Your social networks are yours, they belong to your personal brand



Your social networks are yours. You'll think "this guy has gone crazy, whose are they going to be?”

The truth is that from time to time I observe how many people believe that their personal networks belong to the organization for which they work. And it is not like that. Not at all.

Your social networks are yours. Or rather, they are personal

Well, they are not exactly yours. They belong to Zuckerberg (Facebook, Whatsapp, Instagram is). They belong to Bill Gates / Microsoft (Linkedin). They belong to Jack Dorsey (Twitter). They belong to those of Google (YouTube)… So to be honest, your social networks are personal, even if they're not strictly yours.

Let's say their owners rent their space in exchange for something valuable: your data, your content and the analysis of your behavior (engagement).

If your social networks are personal, they are your treasure

To paraphrase Gollum, my personal social network "is my treasure". And that's why it is important to maintain that privacy from the moment to open your profile until you close it. To this end, think about taking the following precautions:

The contact mail for each social network should be personal

A classic mistake is to create a social network from a company email. Yes, we all have fallen into that trap sometime.

We're in business on a provisional basis. The same applies to collaborative projects. Work for life is over. Perhaps there is an exception for civil servants, little more. Now it's easy to get fired in American film format: You are fired, pack your things and go. Maybe it's you who's saying goodbye.

Since I went from branding to personal branding, a little more than 12 years old , I have negotiated with social networks the elimination of 200 profiles. These are profiles of professionals who had only put their former company's contact email address. So you know, use your Gmail, Hotmail or the email of your personal domain.

In your profile picture you should appear, without logos

... And if you show up with a logo, just do it with yours. In your profile picture is better to show your best, your best. And if it is possible that you are the one who hires the photographer, better; this way, f you leave the company you will be able to continue using the image without problems.

Profile picture bad example social networks

Example of what is not interesting to do

Of course, if you feel the colours, you are a true employee advocate and want to show off your company, there are ways to do it. For example, use the image that many networks leave us as background (Linkedin, Facebook, Twitter, YouTube…). Here are two examples:

Good example social networking profile

Good example of how to treat profile picture and background


YouTube application profile

Another example, now applied to YouTube

The Linkedin title and summary are yours 100%

Another subject: Your company can train you on how to improve your personal brand and how to be the best brand ambassador. But they can not “dictate” by the professional title or the summary from your Linkedin profile. That belongs to you. You are under no obligation to include your company's name in your title; I can recommend that you do so if you think it adds value, but the decision is yours alone. The extract or summary is yours, and there you have the opportunity to show your value proposition and your core values.

On the other hand, I can agree that the company information you provide is aligned with those responsible for HR and Marketing. It is a question of giving consensual information. As a description of your job, If you do not lie, the company should not impact it too much.

The other issue: Are your contents yours??

Big question. We can already see that “your social networks are yours” is a half-truth. And the contents? In theory, the content you share on the networks are yours. The problem is that networks "require" have certain permissions on these files. Requirements means that if you don't accept them, you can't create the profile. .

These permissions enable networks to (literally) "host, use, to distribute, modify, maintain, reproduce, publicly display or communicate and translate your content". In other words, when you upload a picture or video or text to a social network, they can share it at will without asking permission. This means, in practice, to state categorically that your content on social networks is not just yours.

If you close your account, you theoretically you revoke permission. But of course, If someone has shared it, you have a problem. that a lot of your content will wander through digital space for centuries to come... until the social network closes down.

In summary

You see, your social networks are yours. They belong to management. But only from the perspective of your personal control. They don't belong to your company. They belong to each platform, who impose their rules, to the point of being able to use your content as they please.

Having control of your content can be considered a utopia. The closest thing to that control is to have your own blog, your true digital home. Are you ready?


Cover image by pathdoc on

New Intellectual Property Law: return to NO-DO

One of the common vices in absolute majority It is that the winners end up becoming the absolutisms. This is happening today with the absolute majority obtained by the PP in 2011, and that despite the current polls punished abuses of this game so far this term, its leaders refuse to adapt to changing times and still keep legislating as if public support seamless.

