Team Branding: the team spirit in front of your competitors

Man has to make great efforts to create great works ... should only have the necessary tools: desire to do, a good idea and a great team.

If you want to go fast walk alone, If you want to go far go together African Proverb

Sometimes we complicate the existence wanting to do everything ourselves, our EGO He says that we are able to do so, but it is not true, we always need other. And it was why there were many issues such as influence, yes, leadership ... and it is so now we manage our management.

Team Branding: A team is also a brand

A team is also a brand, It is a sum, a whole! it is here where we will add the best of each of us , the best of each personal brand that integrates this team be mixed and yield better results. remember that things are much easier when working in teams. But for this to work, team members must be in perfect harmony: Work towards common goals, know and identify with VALUES Company, have the right motivation and above all, there must be a real commitment to the company and peers.

Each of the members of the Avengers and JLA know that alone can have results, but they can never achieve what team would achieve: defeat the enemy.

Now that are so fashionable, They are the best example to talk about Team Branding y Branding personal, We know them by their individual work and his teamwork (surely we have our favorite and with which we identify), SUMA each skill, an experience or different idea, They know that complement, They share a motivation, commitments and values. Even the villains team up! (Suicide Squad) and account for its misdeeds, then we should be able to work together well.

How boring would our super favorite heroes were able to resolve and do everything, who would not need to bring technology, information…

Behind each company, project or enterprise there is such a common story as life itself, and there are people who add their skills. Branding Team is born when there are customers who serve, skills to practice and to create value, that's where the team is known for something, but it is also where we can not stop adding, must constantly create value, be proactive and like superheroes know our strengths and weaknesses, to our value proposition to add to the great team.

A great brand team will have the best! They are the best communicating clearly what they do individually and team, but they will also be able to make the set objectives are met, They ensure quality and value for its customers.

Where to begin?

I think that in order to achieve Great team record and make a great Team Branding, It should start at the beginning:

Your personal brand, you as an individual and your SELF.

  • What makes you unique?
  • What is your value proposition?
  • What is your weakness?
  • Where are you going?

When you clear this and everything else (Personal Branding) It is easier to know what you are going to contribute, and then to work as a team you need to have:

  • clear understanding of our target market, we serve you
  • Our core competencies, what we do better than other teams
  • Benefits we offer, the value of what we do, and finally
  • Our brand personality, ie the particular way we do things.

When results are achieved through effective Team Branding these will be recognized by our customers, our competence and the equipment itself.

You will have a good feedback and good perception internally and externally, recognition will be for the team and therefore for each join the people in it. Each of the members will be proud of what makes, increase productivity, quality of work and commitment.

A brand solid team supports the strategic corporate goals, It helps the company more competitive in the market, the team goes from a service role to a role strategy, the team becomes a reliable source of information and reference, It will be relevant to other areas of the company or the same competition.

Team spirit is what gives many companies an advantage over their competitors George Clements

This spirit is what makes redefine the way we do things, because after that as a team toast a product or service and nothing should be the same as a button:


The most popular Web search, Perhaps there is another and?

After google nothing is the same, there are other search engines, but none is so cool, dynamic and fun, in my opinion.

Google equipment consists of the 4 fantastic, a wildcard, stirrer, a leader and an expert on business; Sergey Brin, Larry Page, Eric Schmidt y Omid Kordestani, Together they carry Google to the top of a simple way, adding the best of each, with a touch of humility and clear objectives.

Our ability to build great works is much greater if we have the humility to develop the ability to work together toward a common vision, directing our individual value towards achieving common goals.

Build a team

If you want uncommon results builds a team, work in team, leads and inspires your team. Which wants to be your role in the team you must be willing to give all for all, yes, Team Branding It's the key.


Image: Shutterstock

Just project our personal best?

We are a country of extremes, There's no doubt. We have spent to overcome the syndrome of Solomon to turn social media into personal success showcases canned. Windows of our best management.

He "Solomon syndrome"Brings out our low self-esteem and almost sickening importance we place what they think the rest of us. And it makes us hide it and not jump to light our strengths for fear of breaking the status quo.

The showcase effect of our personal best

What is happening now is that the networks projected our best, our personal best, is a “Indeed showcase”. The windows show the best of each trade, and often when we we find a very different reality, worst, but real at the end of the.

True, people react better with positive news and negative images. With reaction I mean likes, comments… and that sometimes creates a Matrix environment, very distorted.

If I had to give one piece of advice to eventually let us not become spammers or a replica Mr Wonderful, give this:

We show more and let us show less

Post constantly self-portraits does not provide, tire. What really matters is that we provide valuable information, the negative-positive bone. Information that causes us a reaction, change.

If your personal or work life is not exciting, You do not need to disguise. Talk about another thing. That easy. I am getting daily requests “Ambitions” in social networks who can not turn their success” in a business model.

