18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches in search results linking the words entered by the user using this operator. So the end result of a search without specifying anything or using the AND operator will be the results that contain both specified words list. The searches “Used cars AND” or “used car” get the same results, a list of Web sites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator between the terms to be met this criterion. “Used cars OR” now will result a list of Web sites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to avoid so that the results are sought that do not contain the specified word. “car -ocasión” search the Web sites containing the word car but no chance.
  • You can be assigned to different areas limiting them operators parentheses: “(car OR motorcycle) AND occasion” will search all websites that contain the word cars or motorbikes and either of these two is essential to appear occasion.

special commands:

  • “site:site_name words to search”, search only in this site.
  • “site:es.wikipedia.org mathematics”, searches for all pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can consult a site even when it does not work by clicking the button “cache” that appears next to each search results.
  • It puts one “define:” followed by a word (not: define:Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, We will show the contents of the cache Google (This is useful at times when for some reason a direction is not accessible temporarily).
  • If you type “filetype:” followed by the extension of a file will search pages containing that file extension. For example: University filetype:doc

17. What was the last time you tried to create something new?

If anything good has the crisis It is forcing the need for change. Not in vain, the Greek word crisis means change. It's hard, unless you work in the public administration, in recent years and months has not been a change in your employment status.

Right now it is when it is most important reinventing oneself. Something like a of construction Ferran Adrià, but your own ideas and projects. If you've done for years and no “sell”, urgently you need to change the perspective. Introduce new elements, evolve. A web 2.0 It has opened many new horizons. You can work online better than ever. TV viewing habits change, and increase the hours in front of computer and internet.

Can anyone imagine that personal branding might be just as fast and effective without the network?

Finally a tip. If you try while not creating something new, we go wrong. The changes come from creative processes. He spends a few hours a day to think of something new. If you need help, I suggest an old hand “A technique for producing ideas” guys at James Webb Young. It has years but it works.

16. ¿Availest to Google Alerts?

I recognize that I have a love-hate relationship with the Google Alerts. On the one hand, you saturate the incoming mailbox. But on the other, You spend valuable information about the issues that you have decided to subscribe.

Want to know what they say about you on the web? Writes a Google Alert with your name. At Google he is not almost nothing escapes. If someone mentioned in a blog, a tag, on a website or in any 2D, you will know.

Want to know the news about the trade of chickens sexador? Subscribe to alert Google “chickens sexador” and you will not miss anything. Material will have leftovers to prepare your next posts or tweets.

Jokes aside, Alerts are a great tool that saves you from being “strung up” 24h network and notifies you at the intervals you specify on the topic you have chosen.

What do you want to know?

15. How did you set up your personal brand?

There are many elements that make up a personal brand. Of course, training is one very important, It is laying the foundations of what later we will. But once we entered the labor market, What distinguishes us from others?… Authenticity? ¿Constant Restlessness? Warrior spirit?

Imagine yes, you're a person “real” in your area. Did you get connected? ¿No? Then you have no personal brand. Communication is essential to set up your personal brand. Makes sense. I do not know if you're a lawyer “authentic”, How can I hire you?…

You need to give a exposition your differential elements, and that you can get teaching, attending meetings sector, organizing workshops, managing a blog, managing account Twitter, writing regularly in some sectoral magazine, and in many ways more.

Once you've gotten this exhibition, You will achieve a figure set of three parts

  1. What people think of you
  2. I do not want people to think of you
  3. You want people to think of you

At the intersection of the three parties will find your personal brand.

14. Are you cooking a great idea?

Despite our frantic activity, We dedicated only to think new ideas a minute or two a day. Fagocita time to renew our initiative. The urgent always precedes and surpasses the important. At this point it will be very difficult for us to innovate to create a new project or to reinventarnos to ourselves.

An advice: create routines. I, specifically, I try to spend a minimum of 30 minutes a day thinking about issues not related to the day to day. How? Following simple techniques. Carried away by inspiration while you shower or do sports sounds good, but it is usually preferable to have a blank paper and a pencil in hand and follow some method.

The lateral thinking It is a good way to break excessively logical reasoning. Isn't it?, It is not new. Maltese thinker Edward de Bono He published his work “Lateral Thinking” Towards the year 1970. Here I attached the differences between logical or vertical thinking and lateral thinking.

