Good content promotes good networking. For Julia.

A few days ago he spoke of the importance of a good content as connector element. It was in the post dedicated to the strength of internal brand ambassadors. You might think that those who create or cure contents talk about theoretical connection. Today I bring you a story that shows how good content can awaken certain gears and generate valuable contacts.

For Julia, mezzo-soprano

opera voice ranges

Source: Wikipedia

To understand what a mezzosoprano there is nothing like this graph that I downloaded from Wikipedia. We always look at the sopranos, but in opera history there have been great mezzosopranos, as Cecilia Bartoli O Teresa Berganza.

The fact is that recently I devoted a post to the wonder of human imperfection, which distinguishes us from machines, with Maria Callas as protagonist. In If not human, surely he had sung better He commented an extraordinary documentary about the great soprano, that despite its metallic voice and its imperfections, He went down in history as one of the best interpreters of the operatic genre.

And the magic of social networks made this post was read by Julia, one mezzosoprano on a network so seemingly far from the art as Linkedin.

How to connect Julia

Julia liked the writing. And her, as it happens to many people, It is best moves in the world of personal relationships, The real world, the atoms.

Julia knew that Eva Collado Durán, great friend and colleague, I would be signing books at the Book Fair in Madrid. It turns out that Julia is very follower (now he says “fan”) Eve, and also my beloved and admired Laura Chica, and Paco Alcaide. The three great authors and connectors were signing their books a few booths away. Julia planned his visit to the fair, “this is mine”, he must have thought.

Thought and done, Julia was presented in the three booths, He bought the three books, The Eva Brand are you, the Laura 365 appointments with me, and Paco Learning from the Best II. He managed to devote her books and gave each author a double CD entitled “The Callas effect“, one of the best and most generous musical selections from Maria Callas I've heard.

Julia's letter Arrellano, mezzo sopranoJulia knows that Eva and I often see, He left a paper bag with the label for you for me. Here are the contents of the bag, Eve gave me yesterday at lunch. Wonderful. I had not received a letter in his own handwriting with an impeccable calligraphy. And next to the letter, the same CD. At a time of life that is hard to get excited, gifts like this (the letter, above all) priceless. Both Eva and me I got goosebumps us with the story.

Ghost 2.0, observer or person consume social networks, but does not participate in them

Desvelaré not the contents of the letter, but there is one detail that catches my attention. Julia is considered a “ghost 2.0”. Years ago I used a graph talked about prosumers (content producers and consumers). It turns out that the type of “observers” are most. Pass networks, by blogging, they read, consume content, but they do not feel comfortable entering digital conversation.

Uppercase my respect for these people, observer. No son trolls, absolutely. Only are people who feel more comfortable acting means “always”. And what is a letter. At a time where everything is digital, smell the role of a letter, receive a physical CD and read a handwritten text, That is to feel the humanity in all its splendor. Thanks from my heart, Julia. Good content (books from my friends, post Callas…) promotes good networking. Definitely.

And who is she?

Here I leave a video with an interpretation of You sigh Mrs. Opera Béatrice & Bénédict guys at Hector Berlioz. By the way, one of the singing is Julia, and I admired my friend and mezzosprano Julia Arellano. With black dress, to be exact.

 

 

Cover photo by Shutterstock.com

If not human, surely he had sung better

This phrase “If not human, surely he had sung better” he spoke Maria Callas, the considered best soprano of all time. I was pleased to see the documentary “Maria Callas by” directed by Tom Volf (2017). The funny thing is that the documentary is the story of the diva told about all by herself. Letters of his own handwriting, interviews he gave. If not human…

According to the synopsis FILMAFFINITY, It's about a “intimate portrait of the life and work of opera singer Maria Callas. Testimonies of Callas own, Onassis, Marilyn Monroe, Alain Delon, Yves Saint Lauren, John Fitzgerald Kennedy, Luchino Visconti, Winston Churchill, Grace Kelly, Liz Taylor and others who knew the diva.”

This woman did not have an easy life, but I do not want to move anything. If you can, Head over to the cinema to see it, unprejudiced (kind > I do not like opera). Just to understand that the visible part of an iceberg often hides fears, complex, endless hours of effort, Youths stolen and more.

But back to the sentence, he gave few years before his untimely death at 53, “if not human…”.

Perfection does not seem possible in humans

I take some posts insist on this concept: Yes, it's perfect, It is hardly human. Ya, we could say that works like The Last Supper (Da Vinci), O The Rape of Proserpine (Bernini) or performance Nadia Comaneci on the uneven bars in Montreal 1976 they are perfect. Actually, close to perfection. In the very near future, possibly a robot will perfect.

The Rape of Proserpine

Detail of “The Rape of Proserpine” de Gian Lorenzo Bernini

The question, as advanced in Can we promote a culture of human connection in the era of machines? is that the human will spread precisely because human beings, imperfect, incorporate values, ethic, to be changing.

I reaffirm when I read this content and digital magazine Puro Marketing: The 90% digital content will be generated by “bots” on 5 years ago. We can see it as a problem, I prefer to see it as an opportunity, human is spontaneous, perhaps erratic, but connects more.

