Digital ingenuity and omnichannel reputation
Concepts like Digital Naivety and Omnichannel Reputation come together if someone believes that not being on a platform prevents their reputation on it.
Executive Branding
Personal Branding at the company: Applications, pros and cons
Guillem Recolons analyzes the applications of Personal Branding in the Company and details its advantages and disadvantages (Version 2021)
The manager and LinkedIn part 3 of the 3 -Highlight- Advanced features
Managers and LinkedIn part 3 of the 3. How to find the best and HIGHLIGHT using the advanced features of this professional network
The Manager and LinkedIn (Part 2 of the 3: Be) Activate the profile
Managers and LinkedIn part 2 of the 3. How to activate the profile to generate value and quality relationships for your personal brand and business
21 key issues you should know as a manager to survive worthily on LinkedIn (Part 1 of the 3: Be)
Managers and LinkedIn part 1 of the 3. How to lose your fear and be in this network with 7 Key (of the 21) to set up an excellent profile
Infodemic: When confidence is left on the tightrope (Edelman Trust Barometer 2021)
Guillem Recolons highlights the main points of the Edelman Trust barometer 2021, who draw a distrust-generating infodemic
Edelman Trust 2020: Ethics and Skills are the key to Trust
As is customary by these dates, a few days ago, Edelman published his annual confidence report, Edelman Trust barometer 2020. And as is customary in this blog, I summarize the key points that affect personal branding, corporate brand and opportunities that emerge from the barometer. See also: Shy recovery from trust. Edelman Trust … Read more
Confidence, Training, Technology: the three keys to corporate branding staff
The branding staff is no longer an exclusive thing for celebrities and entrepreneurs. Today I deal with the three keys to corporate branding staff, a way to move personal brand management to companies, and specifically their professionals. I heard an interview they did to Brian Fanzo., CEO of ISocialFanz where I liked the … Read more
#ExecutiveBranding Three types of managers according to their visibility
There is no single rule for measuring the level of public presence or visibility of managers in traditional or digital media. And more in a time of on hybridization / Off, where many OFF media have an ON platform where to replicate content: Press magazines, Tv, Radio... I differentiate three management profiles according to their visibility and … Read more
How to get an invisible personal brand
I know. That "invisible personal brand" thing is an oxymoron, a contradiction. If there is personal brand it is because the others exist, and if it's invisible it doesn't leave a personal mark. For once, let's not get exquisite and go to the heart of the question. You don't want anyone to find you., not even in a phone book, … Read more