personal brand and castells

As you know, few weeks ago UNESCO castells designated as intangible cultural heritage. It seems a unique opportunity to establish a comparison with the creation of personal Records.

The Castells They are a typical festive demonstration of Catalunya, of over 200 years of antiguaty. It consists in raising human towers formed by the superposition of different levels (between 6 and 10). The Castells are erected by groups of men and women of all ages, called Collas. Castellers sport a traditional dress and each colla feature is distinguished by the color of the shirt worn by their members.

personal brand and castells

Ramon ilustration Curto

Lifting each castell It is accompanied by characteristic music, interpreted with a wind instrument called Gralla, which marks the pace of development of construction. Typically, the assistant to this kind of public exhibitions voluntarily join the human base on which the castells rise, formed by dozens of people.

pineapple: The secret of castells is similar to the secret of building personal brand: much basis, what is called “pineapple”. An important group of castellers, not seen, form the foundation, the basis for the endurance castell. In the personal brand that basis would be self-knowledge, analysis of the current situation, detection of skills and competencies. You can deeply into the base, strengthen; castells in this reinforcement called folre.

The trunk or central column: as they create new levels on the basis, weight decreases castellers, thus facilitating each person can hold in balance the weight of others. Personal brand in the middle column is the strategy, roadmap, which defines all the nuances where we want to go, deadlines, Partial goals.

The knob above: It is the most visible part of castells, which emerges with full force and with a hoist arm l'enxeneta indicates that everything went well. It is the metaphor of the top. Personal brand in this figure is represented by tools that facilitate visualization of the person, newspaper articles, lectures or public debates, the style, el networking, the presence in blogs, on social networks…

Do not trust who never calls itself “guru”, who believes in personal branding is to open an account Linkedin or who think that everything is solved with a blog. Personal brand needs three phases, like a castle, and that takes work, dedication and time. Shout out to casteller how many hours training before lifting a castell: all.

What you put in your esquela?

For some reason unknown, the obituaries are written other. And they write what they want and what makes a family protocol. Rarely reflected the emotional legacy who has gone. Pay attention to the most common formulas:

“He died a Christian in Madrid at the age of 86 years old . His wife, brothers, children and grandchildren pray a prayer for his soul. The funeral will be tomorrow at that site”

“He died the 13 April 20o9. His wife as, your children may, of, such and such, politicians such children, of, such and such, his nephews, grandchildren and the whole family will transmit sensitive loss. The farewell ceremony will take place at the funeral of such, tomorrow at this hour.”

There is some data that hardly ever appear: What was the paw print he left that person in their environment, whether family, of friends or work. What was his passion, that kept him motivated for more than 80 years old . What he died.

Why? How is this data, the most important, They are dedicated to obituaries famous people? Why they are called finados, deceased, transferred? Is that during 86 years you have been people and that the heart stops beating raisins to be late. How sad legacy of a moment.

Now Imagine for a moment that we could write the obituary. It would be fantastic to reflect what we intuit that has been our Personal Branding, It would be great to ignore relatives we have not seen in recent 40 years and we care a hoot sovereign. It would be great to express emotions, which has helped us to live, who have loved, the dish we liked. It would be fantastic to remind friends, which we have imported a thousand times more than many families. It would be fantastic to remind teachers, Schoolmates, de mili, faculty.

We recognize that it would be a challenge, as the obituaries of newspapers work by words, and that we know that expensive quotes. It would be almost like writing a “twit” of 140 characters, or advertisement Adwords. Here are two obituaries that would reflect either a personal brand. Long version and short:

“One day I had to leave, this is not hard my friends forever. I dont complain. More of 80 years I have never missed my little game of dominoes with Pedro, Juan, Carmen, Mary and Pepa. More of 80 years taking the best cod in the world with Mary, my love forever. More of 80 chuckling years of dirty tricks from peers from school and teachers. More of 80 years enjoying all of you, without hating anyone. A lot of years working on my Paradita market, knowing all kinds of people. You can not ask for more. The love you forever, there where you are. If you want to come to say hello or knock Marta Silvia, my dear daughters to send a million kisses. Thomas, King of cod.”

