augmented reality and personal branding II

Retaking the previous post on augmented reality From the past 14 of September, it seems that new matches are between augmented reality and development management. In the blog specialized in AR “Wildeyes” We found this accompanying cartoon shows a scenario in which our fingerprint will be so visible that we can not mislead anyone.

Moraleja: better to have a good personal brand behind.

Augmented Reality personal branding

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, This is augmented reality (WITH) is the term used to define a direct or indirect view of a physical real-world environment, the elements are combined with virtual elements to create a real-time mixed reality. It consists of a set of devices that add virtual information to the existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the management: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]

Any tips to survive on LinkedIn (II)

The mobile version of LinkedIn is operational

Complementing the post we published 21 last June (ver post), this time we more into detail on how to improve networking via LinkedIn. I owe text to Blog Frank Scipion ingresosalcuadrado.com, I think he has done an excellent job called “Vitamins cure for your LinkedIn profile“. There goes that:

LinkedIn is a social network sovereignly wasted. In the interests of justice, I decided to write today one Linkedin guide for entrepreneurs. Many people believe that it is very difficult to make new connections, and they end up using it simply as a place to hang your resume, It is not like this?. And what I think is that it has a far greater potential than many of us are taking today.

First of all, Linkedin is itself a search engine and has tremendous reputation Google and other major search engines. And that reason is only reason to be present, because if only you Google your name and you have a profile on Linkedin, you will see that you appear on the first page of results. Try it and you will notice the weight that has Linkedin to Google.

Here you step eight main points that helped me give you the real value of this social network.

Linkedin guide 1. Improve your search engine rankings

In your LinkedIn profile you will find three spaces to add links to your own sites or blogs. Instead of using “My Website”, click “Other”. There you can enter text that best matches what people can find about your business.

For example, I used to stop my blog passive income, a keyword that is why I want to position myself. You can put here your Facebook fan page, your channel youtube, etc ... and also optimize the text of your link.

In my case, public view my profile on Linkedin has a PageRank 2. Nothing extraordinary, but not insignificant for a newly launched blog.

Of course, It is an extremely simple way to boost your search engine positions.

Linkedin guide 2. Promote the content of your blog

You can also import your profile Linkedin to the feed of your blog on WordPress, looking for the appropriate application in that program. This becomes a quick and easy way for others to check out the content of your blog in a minute.

If you do not use WordPress (unfortunate!), There you can also use Blog Link. This application supports TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal and several other.

We all know well that blogs are the best way to grow your brand, whether personal or your project. With this you can automate the dissemination of your posts on Linkedin.

Linkedin guide 3. Launch an advertising campaign on LinkedIn

The truth is that until they told me, I had no idea that LinkedIn offered a contextual advertising service. LinkedIn is a site professionals for professionals, which it is less exposed to random other environments, and conversely, receives care visits and more people interested in business.

The system is simple and allows you to write in minutes, guide and launch your advertising, and pay it either clicks or impressions, with budgets that start in 40 euros. The advantage is that you can quickly reach a community really premium of 63 million professionals with high levels of income (100,000 € half). And you can segment your ad based on the age, industry, job, yes, company size and Location.

For lack of funds, I do not use paid advertising services. This does not remove the real interest of this service thinking advertising company, since linkedin offers a similar service Facebook fan page service, service Business Page.

Linkedin guide 4. To organize events

I love this Linkedin tool that lets you announce events. You not even need to be the coordinator of the event to upload it to the agenda Linkedin. An event can be created only with the basic information and interest spread. You can even send invitations through your network Linkedin, taking advantage of the usefulness of RSVPs. And you can also quickly view all your contacts events.

Linkedin guide 5. Use groups to connect with people

In a group Linkedin, you can read / post news, launch a debate, Post a job, etc ... They are closed environments that manage members who can access all content.

It is more common for people to join a group, but then again not nearly to participate in it. And the truth is that I can not throw the first stone because I'm one of them. In my case, instead of having an online continued participation in one or more groups, visiting them every day, I prefer to receive notices by mail and only entered into a conversation if I have a real interest.

What is even more should start a new group, as it will give you the advantage of having the email addresses of those who join, updated daily as it grows. I know I can give you a bit of work to put together and push a group, but a good way to start is directly invite all your contact. When your contacts they join the group, these developments will be visible in their profiles, and there other people will get interested and join. The result is a small empire..

Linkedin see some groups that are all the rage. start with 2 English groups to which must be monitored, because that many things happen:

2 references in Spanish, daily conversations with active:

Can you imagine having your access to such contact base? Well, Maybe you should start today.

Linkedin guide 6. Get recommendations to attract more customers

If anything Linkedin difference from other social networks, recommendations are, something really unique. And I can not think of a better way to promote your business by asking your customers and your colleagues to share with others their opinion of you.

You may be wondering how to get them. Simple: first give, then receive. Write good recommendations from your peers, and soon you'll get better from you. Should spend some time on this.

