searching for your name on Google

Now, someone is looking for your name on Google somewhere

Why not, right now, as you read this, someone somewhere is writing and searching for your name on Google

Like it or not, your whole life passes at the speed of light in front of that person you are looking for your name on Google to find out information about you. This information can help him or her make a positive or negative decision for your interests. At that time four scenarios arise:

Google search results scenarios

  1. Your name is common and appear in 30.000 pages related to it, but is not really you the person of the results, and no one can know what they are. This is the most common scenario.
  2. You don't show up. As if you hadn't been born.
  3. You show unequivocally, but things linked to little or nothing interesting: crazy binges, scams, litigation, insults or the dreaded affiliation PRSF (political, religion, football sex and its derivatives)…
  4. Show up correctly, adequate information, updated and unequivocally yours.

These are four very different scenarios that require different strategies. As an appetizer, here are some clues:

You have a common name

If you have two names or two first names, use them, surely thus you avoid matches. If both names are common (García Pérez, for example), get yourself a good “nickname”, a key name to be associated only you or put a hyphen between Garcia and Perez, this way: García-Pérez (pure digital license).

For more information about other alternatives I recommend reviewing posts The pain in the ass of the name Garcia, First part, Second part, Third part.

Your name is not on Google

It is better not being there than appearing in a bad way, but today is in practice appear to NOT EXIST digitally talking. Clearly you need to start giving your personal brand visibility in the network.

I would start with a profile, Linkedin and Instagram. While only you complete your profile on Linkedin and post once a week in Instagram soon, magically, your name will be perfectly indexed at the top and if someone is searching for your name on Google you will stop being a ghost.

You appear, but bad

The problems of Online Reputation (which they are not always mirror real reputation) have become a headache for many professionals. The big problem is that internet footprint is virtually ineradicable. Recently, and following a statement known as “law of oblivion“, it is possible to negotiate the removal of very old and prescribed information about us. Slow and laborious, but that's one way if someone is searching for your name on Google and find damaging information.

If that route is not viable because the information is recent or have not prescribed, there is a plan B I call “the carpet law”. It is simple, It is to publicize your positive part . With that, you can “hide” the negative news that the network has you beyond the first page of Google, in places that no visit. A carpet.

The strategy “carpet” is simple, which does not mean it is not laborious. Possibly you need to open a blog, work fine positioning online (SEO). A second tip is to interact in other blogs, on social networks, and try to make a positive mark with “broom effect”.

If the problem persists, because you're a person high direction and there binding reports against you, my colleague Paula Fernández-Ochoa and I have recently launched a specific program to defend consulting companies and executives cases like this.

Congratulations. Your personal brand online works

If you also have clear who you are, where you want to go and how, double congratulations, you PERSONAL BRAND it is well placed. If someone is searching for your name on Google you will find what you want. And if you want to count on an interesting project, ¡bingo!

Ok, the solutions of the first two assumptions are tactics. One tip is that you plan a personal brand strategy, more complex and possibly requiring some external support, but effective.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
6 replies
  1. Guillem Recolons
    Guillem Recolons says:

    Hello isbael, share yours reasoning and our friend Andrew on “real power” and non-necessary link with the world online.

    True, people with influence appear in Google by third parties, but the dregs of the post is to pose a dilemma we wait to be others who “manage” our online brand?

    Thanks for your words.

  2. Andrés Rodilana
    Andrés Rodilana says:

    Very good post.

    For me it is very easy to position myself on Google, because only people in my family have this name. If you find an Andrés Rodilana, or I'm, or is my father, jejej.

    So I have to make case, and manage my personal brand best, because at the time when someone wants to find me, I find.

    a greeting.

  3. Isabel
    Isabel says:

    Hello Guilem.

    How well structured in a nutshell!

    However there is still a significant gap between the virtual and the rest, which it is most. It was yesterday Andrés in Corunna (it seems we have a common friend) and we were also commenting on this. There are many people with personal brand, and with “real power” which ultimately it is what counts, not operated by networks. It is true that many obviously do appear in google, but because of what they do or move, not because they manage.

    Uniting the two arguments, the truth is that if someone is looking for has already had some reference to you and want to know more or contrast. Because, It is essential that you build the brand and / or managements, has a base of interest. And it seems important that insistáis in professionalize because I think there are many people who confuse and intends to keep only the surface.

    a greeting

  4. Guillem Recolons
    Guillem Recolons says:

    Hello Andres, If you have such luck, Hasten to buy domains, also the .net, .is, .info… For less than 50 € you will have protected your name and you have a platform to link to your current blog or other issues that could cast. domains, by the way, They are free.

    As for the blog, You've taken the first step, create it, Now you just need to provide it with content. Remember that in the online world, The blog is the best tool for personal branding.

    Thanks for writing and encouragement with your brand management.


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website