What we are, what we think, what we do, what we project, results and legacy, the large hex personal brand

Maria Callas's life helps me understand that perhaps the personal brand, perspective view years, It is more than we think. It's not just what we are, our identity. Or what we think, our emotional DNA and cognitive. It is not just what we do, around a value proposition getting results for our clients. It is not only what we project, perceived identity. neither results, what got us. It is also what we, in form of legacy VALUE. Six parts forming a hexagon

Surely you think that in the case of Maria Callas the hexagon is easy. My good friend and colleague, Professor Vladimir Estrada, He works with a dimensional model of personal brand formed by 1. What we are 2. What we do 3. What we. I am passionate about the simplicity of the model. For the soprano it made me think that there is something else that makes up our personal brand, and are these three additional points that make up the human part.

And there is the difference in Callas: if not human, your personal brand would not exist.

I will go further in another post on this hexagon. Callas left us a legacy, since 1977 It is not with us. Because he had great friends and powerful enemies. He had the best voice because his mother did not allow him to be more than 30 seconds before a mirror. According to her, He went deep in the music because he did not love. And when he did (with Greek shipowner Onassis), stop singing.

Callas was not perfect, according herself, when he was emotionally well, I did not want to sing. If not human, we would not have let this wonder:

Thank you, friend Marc, to educate my stubborn ears to savor arias like this. Thanks friend mezzo Julia Arellano by excited with the gift I received after this post you to read.

Personal branding is like plastic surgery: not explained, noticeable

What you will have to do plastic surgery Personal Brand (your personal brand) y Personal Branding (the process)?

I start with a question something special. I intend to answer it, and I thank two good friends of the environment Plastic Surgery, the doctors Salvado and Vila-Rovira they have inspired me (without knowing it) to write these lines.

Personal brand

A few weeks ago I discovered one of the best definitions I've read your personal brand (in English marca personal), to the Joan Clotet, digital humanist and inspiring person. Says so:

personal brand is perceived identity. It is what others think and feel especially what we say and do (or not anymore). Inspired by our values ​​and projected on our channels of influence.

If I look so good is because it contains the whole and the parts:

  • perceived identity. Do not control. It is what they see and perceive others. As Bezos, what they say about you when you're not in front. It is the result of what you project.
  • What others think and feel about what we say and do (or not anymore). If you read me occasionally, you've probably had enough of the phrase “Everything leaves a brand“, a sort of personal mantra. It also leaves no marks what we, so we do not feel, I do not say, what we do.
  • Inspired by our values. They represent the human factor and pillar of the personal brand: we are what we are. And it is absurd to change, our values move us. Recall that emotions and mistakes are the factors that humanize us.
  • Projected on our channels of influence. Many will think social networks. But each has its channels of influence. Some do not need internet, because their good work spreads by word of mouth. If you're one of them, as my friends doctors referenced, congratulations, there is no better way to grow than by growing your direct customers. If your business model requires amplification, You need social networks, and, above all, own place, web, blog both the.

Personal Branding

The personal branding, process by which we manage our marca personal or personal brand, It has good definitions. Perhaps because just out of the oven, I recommend a reading of the definition does my good friend and colleague, Professor Vladimir Estrada, from the blog Soymimarca.

Professor defines it as (abstract):

Personal Branding is the strategic process through which a person, with or without expert advice, integrally manages, a concept / brand project and communicates to the world.

Professor Let me dismember your definition to take full advantage:

  • strategic process: Part of diagnosing own personal brand, What is the brand that I leave in my environment? This is a process of self that begins asking feedback, but it does not end there. (I take this opportunity to recommend reading Smart Feedback). Follow personal strategy and ends with a projection plan (communication and networking).
  • With or without expert advice. Indeed, do not need to hire a personal burner to work conscious of our personal brand management. Basically it is a matter of speed and accuracy. Because the speed / personal brander has specialized in this, and you know where to start and how to follow. Precisely because cases leading to their backs (the experience is a plus) You know what mistakes not to make. Clear, it has a price. You can learn to ski alone or with monitor, automedicarte or go to the doctor. You know the consequences of one or another action.
  • fully manages a concept / brand project. easily explained, if only we manage our communication, we will not know what brand must modify or strengthen. It refers to fully autoreconocernos (who I am and what brand leave), work one personal strategy (what brand I want to make, according to who I am and my skills, value proposition and values) and visibility plan (I announce how these competencies, value proposition and how to convey my values).
  • And communicates it to the world. If we do not, we exist, even we can find. But we must get others to communicate and disseminate our brand for us. It is word of mouth, the most effective means B2b. If you go to large audiences, you need to communicate or yes, and for this you have traditional media but effective (book, journals, newspapers, radio, TV,…) and online media measurement effectiveness easily (the best, do not hesitate, a blog).

Personal Branding, Plastic Surgery and hope of personal branding in organizations

What you have operated lately?

Many people who go to a psychologist / a do not tell anyone. In old Europe seems to go to a psychologist is like being tared. My question is how we are perfect? Do not we need help?

In the same way, many professionals who have commissioned a process personal branding they prefer to conceal. As that man or woman who operate to achieve a more youthful appearance. They never say. But note. And believe me, There is nothing bad. No need to feel ashamed for wanting to be better with yourself.

before after plastic surgery

It seems that if you recognize that you're the psychologist, ask for help to manage your personal brand or rejuvenate a part of your body, quotes a sin. Our friends in America have fewer hobbies to share these things.

