This week I'm dealing with a misresolved online reputation case by a brand that soon went from nowhere to sell more than 12 millions of euros in online training with a successful product... but an equivocal marketing. If you're short on time, I invite you to watch this video summary of … Read more
"I have started a new project that I think you might be interested in and I would also like to explore if you can help us in the dissemination". This phrase, poorly worded -- why deny it- (I've started, you can help us) it's becoming one of the new viruses of today. If you're short on time, I summarize it in a … Read more
I welcome you to this blog in this first post of 2020. If last week I tried an extensive post on the best of 2019 at Personal Branding, today it's the turn of the worst of 2019 at Personal Branding. As you'll see in the same post last year, some of the … Read more
Lo peor de lo peor Si hace unos días trataba en este blog de lo mejor de 2018 in personal branding, conviene también conocer lo peor para entender los obstáculos a sortear entre quienes trabajamos en la gestión de marca personal. Superficialidad Periodistas que buscan el titular facilón y no investigan los pros del Personal … Read more
#iDiot Ignorant Digital Infamous Opportunist Tramposo It is reasonable to think that if there are parasites in real life, let's also find them on the Internet. The problem is that in real life they are easy to detect, in the digital world not so much. Some tools are needed, some pay, to discover the #iDiot. Its main form … Read more
Paradoja es lo que se dice y especialmente se hace contrario a la lógica. Hace un tiempo publiqué un artículo titulado La paradoja de la marca personal, do I worry about the image I project or the value I bring? Here I address the paradox of value, posiblemente la más importante. But there's more. En un mundo donde la … Read more
En Estados Unidos la mayoría de profesionales disfrutan de dos semanas de vacaciones al año. Curiously, se trata de única economía avanzada del mundo que no garantiza vacaciones anuales pagadas. En cuanto a actividad económica, NO hay parálisis de un país entero, hacen las vacaciones en cuanto les conviene a ellos y a sus empresas. En México, se … Read more
Let me abuse a little bit of my sarcastic brand in a brief post this week.. A few days ago, I recovered one of the personality tests that's raging on the net, Crystal Knows, and this headline came up about me: Translate: “Guillem learns quickly, and has strong analytical skills, creative and social… although … Read more
Tinderization on Linkedin, without barriers to entry The phenomenon of “TINDERization” Linkedin is because on social media in general there are no barriers to entry. And in professionals like Linkedin, that maybe they should be somewhat careful in accepting profiles, it's exactly the same thing. Anyone can enter with … Read more
Somos un país de extremos, of that there's no doubt. Hemos pasado de superar el síndrome de Solomon a convertir las redes sociales en escaparates de éxito personal enlatado. Escaparates de nuestra mejor marca personal. El “Síndrome de Solomon” saca a relucir nuestra baja autoestima y la importancia casi enfermiza que damos a lo que … Read more