coffee and networjing, William Recolons blog

There is a coffee that wants to know us

Valora is post

just over two years ago personal branding specialist Dan Schawbel He explained why he accepts all requirements contact the professional network Linkedin. Is a post soon, so it will not cost you read, but in summary Schawbel identifies five advantages to do:

References, investigation, memorabilidad, influence and branding

Interestingly there is a benchmark for strategy Linkedin in Spain, Pedro Vicente, author of "squeezing Linkedin"Bet also openly accept all applicants to contact us. Also it exposes reasons, which relate more to the opportunity to invest the classic terms of networking: instead of having coffee know each other first and then follow on networks it aims to connect in networks and bide our time of devirtualize the relationship around a coffee.

Besides Pedro, my colleague and expert social selling Álex López Secunda the same theory to accept everyone. But given its activity, already covered the quota 30.000 It supports Linkedin contacts and now to accept a new contact needs to let another.

The coffee, protagonist of good relations

The curious thing about all this is that the networking, start in the real world or the virtual start, Coffee is the main character is, the link. There will always be a coffee you want to know. La Tertulia coffee is very different from speed dating a networking event, has duende, This is not five minutes stressful and elevator pitch, It is easy to understand the affinities of both, dialing human profile, and discover empatías and tunings. Meet for coffee ranks among 30 minutes and an hour.

Should we accept everyone in Linkedin?

This is not to accept everyone, only those people with whom you share a coffee. Personally I do not usually accept those profiles that are suspected: do not wear profile picture, professional headline is misleading or does not give any information (CEO, for example), people working in multilevel type pyramidal structures and people who lie. I think it pays to be somewhat selective, as contact your network is part of your brand and your reputation.

Spanish take good note networking management

According to a study by Linkedin on 2012, Spaniards seem to excel in relationship management, and more women than men. It is noteworthy that offline networking is still above online, but what is common is that the agreement is typically seal around a caps or coffee. If you pay attention, most establishments have proliferated in recent years in cities that have been, cafeterias and snack bars, Winning the classic restaurants. Why? It is the format. Not as fast as a speed dating or as long as a pure-blooded style lunch, It can be prolonged three hours.

In summary, no collections contacts

In summary, not worth collecting contacts on the network, what really matters is to understand that coffee wants to know, that is the key, what Bogart called "the beginning of a beautiful friendship”.

Coffee image by Natee Jitthammachai on Shutterstock.com

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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4 replies
  1. Rose Montenegro
    Rose Montenegro says:

    This deserves coffee!??
    Personally I do not usually accept those profiles that are suspected: do not wear profile picture, professional headline is misleading or does not give any information (CEO, for example), people working in multilevel type pyramidal structures and people who lie

    Reply

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  1. […] history does not reach your employees, If you are not able to turn it into elevator pitch, If you do not know what role should develop to vitalize the brand, they will not feel the brand as their own. […]

  2. […] and hybrid, They based on an idea of ​​value for solidifying. When analyzing an elevator pitch we do to see what we are sympathetic or how well we move. We do this to know […]

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