The best of 2019 Personal Branding

This is my last post of the year, and it's time to take stock of the best of 2019 trends. Articles, books, events, videos, ideas…

2019 I thought it was an excellent year, where they've emerged new professionals and have consolidated new formats.

In terms of content, has been such the avalanche of fake "experts" in personal branding, that there has been a lot of talk again about the foundations of the personal brand and its management process, Personal branding.

Separating the grain from the straw is getting a little more complicated, as many naive people are seduced by young "gurus" of 20 year-olds who promise to make millions as they tell it in a pompous video on Instagram uploaded to the hood of a Ferrari.

Also the decision of some social networks eliminate likes will change the way many people will "consume" networks, giving more importance to the fund than to the form.

I agree with Neus Arqués that the verb of the year has been "reinventing”, which puts The Staff Branding in a very advantageous position.

If you have little time, I invite you to watch this one-minute summary video:

The best of 2019 -the way I look at it, of course- Personal Branding

It will be the four year in which I compile these contents. As I did in the balance of the year 2016, that of 2017 and that of 2018, and that ended up becoming the most read of the season.

37 personally branded items you can't overlook

Go ahead that the order of the articles is irrelevant.

1- do not give much importance. Elena Arnaiz

There are few such exquisite ways of talking about the value proposition through a painful and necessary reflection like "don't get so important". We tend to think that this personal brand is about talking about us, of our pompous titles, our experience. Elena on the nail; this staff branding thing is talking about how you're going to improve the life you're in front of.

2- Five reasons you don't sell. Francisco Alcaide

Paco it's direct, Incisor: "Life is about to sell. You know you're doing things right when you're selling: you're either selling or you're failing”. In the post, reviews product, branding, visibility, communication and networking as possible reasons that prevent you from being able to sell what you offer. To expand each of the five points, facilitates reinforcement links.

3- Do you give enough importance to your talent? Paloma Grijota

Following a trip to Finland, Pigeon discovered that Finns are very proud of their landscapes and their country, but they don't think this matters to those out there. This is the trigger of a post that delves into the need to believe our talent to project it in the best way, avoiding a social compliance syndrome such as the one derived from Solomon Asch experiment.

4- How to make life easier for people (and get hired or count on you). David Barreda

How do you know if you read this blog frequently, I have a weakness for everything related to the value proposition. And here, David he treats her like everything he does, accurately, rigor and creativity. True, many have a hard time identifying what I call "the relevant difference", and David proposes to find the solution by defining the kind of work we do, the problems we solve and the joys we bring.

5- 20 ideas about communication to consider in 2020. Cristina Aced

In this compilation, Cristina deals with issues related to: internal communication, liquid communication, branded content, digital narratives, storytelling transmedia, Personal Branding, employee advocacy programs, influencers and big data / artificial intelligence. He also talks about polarization in social media: or they love you or they hate you. In each of the themes, Cristina provides us with valuable links to know more.

6- Personal brand: what still holds you back. Andrés Pérez Ortega

Good post Andrés that starts from a simple and somewhat hurtful idea: what slows the development of our personal brand is within us. You don't have to look it out. And he's right., that's solved with a full-fledd SDAF. It holds us back to comfort, we think that branding is left for companies, we suffered fear of standing out, also to change. Definitely, it seems that we've decided not to increase our options, nor our ability to choose and, therefore our FREEDOM.

7- Transformative learning environments. Transiting maturities. Laura Rosillo

Laura continues to illuminate the path of professionals senior, putting them in value and giving them strategic lines and tools to combat ageism. In this post, very brief, the author is about the topic that with age decreases “fluid intelligence” (the one that helps us solve new problems) and the call increases “crystallized intelligence” (which refers to our mastery of a particular subject matter).

8- Why be highly effective? Pablo Adán says

Following the preparation of his new book "SOS, I have a toxic boss" that we talked about later, Pablo an interesting dilemma arises. Analyze the 7 principles of highly effective people Covey and confronts them with the highly toxic leader. Not only that, it simulates a toxic boss's reading of each of the 7 Covey's principles, tailored to it and according to that altered inner look.

9- Without a community of real influence, your Personal Brand can't move forward. Eva Collado

How right my colleague is -- and yet friend- Eva by highlighting the importance of choosing our fellow travelers. The old African proverb says it: alone we got there before, accompanied we got further. In this post, very complete, the author deals with mistakes that prevent creating a community of influence. It also gives the keys a community of authentic and real influence, and much more.

10- In defense of personal branding. Vladimir Estrada

More than a post, it's a rehearsal, sort of a doctoral thesis. The Professor Estrada is the living hemerothek of personal branding, and maybe one of the most memory-minded people I've ever met. I had the pleasure of seating with him for a few hours in Santiago (Dominican Republic) and confirm that this is someone exceptional. These posts, published in Soymimarca, are the answer to an article by his Cuban compatriot Amalio Rey.

11- Personal brand: how to empower it by creating and managing communities on Twitter? Ylse Roa

Ylse doesn't write much on his blog, But when he does, marring. This is a master-post of the best I have ever read about Twitter management and its advantages for our personal brand. It's a personal journey to immerse yourself in the virtual community, in the keys to strategic management of Twitter. It also deals with what shouldn't be done there, and he explains it with infographics.

12- Personal Branding World. Fran Segarra

Fran is a generous person. If you still doubt it, read this post. The author gives a tool to all those who, from anywhere in the world, want to find a consultant at Personal Branding. Or for those "of the tribe" who want to find a colleague for collaborative work. To this end, what better than to create a map that places all the specialists in Spain and LATAM.

13- Reinvention and Personal Branding. Neus Arques

Brief but full of intensity, this post Nose delve into a great idea: We don't have to be faithful to the person we were. You don't need to build the museum of our personal brand. Our brand evolves with us and we choose how. Don't you think it's a powerful idea? And I don't think this is against coherence. When I see a friend after 20 years old , I don't expect to see the same person.

14- Disruption. Enrique Cejudo

If this were the Oscars, Enrique would certainly be the revelation actor 2019. As an expert in job orientation, the personal branding subject passed it with honor senrols. In this post, the author remembers that some obsess edising to be original, when what really matters is being helpful. Disruption yes, But meaningfully, with value proposition, offering something useful, not "disruption".

15- How to explain that you want to change and show your potential. Arancha Ruiz

Sometimes it's not about fear of change, but pure ignorance of the process. In this post, Arancha analyses the reasons for the frustration of certain candidates when they don't perform well with the competencies, with the experience or values that companies seek. And he invites us to try "other boxes", putting some interesting examples of well-known people who looked like they were typecast.

16- Being an Attitude, Being the Future. Ivan Diaz

The Soul of Grávita, Ivan Diaz, has achieved with its fresh and valuable language the blog award for the best blog for Branzai. In this post, the author analyses attitudes, goals, and how a brand has got half the world to recite "There is no planet B", Ecoalf's tagline. People can also champion a powerful idea and transfer it to society for a contagious effect.

17- Vulnerability and Creativity: The most personal of your brand. Cristina Mulero

"No creativity without vulnerability". And from that idea, Cristina develops an argument whereby we won't be able to offer that which really makes us unique if we don't let our creativity emerge, And this is only possible, through vulnerability. I could not agree more, This is vulnerability is already the secret quality of the new leadership.

18- Employer Branding and Personal Branding: An Inseparable Union. Hector Jimenez

Hector usually discuss the topics of his personal brand blog with the authority of experience. In this article, has joined two ideas that should never be considered separate: employer branding as a human capital loyalty strategy, and personal brand. Organizations need people to make sense of corporate values and the connection with markets.

19- Take care of your brand health. Paula Fernández-Ochoa

I'd say 2019 has consolidated Paula as one of the leading experts in Legal Marketing and Personal Branding in high-competition environments. In the background a career is a career in the background, contemplating stage victories but also low moments. In the article, Paula draws work stress as one of the big obstacles to jumping in developing a personal brand.

20- Imposter Syndrome. Xavi Roca

After talking Solomon Asch and his experiment on social conformity, Xavi Roca reminds us of a parallel syndrome, also treated by Paloma Grijota in his post mentioned here: the fear of not living up to it, to be unprepared, to not be good enough. To have the feeling of being a fraud, an imposter. Xavi refers to the expert Valerie Young to offer prescriptions that help overcome the syndrome.

21- How social cooling affects your personal brand? Ilana Berenholc

Following Mark Zuckerberg's testimony before the United States Senate on the Cambridge Analytica case, Ilana develops the idea of social cooling. Try that by feeling that they are being watched, people change their behavior. China's new social credit system will target good citizens. We are living a "Black mirror" real, and the author explains how that affects our brand.

22- Principles of a successful personal brand. Oscar Del Santo

Oscar was one of my teachers when I started this personal brand thing. And this post, synthetic but direct, proves I'm not wrong. Defines 4 principles of a brand's success: Part of setting up an attractive and engaging image. Keep building credibility, with generating enthusiasm around yourself and your projects and gaining strategic contacts (or practice networking).

