As is customary by these dates, a few days ago, Edelman published his annual confidence report, Edelman Trust barometer 2020. And as is customary in this blog, I summarize the key points that affect personal branding, corporate brand and opportunities that emerge from the barometer. See also: Shy recovery from trust. Edelman Trust … Read more
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
There is no single rule for measuring the level of public presence or visibility of managers in traditional or digital media. And more in a time of on hybridization / Off, where many OFF media have an ON platform where to replicate content: Press magazines, Tv, Radio... I differentiate three management profiles according to their visibility and … Read more
I know. That "invisible personal brand" thing is an oxymoron, a contradiction. If there is personal brand it is because the others exist, and if it's invisible it doesn't leave a personal mark. For once, let's not get exquisite and go to the heart of the question. You don't want anyone to find you., not even in a phone book, … Read more
I've wanted to talk to you about online reputation and its reputation relationship for a long time. “Real” and the personal brand. Everything is opinionable, there's no exact science about this, but I hope to help you understand something important: personal brand, reputation and online reputation are different things. Online reputation can be ephemeral If our brand … Read more
Yes, the entrepreneur has had bad press as a collective. Surely it is due to that opacity in the way he communicates (or not communicate). Fortunately, something is changing. And those beings that looked like iron now show their vulnerabilities, their emotions, his human condition. The entrepreneur is like you.. The entrepreneur is like you.; it's more, … Read more
It makes sense that there is confusion. When you hear someone say “that man conveys a very solid personal image”, the party begins. The tip of the iceberg I usually say that the personal image is one of the elements of personal communication that can have the most in the footprint that we leave. Following iceberg's methodology of … Read more
Why do you get up every morning, beyond money or happiness? Is it in your hands to improve the world, or a small part of it? Why or who are you willing to fight for? What makes you sometimes don't remember the time to eat? and I add What's the impact … Read more
It's interesting the expression “Changemakers“ used by the authors of the book "Social Selling", Tim Hughes and Matt Reynolds (Kogan Page, 2016). We could literally translate it as "making of change", although the most accepted expression is "agents of change". Without a doubt, the drivers of business in organizations are the sellers (Commercial, account managers...) along with … Read more