“Stopped beating, but I leave the memory of my games of dominoes, My cod and my divine daughters. I follow from above #tomasbacalao”.

500 million personal brands. little joke.

If you have not seen I recommend you go see The social network, the film on Facebook the author of "Fight Club" David Fincher.

It is not a documentary film cutting. to get started, surrounds the curiosity and controversy was not authorized by the creator of Facebook, Mark Zuckerberg. The ambition, betrayal and loneliness are the ingredients of the story of a Harvard University with poor social skills and much IT talent that is willing to do anything to achieve his goal, although even he himself seems to be clear what it is.

In the complex path to success, Zuckerberg making difficult decisions and questionable ethics, what makes the film is enriched with sublime dialogues.

The argument rests on the legal battles over ownership of the social network to which he confronted Zuckerberg years after creating Facebook in his room at Harvard and he was forced to pay tens of millions of dollars to prevent disputes from reaching the courts.

Beyond the film, what is certain is that Facebook controls over 500 million personal brands, some with more complete profiles than others. That's no joke, is the largest bulletin board history.

Here I leave a movie trailer:

 

The iceberg of personal branding

As a picture is worth a thousand words, Here I attached the personal branding process (methodology of personal brand management) become the visual metaphor iceberg:

Iceberg Personal Brand

The Iceberg of personal branding is a methodology created in 2010 by Guillem Recolons distinguishes three areas of work:

  1. self-knowledge (diagnosis of the footprint we leave on others, DAFO…)
  2. Personal strategy (goals, value proposition, business model, messages)
  3. Visibility (communication plan and networking off and online)

self-knowledge

Likewise it is conceived not construct a building roof starting, personal brand management is initiated by the foundation, self-knowledge. It is a diagnostic phase seeking, on the one hand to know what the mark we leave on others. On the other, and based on the initial feedback, attesting to develop a SWOT weaknesses and strengths (inside of our personal brand) as well as threats and opportunities (external part, the market).

Personal strategy

Once known brand diagnosis, When assessing if we keep our brand in its current state or try to make it more consistent with who we are and what we offer comes. It starts with the purpose or vision, mission and values ​​analysis. The goal here working on personal branding (become a reference in…). Also the value proposition, that makes us relevant and different compared to others. The business model. Y, of course, the message.

Visibility

With a layout plan, It is time to rise to the surface (tip of the iceberg of the personal brand-the roof of the house). That includes the definition of target audiences, SMART communication objectives, Segmented by targets / media messages, definition of off and online media. Communication strategy. Networking Strategy. Working with Personal Learning Environment. And of course, main track KPI's and performance measurement.

Destroy a brand 11 Steps

We talk a lot to build personal brands. But for those who just do not quite believe the time has perhaps come to see it from the reverse angle: how to destroy a career. Although it seems easy, It takes time. Here are some steps to follow.

  1. Often lie. Not authentic ha @
  2. Inclumplir promises or purposes
  3. Prioritize quantity over quality
  4. No listening
  5. Being overly conformist or nonconformist
  6. Failure to follow topics, estancarlos
  7. Practice paralysis by analysis
  8. Practice excess autobombo
  9. Not have plan
  10. Coherence fail
  11. Overexertion invest in shares online vs offline and vice versa

We can think of many more ways to self-destruct, but 11 it seems a good number, and it is always more original than the classic Decalogue.

With a simple investment process, We have a good formula to create good personal brands. Take advantage!

Pure motivation

I attached this video on daily purposes Jessica, one of the most viewed in YouTube with more than 5 million sight seeing. Jessica, with only 4 years old , It gives us a lesson optimism, motivation and values.

I wish we had that energy every morning. Will the cereal brand? Could it be that your parents are coach?. Whatever it is, Jessica already created a fantastic personal brand.

[youtube=https://www.youtube.com/watch?v = qR3rK0kZFkg&fs=1&hl = en_US]

Think before launching any comments on the net

Micro-post. I read recently about the initiative “Think B4U post“, an amalgam of letters deciphered would say “think before you post“, that is, think before launching any comments on the net.