23- How to surf in the economic slowdown, digital transformation and stay on the wave. Marta Mouliaa

This year I have had the honor of meeting personally Marta, and I assure you she's the most generous professional on the network. Especially for those looking for work. In this article, the author answers the question of how are the Administrations responding in Spain, organizations and the people who are part of the economic and social ecosystem to this change from Era?

24- The bad footprint of a personal brand and its dangers. Claudio Inacio

I recognize that this post Cláudio made me think of humanity and its possible extinction. Start with a personal story (the truth, magnificent and exciting) to conclude that we can't say whatever we want. And the author gives us unpayable advice: If what you're going to say isn't true, neither good nor even is not useful, Why are you going to say it? A brief but incisive post, vitamins for the soul.

25- Your purpose, your happiness. Alicia Linares

The activity of Alicia on Monday Happy Monday didn't give him truce, and has only posted a post on his blog this 2019. One, but with enough courage and intellectual burden. to get started, asks us: why not go in search of longed-for happiness if we know how to go to it? And even more can you imagine being able to find what gives you that inner well-being? In that direction, that purpose? With that great why?

26- Do you want to climb to the top of your personal brand? Jordi Collell

In this post, posted on LinkedIn, George part of the idea that our life may seem an insignificance, But it's unique, no one has lived it for us, nor will it, and that's what creates our greatness… and our misery. The author defines the moments of a life that shape our DNA, the one that takes us to the top of our brand, and to do that he recreates some moments of his career.

27- 10 concepts that will make a difference for your personal brand. Nancy Vazquez

Nancy, from Soymimarca's blog, creates a journey of 10 steps to help us differentiate ourselves: Communication, authenticity, Process, Management, humanization, "uniqueness", identity, relations, connection and integration. Each of the processes is accompanied by a insight Powerful. Nancy, just like Jordi, reminds us that every personal brand management case is unique, and requires different efforts.

28- 15 Disney phrases that will help you define your Personal Brand. Nilton Navarro

I must say that only Nilton I could write this article. He is one of the best content curators on the network. 2019 has seen his blog born, something many of us expected. This article is a pause along the way, a verge in the desert. Nilton likes to make things easy and use recognizable hooks, and Disney gives a lot of itself: "Don't let anyone define your limits. The only limit is your soul" (Ratatouille).

29- Talk to the camera: 5 tricks I've learned on TV. Alicia Ro

Alicia writes little on his blog, and when she does it's because she's sure to bring a lot of value. In our personal brand communication phase, who raises his hand who doesn't think he can learn a lot from this woman in his advice in front of a camera. Smile, speak a simple language, use short, simple sentences, be brief and hold your eyes are these keys to communicate.

30- Against digital waste. Joan Clotet

The digital humanist Joan Clotet is one of the greatest experts in personal branding. Each post of your blog is an open window to new opportunities. In this article, based on a letter from 1962, Joan shares jewels like "work is a state, not a place", "Time and attention are money", "Take care not to occupy", "Leaves a good impression by stopping printing", "don't be digital diogenes" or "no one is as good as everyone together".

31- First step in the Personal Brand: The Purpose. Carola Morato

Carola proposes to us that to know the brand we leave we need to first put focus and know our Purpose. And the question here is how to define that purpose, that reason for being, that ikigai. Xavi Roca said in one of his posts on Soymimarca that there are people who do not find that purpose until advanced ages, or even never. As I said Simon Sinek in his TEDx "Golden Circle", why do you wake up every morning?

32- In selection of people, first kindness and then talent: 10 measures to attract workers. Alfonso Alcántara

Well, it was about time someone said it.: First kindness, And then talent. Great post of the few that he gives us every year @yoriento, Alfonso Alcántara's alias. Very useful for those companies that fail to fall in love with their people and attract new candidates. The first step he proposes is to "define and measure happiness in the company", which, although it seems logical, few do.

33- When the complaint sinks you (professionally). Meme Romero

Meme writes a perfect biography of the "hommo quejicus" very abundant in the working environment. Responds to a profile: more of 40 years old , fired from a company, and focuses their conversations on complaints, the excuses, regrets and other series of misfortunes that justify the injustice of his position as unemployed. And the author offers us several strategies to move from complaint to value creation.

34- Drawing ideas, tools for learning, predictions of the future of work. Ricard Lloria

Sometimes I find it hard to spot crazy people like me who enjoy making endless compilations. Ricard it's one of them, great content curator and value contributor. This series of posts offers a huge amount of resources for learning, in a really considerable effort in terms of structure and order of each subject. We could say that the one who doesn't want to learn today is because he doesn't want.

35- What Personal Brand Strategies Can You Apply? Mireya Trias

Mireya is another generous soul of staff branding. Each of your posts is accompanied by the corresponding podcast and also video. In this post the author recommends a set of strategies to manage our personal brand. Meet, tell our story, set goals, identify our target audience, spread our message and customize as much as we can to leave a unique footprint.

36- Personal Brand with Digital Leadership. Ronald Durán

Ronald is one of our digital experts from which we have a lot to learn. In this post, Besides, the author gives us a spectacular and practical infographic that summarizes what a digital brand is and how we should manage leadership in digital environments. The article discusses four phases to achieve this: lead with digitization, hyper-collaboration, identify talent and digital E-Learning.

37- Four keys to simplifying your communication. angels Antón

As a good journalist, to Àngels you are particularly concerned about the area of communication of our personal brand. And in this post, details four key aspects to consider to improve the way we relate. Avoid technicalities, discard abstract terms, use similes and metaphors to simplify and avoid explaining absolutely everything. I could not agree more. And if you don't want to read it, watch it on video.

12 Recommended books

By order of publication date

1- Monetízate. Andrés Pérez Ortega. Alienta, January 2019monetizate book of andres perez ortega

This was the first year release. And with this gone five, that make Andrew the greatest personal brand publishing author. I share Alberto Martínez's review on Amazon: "It is a pleasure to read Andrew, very clear, very direct, very to the point and takes you to immediate action, has helped me a lot above all to make stronger the professional mentality offering his current services vs the employee mentality he had in the past, I recommend it to anyone who wants an effective guide to monetize your life experience."

2- El mundo cambia, ¿y tú?. Eva Collado Durán. Alienta, March 2019 El mundo cambia, ¿y tú? Eva Collado

Eva introduced her second book in a big way after "Marca eres tú” (Rasche, 2015). I adhere to the review of the great Victor Candel: "A lot is talked about digitization and digital transformation today, focusing exclusively on process automation, acquisition of technology or tools, and ignoring what's really important, that this is a process of managing people's change.

Eva's book helps the reader learn about the changes that have occurred in recent years in the labor market and companies, how to manage and deal with this change as a professional, and to know what skills are required today from a professional to be able to develop them. A practical book, easy to read and close language that I'm sure will become a new bestseller of Encourage."

3- Y tú, ¿qué marca eres?: 20 keys to managing your personal reputation. Neus Arques. Alienta, April 2019 And you what brand you are? Neus Arques

A revised and expanded edition of Neus' original 2005, that make her the first author to publish about personal brand in Spanish. I subscribe to the review of Andrés Pérez Ortega:

"Neus opened a path that others simply follow. Fifteen years ago, brand and person associate turned you into a kind of Evil Doctor who intended to cosify humans. But Neus got the opposite., customize to brands.

Today, his book And you, ¿qué marca eres? remains a reference and has not lost an inch of value to those of us who are dedicated to this. That's what happens when you extract the essence and don't stay on the surface."

4- The 12 only ways to attract customers. Monica Mendoza. Alienta, April 2019 The 12 unique ways to attract customers by Monica Mendoza

Monica's third book talks about what she dominates like no one else: sales, emotional intelligence, motivation. I share the review of the announcer Javier Cárdenas:

"Monica's business advice is easily applicable in daily life, and help us analyze and take advantage of the sales market around us that, sometimes, has trick. It has all the commercial and communicative skills that make it a true marketing and sales benchmark".

5- Mundo de Valientes. Ami Bondia. Red circle, April 2019 World of Braves by Ami Bondia

Ami's second book after "Un café con Chan” (Círculo Rojo, August 2015). The author Miguel Angel García Morcillo thus sums up the review of "World of Braves":

"Meeting Ami Bondía is an opportunity for all those people who have given up hope of making their dreams. This book is an example of life experiences and experiences, failures, success, but above all the beauty of the human being. “World of brave people” teaches you what you might be capable of because it offers you all the tools to achieve your goals in this digital age through personal branding, emotional intelligence, positive attitude and great communication. Thank you Ami. I recommend it."

6- SOS. I have a Toxic Chief. Pablo Adán Micó. RC Books, June 2019 SOS I have a toxic boss by Pablo Adan

Pablo, author of "The Challenge" and many other books, wanted to gather his experiences in organizations, and especially identify that style of leadership that so abounds: the toxic chief's.

Everyone we've lived with bosses (or partners) toxics we have always wanted to explain... And we've lacked courage. Paul has studied it thoroughly, has been documented as it always does, and has even launched a little online research to gather more data on this abounding specimen (a 50% of all the bosses are toxic) and that erodes business leadership.

