Trends 2020 in personal branding, by Guillem Recolons

Trends 2020 in personal branding

First of all, advance that these trends are a very personal estimate. I haven't spoken to world gurus before.. Simply, I try to observe the trends 2020 branding and understanding which of them are best suited to people. Trends have an air of myth, like the Cretan myth of Pasífae, daughter of the … Read more

Personal mark in time of recession

Is a recession coming? It's the best time to stop being a white mark

After a few years hammered by the acronym VUCA or VICA (Volatility, Uncertainty, Complexity, Ambiguity) now we know that what comes to us is a recession of good caliber. If you're short on time, here's a one-minute summary video: What we mean by recession Before they talked about recession if there was growth … Read more

Is hiding information good for the personal brand?

Is it good to hide information to boost your personal brand?

Humanity never ceases to amaze me: Now it turns out that to find work you need to hide relevant information in your digital profiles (and also in analogue). If you're short on time, I invite you to see this one-minute summary: Hiding academic information, la última moda No sé desde qué país lees este artículo, pero en EspañaRead more

The World upside down, by Guillem Recolons

What if companies act as people and people as companies? The World upside down

Today I woke up provocative and watching the World upside down. You'll see that the thing makes more sense than it looks. If you're short on time, I invite you to watch a video-summary of a minute. Personal branding is seeing the world upside down This statement "personal branding is seeing the world upside down" … Read more

Are you one of those who confuses selfishness with self-esteem?

Are you one of those who confuses self-esteem with selfishness?

Loving yourself isn't bad, the bad thing is to believe; believe the center of the universe. Yesterday I was talking to Julio Muñiz, en su podcast Inconfundiblemente, among other things, sobre las diferencias entre autoestima y egoísmo. There are, and bigger than we think. If you're short on time, here's a one-minute video-summary. La autoestima esRead more

You don't have a mark. The corruption of the term Personal Brand

You don't have a mark. Corruption of the term "Personal Brand"

Los que nos dedicamos a la gestión de marca personal, known as personal branding, we've been trying for years to avoid the misunderstanding; and I'm afraid we haven't made it. La Chief Operating Office de Facebook, Sheryl Sandberg, he said it very clearly a couple of years ago. Fue en el marco de una entrevista realizada por JessicaRead more

vulnerability and personal branding / guillem recolons

Leadership, vulnerability and personal branding

    La vulnerabilidad es humana, and it makes a powerful difference to us in the face of robots (at least for now). Hace unos días pude leer un fantástico texto publicado en Fast Company por Chris Litster, CEO of Buildium, a platform to help property managers streamline their businesses. No voy aRead more

disloyalties to brands

What to do when disloyality becomes the norm

    To make things clear, I'm not going to talk about marriage disloyal disloyalcy. The issue to be dealt with today, very worrying from a branding perspective, is disloyality towards brands. A few days ago I was able to read a preview of the new Nielsen's Global Consumer Loyalty in Nielsen Europe's Press Room. I translate the data … Read more

Exposing myself on the net / Guillem Recolons

The personal story: How far should I expose myself on social media?

    I often wonder, How far to expose myself on the Internet, on social media? As Alaska said in its most remembered lyrics, who cares what I do? Who cares what I say? If you only have a minute, here's a video summary: Disadvantages of exposing myself, the part … Read more

your people are your brand / guillem recolons

Hello company, Did you know that your people are your brand?

    Well, that's the way it is.: your people are your brand. And a collegiate ad publicity tells you.. Data doesn't deceive: Only one 33% consumers trust brands. On the other, A 90% consumers themselves rely on the recommendations of like-minded people (Source: Nielsen). If you only have a minute, in this video … Read more