Polarization triggers mistrust (Edelman Trust 2023)
Polarization defines the new framework of global mistrust. Cristina Aced and Guillem Recolons analyze the Edelman Trust barometer 2023
Employee Advocacy
Are 3 Times more willing to read an article if recommended by an acquaintance than if a brand does.
A study by Helplama states that we are 3 Times more willing to read an article if recommended by an acquaintance than if a brand does.
¿Advertising? I trust user experiences
Advertising has given way to user experiences as a source of trust for brands, Here's how to take advantage of this data
Corporate Personal Branding : Applications, pros and cons
Guillem Recolons analyzes the applications of Personal Branding in the Company and details its advantages and disadvantages (Version 2021)
What are brand ambassadors and what are their advantages?
Guillem Recolons defines, classifies and compares brand ambassadors in terms of reach, Commitment, Cost, credibility and control
Infodemic: When confidence is left on the tightrope (Edelman Trust Barometer 2021)
Guillem Recolons highlights the main points of the Edelman Trust barometer 2021, who draw a distrust-generating infodemic
Edelman Trust 2020: Ethics and Skills are the key to Trust
El Edelman Trust 2020 muestra un cambio de prioridades de las personas hacia las instituciones para lograr su confianza: First, ethics
The best of 2019 in Personal Branding
This is my last post of the year, and it's time to take stock of the best of 2019 in personal branding. Articles, Books, Events, Videos, Ideas... 2019 I thought it was an excellent year, where new professionals have emerged and new formats have been consolidated. In terms of content, such has been the avalanche of false "experts" … Read more
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
New influencers: Internal Brand Ambassadors or Emfluencers
It seems that the world revolves around influencers. I recognize that this word is being spent, at least in my brain. I wanted to headline this post: New influencers: brand ambassadors, but I'm sure he would have lost impact. If you're short on time, here's a video-summary of less than a minute: Are influencers in decline? … Read more