The initiative was the International Day of Internet Security, in March last year, and does reflect on the way in which we often find ourselves when we write things via instant messaging, Facebook, Twitter, chats…

As we have noticed at some point, Internet traces are indelible. They can clog, but not eliminate. So if ever we have said some fat thing, the multiplier effect of the web 2.0 You can turn it into our own Personal Branding.

The attached video shows the consequences that an innocent act carried out by a minor would have on her teenage sister. At the end, the kid thinks it is and it does not. We must think before launching any comments in the network

 

Personal branding and sellers of smoke / 2 (by Andrés Pérez Ortega)

Following the thread of the post published last week on the personal brand and sellers of smoke / 1, this time we act Amplifier post published this morning's blog sherpa personal brand Andrés Pérez Ortega. Here's the content:

Coopetidores, looters and converts

A few months ago, in the event that was organized on Branding Personal, I met Guillem Recolons already Jordi Collell. It had long since the Google Alerts informing me of his work on topics Personal Brand, and I was thrilled to meet you personally. Yesterday launched a new project on Personal brand And I think worth comment here.

I suppose some will think I'm an asshole to speak well of my "competition". I'm not saying it is, but, of course, Yes I am, it's not because of that. I think a personal brand or business is strengthened if those are part of your market have a good level. A professional or a company can not rejoice for being the only market. That only it weakens and numbs.

When I worked in distribution, I learned that the best way to grow a category is with quality products, and the more, better. If someone is dedicated to meter "shit" in the market, just hurting everyone. Because, It has emerged whenever someone has tried to make things right in this matter, like my friend Mark Thomas or people I am my brand, I've made available.

For the project I'm commenting, just look at the level of professionals to realize that they will help professionalize this concept and bring it to a good level. And that's good for everyone. In addition, they have clearly understood that the Personal Branding is much more than a nice avatar or a Twitter account. It is a combination of Marketing, Coaching, Communication, Image, Company management ... and that is reflected in their profiles.

So I think that in this world of networks, some things have changed. What makes one affects the other. If you do things right, reinforces the position of others. We can no longer talk about competitors, but COOPETIDORES.

All this is especially important because one of the things that we agree is a vision of Branding Personal that requires effort, work and strategy.

Now that the websites that speak of multiply get rich with the Personal Brand, it is important to hear the voice of serious professional. You can identify vendehumo for their websites with huge red letters and exclamations in which things like "Lose 'are promised 15 kilos in three hours!!!”.

Each time a new interesting and attractive concept emerges as occurs when there is a catastrophe, multiply the "looters”. The same applies here. Of nowhere lots of sites that are dedicated to prostituting a concept not know and do not believe that clearly emerge.

Although these vultures ideas are not the only ones who have smelled money. Even worse are the "conversos”. Normally it is R2H2 people who until two days ago Personal Brand despised and considered myself a antisistema to talk about it.

Headhunters, outplacement professionals or executives of R2H2, They have suddenly started talking about Personal Branding as if they had invented them. Because that if, do not expect any of them to cite the work of those who came before and paved the way they now use.

Both the "conversos" somo "looters" are opportunists. Seize the moment, prey on and then switch activity. They are mutants such as influenza virus. When they have destroyed all, They seek a new "guest". That has happened with the coaching, with dospuntocero or any interesting trend.

I think we live in a world that no longer worth all. It is therefore essential to support and collaborate with those who do good things and who raise the level and reporting to weaken.

Came the day: Presented today SOYMIMARCA, a generator of personal brands

We are announcing that we were coming from this blog, from Twitter, Linkedin, Facebook… has arrived.

Today is presented soymimarca, an ambitious project that aims to become a benchmark in operational creation of personal brands.

The project, promovido by Jordi Collell and William Bone, who Recolons escribe-, It is aimed at both businesses and individuals, and among its differential tools we are combining coaching with other tools of personal brand visibility.

Deis is best to look at the web, www.soymimarca.com, but here we insert your welcome video.