One consequence of this policy of forward flight is undoubtedly the new Intellectual Property Law, LPI, that would put Spain in times of NO-DO. The law, José Ignacio Wert driven, minister “culture”, due to pressure from lobbies media and restrict freedom of citizens, because it benefits more traditional rotary tax expense digital newspapers. as says Enrique Dans in its blog, It is a way to ensure that large-circulation newspapers follow the script of the government in its editorial.

The shameful law been passed by the only votes of the Popular Party and shall enter into force next 1 of January of 2015. The law includes in its sections known as Google or Canon rate aede, which will force us to pay for these daily news link (Should not it be the other way?) and remove links from Google News. Curiously, German newspapers have called back to be indexed by Google News after the spectacular crash of his visits in the network.

Pay attention to these news, a published by El Mundo (adscrito from aede) on 2012 and the other day not attached to AEDE few days ago

In these two years German newspapers have realized their mistake, but Wert and lobbie the Spanish press AEDE deaf to the warning and keeps its canon for next 2015. Sincerely, I hope the same thing happens in Spain than in Germany, although I fear it will be worse. Many of us are already using links from other newspapers not affiliated to AEDE (see list) and even many influencers call directly to boycott media AEDE.

But the new LPI not only affects the links in internet daily. As says Miguel Angel Mendez Gizmodo, LPI affects us directly in four areas:

  1. It limits our access to culture
  2. Restrict our right to information
  3. Creates legal and business uncertainty
  4. It encarecerá college tuition

Many attribute to Noa Chomsky written about the 10 media manipulation strategies. In this case, unfortunately, applies. I recommend to better understand the consequences of the new LPI read post Miguel Angel Mendez.

Welcome to NO-DO.




Who killed Morgan Freeman?

The strange case of false deaths Internet

For some time this part is not strange to hear or read the news that such a famous, actor, He died musician ..., then it is not true. Did you spent?

Perhaps one of the most notorious and repetitive cases has been the actor Morgan Freeman, and hence the title of the post. Freeman seems that someone wants him dead and year after year announced his death. The day the great Freeman transferred we really do not believe until we see the picture of the corpse and family watching over him.

But Morgan Freeman is not the only: It has been given up for dead Cher, a Jeff Goldbum, a Jackie Chan, to Pedro Almodovar, Britney Spears, Miley Cirus, Adam Sandler, Oprah Winfrey, Paris Hilton, Will Smith, Rihanna, Jon Bon Jovi, Bill Cosby, Paul McCartney, Jordi Sánchez

And… What you explain "kill" virtually a famous? What kind of person does? What wins?

In each case the delusions have been created without following a different pattern pure whim, the mere reputation of its creator. I read a few days ago in NOW a professor at the University of Indiana called Mark Bell false patterns associated deaths that people would like to lie. There seems to be an emotional reward as overdose of dopamine when you get massively deceive people, and further behind the anonymity that protect social networks.

Believe it or not, there is Official generator fake deaths Internet call Fake a Wish where you can generate the death of who you prefer, and it makes it easy credible causes of death based on each character.

For example, Morgan Freeman attributed to an aneurysm. How to announce it is diverse. From creating a page on Facebook to a simple Tweet. But it must be well written to be credible. Something appeared on Facebook:

Around 11am today, our beloved actor Morgan Freeman has died of a coronary obstruction ". Morgan Freeman was born 1 June 1937 Memphis. We will miss him, but never forget you. We pray you to show your solidarity and condolences through your comments and likes on this page

False deaths are not exclusive Internet. The oldest known case is rumors death of Mark Twain on 1897, he himself was responsible for denying a brilliant phrase "The announcement of my death is an exaggeration”. Also circulates the legend that Paul McCartney died in 1966, and since then who holds his name is an impostor.

Either way, Internet brings us a propagation velocity of information that makes the news comes in a few minutes Dead false environment and a feeling of indescribable chaos generated.

The use of hashtags on Twitter or Facebook help to create an even more fantastic story, as the case of singer Justin Bieber, I been killed in night clubs, He has suffered terrible traffic accident and drug overdose.

The odd thing that there is an absolute impunity for those who created and circulated these false rumors. There is no legal framework to prevent the virtual murderers to continue acting.

