Personal brands with own label: Los Rolling Stones

Today we begin a series related visual icons associated with personal brands.

The icon Rolling Stones, the snouts Mick Jagger, They have become such a universal symbol like the dove of peace. Although many attribute their authorship to Andy Warhol (yes was the author of the disc cover “Sticky Fingers”), the real author is John Pasche, that for this first drawing received a 50 pounds 1970.

As a curiosity, the National Museum of Art and Design in London, known as V&A Museum or the Victoria and Albert Museum, He has bought the original icon of the tongue and lips which represents the Rolling Stones' 92,500 Dollars.

Being a design 1970, is more alive than ever and has set up one of the most powerful personal brands history, Mick Jagger and the Rolling Stones. Although I must say that another strong configuration element of your brand has been the provocation.

Not just the post without allowing a direct link to one of the magical pieces of Rollings: Simpathy for the devil

How does a student happens to be a pre-professional?

In the coming months we will try to answer this question so complex. No doubt it is one of the main challenges for any student who intends to start in the working world. R2H2 ask all experience, How very absurd.

But there are ways. And interesting ways. We continue to report.

There is no crisis challenges: Moving from routine challenge

Of course, There is no crisis challenges

May I use this phrase Albert Einstein to influence an aspect of the your personal brand I think is important: the need for autocuestionarse with some frequency.

I explain: although it looks like the self esteem It is the key to a good projection of personal branding, the question oneself occasionally generates new challenges we take to improve. It's what you call into crisis.

The crisis does not refer here to an economic downturn such as we are living now, but there is no doubt that the crisis forced many people to reinventing themselves and generate new yields.

If every day we are able to complete 3 sudokus, there will come a point where addressed to a sudoku will not generate interest and help develop our brain, It is what would be a routine. We'll have to look for a new challenge that will allow us to continue to grow intellectually, like chess, crossword puzzles or learning a new language.

Imagine that we are in a situation of personal crisis. ERE has put us on the street, or we have decided to get out of a company that would not let us live. Start a new challenge, is sure to be interesting. I have in mind the case of a friend who, after years working in advertising agencies, and yéndole great things, He accepted the offer of some financial analysts. Theoretically something unthinkable: I agree. They paid much better. This new work has taken him to countries around the world, and he has now achieved a status with just 40 years that many wanted for themselves. She decided to change her routine, put in crisis. And it went well. But we know, If you do not try you do not know.

If you decide to put in crisis, Health. your your personal brand will benefit. And remember, There is no crisis challenges.

Einstein image by Shutterstock.com

Networking 05 / Smile!

Smile

Smile, please. This is a simple and basic principle your personal brand, and many people skip it.

Nobody likes to do business with someone who frowns. It is easier to establish working relationships with someone who says good morning with a smile.

This basic rule was created in 1936 by Dale Carnegie in his book How to Win Friends and Influence People, but trust me, still in force.

 

 

Photo by Joanna Nix on Unsplash

Networking 04 / Let us be generous with information

Information is one of the most precious resources. Often we are so jealous of our work or our method that everything stays home.

My advice is to share information. If we do it, We get you a WOM (mouth, ear, to understand us) Interestingly, in the end we benefit.

Suggestions, ideas, open debates, Anything goes to help someone who walks lost or looking for a second assessment about something.

We have the perfect tool: the Web 2.0 and countless resources. There is no excuse for not doing so.

Networking 03 / to get started, a compliment

It may seem a basic principle, but we often forget. Every time we need something from someone, it is best to start with a compliment. Children often do: first they tell you you're very handsome and very strong, and then ask you to upload them ” a piggyback ride”. They are not one.

In the field of business and networking it's the same. It costs nothing to start with a “I congratulate you on your article” or “I have spoken highly of his method”. It's really simple, and facilitates the icebreaker best lubricates our relationships.

By the way, You can also end a compliment. Thanks for reading me.

Networking 02 / Never eat alone

Leo Amazon and several blogs the following critique of the book “Never eat alone” guys at Keith Ferrazzi:

Keith Ferrazzi is the youngest partner in the history of Deloitte Consulting and founder of the consulting firm Ferrazzi Greenlight. In the book, the author tries to differentiate itself from the classical techniques handshake and business cards rain.

Unlike other authors, Ferrazzi has an army of contacts that help you achieve your purposes just by moving a finger. In fact, throughout the book he insists that having this network of friends has struggled to do more favors to receive, sometimes working for free for nothing.

Ferrazzi tells us his experience from the point of view of someone who has trouble making friends. To Ferrazzi be breaking the ice is complicated, remember the names of the people you met at that event is complicated, maintaining relationships is complicated ... but there are some "tricks" out there that make it easy.

Ferrazzi speaks of networking as a natural process. In fact he mentions that he has never attended a networking event because it believes that relationships are forged not on common interests, but between common passions. You make an extra effort by whoever considers his friend (with whom he shared passions) and not by a known (who only joined her interests).