Something positive about some organizations

I see light at the end of the tunnel. The organizations (I define myself groups of people who share a vision and mission temporarily, that is to say, driving one or more brands) see it otherwise.

corporate brand = Personal Records

A corporate brand is (or should be) the union of several personal brands do not you think? Then do an exercise investment terms (lateral thinking): The opposite of a personal brand is a brand impersonal Would you like your organization is an impersonal brand, cold, distant, robotizada, inhumanely?

This week's been two things that reinforce my theory. And the two took place at the beginning of the week, a Monday:

Smart Key (clave-i), some organizations explain smoothly

The first is that my colleague, mentor and admired Eva Collado Durán (felicítala, please, your book Brand are you -Rasche 2015- It is now in the 3rd edition) and I share an interesting training. Or more. We worked for two days program Internal Brand Ambassadors (employee advocacy programs) in an SME call Clave, proud of its most precious treasure: its people.

In Clavei we were able to see something important: Brand are you, and her, and the, and we, and you, and we. Brand are they. I am my brand, but with you, with the rest, one Superbrand satisfied with Superpowers: the organization of the XXI century. The companies like Clavei (digital processing) They not intended to grow. They want to be better, They want to be David, no Goliat.

His strength lies in his humility and professionalism. Your brand is a union of personal brands led by a visionary team to Grow? yes, humanized form pero, custom. Human branding the good one. A great lesson. And they have no qualms about publicly say that train their people (including its founder and promoter) programs “corporate personal brand” (before un oxymoron).

VS impersonal personal brand mark

On Monday, my friends and colleagues Andrés Pérez Ortega and Claudio Inacio launched an street personal branding recorded video on the fly in the street in Huelva (mayo 2018). If you have just under 7 minutes, We'll see what we mean concepts like humanize, coherence, your personal brand, manage communication in social networks and something more. All with humor, a value that should never hide (please).

If you want to see them in action with other issues, see my dear Elena Arnaiz (My psychologist north) or my dear Eva Collado Durán (alias M.A.) telling truths as fists in full canal street sign Street Personal Branding. Is worth.

As a conclusion to all this, manage personal brand can not see, but as in the case of plastic surgery, noticeable. Happy week!

Before-after woman & lips photos by Shutterstock

Recommendations of the week

Are you an interesting person? Journalist and director Expansion and Employment Tino Fernández presents interesting reading an article about the value of professionals and their relationship to job search. In the part involved friends and people whom I follow and admire, Ovidio Penalver and Carlos Rebate (author Influencers). It also provides ideas Professor José María Gasalla, Miren Olcoz (Sodexo) micro with a last-minute intervention of one Guillem Recolons.

You are not excuses for not learning. Alex Duran, expert talent and Project Manager of Consulting and Training, the consulting team ConTalento Human Resources, it is clear. “Ya no one will pay you only for the titles you have or you've got in your academic stage, but are your skills, competencies and continuous recycling that will make the difference. The market and not only claims titles, liquid claims mentality and adaptation as key elements of the new professional emerged from this global catharsis.”

do not give much importance. Elena Arnaiz remember, My psychologist north? A post to read every line (although she does not believe you do), with fresh language, direct, as is. “Your spare ideas and you need take your importance… And as you also give yourself more important to you than me, you're going to mold your knowledge schemes and interpretation of reality”. very Elena.

Slavery numbers. Andrés Pérez Ortega, strategy and expert staff street personal brander. Andrés wonders why who search on Google the term “your personal brand” You will not find any of the references that they have made this concept:

Which, Nose, William, Eva, Claudio, Pablo, George, Elena, Arancha, David and many others should be there without question.” Things SEO, you know, sometimes it seems that Google values ​​more look good to be.

 

Markets are already talks, no monologues

Why the hell cost us both conversations in the digital environment?

I have days reading articles that recommend or warn about whether or not to hold talks on Internet, especially in blogs, websites and social networks.

Sincerely, I am not able to see where the controversy may be something-for me- It's very simple: who tells us that the real life protocol should be different protocol in virtual environments?

You think what you want, I see no difference between our way of addressing others in a bar or on the wall of Facebook

Let's see. When someone gives you a book what do you do? First, the thanks, and one day perhaps you correspond giving away another book. In the net is exactly the same. If someone gives you a feedback about something you've written, Typically grateful, even though the feedback It is not positive. Another day, you will give her your feedback (trust me, That's a gift of great value). And that goes with the character, If you are grateful, the thanks, If you are releasing a curse, the loose. As in a bar.

They have created interesting concepts such as netiquette (netiquette), My admired Dr. Mar Castro. I recommend it reading netiquette, a need (2015), a brief and concise post. Highlight a passage that succeeds fully on the idea of ​​digital protocol.

Internet knowledge is shared, information and experiences in areas of dialogue and human interaction of incalculable size, promoting action and bring value to the participants (Mar Castro)

The article also speaks of respect. And I would add: the same respect that you keep (or you should keep) in a bar, an office, a lunch, a family meeting, a business meeting, a worship center, A gym. Even, and excuse angle scatological, in a public toilet. Have not you ever wondered why many people are marranas just outside their homes?