7- I'm ready. Raquel Gómez. Conecta, August 2019 I'm ready by raquel gomez

From Colombia, Rachel's second book after "How to sell your Personal Brand”. The truth is that I've enjoyed your reading, very simple in identifying the problems that hold us back and providing the solutions. I collect the review of Juan David Aristizabal:

“The difference between people who shine and excel who are simply dedicated to surviving in their workplace is that the former are people who make things happen, they're ready because they're being prepared. I'm ready! is a book recommended for all those who want to find answers for their professional reinvention and turn every act of their life into an act of artists, whatever your job and job”.

8- Now or never. Arancha Ruiz. Conecta, October 2019 now or never by arancha ruiz

Arancha's third book addresses fears. So it looks like one more. But it tells our brakes through stories, I would almost say case studies. And that makes it more interesting. In addition, Arancha likes to test the reader with exercises, And they're good. I read Ari Belver's review:

"I loved reading it. It explains in a very easy and clear way which brakes limit us and which levers we can use to act and ask. Stories catch you. You look very well known in one of them. It doesn't leave you indifferent."

9- Scary-Stypt Hypoline. Natalia Gómez del Pozuelo. Empresa Activa, October 2019 hypoline removesmiedos by natalia gomez del pozuelo

I must confess that Natalia she's one of my favorite writers. This time it has tried a new format: it's a comic book and it's a rehearsal. They can be consumed at the same time, or first one format and at the end of the other. It's also about fears. I agree with Bruno Ruiz-Nicoli's review:

"I worked for years in a multinational and have seen myself identified more than once in the episodes that the book talks about. Because who hasn't ever screwed up in a project or a presentation to a client? The book illustrates and dismantles these processes, reactions and judgments, and provides tools to manage them."

10- The four steps. Jordi Collell. Profit, November 2019 the four steps by jordi collell

Jordi's second book starts with a mantra: each trip begins by climbing a first step. Jordi develops the process of managing a personal brand through the history of Martín.

Martin wants to run for mayor, but because of his absence from the village for a long time, is a perfect stranger. That turns story into a full-blown professional reinvention.

11- Fourth and half contacts. Juan Martínez de Salinas. Rasche, November 2019 fourth and half contacts by juan martinez

He hadn't finished presenting his first book "Exercise Your Talent", Juan had to face the release of this dedicated work 100% networking.

I agree with Elena in her assessment: "Frequently, we hear that a big part of good access to the labour market is managing our network of contacts. But we don't know exactly how to start management, who to contact, what message to convey and how to structure it.

Juan Martínez de Salinas explains in great detail how to start , Plan, structure and organize the management of our network of contacts. What message and how to say it. A must-have guide, very well structured. To buy, read and have at home, without a doubt."

12- Dream like Luther King, talks like Obama, command without command and be yourself. Luis Bassat. Editorial Platform, January 2020 dreams as luther king by luis bassat

Advertisers always like to defy logic, and from here to my old boss, Luis Bassat, created a title as long as it is powerful and evocative. It was the surprise of the Christmas holidays to receive an anonymous package in the office, open it and discover this little work of art by one of the greats of communication.

The book contains a generous epilogue (A 60 pages) And awesome, by Vicen-Villatoro, a little gem that complements a work -- for me- Paradox (even if the author does not mention it). And there are other surprises, like the many testimonies of professionals that Louis "commanded without command".

3 recommended ebooks

1- Workbook de Personal Branding. Cláudio Inácio and Andrés Pérez Ortega workbook personal branding by claudio inacio y andres perez ortega

This is not a theoretical manual, is an exercise manual where the creators of Street Personal Branding have turned their knowledge in a practical way so that whoever reads the workbook can just take action.

Although it has a symbolic cost, investment is profitable, as the exercises lead directly to the implementation of an operational plan for the management of the personal brand.

2- Employee Advocacy programs: Los embajadores de marca de la casa. Guillem Recolons Employee Advocacy by Guillem Recolons

This ebook, for free download, it's useful for companies that want to find new ways to build their talent, attract the new, and clearly improve the scope and engagement of your corporate communication.

It collects five articles published by me on the blog Integra Personal Branding, and compiled into an edition prologated by Nancy Vazquez you can download by subscription to my blog on this link.

3- Nine: Let your talent flow. Soymimarca, several authors Nine, let your talent flow by soymimarca

Soymimarca already publishes its ninth compilation ebook with the highlighted posts of the year. This time, the prologue is by Elena Arnaiz, and Vladimir Estrada participate, Fran Segarra, Pablo Adán says, Guillem Recolons, Nancy Vazquez, Paula Fernández-Ochoa, Eva Collado and María A. Sánchez.

It is obtained in free download by subscription to the Blog Soymimarca in this link. By the way, from Soymimarca we are asking if you think it's a good idea that the edition of the 10 years old , to the 2020, be printed. you care to answer this short survey?

The take-off of the live video

As I was already advancing in previous years, the video is imposed. And the take-off of the live video is unbeatable. If it's been a while Alex Lopez got ahead of everyone with their live periscope/Twitter on Sunday afternoons, now we find many who have been animated with the format.

Dr. Natalia Wiechowski in her direct on Linkedin

Natalia WiechowskiI followed with great interest this Polish sociologist based in Germany, that gives us a few direct but great value in Linkedin. I recommend following it so that this network warns you every time it goes live.

Your specialty: personal branding, aimed especially at coaches and consultants, and with very particular and valuable advice. It emits in a fluid and very easy to understand English, and answers all the comments and questions that can be asked through the chat. A discovery. Congratulations, Natalia!

Two events that are already a classic in Personal Branding

PBEX, Personal Branding Experience 2019

Daniela Viek is the creator of this personal branding congress. Initially in Portuguese, in the edition 2018 moved to Mexico. And this 2019 has unfolded, conducting non-simultaneous events in Brazil (presential) and Mexico (online).

This year I had the honor of participating with Alan Urbina, Nancy Vazquez, Daniela Viek, Gaby Alviso, Gustavo Nolasco, Esteban Villagómez, Xiomara Zetina, Mayte Calva and Leo Larrea. Being a private paid event, we don't have any links available from the interventions.

Personal Branding Lab Day 2019: Boosting your personal brand

The 14 December came the 5th edition of the congress, with participation of about 60 people between papers, roundtables and short-format videos. Masterfully driven by Alicia Ro and Nilton Navarro. Moved in networks impeccably by Francis Garcia Cedeño, Javi Layunta, Heidi Mora and Cristina Ballester.

This time, the operations center was Infojobs' new office in Barcelona. It was a memorable day, where the roundtable format was released, very interesting to get to know in depth different views on a topic.

Here we have the table of participants:

Personal Branding Lab Day Participants 2019

And here's the video that collects the presentations and round tables:

And also don't forget to check the Personal Branding Lab Day YouTube channel to see the 30 short videos that add a lot of value to congress.

All interventions, one by one:

  1. Africa Lucena compares to Marie Kondo (the magic of order) with the personal brand
  2. Alan Urbina Tried the importance of soft skills in personal branding
  3. Alex Duran talked about the reasons justifying aversion to personal branding
  4. Alex Lopez He told us about the top five points to prospect and sell on Linkedin
  5. Alicia Linares He told us about leadership and personal branding
  6. Alfonso Alcántara dealt with the way motivate the professionals of an organization
  7. Alfredo Vela dealt with 10 transformations that every professional should undertake
  8. Almudena Lobato titled his intervention “Your personal brand talks about you”
  9. Amalia Lopez Sidewalk I'm talking about personal branding for public administration professionals
  10. Ami Bondia invited us to live bravely in the digital age
  11. Andrés Pérez Ortega treated the personal brand as a marketing tool
  12. angels Antón talked about 3 tricks to adapt your personal brand to the new challenges of the S. XXI
  13. Arancha Ruiz encouraged us to boost our brand, Now or never!
  14. Carola Morato talked about that working personal brand in the company doesn't just benefit the employee
  15. Claudio Inacio He told us about how a blog can help us boost our brand
  16. Daniela Viek He told us about how to have a strong personal brand in a liquid world
  17. David Barreda dealt with a novel issue: Sustainable Personal Branding (with the person)
  18. Enrique Cejudo tells us a very personal story about Valverde del Camino and Uncle Chechu
  19. Fran Segarra dealt with the how to work introspection on a personal brandstrategy
  20. Gabriel Patrizzi stated that a reliable personal brand must be generating own content
  21. Hector Jimenez talked about the need to work together to raise the level of professionalism
  22. Helena Casas told us about the Solomon Asch on social compliance
  23. Ilana Berenholc explained how to manage our professional image 4.0
  24. Jane's Trunk unveiled the way give feedback to be a leader
  25. Javier Zamora talked about how professionals outside the sport manage their brand
  26. Johnny Durán talked about 5 keys to enhancing our personal brand in a holistic way
  27. Jordi Collell told us about his new personal brand book, “The four steps”
  28. Juan Martinez tried to how to boost our brand while you're looking for a job
  29. Laura Chica told us about the balance between who we are and what we do
  30. Laura Ferrera try 10 questions that will help you boost your personal brand
  31. Mar Castro dealt with the Netiquette, presence, authenticity and consistency in the network
  32. Mario López Guerrero He told us about the idea of jumping for visibility and turning it into relationships
  33. Meme Romero told us about the more widespread myths about personal branding
  34. REDONDA TABLE 1: Joan Clotet, Elena Arnaiz, Eva Collado, Celia Hil and Guillem Recolons: Boost your brand so robots don't dominate you
  35. REDONDA TABLE 2: Cristina Mulero, Guzman Martinez, María A. Sánchez, Fabián González: Personal brand vs Digital Marketing
  36. Mireya Trias responds to Do you know how to position your personal brand properly?
  37. Monica Mendoza Tried how to sell our personal brand
  38. Nancy Vazquez He told us about increase the value of our personal brand
  39. Neus Arques developed his talk around the brand of creative people
  40. Pablo Adán says recommends us maintain a critical spirit with positivism
  41. Paula Fernández-Ochoa dealt with its star theme: how to take care of the health of our brand
  42. Raquel Gómez wondered: When a professional can say I'm ready!
  43. Raquel Roca He told us about why and why of the generation of our personal branding
  44. dew Ames tried to the importance of networking
  45. Ronald Durán asks us how we want to be remembered and why
  46. Rubén Montesinos He told us about the need to be good… And look like it
  47. Silvia Saucedo Tried 3 actions to avoid to boost personal branding
  48. Vladimir Estrada I was speechless, we shared a PPT “You are right, we are brands”
  49. Xavi Roca titled his talk with the name of his book: Desmárcate
  50. Ylse Roa He told us about opportunities to be visible, recognized and chosen

