#Branding BrandingWeekRD days in the Dominican Republic

Save the date #BrandingWeekRD

It is possible that small Caribbean paradise called Dominican Republic remains you away. Because, This is the journey there worthwhile. And organizing events, friends and partners Anabel Ferreiras e Issac G. Merino, “guilty” from MADI congress and founders of QUIFER Consultants, They are unique in their kind. What is that of #BrandingWeekRD?

His latest idea, to support 100%, is organizing a week of branding, the dubbed #BrandingWeekRD, where RD is the acronym for the country of the Dominican Republic.

The dates: from 4 to 8 February 2019

Topics covered in the #BrandingWeekRD

A #BrandingWeekRD It is the event that brings together in one forum to a team of experts from the area Personal Branding, with the protagonists to lead change in their organizations, business and personal projects. The main activities, unless last minute changes, will be:

  • Political Personal Branding -workshop-
  • Employee Advocacy: The momentum of brand ambassadors internos -workshop-
  • Keys to healthy companies -workshop-
  • Management personal brand in the digital environment -workshop-
  • Personal branding for managers and entrepreneurs -charla-
  • Personal branding for the legal sector -chat-
  • If you don´t add value, you don't matter -chat-
  • From employees to involved -chat-
  • digital processing for HR departments -chat-

#BrandingWeekRD Themes 2019

Political Personal Branding and la #BrandingWeekRD

  • 8h workshop (a full day) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at candidates from all areas of policy and management organization responsible for the candidate's campaign. Maximum 25 participants.
  • The main objective of the workshop Political Personal Branding is promote the development of the personal brand of the candidates politicians.
  • Date: to define, but quite possibly the week 28 of September.
  • It is shown infografía summarizing the contents of the workshop:

Personal Political Branding QUIFER / Guillem Recolons

Employee Advocacy: the momentum of internal brand ambassadors in #BrandingWeekRD

  • 12h Workshop (a day and a half) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives from all areas of the organization and responsible for managing cultural change. Maximum 25 participants.
  • The objective of the workshop Employee Advocacy is convert middle managers responsible for brand ambassadors.
  • Date: to define, but very possibly the first days of October.
  • Also in this case it is shown infographic:

Employee Advocacy Quifer & Guillem Recolons

Keys to healthy companies, and la #BrandingWeekRD

  • 4h workshop (part time) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives from all areas of the organization and responsible for managing cultural change. Maximum 25 participants.
  • The objective of the workshop Healthy companies is contextualize the importance of being in a hyper-competitive market and as the current .
  • Date: to define, but very possibly the first days of October.

Management personal brand in the digital environment, and la #BrandingWeekRD

  • 8h workshop (a day) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at Managers and intermediate, and especially HR professionals and communication area organizations. Maximum 25 participants.
  • The objective of the workshop Healthy companies is contextualize the importance of being in a hyper-competitive market and as the current .
  • Date: to define, but very possibly the first days of October.

Management personal brand for managers and entrepreneurs, (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives, entrepreneurs and intrapreneurs. Limited to the capacity of the hotel room.
  • The aim of the talk about Personal brand for managers and entrepreneurs is mentalizar on the need to put people ahead as leading exponents of confidence in markets.
  • Date: to define, but very possibly the first week of October.

#BrandingWeekRD ponentes 2019

Management personal brand in the legal sector, (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • For lawyers, prosecutors, notaries, judges and all legal field. Limited to the capacity of the hotel room.
  • The aim of the talk about Personal brand in the legal sector is mentalizar on the growing importance of each professional above the office and the keys to effectively manage this factor.
  • Date: to define, but very possibly the first week of October.

If you don´t add value, you don't matter (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at all professionals “commodity” they need to develop a proposal for strong and distinctive value to be chosen in processes.
  • The aim of the talk If you don´t add value, you don't matter is find our differential area as professionals and the best way to communicate.
  • Date: to define, but very possibly the first week of October.

From employees to involved (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at managers of the organization, especially general direction, de RR.HH, Communication and Training.
  • The aim of the talk Employees to Implicados It is to achieve new way of understanding the cross-leadership and the role of external and internal communication through internal professionals as ambassadors for natural brand.
  • Date: to define, but very possibly the first week of October.

digital transformation for RR.HH departments (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives and middle managers or department of Human Resources People.
  • The aim of the talk about digital processing for HR departments is to lay the foundations of an exponential change through better data stream will allow the organization to grow, professional loyalty and attract the best external talent, among many other advantages.
  • Date: to define, but very possibly the first week of October.