To credibility and convince, the recommendations of others is very important. With Linkedin you have an inexhaustible source of testimonials from people recognized (experts in their field, managers, etc..) that can support your project and settle down as one of the leaders in your industry.

Linkedin guide 7. make questions, and answered questions from the rest

A quick way to stand out as an expert is to answer questions that other. It is true that this service in Spanish is used below (If you compare the database of questions / answers available in English), but still, I would not miss the chance to answer a couple of questions relevant to your business.

You can also make your own questions, and see how they respond other. It's a great way to do surveys before launching your website for example, or validate the interest of a possible product you want to launch the professional market soon.

Linkedin guide 8. Connect your twitter account to your Linkedin profile

Your tweets appear on your profile, and you can launch a tweet from linkedin. There are a couple of widget to let you know that estña saying about you on Twitter. Because I do?. Because anecdotes relevant content to your profile, useful for your search engine rankings and also because return addresses highly qualified traffic to your twitter account, and if they see the aterir on your profile like, followers will be yours.

That's all for that Linkedin guide for entrepreneurs. Do not waste more time, Give him a chance to Linkedin. Worth.

The express personal brand of Professor Jesús Neira

The Minister for Equality, Bibiana Aido, condecorando Jesus Neira

We know that creating a strong personal brand is a matter of time and patience.

When not given neither one thing nor the other can happen what happened with “the brand” Jesus Neira. It was created in 24h and 24h destroyed in. A marca personal express usually not interesting.

Neira defended a few years ago a woman was being mistreated. That cost a hospital eat, which exceeded. From there, Professor received countless awards and honors for courage. Esperanza Aguirre He appointed him president observatory against violence Gender in Madrid. We had the man and the brand, a reference value and values ​​for many of us.

Suddenly, appear tics strangers who think that perhaps we do not find -saving the distances- a case “Tiger Woods” the Spanish. From hero to villain in a few hours. Among the tics there were intemperate attacks on the Constitution 78, the PSOE (murderers, I call them), the daughters of Zapatero…

And the colophon, They are caught driving your vehicle with an alcohol level three times the maximum tolerated. goodbye hero, goodbye brand, reference goodbye. It was nice while it lasted. Now Aguirre wants not see or picture, and people away from their side.

Let's see, Let's not fool ourselves: We all drank more of the account once. But there have two things in mind: the first is not to drive, at the risk of your life and that of others. And the second is that if you are also famous, You can not go overboard in public never. It's the price of fame.

Worst: Neira does not recognize his mistakes. Your personal brand is already in tatters. Seek your name on Google: it is difficult to find the links gave glory.

Here we have the chronology “express” facts about Neira: It is dizzying

09-08-08 A teacher is in danger of death for trying to stop a beating from an abusive to his wife

08-04-09 Jesus Neira will leave the hospital on his birthday, 8 months after the assault

16-04-09 The Equality Minister delivered the Grand Cross of Civil Merit Jesus Neira

06-05-09 Jesus Neira returns home after being operated for a pacemaker

06-08-09 Neira, operated satisfactorily implantation of a prosthesis in the brain

21-08-09 Jesus Neira leaves hospital “Felicísimo” and ready to face the trial Door

11-09-09 The PSOE de Majadahonda angry with Jesus Neira by telling a joke ZP

16-09-09 Sanchez Dredged record her daughter, Neira and Fernando Arrabal for new program

17-09-09 Professor Jesus Neira receives a tribute from the College of Philosophy and Letters of C-LM

06-10-09 Neira door denounces alleged threats by the judge investigating the attack

13-11-09 Neira is now chairman of the advisory board of the Observatory against Gender Violence

22-02-10 Jesus Neira feels “disgust and shame” for bail her attacker

23-02-10 Neira defends his right to apply for gun license after testifying before the judge

29-03-10 Jesus Neira accused the PSOE of having a history full of “barbarities and murders”

31-03-10 Jesus Neira will go on trial for triple the alcohol limit in a control

03-09-10 Convicted Neira 10 months without a license and a fine of 1.800 euros for drunk driving

03-09-10 Neira tripling the rate of alcohol permitted, if only drank “half a glass of wine”

06-09-10 Jesus Neira: “I am ethically irreproachable and I will not resign, to Impeach me”

06-09-10 Jesus Neira, from hero to villain

06-09-10 Aguirre will suppress the Observatory against Gender Violence headed by Jesús Neira

Who’s talking? y personal branding

In many posts we talked about “googlearse” yourself to see what circulates on us on the web. The truth is that this should be the first step in building our management: knowing where we are, a first diagnosis.

An interesting addition to Google It is a website called “Whos Talking“, set to “social media search tool”. The truth is surprising how much information you can gather about a person, and how well the information is classified.

Dispose of 7 search criteria “social: blogs, news, networking, videos, images, forums and labels.

Do the test, It is more than interesting.

Charged batteries? Work your personal brand as a new challenge season

They say September and January are new stages. September means the re-enter, the start of work after the holidays, with batteries charged and perhaps some butt with that little depression involving around “to school”. January means a new year, and new life.

