do you better

Get rid of what others expect from you. Live a life, yours. And leave digital bipolarity for theatrical or film "performances". Good week!

Stock Photos from Visual Generation / Shutterstock

Postscript

Employer Branding, are we what we transmit?

To the thread of what I'm dealing with in this post, are we what we transmit? If you want to learn about employer branding and corporate brand strategy you can't miss this event online Free organized by Zaragoza Active and by Juan Martinez de Salinas Murillo where I participate as rapporteur.

Speakers: Ximo Salas, Jordi Collell, Joan Clotet Sulé, Alicia Ro , Guillem Recolons Argenter , Fran Segarra, Colia Hil, Ana Hernández Serena, Ana Ambros, Andrea Lacoma, Elena García-Lechuz , Rafael Ferrer Sanchez , Javier Orús Lacort And Rita Monreal

Registration link to each of the two days:

Day 22 September

https://lnkd.in/gvnH9Ex

Day 23 September

https://lnkd.in/gMXb5SK

It's an online event, so it admits registrations of people from anywhere in Spain. Cheer up and participate.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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2 thoughts on "Digital bipolarity, when you create an alter ego, a character... it's not you”

  1. Good morning, gracias a la Newsletter que Francisco Alcaide me manda con lo mejor del mes anterior, te he conocido. He leído tu artículo y me ha encantado. Es verdad, la gente no es la misma off line, que online. ¡Enhorabuena por el artículo Guillen!!

    Reply

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