Overexposure eye

Overexposure is as negative as the infra-exposure. Returning to the metaphor of the showcase, it can not be greater than what is in Store.

Showing vulnerabilities

Show our vulnerability is the opposite of showing our successful side. A priori. I come to mind a time when three nearby vulnerabilities became strengths:

  • The CV error Johannes Haushofer, treated in this post BACc. Haushofer thought it was time to stop showing the window to also teach the backroom, so in his CV he included things like “I did not finish studies…” or “I did not get this note to aspire to such a university career…”.
  • The advice he gave me my friend and coach Terry Mclean to reinforce a TED I gave in November 2016 about our Superpowers: show your vulnerabilities to connect with your audience: we all have, and Empathy is the best way to communicate.
  • The incredible J Speech. K. Rowling Harvard University on 2008 talking about the benefits of failure. mandatory viewing.

Humanize is to connect

Our vulnerabilities make us human, They like to laugh at ourselves. Perhaps we should be more realistic and show both what fills us as what we empty. That's what is called show our human side. less showcase, menos Matrix, Welcome to the real world, that of our personal best.

Image by

5 programmers women who changed the world

I found it so inspiring article Joe Myers5 female coders you have probably never heard of who changed the world” (5 programmers women who changed the world who probably do not know) I have not been able to resist the temptation to translate.

Computer programming is a male-dominated field, It is not like this?

Well, in absolute terms so. Data from the Bureau of Labor Statistics of the United States shows that the 73% of workers in the US computer programmers they are male. Across technology in general, Women are poorly represented.

Women underrepresented

Image: Statista

However, a recent research It suggests that women are considered best programmers- but only if they hide their gender.

Below we highlight the profiles of the five women who have made significant contributions to this field – and indeed they helped to change the world.

Margaret Hamilton

Margaret Hamilton was director of software engineering for the project that wrote the code Apollo Computer Guide (AGC). Developed at MIT Instrumentation Laboratory for the mission Apolo 11, the programmers, literally, They had to start from scratch.

Margaret Hamilton WITH

Margaret Hamilton WITH

The team wrote the code for the first laptop. His work made possible the first moon landing and resulted in a new industry. Hamilton became an expert in systems programming, but as she explained to Wired :

“When I first arrived, nobody knew what we were doing. It was like the Wild West. There were no rules. Everything we learned by ourselves.”

Grace Hopper

Adm Drag. Grace Murray Hopper It pioneered the development of accessible programming languages ​​written in English.

He was convinced that information technology should be extended to non-scientific business applications and required simpler programming languages. Based on the idea that computers do not understand English, and it took years before they accept your ideas.

But through perseverance he developed a programming means using words instead of numbers – known as the COBOL language ( Co mmon B usiness O rientated L anguage).

She is described in the TV show David Letterman as the “Queen of Software”.

The ENIAC women

This is a group of six young women who developed the first fully electronic programmable computer as part of the military program of World War II US Army. When the ENIAC was presented, These women did not receive any recognition.

ada Lovelace

The daughter of the English poet Lord Byron, Ada Lovelace was a Victorian mathematics. He worked with Charles Babbage on their machines calculators, and he referred to it as the “Lovely numbers”.

At that time few women studying science or mathematics, and today Lovelace is considered as the founder of computer science and the first computer programmer in the world.

ada Lovelace

ada Lovelace, Wikimedia Commons

The British Science Museum argues that modern computer configured century, By understanding the capacity of machines calculators “manipulate symbols instead of just numbers”.

His notes on the Italian translation of a description of the machine They include what is considered as the first algorithm designed for machine processing. He also suggested the possibility of a device of this type for creating graphics or music.

Joan Clarke

Immortalized in the movie The Imitation Game Keira Knightley, Joan Clarke worked alongside Alan Turing at Bletchley Park – British deciphered center during World War II.

Clarke (Later Murray) He worked on the project to break encryption systems Nazi Enigma. A mathematician at Cambridge, she and the rest of the crew built some of the first computers, known as bombes . These were used to decipher German codes. It is often suggested that their efforts shortened the war up to two years.

Turing Bombe machine

British Turing Bombe machine running at Bletchley Park Museum

Clarke was originally used as a clerk at Bletchley. Once it was promoted to work on deciphering codes, had to be officially designated as a linguist and that there was no established procedures for female cryptanalyst.

Conclusion translator

Although it may seem obvious, I dare say without prejudice of any kind that when a woman intends excellence, most likely get it. There are anthropological reasons, the fact that women have always needed to work twice (physically and intellectually) men to earn a place in society.

incomprehensibly, our sick society continues to debate parity in the XXI, as if we had millions of samples that place women in the same plane as the man (in many cases, clearly superior).

For these five women allows comparative distraction of any kind, ni the sex appeal, or religion or training, ni role… you're welcome. Five women who made what seemed reserved for men who defied the conventions of his time. The saddest? that we hardly heard of them. Perhaps we need more historians…