The 1 December took place the 4th edition, the Personal Branding Lab Day 2018, marathon personal record of about 12h was online, directed by Nilton Navarro and conducted himself with great Alicia Ro. If you could not follow, I advise you to connect to the Part of Personal Branding Lab Day 2018 (5h 34′ duration) and Part of Personal Branding Lab Day 2018 (6h 07′ duration). It aired from Barcelona, Madrid, Valencia, Alicante, Saint Sebastian, Bilbao, Oviedo, Sevilla, Valladolid, Huelva, Israel, Mexico, Colombia, Brazil, Peru, and Dominican Republic.
Fear. That's what dominates when it comes to the fourth revolution industry.. In my talk in this Personal Branding Lab Day 2018 I tried to highlight the positive side, the technology at the service of people and not vice versa.
I dared to list the various advantages that the big data, the yacht, the blockchain or offer us deep learning from the point of view of managing our personal brand.
To achieve technology serving people, we need people serving technology
I do nothing spoiler. Here's the video:
https://www.guillemrecolons.com/wp-content/uploads/2018/12/personal-branding-lab-day-2018.jpg9001200Guillem Recolonshttps://www.guillemrecolons.com/wp-content/uploads/2018/07/Logo-Guillerecolons-300x240.pngGuillem Recolons2018-12-02 20:12:412018-12-02 20:16:29Personal Branding Lab Day 2018 y Personal Branding 4.0
#Ignorant Idiot Digital Infamous Trickster Opportunist
It stands to reason that if there are parasites in real life, also we find them on the Internet. The problem is that in real life are easy to spot, in the digital world not so much. Some tools are needed, some payment, to discover the #iDiot.
Its main way to grow in the network: Follow thousands of people, wait for their “follow back” and then continues to shadow. Thus, the balance is always positive, with many more fans who followed.
Do not follow because you can add value, They do a mathematical question and personal vanity misunderstood.
Crazy obsession with getting followers at all costs, DNA #iDiot
The Greek myth says that Narcissus fell in love with his own reflection in the water and died at the approach to self-kissing. It was a revenge of the goddess Nemesis by bad treatment Narciso professed virgins who fell for him.
That's what can happen to continue collecting followers #iDiot. A few months ago I wrote a post titled The Follower Obsession. In the article referred to the need to create communities related to a value proposition. If I sell training programs for companies, with long boring 50 new followers per year that meet the profile would have enough. It is what Carlos Rebate, in his book Influencers, defined as 1.000 true followers, which they would be willing to hire you.
Detect and remove every #iDiot
I have always been tempted to denounce each #iDiot I've found. It is not doing so by legal means, It is paying with its own currency. First, stop following them. It is necessary to identify them. LinkedIn or Facebook the case is not given because monitoring should be mutually. This applies especially to Instagram and Twitter,
In Twitter there are several applications. I have not found any outstanding. At the moment, ManagerFilter, with limitations, is the most intuitive to detect and remove #iDiot.
Do I publish Escarnio?
The next step would be to create a public list of #iDiot, something that helps users and social networks to prevent this type of digital parasites. On the one hand, help users avoid falling into the trap. And the other would prevent social networks to give a “notice” by malpractices. Agree, what they do is not illegal, It is only ethically reprehensible. But people demonstrating against-values deserve my contempt, and I guess yours too.
Limpiemos network trash. I was surprised to see people who never imagined they let me follow. I see them often and they give me a smile. Now I know that is false.
20N. Granada. Knowmads space. Personal brand, Entrepreneurship, job, with my colleagues Elena Arnaiz, Sonia Rodriguez Muriel, David Barreda (organizer and speaker), Eva Collado, Andrés Pérez Ortega y Azahara G. Peralta registration (free) here.
23N. Business Forum Murcia. days directives. Conference on Personal Branding and Values. Information and Registration on this link.
28N. Update Zaragoza. 28 November in Zaragoza active. free event. Registration on the website soon Zaragoza Activa. With my colleagues Victor Candel, Meme Romero, Elena Arnaiz, Eva Collado, and Juan Martinez (organizer and speaker).
