I had my doubts with the title… Personal Anti-Branding o Anti-Personal Branding? I will try to explain, but I think you're already imagining where does all this.
Curious: in politics, Winning the worst rated candidates
Indeed, victory Donald Trump and that occurred in recent Spanish elections Mariano Rajoy reveal something unheard: We not vote for the candidate we believe best qualified for the job. In both cases, the winner of the elections was the candidate worst score.
Misogyny, xenophobia, corruption, exacerbated nationalism… Are new values?
I'm not here to politically analyze election results, for that there are exceptional political scientists. But it seems that countervalues lately imposed on values. Ayer a chat in Lleida (to which I get the video promise share) he talked about that, of The importance of values, I call the super powers.
But maybe I'm wrong. The triumph of populism, they are of one kind or another, It indicates that the moderate positions of dialogue are not well valued by voters. And I emphasize voters, no people, since abstention is a sign of mature democracies but also discrediting of politics.
The world is polarized to extremes
You can not generalize yet, but it seems that only works white the black: gray and palettes do not attract an increasing voter profile. I do not serve what they say right-wing voters are illiterate, male and indoor and left are university and coast: that's oversimplifying and stereotyping, in the end, all have the same right to vote.
demoscópicos errors require look to other sources of information
I hope that no sociologist take it amiss, but the demoscopy, as we knew, has died. The reason is that fails to bring out the hidden vote, and people said that vote what the interviewer or media seems to want to hear.
The key is super social networks
Possibly Zuckerberg and his friends already knew that Trump would gain many weeks in advance. Puro análisis big-data. Possibly also it knew from Twitter and from other social networks, much more reliable as a projection of trends.
Follow the bad, personal political branding should be reoriented
If we take Trump or Rajoy as a lesson, it seems that candidates must win pulse contempt media communication "establishment" to win. A few weeks ago I said that the personal political branding does not work in a system of partitocracy. But in a system more geared to the candidate, as the US, It works well.
Trump has won surrounded by controversies over tax, disrespect for women, xenophobia, building walls. OK, the representation of the antichrist and anti-democracy. And Trump is not an idiot, and he has not been messed with those who knew it would lead to the White House: The whites, religion and major institutions. And nothing has happened, because when there is poverty, misery, hopelessness, nationalist discourse and fear Calan more than continuismo, especially when backstage is monitored not to offend certain lobbies.
Welcome Personal Anti-Branding
Under this context, from political candidates will have to start thinking about how to generate controversies that frighten and media commentators but Calen in populist speeches. We will have to think about how bad fall leading journalists and influencers of a country. We will have to work against-values. It imposes anti-personnel branding.
What it is is to win is not? Having gained the victory and can again be a normal person, building bridges, smile, speak well of your opponent ... as it has done Trump.
Image: Wikimedia Commons CC By Mayer, Merkel, & Ottmann: lithographers James Albert Wales: artist – Library of Congress, Public Domain