I do not know personally Mar Castro, but the way I behave with her in networks is respectful, as she me.

Markets are conversations

With this sentence begins the wonderful Cluetrain Manifesto, written in 1999 (before Facebook, Linkedin, YouTube, Instagram is, Twitter…) four visionaries. Let highlight the 6 first points of the manifesto, for me the basis of the new communication protocol and what I call Human Branding:

  1. Markets are conversations.
  2. Markets consist of human beings, not demographic sectors.
  3. Conversations among human beings sound human. They are conducted in a human voice.
  4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.
  5. People recognize each other as such from the sound of this voice.
  6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.

Translated (for them) and commented by me, It would be something like this:

  1. Markets are conversations. > I add: So, are no longer monologues. Advertising, once based on a monologue with “market”, days are numbered if it is not adapted to this reality (I know that they are trying, although I doubt that the answer is placed “influencers” all over).
  2. Markets consist of human beings, not demographic sectors. > I add: (dedicated to such Zoido) We are not “turbo”, we are individuals we unite behind a cause, belief, hobby. Perhaps we join in crowds, but we remain individuals, humans. Cast, as argued Yuval Noah Harari in his work “Sapiens, animal gods“, the myth, this story, distinguishes us from animals.
  3. Conversations among human beings sound human. They are conducted in a human voice. > I add: robots that can mimic can many of our things, but we will not give them our soul. That would end the human race in the dimension in which we know now.
  4. Whether transmitting information, reviews, prospects, arguments or humorous asides, the human voice is open, natural, sincere. > I add: This concept of authenticity and consistency is inherent personal brand and contrary to the idea of ​​Trolls.
  5. People recognized as such by the sound of this voice. > I add: the word voice is an abstraction, It does not refer to our sound but our physical and emotional DNA.
  6. The Internet is enabling conversations among human beings that were simply impossible in the era of mass media. > I add: It was time. We have the opportunity to connect with people you do not know by professional affinities, beliefs or ideas. let's do, fuck!!

the monologistas, theater

Markets are conversations, dialogues, gatherings, opportunities. They are no longer monologues. The monologues are well in Comedy club, and are not even true monologues, since attendees show their emotions: It is a dialogue, an absolutely fascinating connection (oysters, and I look like the punset).

Human SEO, another way to look

He is known as SEO (Search Engine Optimization) referred to as techniques to excel in places like Google should, in my judgment- to overturn. SEO does not prioritize conversations between humans, the quality of a good social gathering, prioritizes relations between man and machine with a changing algorithm. I think Google will punish me for these words, but I just like. I do not want thousands of visits, I want to reach potential customers, friends, contributors.

For years I've heard of the web 3.0, the 4.0 and the 5.0. And what I would like is to hear about the web that mimics the street. If a red light outside Google, it would be full of red lights around, signs in all languages ​​and repeated a thousand times. What cansino, Oh my God. I need only a red light, and if you want, an acoustic signal for people with impaired vision.

A Google will need to be more like the breakfast bar, a real full-fledged social network. And if you do not believe in conversation (and its protocol) In the net, You imagine not believe in the conversation out of it. Things are simpler than they seem. If you greet, you greet. If you recommend, the thanks. And you dan feedback, return it. If you share content, the thanks… As recently shared the great Dan Schawbel, “If you work like a robot, you will be replaced by a robot”. We remain human. It is not so difficult, on my view.

Icon by Shutterstock.com

A technology for a more humane world is possible

A few weeks ago was the human connection in the post title Can we promote a culture of human connection in the era of machines?

Following up on the ideas contained in that article, Today we highlight in this post collaborative findings of two events that have occurred recently and that point in that direction, on the idea of ​​achieving a more human world in the era of machines.

Humans are undervalued

The first is the recognition by the Elon Musk (Tesla) that automation is not always synonymous with effectiveness. This follows from article signed by Xataka Raul Alvarez, Production problems in Tesla are due to excessive automation. Humans are undervalued.

Reading it follows that perhaps Musk's vision of an automated world is not possible without human connection. Similarly to what differentiates a human of a machine is the ability to err, we see that intuition, experience and empathy are still -of time- heritage of us humans.

My personal colleague brander Helena Casas, also a psychologist and photographer, It notes that it is true that we have advanced technology at an incredible rate in recent years. Despite the errors in the production line of Tesla, robotization and automation led to excellence will be a reality in a few years. Experts do not agree just put because of two opposing aspects:

  1. The advancement of technology is being exponentially in recent decades
  2. Artificial intelligence as such is still in diapers because currently only a product is a cross algorithm massive data.

This lack of agreement is precisely the lack of knowledge still has on the functioning of the mind and soul as such. It is not a matter of neurosciences, It is a matter of what appears to be quantum physics. They can not do anything just with the brain of a person ... "the person needed"

Hater, why you wrote that?

The second is a recent talk TED Dylan Brown (not available yet open mode). Marron is addressing a different approach to the problem of hate on the Internet. Your videos as “Sitting in a bath with trans people”, accumulate million hits, but also generate tons of hatred in Internet.The neo-futurist Marron developed a survival mechanism: connect with people who fill the network of hatred and make them a simple question: “Why you wrote that?”