29, 30N. Workshop Personal Brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma
1D. Personal brand 4.0. Personal Branding Lab Day. From YouTube, 10 Personal Branding conducidas hours followed by Nilton Alicia Navarro and Ro collaboration with the Blanquerna Communication and International Relations and Infojobs. From 10 AM a 8PM (GMT+1). Free. Follow the hashtag #PersonalBrandingLabDay
https://www.guillemrecolons.com/wp-content/uploads/2018/11/identificando-al-idiot.jpg218400Guillem Recolonshttps://www.guillemrecolons.com/wp-content/uploads/2018/07/Logo-Guillerecolons-300x240.pngGuillem Recolons2018-11-17 23:02:102018-11-17 23:02:10Identifying a profile that invades network: the #iDiot
I lived these last few weeks has been exciting, crazy. He concluded with 12 hours of personal branding, but there is a world behind. It is confirmed that everything is possible with computer, ideas and will. Here you have the making of 3rd International Congress of personal brand Personal Branding Lab Day (alias # PBLabDay17), and a guide content.
El Personal Branding Lab Day 2017 I was in the ICU
It started with time, in November 2016 and we were in Madrid to organize support team. But yes, do just 7 weeks I met with Jordi Collell, my partner. We had slept. Because of the day and the lack of sponsors we had left for the end-face organizing an event that requires months of preparation, sponsors, resources and something important: time and dedication.
El Personal Branding Lab Day 2017 I was in a coma.
A webinar emerges as a rabbit in the hat
A sigh of resignation, and as a rabbit in the hat, It is given back to the situation: What if we approach it as an open webinar, participating, and in one day? We consult with the rest of the support team: Andrés Pérez Ortega, Cristina Mulero, Jane's Trunk, Fabián González, María A. Sanchez and Oianko Choperena. The parece well, Better that than not to hold congress.
Ahead, time is short.
We need the best. 12 hours of personal branding are no small thing.
Who knows how to manage and run a webinar better than anyone and is passionate personal brand? Nilton Navarro, alma 2.0 Infojobs and one of the coolest guys I've ever met.
Who has experience in organizing, connect, communicate and it is crack in personal branding? Alicia Ro, my favorite actress and someone who has entered strong personal brand.
Nilton says yes. Alicia says yes. Relief. The thing promises.
The format. Is it only presentations?
Being reduced to one day was difficult to match the twenty-odd papers 2016, So I propose the support team an ambitious agenda: multichannel content format, formed by:
Presentations approx 20 ' + 5'Discussion with the audience during the webinar
lightweight but strong on the blog by the best specialists in personal branding content, days before and during the webinar.
Support videos with mini-pills on the benefits of personal branding in organizations by experts in personal branding, social selling y marketing digital. the day of the webinar were presented.
And if that was not enough, an eBook created for the occasion
An infographic that summarizes the advantages of personal branding in organizations
Both. Although we want an open and free event, We do not give up cover part of the costs of organizing (travels, web, graphic design, video editing ...). To do this we created a section Premium at a reasonably low cost (50€). This section subscribers will see untimed all papers (unreleased) guys at 2015 and 2016 (42 total) and also 22 presentations 2017 edited individually (free subscription allowed to see the webinar 22J and watch the video until a week later).
#PBLabDay17: 52 content on personal branding in organizations
Between the 22 presentations and 30 content of support (videos, posts, free ebook, infographic) we 52 pieces of great value for organizations to assume the power of personal branding.
Total 55 different authors have added value to PBLabDay17, which is (I assure) organizational challenge.
Connections were made from The Bold Choice in Madrid (2nd hub), Lleida, Sevilla, Vilanova, Mexico, Valencia, Asturias, Israel, San Sebastián and Huelva, in addition to Barcelona, of course.