It seems an interesting insight into a defense of offline relationships.

Networking 01/ Curiosa etiquette on email

In the section of tips to improve networking, There is a hidden rule is to try to avoid the word “I” at least until the third or fourth sentence. Is not easy, but insisting a little out.

What will the “I” to deserve such treatment? Perhaps the answer has networking specialist Eric Frazer, who did the test several times and got meetings more easily than usual.

Although perhaps the correct answer would give us a psychologist. Does anyone dare?

In any case, the issue is there: try to stay away from “I” as long as possible. At least, I think so.

offline opportunities to strengthen personal brand

Personal brand development is not unique to the digital environment

A few days ago I saw a video William Arruda which it interested me the use of a word almost forgotten today: The real world, also technically it is known as the offline world.

It may seem shocking to talk about the real world is an exception, but in this case, Arruda justifies him with an invitation to convert a actual event (offline) in a online event.

We could set an example. Imagine you're a marketing specialist and you have to give a talk about the importance of packaging in communication. this event, that may come 20 or 30 people, can become an excellent reinforcement of personal branding if the resources are properly provechan 2.0., becoming a fact in a virtual phenomenon.

Before the event begins, and we could draft a Press release and send it via email to industry magazines (in this case branding, graphic design, packaging) and also some more general support.

Then we could publish a post in our blog to publicize our virtual community our talk, and not only that: We could ask our readers to give us their inputs packaging on the environment, something that will enrich our presentation.

We may also update our status in social networks, from professional and LinkedIn, Plaxo, Viadeo or Xing to personal as Facebook or microblogging as Twitter.

When the talk takes place, remember the organizers that we are interested in a copy of filming, because with a good editaje we have the same material in order to create small clips YouTube.

Talk to share with our community follow the same steps: blog post, tweet, upgrade networks, but here we can also publish the powerpoint used in chat SlideShare oa Issuu.

Definitely, an offline event can become a major event on the network without overexertion.

Any tips to survive on LinkedIn

It is indisputable that LinkedIn It has established itself as the main network networking world. Launched ago 6 years from Mountain View, California, today has about 70 million professionals. LinkedIn is an average visit 37 minutes per month, and Spain is the 7th country in the ranking with nearly LinkedIn 700.000 users, after the US, India, United Kingdom, Canada, Italy and Germany. Although not the subject of the post, If still you wonder what is and what is LinkedIn, here I hang a training video:

[youtube=https://www.youtube.com/watch?v = ZVlUwwgOfKw&hl = en_US&fs=1&]

When we analyze the different profiles found on LinkedIn, it is easy to discover facts profiles on the run, no photo, with little contact details, no history of companies in which it has worked, without updating. It is disappointing that many people believe to be “to be” LinkedIn without further. LinkedIn serves to generate active networking, to discover interesting profiles, to offer our services. That's not “to be”, that gigs there a bit and make it clear who we are (professional level), where we are and what we aspire.

We have to imagine that LinkedIn is our website. Update it, take care, explain our projects or you can attract colleagues or customers. Here are some tips on how to make best game:

  • Being Being: LinkedIn is an inviting place to be descriptive, is strategic-not tactical, so it's best to avoid short sentences powerpoint style, and try to explain our achievements, our contributions in a clear and descriptive manner.
  • introduce ourselves: I have seen many people do not fail the “abstract”, a perfect place to count 4 lines what we have done. Nor is customary to fill paragraph “specialties”, piece keywords to find partners, partners or customers. And the photo. Some believe it is not important. It is. The face is the mirror of the soul.
  • How much more, better. Unlike other social networks, LinkedIn is interesting to show off a bit. One should not be any previous work insignificant it may seem. There may be a stage done in our student days the doors open to an offer.
  • We use professional jargon: Knowing the language of each sector is important. There are endless ways to describe what you do, but the sector jargon is clear, concise and understandable. If I want to attract employees in the sector of mouth / ear I'll use the term marketing “Wominomics”, based on the industry “word of mouth”.
  • Jobseekers, dilo. Nobody likes to say he is looking for work. But if you are looking for, dilo. Otherwise, nobody will notice you as a candidate “available”. It is perfectly feasible to write under your name “environmental marketing specialist”. That is not fooling anyone, It is a mix of your education with your career. But if you do not currently work at any company, let it clear.
  • Do you speak languages? LinkedIn is a global medium, and allows a single page have different profiles depending on the language. A sample: Here's my public profile Spanish, English and Catalan.
  • Show your profile more social: LinkedIn is a perfect setting for creating and tracking groups professionals. They come in all colors and for all tastes. Subscribe to groups allows you to receive information about our industry and participate in discussion forums. In addition, creating groups can help generate traffic for our own business, blog…

Here's Part 2: Any tips to survive in Linkedin II