These recordings have been captured in the podcast titled Marron: “Conversations with people who hate me“. As he himself acknowledges, That will not bring peace in the world, but he says he has caused a stream of empathy with his goons. “Empathize with someone with whom I am deeply disagree suddenly does not erase my deeply held beliefs or approve theirs”, warns. “I am simply recognizing the humanity of a person to whom he taught to think in a certain way, someone who thinks so very different from me”. Brown admits in the background we need to lay the foundations of a more human world.

The Human Branding

The common bond of the two stories is evident: we need to put mechanisms that allow us to humanize. Humanizing companies (If Tesla and many other). And humanize the relationships that occur in digital environments. I remember an old announcement of the US Army as US soldiers cross threats Afghan soldiers. All wear sunglasses. At the moment they take them, They realize that people are equal, of the same species, and aggression becomes in confidence.

It may seem superficial reduce the idea of ​​a more human world to a concept such as Human Branding (Branding humano). But each brings its grain of sand in the field in which it is competent, and can hence all those who are dedicated to this we share a greater purpose than helping a few people.

Helena Casas He adds that we face what we might call a new era, beyond what we know today as the fourth industrial revolution:

It is the time when happen to be more human.. more people!

Recalling the capacity intellectual and physical development of the Greco-Roman era, touch feed and grow those capabilities that will differentiate us, for a few years, any drill Artificial Intelligence. Everything is governed by patterns, automation and lack of nuance, succumb to robotización.

We are human, we are very different people from each other, to provide the best for this new era we even lead to be able to combine people and machines towards the human race and not its Extermination. A more humane world is possible.

 

Cover photo by Shutterstock.com

 

24 April in Barcelona > I give a talk on Personal brand for entrepreneurs in Inceptum Foundation (c / Rector Triadó 31 from Barcelona) of the 19h, free entrance. Sign up here.

personal brand entrepreneurs

9 May in Huelva > Participated in the week # EKHuelva18 “Knowmads space Huelva” sponsored by Cajasol Foundation and organized by the great David Barreda, where I will meet on stage along with David Andres Perez Ortega, Eva Collado Durán, Elena Arnaiz and Adela de la Mora. Free registration (there are few places) here.

2 to 6 July in Barcelona > Course > Brand staff to differentiate yourself and achieve your goals “the Joules” at the University of Barcelona. five mornings, that intervene Mari Carmen Martín Muñoz, Paula Fernández-Ochoa, Francesc Segarra, Emilio Rodriguez and William server Recolons. Entries in this link.

personal branding to differentiate and achieve your goals

 

Can we promote a culture of human connection in the era of machines?

On the human connection

I think those who are dedicated to branding, whether personal or corporate, We have much to do with the human connection.

I have a few days reading texts and reviewing interesting videos about the human connection in a world where machines increasingly "learn" more and more.

A required viewing video is Yuval Noah Harari of, author Deus Homo Sapiens and. He wonders what will happen in the labor market, in the economy and the power of human beings in the coming decades. Imagine that frightens They learn emotional intelligence machines, aspects such as empathy, we thought reserved only to mankind. But the road is this.

Also I recommend two articles. First, signed by philosopher and researcher Gloria Origgi, He tells us to say goodbye to the information age and give the Welcome to reputation. Confirms that no longer consume information, We consume information leaked by sources that are trusted to us.

The second highlights the PwC report (required reading) Will Robots really steal our jobs? (Is it true that robots take away our work?). This gives us a somewhat more optimistic but the worrying time horizon view 2030. Particularly in sectors such as transport, Construction and.

this chart, The result of this study, speaks for itself:

PWC will robots steal jobs

But beyond catastrophism, PwC defines four colorful worlds:

  • The red world, entrepreneurial territory to mediate between workers and employers offering high-value services from startups.
  • The Blue World, which it highlights three areas: size organizations as a competitive factor, professional skills and digital competences.
  • Green World, defined by WPMS, where equity premium and especially social responsibility inside and outside companies.
  • The Yellow World, knowmads that of seeking greater meaning to what they do and they can better compete given their flexibility to move in changing environments.

I like this view "color angry" because I think it is the key to compete in increasingly automated environments. The four worlds robotization used as an instrument at the service of human beings.

George Orwell and advancing the important thing will not stay alive but to stay human.

In any case, and returning to the responsibility of brandólogos or branders with the human connection, there goes my prediction:

Communication will be effective the higher the human connection between brand and market. In other words, the brand must humanize, and the only way you have to do is communicate their values ​​through people.

How do you do that? Programs promoting internal brand ambassadors. I have repeated several times that consumers are people. Companies are persons. And people talk to people.

Promote a culture of human connection is to address, sales, HR marketing and service of philosophy People trust People (People trust people). A good example of culture of human connection is the campaign EY Spain #YoConstruyoEY, unapologetic defining the EY brand is the people who compose and build every day.

The programs of corporate personal branding, employee and employer branding advocacy are at the service of this idea: humanize brands in the era of machines. Let us be faithful to the idea of ​​Orwell, maintain the human connection above all. Human Branding.

