Of course, There is no crisis challenges
May I use this phrase Albert Einstein to influence an aspect of the management I think is important: the need for autocuestionarse with some frequency.
I explain: although it looks like the self esteem It is the key to a good projection of personal branding, the question oneself occasionally generates new challenges we take to improve. It's what you call into crisis.
The crisis does not refer here to an economic downturn such as we are living now, but there is no doubt that the crisis forced many people to reinventing themselves and generate new yields.
If every day we are able to complete 3 sudokus, there will come a point where addressed to a sudoku will not generate interest and help develop our brain, It is what would be a routine. We'll have to look for a new challenge that will allow us to continue to grow intellectually, like chess, crossword puzzles or learning a new language.
Imagine that we are in a situation of personal crisis. ERE has put us on the street, or we have decided to get out of a company that would not let us live. Start a new challenge, is sure to be interesting. I have in mind the case of a friend who, after years working in advertising agencies, and yéndole great things, He accepted the offer of some financial analysts. Theoretically something unthinkable: I agree. They paid much better. This new work has taken him to countries around the world, and he has now achieved a status with just 40 years that many wanted for themselves. She decided to change her routine, put in crisis. And it went well. But we know, If you do not try you do not know.
If you decide to put in crisis, health. your management will benefit. And remember, There is no crisis challenges.
Einstein image by Shutterstock.com
Smile, please. This is a simple and basic principle management, and many people skip it.
Nobody likes to do business with someone who frowns. It is easier to establish working relationships with someone who says good morning with a smile.
This basic rule was created in 1936 by Dale Carnegie in his book How to Win Friends and Influence People, but trust me, still in force.
Information is one of the most precious resources. Often we are so jealous of our work or our method that everything stays home.
My advice is to share information. If we do it, We get you a WOM (mouth, ear, to understand us) Interestingly, in the end we benefit.
Suggestions, ideas, open debates, Anything goes to help someone who walks lost or looking for a second assessment about something.
We have the perfect tool: the Web 2.0 and countless resources. There is no excuse for not doing so.
It may seem a basic principle, but we often forget. Every time we need something from someone, it is best to start with a compliment. Children often do: first they tell you you're very handsome and very strong, and then ask you to upload them ” a piggyback ride”. They are not one.
In the field of business and networking it's the same. It costs nothing to start with a “I congratulate you on your article” or “I have spoken highly of his method”. It's really simple, and facilitates the icebreaker best lubricates our relationships.
By the way, You can also end a compliment. Thanks for reading me.
Leo Amazon and several blogs the following critique of the book “Never eat alone” of Keith Ferrazzi:
Keith Ferrazzi is the youngest partner in the history of Deloitte Consulting and founder of the consulting firm Ferrazzi Greenlight. In the book, the author tries to differentiate itself from the classical techniques handshake and business cards rain.
Unlike other authors, Ferrazzi has an army of contacts that help you achieve your purposes just by moving a finger. In fact, durante todo el libro insiste en que tener esa red de amigos le ha costado hacer más favores que recibirlos, sometimes working for free for nothing.
Ferrazzi nos cuenta su experiencia desde el punto de vista de alguien a quien le cuesta hacer amigos. To Ferrazzi be breaking the ice is complicated, recordar los nombres de las personas a las que conociste en aquel evento es complicado, mantener las relaciones es complicado… pero hay algunos “truquillos” por ahí que facilitan la tarea.
Ferrazzi habla del networking como un proceso natural. De hecho menciona que nunca ha asistido a un evento de networking porque considera que las relaciones se forjan no sobre intereses comunes, but between common passions. Uno hace un esfuerzo extra por aquel a quien considera su amigo (con quien comparte pasiones) and not by a known (who only joined her interests).
It seems an interesting insight into a defense of offline relationships.
What will the “I” to deserve such treatment? Perhaps the answer has networking specialist Eric Frazer, who did the test several times and got meetings more easily than usual.
Although perhaps the correct answer would give us a psychologist. Does anyone dare?
In any case, the issue is there: try to stay away from “I” as long as possible. At least, I think so.
Personal brand development is not unique to the digital environment
A few days ago I saw a video William Arruda which it interested me the use of a word almost forgotten today: The real world, also technically it is known as the offline world.
We could set an example. Imagine you're a marketing specialist and you have to give a talk about the importance of packaging in communication. this event, that may come 20 or 30 people, can become an excellent reinforcement of personal branding if the resources are properly provechan 2.0., becoming a fact in a virtual phenomenon.
Before the event begins, and we could draft a Press release and send it via email to industry magazines (in this case branding, graphic design, packaging) and also some more general support.
