Corporate Personal Branding : Applications, pros and cons
Guillem Recolons analyzes the applications of Personal Branding in the Company and details its advantages and disadvantages (Version 2021)
Employee Advocacy
What are brand ambassadors and what are their advantages?
Guillem Recolons defines, classifies and compares brand ambassadors in terms of reach, Commitment, Cost, credibility and control
Infodemic: When confidence is left on the tightrope (Edelman Trust Barometer 2021)
Guillem Recolons highlights the main points of the Edelman Trust barometer 2021, who draw a distrust-generating infodemic
Edelman Trust 2020: Ethics and Skills are the key to Trust
As is customary by these dates, a few days ago, Edelman published his annual confidence report, Edelman Trust barometer 2020. And as is customary in this blog, I summarize the key points that affect personal branding, corporate brand and opportunities that emerge from the barometer. See also: Shy recovery from trust. Edelman Trust … Read more
The best of 2019 in Personal Branding
This is my last post of the year, and it's time to take stock of the best of 2019 in personal branding. Articles, Books, Events, Videos, Ideas... 2019 I thought it was an excellent year, where new professionals have emerged and new formats have been consolidated. In terms of content, such has been the avalanche of false "experts" … Read more
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
New influencers: Internal Brand Ambassadors or Emfluencers
It seems that the world revolves around influencers. I recognize that this word is being spent, at least in my brain. I wanted to headline this post: New influencers: brand ambassadors, but I'm sure he would have lost impact. If you're short on time, here's a video-summary of less than a minute: Are influencers in decline? … Read more
What to do when disloyality becomes the norm
To make things clear, I'm not going to talk about marriage disloyal disloyalcy. The issue to be dealt with today, very worrying from a branding perspective, is disloyality towards brands. A few days ago I was able to read a preview of the new Nielsen's Global Consumer Loyalty in Nielsen Europe's Press Room. I translate the data … Read more
Hello company, Did you know that your people are your brand?
Well, that's the way it is.: your people are your brand. And a collegiate ad publicity tells you.. Data doesn't deceive: Only one 33% consumers trust brands. On the other, A 90% consumers themselves rely on the recommendations of like-minded people (Source: Nielsen). If you only have a minute, in this video … Read more
The brand ambassadors of the house: the bridge of trust
Guillem: Let me ask you a question, Nancy: Who do you trust most, in an influencer who recommends a product or service, in a convinced user, or the expert who created it with you in mind (the brand ambassador of the house)? Nancy: Good question, Guillem. For me the ideal is the combination … Read more