 

Hands image by Shutterstock.com

Normality is overrated

Isn't it?, I do not invite you to become anti-system, He does not go around. It's just that our society, It has historically overvalued normal.

We are children of the generation stealth and discretion. Son, do not do this, anyone who does not. Son, do this, which it is what everyone does.

The story has changed, and will continue. According to the report “Work in 2033” PwC, “Distinguish between the large crowd will be the great challenge for workers, on the other hand, They require companies a new model and working relationship that allows them to work independently and for several employers”.

Normality is overrated: today, If you do what everyone else does, You're not going anywhere.

He has completed a degree and a master's degree is no longer a differentiating element. Perhaps what is relevant, you have acquired new skills, but your 200 classmates also. How do you ensure you choose you for a job, and not the other 200?

Accumulate 10 years of professional experience may seem Differential, but if we look at our side, We see thousands of equals.

In the field of securities, volunteer of an NGO, although neither is interesting differentiator.

Having a blog is great, but many professionals have one, and updated.

Where can then be the difference?

This is not to pull the rabbit out of the hat, It is as simple as SUMMER. I explain: if in addition to having studied a degree, mastered a foreign language, You have any professional experience, You do volunteer work and have a blog, I assure you will be a single person in the world.

The key to all this is to consider our values ​​and personality traits and emotional attributes that, coupled with rational, make a difference. It is you see what our value proposition.

Often it is considered that the difference is due to factors image (Josef Ajram and their tattoos, for example). The media drive that belief. But nothing is casual, a type as Ajram is no different in appearance, it is to defend a differential investment model (trading) and seek improvement in everything he does (sport…).

The teacher Xavier Sala i Martín is no different for wearing colorful jackets, it is to explain the economy through similes easy to understand for laymen and for being professor at Columbia University.

Beyond what you'd expect: cases

extraordinary people

This week I completed a process personal branding exciting with Dr. Salvado. He is someone who beyond his excellence as anesthetist, He got down 30 kilos weight, prepared to complete two ironman and create a catalog of health services out of the ordinary in a profile like yours. Beyond Health (beyond health), It is the essence of your project.

my admired Paula Fernández-Ochoa is lawyer, legal marketing specialist, personal brand, and last but not least is a consecrated athlete, whose account Instagram @vivircorRiendo makes it an exceptional professional.

Specialist human capital and colleague Eva Collado Durán It is also an expert in personal branding and social networks and digital transformation. That distinguishes it from any manager, the trainer consultant RR.HH, adding the value of the sum. And to add more, It is an emotional connector cream.

The brander staff Helena Casas It is also a scavenger emotions, psychologist and photographer, digital marketing expert, singer… His vision of personal branding is 360, which places it in a plane beyond the expectable, of normal.

My good friend and humanistic digital, Joan Clotet, is a knowmad in pure state. He works in a large organization, but is an entrepreneur with multiple projects add up your personal brand, and also to your organization. Of course, knowmad find an organization it is out of normal.

 

summarizing, and not frustrate expectations, not overreact. It's not about being an extraordinary person, just bring entrepreneurial DNA regardless of whether you have a single client (employed professional) or many. And that DNA It comes from the sum of powers, values ​​and concerns. Within a focus, of course. Is, put it in some way, the perfect personal brand.

 

Birds image by Shutterstock.com

14 cases invisible personal brand that changed the world

When a career invisible can change history

If not because someone dared to break the rules, we would not be where we are.

It is always difficult to talk about your personal brand and famous. The bias is large, because people who change the world is confused with others, simply, They are different. I usually say that the difference, irrelevant, It is only pose, lacks value proposition.

That's why I decided a few weeks ago with a small experiment: publish micro-stories “unsung heroes” in a social network not meant for something: Linkedin. The surprise is that the scope of the publications was more than I could hope, and not only that, interaction also generated (engagement).

Maybe it's a hasty conclusion, but the stories, small stories, we like them. And no matter where we find, especially if they accompanied by images that speak alone.

Here we have gorgeous photographs with their little mini-retatos of people who do not appear in the history books but without them many things would not have happened or would have occurred years later. The invisible personal brand may not leave any footprint, but its influence.

Tenzing Norgay

Edmund Hillary y Tenzing Norgay one 1953

Edmund Hillary y Tenzing Norgay one 1953 / Source: Wikimedia Commons

Nepalese Sherpa Tenzing Norgay It was one of the first people to reach the summit of Everest 29 May 1953 junto a Sir Edmund Hillary. Hillary himself and John Hunt, head of the British expedition, They were appointed “Sir” by deed.

Norgay received a simple honorary medal.

Fame, The Power and the Glory are less important than we think. Perhaps Don Quixote had not been anyone without Sancho Panza.

Ruby Bridges

Ruby Bridges

Wikimedia Commons: Ruby Bridges guarded by police officers off school.

In 1960 Ruby Bridges first enters into a white school in New Orleans, starting the integration. Were 6 children admitted but only small Ruby with the support of his mother had the courage to cross the threshold of that door under the hostile gaze of parents of white children that did leave school… Teachers also refused to teach, all but one, Barbara Henry.