Nilton oversaw and made connection test with all speakers from outside Barcelona
The papers were not enough, this had to be bigger
What began with 11 an hour presentations became 22 papers 20 'to add value, reviews, insights y 12 hours of personal branding. And some shared, 26 Total speakers: Alicia Ro, Elena Arnaiz, Nilton Navarro, Cristina Mulero, Josep Rooms, Jordi Collell, dew Ames (Peru), Daniela Viek (Brazil), Xavi Roca, Joan Clotet, Ilana Berenholc (Brazil-Israel), Oianko Choperena, Eva Collado, Raquel Gómez (Colombia), Carolina Camel (Colombia), Nancy Vazquez (Mexico), Neus Arques, David Barreda, Andrés Pérez Ortega, Amalia Lopez Sidewalk, Guillem such Recolons, Paula Fernández-Ochoa, Jane's Trunk, Pablo Adán says, María A. Sánchez, Deize Andrade (Brazil), Celia Hil and Silvia Saucedo.
I personally emperré not give up having more opinions, why "I Lie" Alex Duran, Francisco Alcaide, Ricard Pons, Alicia Linares, Daniel Iglesias, Yrma Sánchez (Venezuela), Gabriel Patrizzi (Chile), Mireya Trias, Laura Ferrera, Ylse Roa (Venezuela), Enrique F. Brull and Africa Lucena to write a post. And they did! 12 posts!
Marco also Tomasone (Italy), Hector Jimenez R. (Argentina-Colombia), Fernando Rios (Venezuela), Arancha Ruiz, Jaume Gurt, Javier Cámara, Claudio Inacio (Portugal), Javier Zamora, Alfredo Vela, Ami Bondia, Mercedes Romero, Laura Chica, Mª Luisa Moreno, Gabriel Gómez, Alex Lopez and Veronica Sanchez (Venezuela-Colombia) to translate their thoughts on video. 16 videos that were issued or shared during the webinar.
As if that were not enough, We have an ebook, the dear and admired Professor Vladimir Estrada (Cuba-Rep. Dominican) entitled "With us all, without us NOTHING”. 86 excellent pages of reflections on the application of personal branding in corporate and institutional environments.
In a collaborative work, I developed a computer graphics that includes the main aspects of Personal Branding in organizations, and did so with the help of advantaged students of the last class 16-17 from Personal Branding graduate of Blanquerna URL DIRIGEANT that Jordi Collell: Daniela Viek, Raquel Gómez, dew Ames, Deize Andrade y Carolina Camel. And of course, a very special graphic designer: Maria Mas-Baga.
An international conference, or at least Latin
Making a quick count, professionals have participated:
Within a week of starting the Congress, we missed the person who had to edit videos 2015 and 2016 for premium section. The 22J climbed 10 videos of 2015, and continue editing to complete the 42 of the years 2015 and 2016.
A 10 days to start the congress occurred to me "invite" write post or send videos to 35 Professional Reference. 28 they did it, and I know that some remained locked in my email, mi Messenger Twitter profile.
The satelite (to call it somehow) made the transmission was cut off right at the turn of the crack Amalia Lopez Sidewalk, at about 17:30h GMT+1. No problem. An extraterrestrial being named Nilton Navarro in seconds set a new webinar, new link, and at full speed it spread through social networks. Problem solved. Why the YouTube webinar is in two parts.
Alicia Ro is my favorite actress, but it is also an excellent trainer in personal branding and public speaking. In 2016 and was the smile of Congress, But this year, tandem with Nilton, He created a unique atmosphere. And if it was not enough, his speech has been great, empathic, direct and inspiring. 12 hours of personal branding giving everything.
But surely, the best summary of these 12 hours of personal branding is that those who followed the webinar could do from the chat webinar (Too bad that can not be recovered) and from social networks: just look at the hashtag # PBLabDay17 Facebook, Twitter, Instagram is, Linkedin or Google +.
And to put some color and some musical tones, Nilton Navarro edited a magnificent mount video of the making of the webinar. Here we have:
#PBLabDay18 What do you prefer, open webinar or face Congress?
https://www.guillemrecolons.com/wp-content/uploads/2017/06/12-horas-de-personal-branding-vertigo.jpg6751200Guillem Recolonshttps://www.guillemrecolons.com/wp-content/uploads/2018/07/Logo-Guillerecolons-300x240.pngGuillem Recolons2017-06-25 12:25:032018-01-04 10:57:267 and a half weeks of vertigo and 12 hours of personal branding