Then we could publish a post in our blog to publicize our virtual community our talk, and not only that: We could ask our readers to give us their inputs packaging on the environment, something that will enrich our presentation.
When the talk takes place, remember the organizers that we are interested in a copy of filming, because with a good editaje we have the same material in order to create small clips YouTube.
Definitely, an offline event can become a major event on the network without overexertion.
It is indisputable that LinkedIn It has established itself as the main network networking world. Launched ago 6 years from Mountain View, California, today has about 70 million professionals. LinkedIn is an average visit 37 minutes per month, and Spain is the 7th country in the ranking with nearly LinkedIn 700.000 users, after the US, India, United Kingdom, Canada, Italy and Germany. Although not the subject of the post, If still you wonder what is and what is LinkedIn, here I hang a training video:
[youtube=https://www.youtube.com/watch?v = ZVlUwwgOfKw&hl = en_US&fs=1&]
When we analyze the different profiles found on LinkedIn, it is easy to discover facts profiles on the run, no photo, with little contact details, no history of companies in which it has worked, without updating. It is disappointing that many people believe to be “to be” LinkedIn without further. LinkedIn serves to generate active networking, to discover interesting profiles, to offer our services. That's not “to be”, that gigs there a bit and make it clear who we are (professional level), where we are and what we aspire.
We have to imagine that LinkedIn is our website. Update it, take care, explain our projects or you can attract colleagues or customers. Here are some tips on how to make best game:
- Being Being: LinkedIn is an inviting place to be descriptive, is strategic-not tactical, so it's best to avoid short sentences powerpoint style, and try to explain our achievements, our contributions in a clear and descriptive manner.
- introduce ourselves: I have seen many people do not fail the “abstract”, a perfect place to count 4 lines what we have done. Nor is customary to fill paragraph “specialties”, piece keywords to find partners, partners or customers. And the photo. Some believe it is not important. It is. The face is the mirror of the soul.
- How much more, better. Unlike other social networks, en LinkedIn es interesante presumir un poco. No hay que dejarse ningún trabajo anterior por insignificante que parezca. Es posible que un stage hecho en nuestra época de estudiante nos abra las puertas a una oferta.
- We use professional jargon: Knowing the language of each sector is important. There are endless ways to describe what you do, but the sector jargon is clear, concise and understandable. If I want to attract employees in the sector of mouth / ear I'll use the term marketing “Wominomics”, based on the industry “word of mouth”.
- Jobseekers, dilo. Nobody likes to say he is looking for work. But if you are looking for, dilo. Otherwise, nobody will notice you as a candidate “available”. It is perfectly feasible to write under your name “environmental marketing specialist”. That is not fooling anyone, It is a mix of your education with your career. But if you do not currently work at any company, let it clear.
- Do you speak languages? LinkedIn is a global medium, and allows a single page have different profiles depending on the language. A sample: Here's my public profile Spanish, English and Catalan.
- Show your profile more social: LinkedIn is a perfect setting for creating and tracking groups professionals. They come in all colors and for all tastes. Subscribe to groups allows you to receive information about our industry and participate in discussion forums. In addition, creating groups can help generate traffic for our own business, blog…
Here's Part 2: Any tips to survive in Linkedin II
Globalization and widespread standardization have made it possible all curricula of the world are equal, almost clonic. We are surrounded by webs, consultants, regulations say how it should be written a resume. It's curious, almost all agree at all. Dates in order of most recent to oldest, without excessive personal data, written in 3rd person ...
The main conclusion is that today, A resume is something really bored, frio e impersonal. And the question is are we sure that this is how we want to see?.
Let me propose another way to make. to get started, Why not video?. Let's be honest, paper do not know how you are, What tone of voice you, what you look ...
More things, Why not a curriculum with a little history? A sort of story. I do not know you, but I am very interested to know why someone decides for whatever career, one or another profession. What is the trigger?. That says a lot of people. So get exclusive curriculum, unique, personal.
to sample, a button. There I leave my trigger:
I decided on advertising to 14 years old . then Paco, a guy dressed in hippy with a supermoto often came home to find his girlfriend My aunt Elena. It was the year 1975, and that look so extreme, the motorbike, blonde, the glamor ... called my attention. It went against everything established, breaking the codes of the time, He was transgressive. I asked my aunt what worked her boyfriend. "It ads", He said "works in an advertising agency". Two years, when I was 16, I made my first stage of practice in which Paco agency was Creative Director. I am now advertising, and since then I have always worked in the communication environment. Perhaps you will ask me what has become of Paco. Another day I tell you (I swear).