A Brazilian general

 

https://www.infobae.com

Source: www.infobae.com

Why a chief of police and the protesters would be sharing cake between them? This Brazilian general pleaded with protesters not to use violence on his birthday, so they went to buy a cake in place.

Elena Maseras

Elena Maseras

Source: enroquedeciencia.blogspot.ca

Elena Maseras, Vila-Seca, It was the first Spanish who enrolled at the University 1872, specifically in the Faculty of Medicine of the University of Barcelona. Although there was no express prohibition that would prevent women pursue higher education, It was considered an extravagance, so their presence in the classroom elicited much criticism, which they resulted in the subsequent administrative obstacles.

Bayard Rustin

Bayard Rustin

Source: history/people/martin_luther_king.shtml

While everyone knows Martin Luther King, few know that it was Bayard Rustin which convinced him of the use of nonviolence to defend civil rights. In fact, Rustin was the main organizer of the march on Washington in August 1963.

Wang Weilin

El hombre del tanque

Source: https://helpme167.web.fc2.com/ Widener / Associated Press

dubbed “Tank Man“, This could be anonymous hero Wang Weilin, guys at 19 years ago, son of factory workers in Beijing. The 5 June 1989 several tanks who wanted to quell the revolt of Tiananmen Square faced.

We do not know the echo that had this feat. In fact, all the images of that day are banned in China. Nor do we know if Wang was persecuted. We know that China, with the years, It has approved small reforms.

Claudette Colvin

Claudette Colvin

Claudette Colvin

Before the famous Rosa Parks, This girl 15 year name Claudette Colvin, he refused to give up her seat to a white person on a bus in Montgomery (Alabama) on 1955. Of course, He was arrested.

One year later, the judges ruled that state and local laws requiring segregation on buses were unconstitutional Alabama.

Tess Asplund

Tess Asplund

Source: Defiance

In 2016, Nordic Resistance Movement, a Swedish organization known for its violence and opposition to non-white immigration, He was organizing a rally weekend in Borlange to commemorate the International Workers' Day.

Tess Asplund, Swedish anti-racist activist, I got in the way of the neo-Nazi march 300 people and raised a defiant fist before the police evacuated.

Lauren Hill

Lauren Hill

Source: imermanangels.org

The day of his 18th birthday, Lauren Hill He began to feel ill while playing in a game with her companions. Cáncer cerebral terminal inoperable. Expectation of two years of life. But I had a dream: Back to jump to a basketball court, And he achieve it. A few months later he died.

Ieshia Evans

Ieshia Evans

Taking a Stand in Baton Rouge, por Jonathan Bachman

activist Ieshia Evans It stands firm while offering his hands to be arrested while being charged by riot police during a protest against police brutality against the Police Department in Louisiana Baton Rouge, U.S, the 9 July 2016. Photo Jonathan Bachman / Reuters.

Lindsay Hilton

Lindsay Hilton

Source: www.worldpressphoto.org/collection/photo/2017

Lindsay Hilton Canadian can lift 45 Kg. He was born without arms or legs. Also feels passion for swimming, football, hockey and especially rugby. When asked what motivates you and if you feel satisfied or not, Lindsay responds: “I do not want to be good for someone with no arms and legs, I just want to be good”.

Picture award at the World Press Photo 2017 guys at Darren Calabrese.

Paul Cowan

Paul Cowan

Source: simon-point

In 1990, Paul Cowan, a young executive Saatchi & Saatchi, he decided that his new agency should be the first to advertise on the Berlin Wall. This decision triggered the beginning of the immortality of one of the largest advertising agencies in the world.

The Wright brothers

Wright Brothers

Source: https://ravepad.com/

Brothers Wilbur y Orville Wright They got the first manned flight in history a 17 from December 1903, A Kitty Hawk. And the best, they did so with fewer resources than others who were trying at the same time.

Kathrine Switzer

Kathrine Switzer

Source: topic/bostonmarathon

1967, Kathrine Switzer She became the first woman to run a marathon. It was in Boston. In the image, one of the curators tries to stop.

You see. If not because someone, an invisible personal brand, He dared to break the rules, we would not be where we are.

PD: If you have a chance, Do not miss the movie Hidden figures (hidden figures) directed by Theodore Melfi on 2016 and he brushed several Oscars. Tells the untold story of three brilliant African American women scientists who worked at NASA in the early sixties (in full career space, and also in the middle of the fight for civil rights for black Americans) in the ambitious project of launching the astronaut John Glenn.

Team Branding: the team spirit in front of your competitors

Man has to make great efforts to create great works ... should only have the necessary tools: desire to do, a good idea and a great team.

If you want to go fast walk alone, If you want to go far go together African Proverb

Sometimes we complicate the existence wanting to do everything ourselves, our EGO He says that we are able to do so, but it is not true, we always need other. And it was why there were many issues such as influence, the leadership... and it is so now we manage our your personal brand.

Team Branding: A team is also a brand

A team is also a brand, It is a sum, a whole! it is here where we will add the best of each of us , the best of each personal brand that integrates this team be mixed and yield better results. remember that things are much easier when working in teams. But for this to work, team members must be in perfect harmony: Work towards common goals, know and identify with VALUES Company, have the right motivation and above all, there must be a real commitment to the company and peers.

