Don't tell me who you are, tell me why I should choose you (the value proposition), by @evacolladoduran
This week, my guest Eva Collado Durán, urges you to respond “Don't tell me who you are, tell me why I should choose you” (the value proposition)
Personal branding
Personal Brand and Senior Talent, a good combination, by @CeliaHil
Today Cèlia Hil is about Senior Talent and various “tips” on how you can manage your LinkedIn profile and improve your visibility
Personal Branding: self-knowledge as the basis of your competitive advantage, by Paulo Moreti
Self-knowledge is, according to my guest Paulo Moreti, the basis of our competitive advantage, without which, we are drifting and aimless
Why corporate communication should be humanized?, by @FranSegarraB
Fran Segarra says that in a digital and hyper-connected era, human communication represents a competitive advantage in any business
Leaders and followers: a personal brand relationship, by @nanvazy
In #ColaborandoConGuillem, Mexican expert Nancy Vázquez discusses what should be the ideal relationship between leaders and followers?
Find your site, by @PabloAdanMico
New guest-post, this time about positioning and personal brand written by one of the greats, pro and friend marketinian: Paul Adam
Personal brand and female leadership: the perfect pairing
Excellent and complete guest-post by Ylse Roa on personal branding and female leadership within the campaign #ColaborandoConGuillem
Personal brand and value: from the home where both live better, by @Prof_EstradaMSC
Today begins a group of collaborations of guest bloggers, and I do it in a big way, starting with Doctor and Professor Vladimir Estrada, Cuban Havana, troubadour, excellent professional and great friend. Vladimir is today and here an inseparable binomial: Personal Brand and Value. If you're short on time, I'll summarize it in this video: A … Read more
99 stupid ways to celebrate an anniversary
The forecast was to celebrate my 60 family anniversary in Paris, the city of light and love. But things went awry a bit.
3 common ways to ensure failure in brand ambassador programs
Guillem Recolons identifies the three most frequent errors in the implementation of brand ambassador programs (employee advocacy)