The 14 guillemrecolons.com most read post 2019

Between the 52 post to the public each year, they represent (dispensing with Google Analytics) the best of 2019 Personal Branding in my digital home. happy reading!

  1. brands, increasingly personal
  2. Por qué la combinación de Employee Advocacy y Social Selling es imbatible para la empresa
  3. Getting an invisible personal brand
  4. #ExecutiveBranding Three types of managers according to their visibility
  5. 10 ideas worth spreading (10 speakers, better)
  6. What drives social conformity? (Asch's experiment)
  7. Your digital identity is not created, it reflects
  8. Hello Company did you know that your people are your brand?
  9. Personal storytelling: how far should I expose myself on social media?
  10. 18 books in Spanish to effectively manage your personal brand
  11. C'mon, What's going on in Spain with the seniors?
  12. Is there a recession coming? it's the best time to stop being a white mark
  13. Personal Branding and Linkedin: made for each other
  14. Trends: 2020 Personal Branding

I hope this article: “The best of 2019 trends" has been helpful to you. If you think I've left any important articles or information on this subject, i beg you to tell me in the contact section.

I'll meet you next week with the post. "The worst thing about 2019 trends”.

From influencers to influentials (a substantial change)

Influencers or Influential? This is the third of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding. The first, already developed, is The impulse of social conscience and personal brand. And the second, When facts are imposed on such.

Of course, the word influencers it's "on fire", but here I explain the need to migrate to Influential, a giant step in creating value for a personal brand.

If you have little time, I invite you to watch this one-minute video summary:

Influencers and Influentials... Comets or Stars?

In advancing trends, he pointed to the metaphor that defines a good part of the (not all) of this collective: Influencers such as comets and Influential like stars. I talked about this at the obituary of my great friend Cristina Torrens. So I wrote this:

Comet brand: is a person who has appeared suddenly, spectacular, noticeable. But spresence weakens over time, No brand consistency, It is something vane. It is fleeting, and finally it leaves unpleasantness.

Star brand: is a person who Shines, but also it enlightens others, it's always there when you need, It gives heat when necessary and can also provide shade. The flagship brand is consistent, He does not give up, his stubbornness makes sooner or later, others are set on it. Maybe his career is not as spectacular and fast like a comet, but the important thing is that the star, It has been a while since it has been turned off, his memory and his light is still among us with full force.

Aspiration vs relevance and value

Many would give an arm to experience a day of glory as some of the igers (instagramers) or Youtubers of the moment. But look at the trajectories, in its contribution of value and in its duration:

Influencers struggle to create a very large community, and that's your business model: they know that the online platform will pay them by the number of views. "Live" of the community, and what they sell is not a beauty secret, a recipe for cooking, sell aspirationality. Many people aspire to be like them. But that has a short life.. Agree, maybe it's years, but hardly a career.

Influencers don't consider being. They simply get it through a unique and relevant value proposition. Provide, then they matter. The influencer creates value through a product, service or knowledge capable of transforming the lives of others, to bring about change.

Carlos Rebate wrote a magnificent book "Influencers” (Empresa Activa, 2017) on the theme "Influencers" in which it distinguishes ephemeral influencers with those who transform lives and have "true fans". I have preferred to distinguish them by calling the first Influencers and the latter Influential.

Do you get paid for your fame or for your courage?

At the end it's a matter of business model. Kim Kardashian is a millionaire. He gets paid to be.. Your largest value contribution is seemingly banal (very large buttocks).

Influential people get paid to be., for generating value, to contribute, to transform, to create. Behind the influential there is no fame, there's real influence. Some appear in the pink press, others are referenced in books, Thesis, articles, and in the hearts and minds of those who have benefited from their knowledge.

In conclusion, how do I advance?

He was ahead of the initial trend post 2020 that branding staff is based on the net contribution of differential value.

If my daughter, who is studying a college degree, finds a temporary business model through your newly created community on Instagram @HappyMealsByB, I won't be the one to stop it. But I'll try to keep him from dropping out of school..

What's interesting is to really influence, transform, add value. And that's going on.. It's a star that's hard to locate, but whose shine is long-lasting, it's not comet.

 

Stock Photos from LightSpring / Shutterstock

Branding: Brands are not created today, relationships are built.

Branding campus in Branzai / Grávita, November 2019

Branzai Winter Campus 2019. Left, Ivan Diaz

Last weekend I got it.. He had been trying for years to attend the Branding course organized by Ivan Diaz for years, the essence of the brand of Branzai and Grávita. And in the end it could be.

An intense experience, Valuable, immersive and, above all, Transforming. I take a lot of learning from Ivan; perhaps the biggest is that branding is the way to build relationships between a company, their professionals and stakeholders From the market. The other is that this evolves, Improvement, branding is alive. Therefore, 'll.

The Tweetinterview

Last Wednesday interviewed me from Twitter, Curious, no? Although it's not a new format, I find it very interesting.

And so he has. Gina Arán and Inginium with The Tweetinterview, a conversation format on Twitter that I'm sure will be consolidated as a great idea. Good friends like Joan Clotet have been around., Alex Duran, Nilton Navarro, Ronald Durán and many more. Bravo.

I recommend reading: Our brains are no match for our technology

An article to reflect on, since the New York Times, whose original title is Our Brains Are No Match for Our Technology, written by Tristan Harris, director and founder of the Center for Humane Technology. Thank you Joan Clotet for giving it to me to know.

Curious his way of understanding a current anachronism: We have paleolithic emotions, medieval institutions and technology that almost borders on the divine.

Udg

UdG Personal Brand Session

This week I have once again had the opportunity to give a workshop on personal branding and job opportunities in the Universitat de Girona, employment area.

I have met an extraordinarily interested and curious group to know how to manage our brand in times of search or professional transition. The next 5 March 2020 between the 12 and 3pm I repeat the experience in case you're interested in attending.

Catalunya Convention Bureau

Personal Branding Talk at Catalunya Convention BureauThis Thursday I had the opportunity to give a talk personal brand for professionals in the tourism and events sectors. The goal was how to manage our brand and our ability to generate contacts in an environment as complex as that of social media.

The setting was great, yes, "Lounge" of La Roca Village, and the organization of the Catalunya Convention Bureau group, Impeccable. Thank you Sonia Serracarbassa by "opening this melon".

A week for Personal Branding Lab Day 2019

Just remember that Saturday 14 December kicks off the 5th edition of the Personal Branding Lab Day webinar, free and open for all. It will start at 11am Spanish time and end at 7pm. Eight hours with 11 presentations, two round tables and close to 30 interventions in short videos.

Here's the webinar link. See you Saturday!

When facts are imposed on such (good personal brand)

Let's be clear, do you think, day by day, the facts are imposed on the said? Me neither. This is the second of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding. The first, already developed, is The impulse of social conscience and personal brand.

If you have little time, I invite you to watch this one-minute video summary:

The key is how we develop each experience

Don't say it., Do it. This is the new mantra. This is a change of order. First it's done, then it communicates. Just the opposite of politics, where it's said and not always done.

The good thing about reversing the order is that the action part, from experience, it's already done. First, the facts.

Inspired by real events

Cases with the "real facts- inspired" stamp generate more interest than theoretical exposures. It's good to show your customers' experience once you've helped them solve their problem.

There's a way to explain it classic but masterful, the before and after. And if you can visualize it, Much better.

From the data to the story

Statistics are mere soups of figures if we are not able to turn them into stories.

