The iceberg of personal branding

As a picture is worth a thousand words, Here I attached the personal branding process (methodology of personal brand management) become the visual metaphor iceberg:

Iceberg Personal Brand

The Iceberg of personal branding is a methodology created in 2010 by Guillem Recolons distinguishes three areas of work:

  1. self-knowledge (diagnosis of the footprint we leave on others, DAFO…)
  2. Personal strategy (goals, value proposition, business model, messages)
  3. Visibility (communication plan and networking off and online)

self-knowledge

Likewise it is conceived not construct a building roof starting, personal brand management is initiated by the foundation, self-knowledge. It is a diagnostic phase seeking, on the one hand to know what the mark we leave on others. On the other, and based on the initial feedback, attesting to develop a SWOT weaknesses and strengths (inside of our personal brand) as well as threats and opportunities (external part, the market).

Personal strategy

Once known brand diagnosis, When assessing if we keep our brand in its current state or try to make it more consistent with who we are and what we offer comes. It starts with the purpose or vision, mission and values ​​analysis. The goal here working on personal branding (become a reference in…). Also the value proposition, that makes us relevant and different compared to others. The business model. Y, of course, the message.

Visibility

With a layout plan, It is time to rise to the surface (tip of the iceberg of the personal brand-the roof of the house). That includes the definition of target audiences, SMART communication objectives, Segmented by targets / media messages, definition of off and online media. Communication strategy. Networking Strategy. Working with Personal Learning Environment. And of course, main track KPI's and performance measurement.

Destroy a brand 11 Steps

We talk a lot to build personal brands. But for those who just do not quite believe the time has perhaps come to see it from the reverse angle: how to destroy a career. Although it seems easy, It takes time. Here are some steps to follow.

  1. Often lie. Not authentic ha @
  2. Inclumplir promises or purposes
  3. Prioritize quantity over quality
  4. No listening
  5. Being overly conformist or nonconformist
  6. Failure to follow topics, estancarlos
  7. Practice paralysis by analysis
  8. Practice excess autobombo
  9. Not have plan
  10. Coherence fail
  11. Overexertion invest in shares online vs offline and vice versa

We can think of many more ways to self-destruct, but 11 it seems a good number, and it is always more original than the classic Decalogue.

With a simple investment process, We have a good formula to create good personal brands. Take advantage!

Pure motivation

I attached this video on daily purposes Jessica, one of the most viewed in YouTube with more than 5 million sight seeing. Jessica, with only 4 years old , It gives us a lesson optimism, motivation and values.

I wish we had that energy every morning. Will the cereal brand? Could it be that your parents are coach?. Whatever it is, Jessica already created a fantastic personal brand.

[youtube=https://www.youtube.com/watch?v = qR3rK0kZFkg&fs=1&hl = en_US]

Think before launching any comments on the net

Micro-post. I read recently about the initiative “Think B4U post“, an amalgam of letters deciphered would say “think before you post“, that is, think before launching any comments on the net.

The initiative was the International Day of Internet Security, in March last year, and does reflect on the way in which we often find ourselves when we write things via instant messaging, Facebook, Twitter, chats…

As we have noticed at some point, Internet traces are indelible. They can clog, but not eliminate. So if ever we have said some fat thing, the multiplier effect of the web 2.0 You can turn it into our own management.

The attached video shows the consequences that an innocent act carried out by a minor would have on her teenage sister. At the end, the kid thinks it is and it does not. We must think before launching any comments in the network

 

Personal branding and sellers of smoke / 2 (by Andrés Pérez Ortega)

Following the thread of the post published last week on the personal brand and sellers of smoke / 1, this time we act Amplifier post published this morning's blog sherpa personal brand Andrés Pérez Ortega. Here's the content:

Coopetidores, looters and converts

A few months ago, in the event that was organized on Branding Personal, I met Guillem Recolons already Jordi Collell. It had long since the Google Alerts informing me of his work on topics Personal Brand, and I was thrilled to meet you personally. Yesterday launched a new project on Personal brand And I think worth comment here.

I suppose some will think I'm an asshole to speak well of my "competition". I'm not saying it is, but, of course, Yes I am, it's not because of that. I think a personal brand or business is strengthened if those are part of your market have a good level. A professional or a company can not rejoice for being the only market. That only it weakens and numbs.

When I worked in distribution, I learned that the best way to grow a category is with quality products, and the more, better. If someone is dedicated to meter "shit" in the market, just hurting everyone. Because, It has emerged whenever someone has tried to make things right in this matter, like my friend Mark Thomas or people I am my brand, I've made available.