In Spain, although not the same case, during this 2014 We have lived through two advanced deaths: the dead was still alive but social networks already gave up for dead. Such was the case of former Spanish Prime Minister Adolfo Suarez and former coach F.C. Barcelona Tito Vilanova, whose death he made a day earlier by time. Unfortunately, in this case it was actual deaths. Rest in peace.

How do you take those affected by a false death?

There is everything, but do not miss the great reaction Jeff Goldbum:



online presence: the visibility of your company

In the company, each new technological breakthrough has been made reluctantly. At the time, the use of the cash register questioned, of the computer, fax, mobile phone or Internet. Adopt the technology in question at the right time is always a great competitive advantage, so getting late can be very expensive.

In the company, each new technological breakthrough has been made reluctantly

Nobody disputes and whether to be on the Internet, but while we are witnessing a stage of adoption of social networking on a personal and business level. However many companies, especially SMEs, They are confusing the introduction into social networks with the adoption of technology: must be on social networks and are.

To this end, with more or less success, responsible learning tools to one or more persons. That is to say, They are taught to use a hammer, a handsaw and a palette, and hope to build a house, although they do not have very clear how this should be, or they deliver them to the planes should continue to build. As in the physical world, in the online also we find many "abandoned works", for having started without criterion, without adequate social networking strategy or for the brand itself.

Late 2011 They were recorded over 500 millions of websites, almost half of them created in the same year. With this data, We can imagine how the Internet is growing and how it will continue in the coming years. As for users, The figures speak of 2.000 million users worldwide, although this figure will rise so fast that extends the use of Internet in emerging countries thanks to smartphones and tablets.

They estimated about 1.000 million accounts on Facebook and about 500 million in twitter

Data from social networks are no less impressive, with some 1.000 million estimated Facebook accounts and about 500 million twitter, plus a number of social networks that appear regularly and accumulating users.

As e-commerce, the estimated billing 2011 It was around 700.000 million worldwide and is expected to be reached 1,4 trillion in 2015.

So, It is open a great opportunity for companies that want to take advantage to the environment 2.0 offers, not only consist of selling. This environment also facilitates brand building, customer service, the test product and, from customer contact, knowledge of consumer tastes or detection of trends.

The online presence is more than just having a web and be in social networks

These appalling numbers suggest as one of the keys to thrive in this environment: obtain adequate visibility. The online presence is more than just having a web and be in social networks.

Was long ago surpassed that of "if you're not online, do not exist "and almost is also another maximum: "If Google does not find you, do not exist ". The important thing for your business is what happens after that search.

Once the prospective customer has reached your site should be able to easily access the information you want and must find a simple purchase process and to provide security. Security and authority are values ​​that, among others, They provide the content offered on your corporate blog and the relationship with your customers in different social networks, and their opinion about your products or services. It should also be easy for the customer to share their discoveries, give your opinion or ask for more information.

Although this may seem somewhat convoluted, actually it is not very different from how we've done things before existing Google or Internet.

Until recently, when you wanted to know something about a brand or product, for example, when you wanted to change cars, you bought several magazines to inform, consultabas the opinion of your friends and you basabas on the experiences of other users around you to make a purchase decision.

Now we consulted Google instead of buying magazines, We ask the opinion of our friends on social networks and value the brand reputation online before making the decision. Even, throught social media, We can contact a skilled person.

We have not done anything but replicate in the digital world what we already do in the world of atoms, adapting to the new environment.

In the physical world, sure you're very clear that if you were to start a business you would in a crowded place, there where potential buyers will pass in front of your window. Also quite obvious to say that you'd try your local be as comfortable as possible for your visitors and, placing both the products and the information concerning these, priority would ease to be found and understood. Likewise, you would take care of providing excellent service to the favorable opinions of satisfied customers were your best advertisement.

This, which it is so obvious in the physical world, It does not seem so easy when we talk about the digital environment. On the other hand, In this environment new resources and tools appear daily, which require a significant effort both in knowledge and in the learning phase.

This fact is causing increasingly important copper design adapted to a "social ecosystem" strategy, whose operation is quite different from its physical equivalent. Social networks are composed of people who interact and share interests, so they are not welcome intrusive marketing techniques, more widespread in the physical world.