Dynamic events

During the #BrandingWeekRD, the methodology used in the workshops is to make attendees are the protagonists encouraging their participation through dynamic, role play exercises and gamification to facilitate the work and create the best environment. Conferences, meanwhile, will allow interaction with the speaker through questions and answers at the end of each session.

trainers / Lectureship

From the Dominican Republic itself, from Mexico and Spain, the #BrandingWeekRD He has decided to go big and have some of the best specialists in the world in the areas of personal branding, employee advocacy programs, human Resources, branding in the legal sector, personal branding político…

Here are some names, failing to confirm other additions:

Eva Collado Durán

Eva Collado Durán

Eva Collado Durán It is strategic consulting Human Capital. Lecturer, Trainer and writer. Specialist in people, digital transformation and personal brand. Author of the book Brand Is You (Ed. Rasche, 2014).

Paula Fernández-Ochoa

Paula Fernández-Ochoa

Paula Fernández-Ochoa It is partner +MoreThanLaw: Consultant and lecturer at Legal marketing and Personal brand. Founder of the platform #VivircorRiendo, that promotes sport and wellness.

Nancy Vazquez

Nancy Vazquez

from Puebla, Mexico, Nancy Vazquez He is a founding partner of Integra Personal Branding, the specialized agency personal brand management and entrepreneurship most important Spanish-speaking.

Guillem Recolons

William Recolons, management specialist personal brand or personal branding

Guillem Recolons. Soy personal brand strategy consultant, trainer and lecturer. Fundy Soymimarca, one of the references in Personal Branding. Co-author y author 7 books and 500 Related Posts.

Organization

As he said earlier, the organization #BrandingWeekRD is performed by two specialists in successful events in the Dominican Republic: Anabel Ferreiras and Isaac G. Merino.

Isaac G. Merino and Anabel Ferreiras, Madi souls of Congress and partners QUIFER Consultants

Isaac G. Merino and Anabel Ferreiras, Madi souls of Congress and partners QUIFER Consultants

For any management patronage and preregistration, or for more detailed information on the #BrandingWeekRD I beg you contact Anabel:

  • Anabel Ferreiras, Managing partner
  • QUIFER Consultants
  • Tel. +1 (829) 694 8080
  • Mail: anabel@quiferconsultores.com

 

Personal branding and controversial

Recently it fell into my hands a video of Risto Mejide on personal branding entitled “The importance of personal branding / Become a must“. Beyond the possible criticism, I'm glad that someone as public as the advertising Risto Mejide talk about personal brand. Definitely, this is an important speaker.

In the video, the deputy, Mejide advances the contents of a conference on personal brand, summarizing in 5 points:

  • find your rarity (your difference)
  • Who upset that rarity
  • How to make that annoyance inevitable
  • Making a must rarity
  • How to be an unpredictable nuisance
There is no doubt that Mejide has failed to exploit their difference and that your personal brand is around the controversy. It is consistent with that brand and that gives it credibility. There are other famous people who have placed their personal mark on the orbit of the controversy: Paris Hilton, the missing Jesus Gil, President Venenzuela Hugo Chavez, and many more.

 

When we talk about disturbing talks about HIS your personal brand, but one might wonder if disturbing others-a form of notoriety classical- It is a brand adaptable for any. I explain. If my personal brand is a horny guy I must be consistent with that and do things to prove. And I have no reason to bother anyone.

 

He always appears with sunglasses. Does that mean that hidden under sunglasses is something we should do others?. Isn't it?, glasses is the mark of Mejide, but it can not be yours.
If we mean to bother creating a noticeable distinguishing feature, then we change the verb by “highlight“. Edurne Pasaban He has not focused its mark on the controversy, but on the value of effort and the overcoming, that led to conquer the highest peaks of our planet.

 

Where I want to go with this reflection? What the strategy that applies to one person may not be true for all. On the one hand I am pleased that someone with thousands of followers help introduce personal branding. On the other hand I regret that seeks to turn us all into his clones.

Risto Mejide cover photo by Karsol on Shutterstock.com