A couple of years ago I gave a talk at the IE on this topic. We get drunk on data without being able to get us excited and take us into action.

I remember a campaign at the end of the 80 by British Airways. In an investigation they found that it was the airline with the most tickets sold in the world. That data was re-conducted by Saatchi & Saatchi in a direct claim: “The World's favorite airline”. Here's the spot of the campaign awarded in 1989:

When it's the others who sell your services (Testimonies)

Testimony has been used since ancient times. And of course, doesn't just apply to experience with corporate brands, also with people.

Linkedin competency validations, recommendations in this same professional network... If marketing is to expose yourself, branding is getting others to give you recognition, prescribe you, recommend you. That's priceless.. And remember: you never recommend someone who doesn't deserve it: your reputation is at stake.

The Magic of Feedback

The feedback it's opinion on action, And that's why I like. It is not positive to live only guided by the feedback of others, in the end you have to be yourself. But sincere feedback puts us in our place, in the good and the bad.

Positive feedback represents our strengths. And sometimes we're surprised by our own lack of self-esteem. The negative, very interesting, raises our points of improvement and our limitations. I think it's good to meet them..

Indicators of success

Achievements represent our greatest indicators of success. Achieving a goal is an achievement, overcoming it is a chimera. It happens little, But when it happens, let's not be afraid to put it into value.

Infographic formats explain achievements very well, are excellent digital narratives. Follow Alfredo Sailing on Pinterest (9 millions of monthly visits) and you'll see what gives the format.

Live broadcasts

Do you like challenges? This is one of the good. Today there are multiple offline and online platforms for live broadcasting.

Online, there is no longer a self-respecting network that does not contemplate this format. He started Twitter with Periscope, but today major networks like Facebook, Instagram is, Linkedin, Tik Tok... they've already integrated it.

The direct is like the moment of truth, there's no chance of correcting, it's the lity test. If you want a good example of live on Linkedin, I advise you to follow the doctor Natalia Wiechowski, that airs every week about Personal Branding.

 

Facts are imposed on the said. I'll wait for you next week analyzing the 3rd trend in Personal Branding for 2020: From being an influencer to being influential.

Cover photo: Pepj from Shutterstock.com. Montseny Natural Park

30 years of #AQAwards, AdQualis Human Results Talent Awards

Last 26 November evening took place the 30th instalment of the AQ Awards at the National Teatre of Catalonia. An event already indispensable in the RR field. Hh. I loved listening to Consuelo Castilla, President of AdQualis, the organizing company, refer to the reason they wear 30 awarding the best talent: gratitude. The awards were presented in six categories:

  • General Manager
  • HR Director
  • Talent Management.
  • HR Specialist
  • Direction focused on People Development.
  • Best practices in RSC

As a publicist, I was very grateful that Estrella Damm was awarded for best practices RSC to the campaign of social conscience “Mediterranean: Another way to live”, a little gem with a great soundtrack. Here you have it:

As an external AdQualis consultant for Executive Branding and Employee Advocacy programs, I liked that Anabel Obeso, responsible for HR Consultants, we will meet all the external consultants in this photograph:

AQAwards 2020 AdQualis HR Consultants group

Starting from the top and from left to right: Jaume Zardoya, Diana Garcia, Ana Puig, Sergi Nicolás, Anna Castellvi, Susana Gallen, Anabel Obeso, Eva Marco, Oriol Jimenez, Hind Bonua, Marti Felix, Pepa Belles, Guillem Recolons and Eduard Marti-Poch

#EquipsSusumen, Creu Roja Catalunya's big initiative

Lara Vidal / Red Cross

Lara Vidal

And the 27 November's team Red Cross labour counselors in Catalonia organized a great event for which I had the honor of collaborating with an intervention entitled: “From employees to involved” about the strength of the union of the corporate brand with the personal brand. The best of the morning: re-watch Lara Vidal live, the head of guidance for the Spanish Red Cross, providing content and tools for us to lose the fear of being ambassadors for the brands that move us.

Creu red Equips that suit Nov 2019

The impulse of social conscience and personal brand

A week ago I wrote down the article Trends: 2020 Personal Branding seven of which for me will be the most relevant trends for 2020.

And I've set out to develop each of these trends during 7 weeks, starting with one of the ones I think can change things: the momentum of the social conscience.

As an introductory note, This is Consciousness with long boring “s” is the ability of the human being to perceive reality and recognize himself in it, whereas the Consciousness is the moral knowledge of what is right and what is wrong.

If you have little time, I invite you to watch this one-minute video summary:

The great threat of a world without a conscience:

When they are met 30 years of the fall of the Berlin Wall, today there are world leaders who advocate the creation of other walls. We know that as involution.

But the threat doesn't just come from politics. Some companies, and their leaders, have contributed to that threat through Discrimination, lack of confidentiality, lack of commitment, social control... Some examples:

  • Century-old American Wells Fargo betrayed her audience's trust by creating millions of fake accounts on behalf of their customers to multiply their profits.
  • Dieselgate. Although the problem has already been solved, Volkswagen lied for years about the real environmental impact of its diesel cars.
  • Exploitation of people: Some activists in the Democratic Republic of the Congo have denounced the activity of armed militias and slavery conditions in mine workers. Mines whose product are components for computer processors. Nintendo is one of the buying companies.

The world needs strong ethical leadership more than ever

Humanity is under threat. The Great Barrier Reef is in danger of being destroyed. We lose a hectare of rainforest every two seconds. The misuse of technology can end security. Great powers are turning to the nuclear rearmament. The social inequality due to a poor distribution of wealth is polarizing society.

These are the great challenges of the great leaders, include social awareness in their programs. And we're not just talking about political leaders, but of the great entrepreneurs who have in their hand to change the way they produce. And also of the large media groups that can apply ethics in their way of explaining what is happening.

Leaders whose purpose includes social awareness will highlight

And they won't just stand out, but will lead the organization and its brands to apply that purpose. We need more leaders like the one responsible for the dairy company the Beech, Christopher Columbus Palasían, that has created a successful business ecosystem from people with psychic disabilities.

"We're not here to make yoghurts, but for our workers to have a more dignified life". Christopher Columbus Palasían

Don't miss his story:

It is customary to worship the entrepreneurs who generate the most economic benefits, but we forget those who bet that our planet is a better place. The Melinda Foundation & Bill Gates has helped eradicate fearsome polio in many underdeveloped countries. Money doesn't make the world better, initiatives to invest it in social improvements yes.

The new leaders will be those who empathia with refugees, with global warming, with social injustice, those who apply social awareness.

Professionals want to work on something meaningful, with a purpose beyond profit

And it doesn't all come down to the great leaders. Each of us can contribute to greater social awareness. New employees, millennials and centennials, want to develop their careers in companies and projects with meaning, purposefully.

The new one employer branding must evolve. It is no longer just about improving the conditions of the worker, also from the environment in which we all live.

Social awareness and personal branding

The value proposition shows a path to project our personal brand, through a benefit to a customer and a different way of raising it. But in the years to come, this proposal will not be the only key factor by which we will be elected or we'll leave a legacy.

Adopting social awareness in our management of Personal Branding it's not just a differentiating factor, it's also a commitment with what's around us.

Everyone in their own way can bring value and awareness, and thus achieve an inner satisfaction and a projection that makes us better as people.

Editorial news: Scary Hypoline

Hypoline Fear Remover in guillemrecolons.comI already have in my hands Hypoline Removals, a delicious comic written by my friend Natalia Gómez del Pozuelo, illustrated by Evaduna and published by Empresa Activa (2019).

Natalia is "on fire" publishing easy-to-read books, that help us in areas like public speaking (Free yourself from the fear of public speaking), manage the Internet and social media (Where do I begin 2.0 and Twitter for clumsy), manage leadership as parents or as bosses (Good father, best boss). We are also happy many Sunday afternoons with his short but direct novels as The chickpea code and Two out of three.

Hypoline is a bot, a virtual assistant with a mission to help us when we're out of control. It helps us face our fears. It's fun the way to "consume the comic". You can read the comic and then the essay, or the other way around. A marvel.

Personal Branding Experiencie Mexico 2019

This week, the PBEX Mexico, the second Mexican edition of the congress created four years ago by Daniela Viek in Brazil and for the world. Last year it was face-to-face, in Puebla, and this year my partners Integra Personal Branding they've developed it 100% online, according to the new times. I had the honor of giving a little talk about value proposition alongside excellent professionals as Nancy Vazquez, Alan Urbina, Daniela Viek, Gaby Alviso, Mayte Calva, Xiomara Zetina, Esteban Villagómez, Leo Larrea and Gustavo Nolasco.

TEDxEixample has something to tell (And it's important)

Two news:

The first is that the 21 November 2019 took place at the facility Aticco Verdaguer the third #TEDxEixampleSalon of 2019. This time, there were two big protagonists, two speakers who gave the counterpoint to technology and humanity: Alfred Batet speaker and Internet of Things expert. Telematics Engineer by the UPC, Telecommunication engineer from Ramon Llull University and Executive Master, Marketing and Sales specialty by ESADE. Y Joan Vinyets, TED speakerX, People-Based Innovation Expert and DonandMerit Co-Founder. Designer, Anthropologist, and Doctor of Social Communication.

