if I wasn't human

If I wasn't human, surely I would have sung better

This phrase “If I wasn't human, surely I would have sung better” was pronounced by Maria Callas, the best-considered soprano of all time. I had the pleasure of watching the documentary “Maria by Callas” directed by Tom Volf (2017). The funny thing about the documentary is that it's the story of the diva told mostly by herself. Letters from … Read more

guillemrecolons.com personas

Mi balance de 2014 solo puede ser bueno: he conocido a grandes personas

Mis hechos mayúsculos no están detrás de contratos firmados, de trabajos bien hechos, de actualidades, están en las personas como tú, en grandes personas

Human Marketing III: question of trust

El tremendo impacto en diversos foros sociales que está generando esta nueva vuelta de tuerca al marketing (#marketinghumano) era en cierto modo previsible, aunque no deja de sorprendernos la facilidad y la ilusión con la que se está asumiendo esta propuesta que más que cambiar el punto de vista que el nuevo marketing tiene del nuevo mercado lo queRead more

#lateraltwits 21 Twitter as a teaser

Those of us who have moved in the advertising environment know the magic of teaser. Remember those campaigns with powerful messages that no one signs? That's a teaser. (pronunciese tiser).It is also known as an unknown campaign. It's a preview of a campaign, of a pitch, of an event. Its main function is to create … Read more

What would you put in your skid?

Por alguna razón que desconocemos, las esquelas las escriben otros. Y escriben lo que ellos quieren y lo que marca un protocolo familiar. Pocas veces se refleja el legado emocional de quien se ha marchado. Fijaros en las fórmulas más comunes: “Ha muerto cristianamente en Madrid a la edad de 86 Years. Su esposa, hermanos, … Read more

What it is and what the personal brand is for

What is the Personal Brand?, What is it for?

We find it interesting to repost this article by Montse Taboada, soymimarca's personal branding coach. In it we find the essence of the personal brand. According to Wikipedia, the Personal Brand (in English Personal Branding) is a concept of personal development consisting of considering yourself as a brand, that like trademarks, must be … Read more