Among the new purposes, The ranking is led sports, dieting, improvement in labor, hold the line, learn a language, finish some studies…

Let us focus here on improvement in labor. Let's look at some starting points:

  1. I want to enter the world of work
  2. I'm unemployed
  3. I want to change jobs
  4. I want to improve my work
  5. I need help to start a business of their own

1. Do you want to enter the working world. Whether you're you've finished studies or simply do not work you had raised so far, in any case a personal brand can help open many doors. You do not have experience? It is obvious, but I'm sure you have ideas, contacts, desire and some specialty. With these four ingredients we could start to work your personal brand. Cheer, the time is gold.

2. You are unemployed. Plus, you're not alone. The crisis has been fattened on many good professionals; and also about bad. If you think you still need a boil to resume work activity, My advice is that you go to training. There is a lot, free and available. If you think be prepared and motivated for all, what you need is a strong personal brand that will help you position yourself, find your specialty and to throw himself into the world of active networking. The brand helps more than you imagine. Many HR professionals come to the net to find information candidates. You arrived Hence my question is Are you on the net? Are you well positioned?.

3. You want to change jobs. Although today many believe that's a luxury, opportunities for occupationally active are higher than for those who are unemployed. It is sad but true. So, what you need is to use the lever that is your current job and create a strong brand around. That will keep you in the limelight and will facilitate WOM for other proposals.

4. You want to improve your work. Maybe you do not get up, an intermediate command you have put a wall between. It is a complex situation, but not impossible. And personal branding, It is an easy situation. Talk anytime.

5. Own business. We welcome entrepreneurs, although in this country no one makes it easy to start. A good friend has created a great product, related services to improve the lives of blind people. It takes a while crossing the desert and can not get banks, capital risk, foundations… you lend a hand. Now you know that a strong personal brand will help open doors.

Well, you dare?. I hope in the contact section, promote a brand costs less than what you think.

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Personal brands with own label: Audrey Hepburn

Perhaps no film exists in a career as interesting as that of Audrey Kathleen Ruston, known in the world as Audrey Hepburn.

Turned into a muse of cinema, very few knew who was born in Belgium, daughter of an English father and Dutch mother, and that canutas happened during the 2nd World War hiding from the Nazis.

This dancer by profession became an actress and conquered part of humanity with their role in “Breakfast at Tiffany’s“, mistranslated in Castilian as “Breakfast with diamonds” and also with “My fair lady“.

Worth investing the 10 Summary minutes of his life in wikipedia, as this post is to highlight only the mark left us.

his management He had much to do with the look of “Breakfast at Tiffany’s”, which has generated thousands of images and photos that still live by that haircut, his style, his smoking, his eyes.

Personally, Audrey retain two: the singing “moon river” in the movie Breakfast at Tiffany's and the screen is eaten “War and peace”.

I leave there with his interpretation of “Moon river”. If you do not thrill you're not human.



[youtube=https://www.youtube.com/watch?v = BOByH_iOn88&hl = en_US&fs=1]

Personal brands with own label: Prince

Prince Rogers Nelson, better known as Prince, He was among 1993 and 2000 strongly associated with this symbol. For a while the artist was called “symbol”, “the artist formerly known as Prince” or “TAFKAP”, something like a waiver of its own name on behalf of your personal brand.

The king of funk He is a born fetishistic, hence the aesthetics of their stagings arises, your own personal look, their guitars and designs of their albums. A clear personal brand, which we would add a touch of sensuality that have always accompanied Prince on his video.

Personal brands with own label: Sir Winston Churchill

It is almost impossible not to relate the sign of victory Sir Winston Leonard Spencer-Churchill, The former British Prime Minister during World War 2.

One of the curiosities of this great statesman is also, It was an excellent speaker, writer and a great writer. She not in vain received the award Nobel Literature on 1953.

Its graphic printing, its brand heritage, was her smiling face, the sign of victory and the cigar in his mouth.


Personal brands with own label: Nelson Mandela

One of the most prestigious personal brands is the Nobel Peace Nelson Rolihlahla Mandela, born in 1918 and known in his country as Madiba.

Mandela was the first president of South Africa democratically elected by universal suffrage and the leader of Umkhonto we Sizwe, the armed wing of the African National Congress (CNA).

In 1962 It was detained and convicted of sabotage, plus other charges, to life imprisonment. Mandela was 27 years in prison, most of which was confined in the prison of Robben Island. After his release 11 February 1990, Mandela led his party in the negotiations for a multiracial democracy in South Africa, which it was achieved in 1994 with the first democratic elections by universal suffrage. Mandela won the elections and was president from 1994 to 1999, often prioritizing reconciliation.

This personal brand is shaped by multiple attributes, but certainly the spirit of conciliation It is the greatest of all. After 27 years in prison, Mandela did not think of the revenge, He thought of peace. At 92 years is still witnessed South African politics. Another symbol is taking weight Mandela's open hand, a symbol of peace; within hand's profile is distinguished your country.

 

Cover Nelson Mandela image by Shutterstock.com