There was a wonderful debate, moderated by Ana Reyes, among the consequences of technological progress (Batet) and the need for greater ethics in implementing these advances, putting people ahead (Vinyets).

TEDxEixample Salon Aticco

Ana Reyes moderating the debate with Joan Vinyets and Alfred Batet

The second news is that of Pau Samo, the organizer (the boss) TEDxEixample announced the date of celebration of the 2020 TEDxEixample, yes, 22 of May 2020 at the Ancient Damm Factory from Barcelona. We'll soon know more details, speakers… I don't need to say that sponsors will be welcome.

It is an honor to be part of this group of volunteers with the aforementioned Ana, Pau, already Robert Ferrer, Helena Casas, Rubén G. Castro, Carmen Gibert, Eva Soto, Alba Espejo, already Oscar (The Clamp) e Irina (Lab Creative Studio).

Newsmaker: We already have a date, agenda and poster for Personal Branding Lab day 2019

Nilton Navarro and Alicia Ro, with my help and jordi Collell's, are finalizing the details of the 5th edition of the Personal Branding Lab Day. This year will be back 100% online, and free, and will take place on Saturday 14 December between 11 and 19h Spanish time (4 and 12h CDMX time).

The central theme is "Boosting your personal brand" and will have (You read it well) 65 professionals between the 17 presentations, the 2 round tables and 35 videos.

Do not miss it, save this link: Webinar Personal Branding Lab Day Link 2019.

Here's the participant chart and the event agenda, which will be sponsored by Infojobs, Blanquerna Comunicació and R.I.., Telepizza, CANARY SEO and Lid Editorial.

Personal Branding Lab Day Participants 2019

Agenda Personal Branding Lab Day 2019

Trends: 2020 trends

First of all, I warn that these trends are a very personal estimate. I haven't spoken to world gurus before.. Simply, I try to observe the branding trends 2020 and understand which ones are best applicable to people.

Trends have an air of myth, like the Cretan myth of Pasífae, daughter of the moon, who married King Minos. Legend has it that Pasífae prevented Minos, unfaithful by nature, had children with other women. Eventually she fell in love with the Cretan warrior Taurus and had a son who was called Minotaur, since it was not known if it was her husband Minos or her lover Taurus.

If you have little time, here I summarize the trends 2020 in a minute:

1.- The impulse of social consciousness

Beyond some ephemeral trends, social conscience takes on a permanent meaning. It's partly logical. It's a human trait, and that's why some brands are adopting it (*Ikea It's a good example).

If companies are adopting it it it's not for manners. We're moving from prioritizing benefits + people to people + planet + profits.

People care about the environment, peace, diversity, The education, social justice, resources, pensions, conciliation, health, equality… It is good that we commit to these causes and make it known to promote the contagion effect. Contagion to other people, and above all, corporate brands.

The millennials and centennials have given us a lesson. They have always argued that companies, brands, have the ability to alleviate some of society's biggest problems.

*IKEA is one of the brands fighting for a sustainable future. They control the use of water in their stores, use solar panels and buy all the cotton they use from sustainable sources. They're working to use energy 100% renewables and get all their wood from sustainable sources.

2.- Experience. Facts are imposed on the said

It's not new., but it's going to more. Experience trumps marketing. The important thing won't be just what we say., It will be, essentially, what we do. In the midst of the economy of care, the content and ideas we can create or share should focus on real experiences, not in conjecture.

Our customers will be more interested than ever with items that transmit "do" above "saying". Some examples of formats that convey action:

  • Real cases
  • Statistics turned into stories (the data to account)
  • Testimonies
  • Feedback
  • Infographics showing indicators of success
  • Live broadcasts

An example: In 2009 I decided to report a case from a professional, a customer 55 years that after a dismissal as CEO of a company saw his career stalled. A personal branding process re-positioned him as the best director "interim" to project, and thanks to a solid value proposition, and using the web, blog and social networks managed to re-enter the world of work in a more autonomous and results-oriented way.

The communication of that case attracted new customers who empathized with this situation. Customers like to understand that a personal branding process not only mentalizes or empowers, it also generates income and provides a reasonable degree of freedom.

3.- From influencer to influential

Many would kill to live a day of glory as one of the Youtubers of the moment. But look at the trajectories, in its contribution of value and in its duration:

Some have retreated because of the pressure of contenting millions of fans daily (and don't forget that "fans" come from "fanatics"”).

Others have been more comet than star, his time for our lives has been short-lived because his house had no foundation, the message was not supported and everything was based on the way.

What's interesting is to really influence, transform, add value. Personal Branding is based on net contribution of differential value. It's better to be influential, transformer, than illusionist. And if it's not better, at least guarantees a longer run. If a shoe cleaner fails to move from one dirty shoe to a clean, shiny shoe, you'll simply have to change your trade.

4.- Don't think about Google, think about your customers

Google tries hard, but its algorithm is imperfect. Why don't the real experts in a subject appear until the page 4 or 5 de Google? Will we have to get used to going to the last pages of a search to find what really works well?

Few days ago, the "father" of the personal brand in the Spanish language Andrés Pérez Ortega reported that the first three pages of Google do not include any specialists in "personal branding". Those who are there, ahead of everything, are the ones who know Google's algorithm, not the secrets of personal brand strategy.

If Google doesn't help you, forget and think of alternative formulas for your customers to find you. To me, for example, I'm doing really well on Linkedin (at B2B is unbeatable). If you sell holsters smartphone it's better Facebook, if you sell cooking courses you might want to look at Instagram and if you sell a course for journalists you may need to go to Twitter.

Empathize. Think about your customers' needs and the sources they consult. Question. Ask again. And you see there, and create value, And it attracts, and convinces, and persuades, And it shines, and conquest. If Google doesn't humanize its algorithm, sooner or later someone will show up to do it. However, get into your customers' minds and look for creative and useful solutions to their problems.

5.- Don't let technology step on you. Use it to your advantage

In the trends 2020 could not miss the technology. I'm a big advocate for the "Human Branding" philosophy., to take advantage of human traits such as empathy, the creativity, imperfection, improvisation, intuited herN... It's something innate in human nature.

But I also think that technology makes us better, faster, Accurate, helps us eliminate the idea of time (on the Internet our brand is awake 24 hours a day) and space (our online messages go beyond the local level).

We must act as digital humanists, as Joan Clotet, taking advantage of the best of the human condition and the best of technology. It's not against each other, it's the one with each other.

My friend and colleague Arancha Ruiz has included a chatbot on its website to better target its potential customers. Her name is Maria José, and the important thing is not whether it exists or not. The important thing is if it solves our problem. Technology at the service of the person, and not vice versa.

6.- Watch. Brevity is effective but short-lived

And the depth does not epata but gives results drop by drop continuously. Choose your format. It's not black or white. But keep in mind that a long content, even if it may not give short results, can bring more value than an inspiring phrase or an ephemeral genius.

Don't be in such a hurry. Good stew takes time. And even a Maki perfect salmon requires the experience of a master "sushi" who has needed a year to select the best raw material, another year to cut it and another to prepare it. Sometimes, the tip of the iceberg looks like the whole, and we don't see what's underneath.

We're willing to watch a three-hour movie just because tarantino is directed and we're not able to read a double-page article from a newspaper.. Formats tempt us, we're looking for the quick tweet, the easy headline, the book of 100 pages or one-minute video (And that goes for me).

7.- I am the content... but I'm still the King

José Alfredo Jiménez Sandoval wrote my mother's favorite ranchera, "The King". I love that verse.:

"With money and no money

I always do what I want

And my word is the law

I have no throne or queen

Or anyone who understands me

But I'm still king"

I never knew who he meant.. But you can imagine. Content remains the KING. And his prince is the blog. If you want to position yourself well, and simmer, do like friend Ivan Diaz, the soul of Branzai and Grávita, the transphomator of brands. Demonstrate what you know, Write, share, creates value, and waits for the harvest of its fruit. And do it from your digital home, you blog. Social media will never be yours.

By the way, set to choose a version of "The King" I stay with that of Maria Dolores Pradera, a gem.

Editorial news

Fourth and Half Contacts and The Four Steps

Fourth and Half Contacts, by Juan Martinez and The Four Steps, by Jordi Collell

This week I had the opportunity to look (at the moment) two editorial news that has a lot of relating to the personal brand.

Fourth and half contacts

The new book of Juan Martínez de Salinas, edited by Rasche and dedicated to networking in great detail.

The four steps. Climb to the top of your personal brand

Second book Jordi Collell, this time edited by Profit Narrative and that tells the personal branding process through Martin's story.

Is there a recession coming? It's the best time to stop being a white mark

After a few years hammered by the acronym VUCA this is (Volatility, Uncertainty, Complexity, Ambiguity) now we know that what comes to us is a recession of good caliber.

If you have little time, here's a one-minute summary video:

What we mean by recession

They used to talk about recession if there was negative GDP growth (Gross Domestic Product). Now the recession just comes when we don't grow as much as previous years. It is one of the servitudes of capitalism. You have to grow anyway. And that "whatever" hurts us., to employment, environment and political and social stability.