Each of the members of the Avengers and JLA know that alone can have results, but they can never achieve what team would achieve: defeat the enemy.

Now that are so fashionable, They are the best example to talk about Team Branding y Branding personal, We know them by their individual work and his teamwork (surely we have our favorite and with which we identify), SUMA each skill, an experience or different idea, They know that complement, They share a motivation, commitments and values. Even the villains team up! (Suicide Squad) and account for its misdeeds, then we should be able to work together well.

How boring would our super favorite heroes were able to resolve and do everything, who would not need to bring technology, information…

Behind each company, project or enterprise there is such a common story as life itself, and there are people who add their skills. Branding Team is born when there are customers who serve, skills to practice and to create value, that's where the team is known for something, but it is also where we can not stop adding, must constantly create value, be proactive and like superheroes know our strengths and weaknesses, to our value proposition to add to the great team.

A great brand team will have the best! They are the best communicating clearly what they do individually and team, but they will also be able to make the set objectives are met, They ensure quality and value for its customers.

Where to begin?

I think that in order to achieve Great team record and make a great Team Branding, It should start at the beginning:

Your personal brand, you as an individual and your SELF.

  • What makes you unique?
  • What is your value proposition?
  • What is your weakness?
  • Where are you going?

When you clear this and everything else (Personal Branding) It is easier to know what you are going to contribute, and then to work as a team you need to have:

  • clear understanding of our target market, we serve you
  • Our core competencies, what we do better than other teams
  • Benefits we offer, the value of what we do, and finally
  • Our brand personality, ie the particular way we do things.

When results are achieved through effective Team Branding these will be recognized by our customers, our competence and the equipment itself.

You will have a good feedback and good perception internally and externally, recognition will be for the team and therefore for each join the people in it. Each of the members will be proud of what makes, increase productivity, quality of work and commitment.

A brand solid team supports the strategic corporate goals, It helps the company more competitive in the market, the team goes from a service role to a role strategy, the team becomes a reliable source of information and reference, It will be relevant to other areas of the company or the same competition.

Team spirit is what gives many companies an advantage over their competitors George Clements

This spirit is what makes redefine the way we do things, because after that as a team toast a product or service and nothing should be the same as a button:

Google

The most popular Web search, Perhaps there is another and?

After google nothing is the same, there are other search engines, but none is so cool, dynamic and fun, in my opinion.

Google equipment consists of the 4 fantastic, a wildcard, stirrer, a leader and an expert on business; Sergey Brin, Larry Page, Eric Schmidt y Omid Kordestani, Together they carry Google to the top of a simple way, adding the best of each, with a touch of humility and clear objectives.

Our ability to build great works is much greater if we have the humility to develop the ability to work together toward a common vision, directing our individual value towards achieving common goals.

Build a team

If you want uncommon results builds a team, work in team, leads and inspires your team. Which wants to be your role in the team you must be willing to give all for all, the Team Branding It's the key.

 

Image: Shutterstock

Just project our personal best?

We are a country of extremes, There's no doubt. We have spent to overcome the syndrome of Solomon to turn social media into personal success showcases canned. Windows of our best your personal brand.

He "Solomon syndrome"Brings out our low self-esteem and almost sickening importance we place what they think the rest of us. And it makes us hide it and not jump to light our strengths for fear of breaking the status quo.

The showcase effect of our personal best

What is happening now is that the networks projected our best, our personal best, is a “Indeed showcase”. The windows show the best of each trade, and often when we we find a very different reality, worst, but real at the end of the.

Yes, people react better with positive news and negative images. With reaction I mean likes, comments… and that sometimes creates a Matrix environment, very distorted.

If I had to give one piece of advice to eventually let us not become spammers or a replica Mr Wonderful, give this:

We show more and let us show less

Post constantly self-portraits does not provide, tire. What really matters is that we provide valuable information, the negative-positive bone. Information that causes us a reaction, change.

If your personal or work life is not exciting, You do not need to disguise. Talk about another thing. That easy. I am getting daily requests “Ambitions” in social networks who can not turn their success” in a business model.

Overexposure eye

Overexposure is as negative as the infra-exposure. Returning to the metaphor of the showcase, it can not be greater than what is in Store.

Showing vulnerabilities

Show our vulnerability is the opposite of showing our successful side. A priori. I come to mind a time when three nearby vulnerabilities became strengths:

  • The CV error Johannes Haushofer, treated in this post BACc. Haushofer thought it was time to stop showing the window to also teach the backroom, so in his CV he included things like “I did not finish studies…” O “I did not get this note to aspire to such a university career…”.
  • The advice he gave me my friend and coach Terry Mclean to reinforce a TED I gave in November 2016 about our Superpowers: show your vulnerabilities to connect with your audience: we all have, and Empathy is the best way to communicate.
  • The incredible J Speech. K. Rowling Harvard University on 2008 talking about the benefits of failure. mandatory viewing.

Humanize is to connect

Our vulnerabilities make us human, They like to laugh at ourselves. Perhaps we should be more realistic and show both what fills us as what we empty. That's what is called show our human side. less showcase, menos Matrix, Welcome to the real world, that of our personal best.

Image by Shutterstock.com