For the project I'm commenting, just look at the level of professionals to realize that they will help professionalize this concept and bring it to a good level. And that's good for everyone. In addition, they have clearly understood that the Personal Branding is much more than a nice avatar or a Twitter account. It is a combination of Marketing, Coaching, Communication, Image, Company management ... and that is reflected in their profiles.

So I think that in this world of networks, some things have changed. What makes one affects the other. If you do things right, reinforces the position of others. We can no longer talk about competitors, but COOPETIDORES.

All this is especially important because one of the things that we agree is a vision of Branding Personal that requires effort, work and strategy.

Now that the websites that speak of multiply get rich with the Personal Brand, it is important to hear the voice of serious professional. You can identify vendehumo for their websites with huge red letters and exclamations in which things like "Lose 'are promised 15 kilos in three hours!!!”.

Each time a new interesting and attractive concept emerges as occurs when there is a catastrophe, multiply the "looters”. The same applies here. Of nowhere lots of sites that are dedicated to prostituting a concept not know and do not believe that clearly emerge.

Although these vultures ideas are not the only ones who have smelled money. Even worse are the "conversos”. Normally it is R2H2 people who until two days ago Personal Brand despised and considered myself a antisistema to talk about it.

Headhunters, outplacement professionals or executives of R2H2, They have suddenly started talking about Personal Branding as if they had invented them. Because that if, do not expect any of them to cite the work of those who came before and paved the way they now use.

Both the "conversos" somo "looters" are opportunists. Seize the moment, prey on and then switch activity. They are mutants such as influenza virus. When they have destroyed all, They seek a new "guest". That has happened with the coaching, with dospuntocero or any interesting trend.

I think we live in a world that no longer worth all. It is therefore essential to support and collaborate with those who do good things and who raise the level and reporting to weaken.

Came the day: Presented today SOYMIMARCA, a generator of personal brands

We are announcing that we were coming from this blog, from Twitter, Linkedin, Facebook… has arrived.

Today is presented soymimarca, an ambitious project that aims to become a benchmark in operational creation of personal brands.

The project, promovido by Jordi Collell and William Bone, who Recolons escribe-, It is aimed at both businesses and individuals, and among its differential tools we are combining coaching with other tools of personal brand visibility.

Deis is best to look at the web, www.soymimarca.com, but here we insert your welcome video.

Personal branding and sellers of smoke / 1

Earn easy and fast money with personal branding = FALSE

twitteábamos few days ago with friend Andrés Pérez Ortega, sherpa great personal brand, on whether to expose the false personal branding gurus who they base their message on the ease of getting quick income through personal branding.

We can say higher, but not clearer: Personal brand have to work thoroughly, must currársela. We all know that Rome was not built in a day.

We are sick to death of seeing appear like mushrooms websites and blogs unscrupulous companies that promise the moon if you decide to create your personal brand. quackery.

Personal brand, let's be clear, It is an investment medium term. And that everyone interprets it in their own way. My good friend and client Juan Torres Tomas He has needed gestation 9 months of your brand before seeing the first reward in the form of recruitment. And so I could tell from my other clients. None has “lined” the next week to create a profile on Linkedin, Twitter, a blog or whatever.

Behind the personal brand is a strategic process, with a partial deadlines and goals. And it's not about creating profiles on social networks. Every mark requires POSITIONING, and that is very serious. All brand requires a objectives. The blog, twitter or else is just the tip of the iceberg of the personal brand. Any kid can create profiles on social networks. But creating a brand is very serious.

Ignore anyone who promises you quick income with personal branding. I will be selling smoke, just smoke.

Cooked something interesting in the environment of personal branding

Monday 4 October we will present something interesting. Put the radar.

Family doctor with personal brand

We are struck by a story that appears today in La Vanguardia under the title: “My family doctor is blogger“. We are glad that finally this so discreet group decided to use the web tools 2.0 to strengthen their personal brand and incidentally give patients valuable information.

The note reads:

“This calendar lists the days that I have'guardia of interior', that they are bad for mentioned, and free days when there is a change in opening times and my days off and holidays”. This valuable patient information is posted on the blog of the family doctor Fernando Casado Madrid. The objective? Keep closer contact with patients. “If I'm late, notice by blog y Twitter those who have an appointment that day, but I also recommend links or articles that I consider particularly interesting”, Explain.

These initiatives remain exceptional. Nonetheless, Dr. Casado believes “sooner rather than later every doctor will have a blog especially aimed at patients”. “Recommend a good health web – advocates-is a medical procedure to copy recipes chronically ill or have proof”.

augmented reality and personal branding II

Retaking the previous post on augmented reality From the past 14 of September, it seems that new matches are between augmented reality and development management. In the blog specialized in AR “Wildeyes” We found this accompanying cartoon shows a scenario in which our fingerprint will be so visible that we can not mislead anyone.

Moraleja: better to have a good personal brand behind.