Case P & G (Gilette, Ariel, Tampax, Dodot, H&S, Max Factor, Fairy...)

Those of us who come from the advertising industry will have read and heard a thousand times that in times of recession, brands that keep or increase investment are those that survive the chaos.

Procter was set an example & Gamble (Q&G), than a time of deep recession in the US, the us is going to have to USA (I think during the crack of the 29), while many brands opted for a conservative position, Company P&G maintained and in some cases increased investment in its brands. And that made them leaders. I don't know how much legend the information will have, But it makes sense, or at least had it in radio and press times as virtually unique means that were used at the time.

White brands and their reputation

For a long time we advertisers despise the power of White brand. There was a time when the only brands that mattered were the ones they saw on TV. And it may stay that way., but now "importing" is relative, because we know that many white brands are manufactured in companies with well-known brands.

As Ogilvy said, "the consumer is not foolish, she's my wife.". The phrase may sound sexist today, but I think we all understand the meaning. If a white mark gives me the guarantee of the dealist who sells it and I also know that it may have been made by one of the great, And it's cheaper, why not include it in the basket?

The Desirability doesn't always materialize in purchase. If I ask you about three brands of sneakers, you may not consider any white marks. You'll think about Adidas, Nike, Reebok, Asics and some more.

But when it comes to buying, we distinguish the buying "commodity" (the slippers for a young child that will last him two months) or buy "premium" when we want to reward ourselves as adults with the best product to run without breaking our legs.

infographics: In which regions do executives believe that the economy is worsening? | Statista More infographics in Statista

 

A different point es a white-label person, beware of that

Despite this peaceful coexistence of "premium" brands with white, in the case of people the thing doesn't work the same. The added value of a professional is no longer just his value proposition, and neither does its price. It's also your "findability" and visibility, and their values as a person.

Here, be white-label is to be nobody, not to be found, not to be selected for a promotion, not to be considered to form a team, to lead a project. The white-label person it's invisible, leaves no mark, And that also leaves a mark, but negative.

I must admit that if someone does their job very well, enters the tern of candidates for improvement. But today "doing" is not enough, you also have to "put in value", and that has a lot to do with a conscious process of managing Personal Branding, what we know as personal branding.

When it gets dark, it's time to shine

When difficult times come, comes our “moment P&G”, And it's time to shine. Shining is "do" but leaving a reflection of what has been done, so that it is valued to be perceived without nuance by the stakeholders or interest groups responsible for an improvement.

Stop being white-label person it's possible. In this blog there are many clues how to do it. Don't stay off the list, please value. Have a nice week.

Stock Photos from Mohd KhairilX / Shutterstock

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Is it good to hide information to boost your personal brand?

Humanity never ceases to amaze me: Now it turns out that to find work you need to hide relevant information in your digital profiles (and also in analogues).

If you have little time, I invite you to see this summary a minute (in Spanish):

Hiding academic information, the latest fashion

I don't know from which country you read this article, but in Spain it's happening. People who eliminate complementary trainingas as important as a master's or a university postgraduate degree. And they do it so as not to force companies to better pay. That's right, I live in a low cost country, that penalizes merit, training and experience (I tried this last topic two weeks ago in the post What's going on in Spain with the seniors?)

It seems that good training is understood as over-qualification, And that's punished. A shame. And the paradox is that on the other hand, the same companies that hire demand broad academic training. In a nutshell and for us to understand each other, they demand it but they don't pay it. And that's why, the candidate has no choice but to hide information.

Privatizing social networks, another way to escape the headhunter online

hide information on social mediaIt also turns out that many job seekers start hiding information and privatizing their social media profiles to escape the jaws of e-recruiters, nethunters or headhunters online.

I don't advise having a private profile, just missing. But getting to the extreme of having Facebook, Twitter, Instagram private and not to appear by Linkedin for fear of exposure seems to me sincerely absurd.

If you intend to share photos with family, there are other options, how to create a private board on Pinterest. Having private profiles is equivalent to a recruiter that we have something to hide. And that's not well perceived, even if we have every freedom to do it.

Social and professional networks are a window into the world of networking and an opportunity to explain what we can do for others (value proposition), to explain how we are (values) and who we are (Profile, Cv...). Not to take advantage of that is to go back to the last century.

Avoid your superiors or company team, another way to hide information

Another current: I also see that many people do not admit or invite their bosses or team on social media to avoid being "spied".

Almost all social networks have mechanisms for hide certain posts certain people. There's a lot of literature about that on the net.

Does it make any sense to hide information to progress or not to be disqualified? We're in troubled times., but also in times of fake news when truth and authenticity are appreciated. It's clear that not everyone thinks the same.

Me for my part, I think everything leaves a mark, and what we don't do and we don't show it also leaves it. It's very personal., but I like working with open people, who have little to hide and who behave similarly on and off the grid. If you're introverted off the grid, you don't have to pretend not to be within the network.

And you, What do you think?

 

Stock Photos from Rogistok & Prostock Studio / Shutterstock

 

One gift per subscription

ebook brand ambassadors

I subscribe to this blog and after confirming the subscription via email I will immediately receive the free download of the ebook "Employee Advocacy: The Power of in-House Brand Ambassadors" (in Spanish).”.

 

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What would happen if companies were like human beings and human beings were like companies?? The World Upside Down

Today I woke up provocative and seeing the World upside down. It sounds crazy, but it makes more sense than it looks.

If you have little time, I invite you to watch a one-minute video summary.

Personal branding is understanding the world upside down

This statement "personal branding is understanding the world upside down" is based on a simple observation. On one side, Businesses need to humanize in order to connect better. And on the other side, it would be good for us people to manage ourselves as companies. The latter was anticipated by Tom Peters drawing an imaginary Me Inc. (translatable in spanish as Yo, S.L.) in his article "The Brand Called You" from 1997.

Businesses lack humanization

Some companies would do well to humanize themselves. In the post Goodbye Customers, Hello People: Branding to People (B2P), Ivan Diaz (Branzai) clearly says:

From birth we are able to recognize other humans. We are programmed to interact with people

Many companies insist on calling us customers. From sociology they call us individuals. Many brands insist on calling us users, consumers, patients... They also call us citizens, pedestrians, drivers, sportspeople, participants…

The truth is our main singularity happens to be people, human beings, and not the role we play for a particular brand or product. I usually say that branding, if it's not human, is not branding. And Businesses (not all) have a pending issue that we can help solve from the corporate applications of personal branding:

The fact that a brand is humanized makes it a connector. And this requires the sender of the message and the receiver to be people. It requires the message to add value. And it requires that there be a story. That's it, traditional advertising based on mass ad bombardment no longer succeeds.

It would be good for us people to manage ourselves as companies

You see, the world upside down. If it would be good for the company and its brands to be humanized, it would be good for us to learn how to manage ourselves in a more organised and effective way.

Let me try to break some limiting beliefs:

  • If you analyze the competition of corporate brands, why not do it from people who may be occupying your branded territory?
  • If a company has a purpose, mission and values (something profoundly human) doesn't it make sense that a person has it as well?
  • Organizations work on the basis of Business models for each of your brands do you know that there are business model canvases for people?
  • Every mark moves around a value proposition can people survive (professionally) without a unique value proposition?
  • Brands often have a "claim", a Slogan And why couldn't a person have it?
  • Brands and their products are made known through communication plans have you heard of the communication plan personal?

I welcome you to the exciting world of Personal Branding (or if you prefer, Discovery, development and projection of the personal brand). It's not exclusive to celebrities, nor super-executives, nor gurus. It's for you, whoever you are, wherever you are, whatever you think, whatever you do. If you still have doubts, I invite you to read the answers to 20 recurring questions that I have received over the last 10 years old . If you look at the world upside down, you're on the right track.

Stock Photos from Nikolas_jkd / Shutterstock

 

podcast: We'd be better off if people thought like businesses and companies were like people (Interview by Julio Muñiz)

If you want to delve into what's covered in this post, click on the image to listen to the podcast of an interview that was done to me a few days ago the expert in digital marketing and entrepreneurship based in Florida Julio Muñiz unmistakably in your program.

podcast guillem recolons

 

Are you one of those people who confuses self-esteem with selfishness?

To love oneself is not bad, the bad thing is believe; believe yourself the center of the universe. Yesterday I was talking to Julio Muñiz, on his podcast Inconfundiblemente, among other things, about the differences between self esteem and selfishness. There are, and bigger than we think.

If you have little time, here's a one-minute video-summary.

The self esteem it's a habit, at least for me

Among the habits I confessed to Julio that help me a lot to focus my work and my life there is one that stands out:

It helps me a lot to get up early and spend some time walking and meditating. I've been doing that for a long time. 20 years old , And the truth, it's a precious time to sort out ideas, prepare for the day and, since I'm more early bird, take advantage to create and write down or record ideas on my smartphone. I'm not saying that getting up early was the only habit I practice., but thanks to that I can and meditate, keeping myself in physical and mental shape and thinking about new things, content, Name (s, Projects,…

It's a moment of encounter with yourself, it's not loneliness, on the contrary, is self esteem. It is an essential inner dialogue to face the day that comes.

