Contrary to what many may think, advertising agencies rarely think format "low cost"

16 September, 2008/by William Recolons

Left hemisphere, right hemisphere, lateral thinking and mathematics

8 September, 2008/by William Recolons

A must for those seeking new forms of creativity: "Electoral Spots. The spectacle of democracy. "

23 July, 2008/by William Recolons

Without the great column Manuel Trallero, La Vanguardia loses much of the seasonings that make attractive daily.

14 July, 2008/by William Recolons

lateral thinking applied to an ad for a hotel in Japan

12 June, 2008/by William Recolons

Low Cost, A new form of lateral thinking?. Talk about low cost and TVLowCost at ESADE

3 June, 2008/by William Recolons

A 1% of the population achieves a change on the rest. Interesting story from La Vanguardia about the power of blogs

2 June, 2008/by William Recolons

Advertising during recessions: When times are good, must be advertised. When times are bad, It is obliged to advertise

19 May, 2008/by William Recolons

ESADE session 13 and 15 May with the participation of Guillem Recolons: The low cost business model and the main strategic options competitors

9 May, 2008/by William Recolons

Lateral thinking applied to advertising against drugs

26 April, 2008/by William Recolons

“Can”, a challenge to logical thinking

22 April, 2008/by William Recolons

TVLowCost: TV campaigns at low cost, but with high creativity and good performance.

31 March, 2008/by William Recolons

Creativity is not just thinking something different. That something must add value.

20 March, 2008/by William Recolons

Micro-Marketing, no doubt the secret of success in internet

19 March, 2008/by William Recolons

Rodolfo Chikilicuatre: In defense of notoriety. It is also creative freaky.

13 March, 2008/by William Recolons

1.200€ by Edward de Bono see one day. lateral thinking and some exclusive, ¿No?

3 March, 2008/by William Recolons

Marketing lateral. The pleasure of rereading Kotler.

12 December, 2007/by William Recolons