Visibility can not be achieved anyway. A wrong or no strategy will be a time bomb of unpredictable effects. Good online presence strategies combine the presence in several networks and manage various resources, each adapted to its peculiarities and to the objectives.

Deploy the necessary actions to achieve visibility in the environment 2.0 It requires less financial investment than in other promotional platforms to achieve the same results. However, if it lacks a strategy, You can waste a lot of time and resources and, like that and everything, not get results.

And people spend more time online than in any other media and much of that time is spent interacting in social networks.

Of course, visibility exists even if your company or brand are not using these channels. The bad news is that visibility and, therefore the image of your company in the environment 2.0, is in the hands of third parties and may be a point negative comment is all that appears on a search, with consequent damage.

And people spend more time online than in any other media and much of that time is spent interacting in social networks.

More and more companies who value what you have opportunity this trend. In fact, of the 100 largest companies in the world, 87 They are present in, at least, a social network.

Thus, it is important to use resources 2.0 (Web page, blog, social networks and other) based on a strategy to achieve the objectives, using appropriate tools to optimize actions, analyzing interactions and measuring results. This strategy should be designed, executed and monitored with the help of good professionals to make profitable investments in time and money and get results.

Y… What will Mark Zuckerberg with 11.000 millions more?

The news of the IPO of Facebook will generate a value to the company 88.000 millions of dollars, a record in a dotcom since valued at Google by 23.000 million 2004.

It is clear that now all we can own a piece of Facebook, But that's not the point. The question is what will Zuckerberg with near 11.000 million dollars you can report this IPO. Be a little richer, yes, It is clear. But what will you do, which company will buy… Are you dare to Yahoo? Who will be the candidate?.

We have recently learned that Apple, the first market capitalization of the world, He has decided to distribute dividends to its shareholders. With that and you notice that Steve Jobs is not, because he sure had used the profits to buy other companies that do grow Apple. How Apple will grow now? Surely slower.

Clearly a Facebook IPO force Zuckerberg to grow steadily, and that means significant investments. That's probably why goes public, because it already has in mind buying a company key.

Bets are accepted.

Cooked something interesting in the environment of personal branding

Monday 4 October we will present something interesting. Put the radar.

Augmented Reality personal branding

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, This is augmented reality (WITH) is the term used to define a direct or indirect view of a physical real-world environment, the elements are combined with virtual elements to create a real-time mixed reality. It consists of a set of devices that add virtual information to the existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the management: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube= = tb0pMeg1UN0&fs=1&hl = en_US]

If Facebook were a country, It would be the number 4 The world after China, India and USA

Some chilling statistics web:

– Facebook : 174.000.000 users connect once a day

– Twitter has already 75.000.000 users

– LinkedIn has 50.000.000 users

– Flickr accumulates 4.000 million images

– More of 35 million Facebook users update their profile every day

– Wikipedia now has more than 14 million items

– In the world there are more than 200.000.000 blogs

– India has 3 million users LinkedIn

– The 70% de los blogueros hablan de marcas en sus blogs

Plus? Take a look at this video. Is worth.

[youtube= = sIFYPQjYhv8&hl = Fr_FR&fs=1&]

The difficulty of suicide in an Audi

One of the most viral campaigns that are running these days in Germany deals with the suicide attempt a man in his new AUDI. The interesting thing is that Audi has not commissioned the ad, or so they say.

Using the theme of suicide to sell a clean engine (the alleged suicide thwarted his attempt in the absence of greenhouse gas emissions), It is not a very ethical issue, but it recognizes that the announcement hits it does not use the usual coordinates / rational to sell ecology. More like a lateral approach.

While, continues the mystery know who the author of the ad. I leave you a story which facilitates the web of marketingdirecto.

[youtube= = cMuJNFR0mJk&hl = Fr_FR&fs=1&]

Word of mouth marketing: A case of high creativity, low budget

A satisfied customer Trader Joe, a grocery store, decides to create a home video speaking well of your favorite store. Hang it on youtube. A few days, the video becomes one of the most viewed ads In the net.

The secret? The video quality is not good, but the autor has versionado one conocida samba and he has put a clever text on the products that are there. But the key has been the “word of mouth“, better known herein as “mouth, ear”. That has allowed to exceed 230.000 screenings, almost nothing!!.