Investing in you is not selfishness, is self esteem

One of my definitions of Personal Branding is: the art of investing in you based on the value you bring to others. Investing in you is not selfish if you then turn knowledge and experience into ideas that improve the lives of others.

Instead, would be selfish if what you learn you use for your own benefit only. I very much agree with Chris Litster, CEO of Buildium, i referred a few weeks ago in the post Leadership, vulnerability and personal brand: Our priority should be to serve people to the planet and the benefits (in that order). When you reverse the order, that's selfishness.

Not seeing beyond your beliefs, the worst manifestation of Selfishness

Among the many manifestations of self-admiration, from Selfishness, is certainly the one that I think does the most harm to humanity. It's about not seeing beyond your beliefs. To think that your way of understanding the world (religion, political, industrial relations, values, Customs, sports affiliations,…) it's the only one possible.

This is doing more damage than all the natural disasters in the world. When you can't put yourself in the shoes of someone who thinks differently from you, when there is no empathy, yes, Selfishness takes over the situation and creates the conflict.

You see a woman wearing a burka at a mall in your city. You have two ways to react: the tolerant (even if you don't share it, you understand and accept it) and the bigoted (you don't accept it because you think outsiders should adapt to our customs).

self esteem

If you don't understand, don't criticize it

Applying such a philosophy would do us all better. And for the most not been the, without realizing it, I prejudge too fast. Sometimes we talk with contempt for things we don't know. And that's also selfishness, or in this case egocentrism.

If it turns out that you reject everything that doesn't agree with your values and principles and also what you don't understand, your ecosystem is frankly small. You can't travel, you can't talk, relating to others becomes difficult, even as a family... Anyway, a calamity.

A word of advice if you are Selfish

I don't think there's a 100% selfish or selfish 100% non-selfish. We will all have sinned at some point in selfishness. So I propose (if you have outbreaks of selfishness) change them to habits self esteem.

Take a pilot: test for a week that get up early, walking alone, watch the sunrise, reflect, write down ideas.

I assure you that you will avoid creative problems, you'll plan your days better, you will improve your mood and give yourself wonderful moments of tranquility and self-encounter.

The tool I use for this is called acostarsetemprano.ly (Just kidding), but it's true that I don't need an alarm clock because I go to bed early, at about 10 and a half of the night. Sleep is sacred. Look at Trump's case, sleeps up to 4 Daily hours. And that's how our hair looks (it's also a joke). Have a nice week, and remember, invests in self esteem.

Stock Photos from Ipatov & Prostock Studio / Shutterstock

Ah, I forgot: two reminders

Master of Digital Marketing 100% Online (with Personal Branding module)

Why not, I must thank Montse Peñarroya, Helena Casas and Alba Espejo for counting on me for the third year in a row. The UVic (UVic) It presents its different formats online training in Digital Marketing, Social Networks and Personal Branding, and does so in Spanish and in three formats, everybody 100% online:

  • master online: Third edition. Home October 2019. 60 credits. Includes Personal Branding module
  • graduate online: First edition. Home October 2019. 30 credits. Notice: does not include the module Personal Branding.
  • Specialization course online. Second edition. start in February 2020. 23 credits. Includes Personal Branding module.

As I am one of the teachers, If you enroll for me get a 5% discount can be added to other discounts prepayment.

Let me here your data and we will send a proposal from the UVic and a 5% least in your registration.

 

Face-to-face postgraduate degree in Social Media and Digital Marketing (with Personal Branding module)

For the fifth year in a row, I will take a back responsibility for the Personal Branding area in this Postgraduate UPF Tecnocampus. I must thank Pedro Rojas and Maria Redondo for keeping their confidence.

The postgraduate degree consists of 5 Modules, all in Spanish.

  1. Social networks, tools 2.0, Personal Branding employability in the sector 2.0
  2. Development and implementation of strategic digital marketing
  3. Creation, management and dissemination of digital content
  4. Orm, measuring and monotorizing our image on the Web
  5. Entrepreneurship in digital environments

More data:

  • Dates: from 17 October 2019 to 21 July 2020
  • Duration: 30 ECTS/ 300 hours
  • Days and hours: Tuesdays and Thursdays from 6.30pm 21:30h + personalized tutoring
  • Place: Tecnocampus, Mataró, Barcelona
  • Methodology: presential
  • Orientation: professional
  • Languages: Spanish
  • Price: 2.500€ + 150Fees

Preregistration: up to the day 20 September 2019

It is a luxury to share a poster with professionals like Peter and Mary themselves, Dolors Reig, Jeroen Sangers, Alex Lopez, Liussi Command, Christian Delgado Von Eitzen, Ari Vigueras and Gay Victor Zaragoza, among others.

Request for information and registrations: formaciopermanent@tecnocampus.cat / Tel. (+34) 93 70219 59

You don't have a brand. The corruption of the term "Personal Brand"

Those of us involved in personal brand Personal Branding, known as personal branding, have been trying for years to avoid misunderstanding; and I'm afraid we haven't succeeded. .

The Chief Operating Office of Facebook, Sheryl Sandberg, made that very clear a couple of years ago. It was within the framework of an interview by Jessica Holand on the BBC entitled "The case against personal brands”. She saidYou don't have a brand, so don't pack yourself like a brand. ".

If you have just a minute, here's a video summary (in Spanish):

You don't have a brand. You leave one (or many) brand/s.

Sandberg referred to the personal brand as a limited version of the person. In her own words:

What we each have is a voice, which can be complex, contradictory and sometimes wrong. Don’t package yourself. Just speak honestly, factually and from your own experience.

I couldn't agree more with her. A few days ago in this same blog I was talking about personal brand and vulnerability. We are wonderfully imperfect, and vulnerable. That sets us apart from machines (for the moment).

Contradiction, empathy, honesty, facts and experience are part of the rich and complex personal brand we print on others. You don't have a brand, Starbucks has, and Zara, and Audi. Dali did not have a brand, he left a brand, a great legacy. Churchill did not have a brand. He left several brands.

Each person will interpret you in a different way, and that's why one can leave a personal brand that's not homogeneous between different people.

The misunderstanding: to think personal brand is created as if it were a trademark

When someone speaks of "create" your personal brand begins the confusion. I know no one talks about "creating" with malicious intent. But if you create brand, It will be packed, designed in a unique way, as a commercial product. We have fought hard against this. The issue is not to create a character. Personal branding is more complex, as much as the personal brand. The corruption of the term personal branding comes from far away and people who have university doctorates.

trademarks / William Recolons

The first American evangelists (William Arruda, Dan Schawbel, Tom Peters, Catherine Kaputa, Seth Godin, Brenda Bence, Jason Alba…) They spoke of 'create'. But for me, creativity is to start from scratch, or as the publicist says Toni Segarra, is 'do not copy'. And personal branding not part of zero, because it is, according Jeff Bezos, "what say you others when aren't on your side".

Another confusion: personal image with personal branding

Sandberg also equates to personal image personal brand. In his words:

The emphasis on presenting a strong public image is especially pronounced in these times of economic uncertainty; a “giant economy” growing and fiercely competitive has made digital profiles a crucial part to take advantage of work opportunities.

He's right, at times VUCA, If you are one more, disappear. But it is not a strong public image. It is your own public image, without further ado: that you already differs from those who do not. But please, Deletes the word "strong" from your vocabulary, because it can lead you to modify your image.

I do not advocate that at any time we communicate with our failures, but it is absurd to introduce ourselves as infallible beings. Just explain in this blog the difference between personal image and personal branding, and also the difference between personal branding and reputation. Language creates reality, so they say the coach.

We do not sell us. Buy transformation.

Another common confusion about personal branding is the need "to sell us". Isn't it?, Personal branding, will not be. It will be self-conscious, understand if that project (the brand) is aligned with what we are (the identity), you will create a plan clinging to a value proposition, a relevant difference. And of course, Finally there is a marketing stage, We should let us see, without that our potential customers will not see us to an aggregator of value, a transformer.

What we sell is our job. But not the time that we spend, but the value that we add. Unfortunately, many companies still pay their employees by heat Chair (weather). That will change to results, transformation, to value. My daughter will see it. Fortunately.

In summary, personal brand is corrupt, but not dead

A long time ago that among colleagues we are talking about the need to change the term "personal brand. Several ideas have emerged. Daniel Romero-Abreu, "Thinking Heads of President speaks of"Personal positioning”. Andrés Pérez Ortega prefer"personal strategy”. I speak of human branding"Human branding”. The term marks staff is corrupt, especially if people as relevant as Sandberg understood it in a unique sense of marketing.

Accepted proposals. At the moment, and leave misunderstandings, I consider myself to be a strategist of personal branding that also applies in training and conferences.

Remember, you have an identity and leave a rich brand, complex varied... and only. Discover it, working on it, shape it, understand it and always with moderation, project it. Or not.

 

Stock Photos from Iko / Shutterstock.