VERTICAL THINKING LATERAL THINKING
Vertical thinking moves only if there is a direction to move. Lateral thinking moves to create an address.
Vertical thinking know what you are looking for. The lateral thinker seeks but does not know what you are looking for until you find it.
Vertical thinking is analytical. Lateral thinking is provocative.
Vertical thinking is based on the sequence of ideas. Lateral thinking can and should perform jumps.
Vertical thinking in denial is used to block bifurcations. In lateral thinking not rejected any way and all are explored by absurdities that seem.
In vertical thinking it is excluded what appears unrelated to the topic. In lateral thinking it is investigated to what seems totally unrelated to the topic.
In vertical thinking categories, classifications and labels are fixed. In lateral thinking they never are.
In vertical thinking the most obvious ways continue. Wanted in thinking the less obvious.
Vertical thinking is a finite process. Lateral thinking is a probabilistic process.

13. Do you get frequent comments on your blog?

Here we find one of the main differences between a conventional website and blog: the blog allows a great interactivity. If the blog does not support comments, I call him “flog” the fake blog, because it breaks its essence feed back between the author and his readers.

In the same way that it is very wise to comment on other blogs, -a interesting answer to be one to one- comments we receive on our blog. If lack of time is a fact, You can answer once all comments. A master of this technique is J.A. Duran Lleida, one of the most active and interactive politicians in what refers to Blog.

If you get a few comments on your blog, three tips:

  1. Create headlines relevant and provocative. Do not be afraid of long titles. A flat and short headline goes unnoticed on the net.
  2. Communicate your new post and Twitter, LinkedIn, Facebook, YouTube… or anywhere you have an account 2.0.
  3. Leaves open questions. There is nothing more provocative than leave a question in the air.

And you, Do you frequently receive comments?

12. Still at least 10 your specialty blogs?

This has changed, Let's not fool ourselves. Before we could get information from magazines sector, seminars, meetings, conferences. Then, with the emergence of web 1.0 forums emerged as places of sectoral meeting. The arrival of web 2.0 brought tools like Wikipedia, a virtual well of knowledge created by Internet users themselves. But today, without a doubt, the largest source of knowledge outside schools and universities are blogs.

The blog (short for web log) or log born in 2005 and now it has a community of millions of Internet users on the network. To understand the importance of blogging in generating knowledge and information transmission this excellent video I attached only 3′ created by commoncraft.com:

But the issue is how do you know which blogs that interest me are for my industry? There are several ways, but the best Google search blogs and put the keywords or tags.

Blog image by Shutterstock.com

11. How many virtual connections have?

Facebook friends, LinkedIn Contacts, Friends on MySpace, twitter followers, blog readers…

This is your virtual patromonio. If you want that is also a real estate, interacts con ellos. Send messages, Post notes, tweets, congratulates anniversaries, creates clusters. Your virtual connections are more important than you think. Perhaps Twitter is the virtual platform, where you can have followers who do not know anything, but that in teresan for your ideas. It's a great opportunity to meet world. Not you spoil.

10. What type of business you work? ¿Visionario or dinosaur?

Bernd Schuster would say, “It's not necessary to say anything else”.

The truth is that the approach “dinosaur” It is usually preferred by banks when giving credits. solid companies, often family, they have not introduced excessive changes in its internal and external approach. Everything goes well until a recession tremble for not having been able to adapt to changes.

Focus visionary It is feared by banks. It is very stable people that risks own money and that of others in a project, at the moment, no market. No matter what guarantees there is behind the project and the preparation of its entrepreneurs. Banks play it safe. ¿Capital risk? in Spain is a substitute for what happens in other OECD countries.

The entrepreneur visionary must break many barriers before break through and launch your business. The first is financial, but for more. The chances of success just move on 25% ROI in the third year. But if you exceed this phase, the visionary has succeeded in creating one of the best bargains you can think. Who follows her gets her.

An interesting example of visionaries is Power Balance, based on a bracelet with a MYLAR hologram in which a frequency has been stored from natural materials known for their beneficial effects to the body. Imagine the founder of Power Balance asking for a BBVA credit (sorry, It is not personal) to create your business. Still they would be laughing at him. In America-particularly in California- everything is possible, and that the capital risk They did not hesitate to bet on the idea. They matched and won.

9. What are your goals? Have you written a plan to achieve?

What happens to us every beginning of the year, or just after the summer? Which often took advantage of this circumstance to draw a Personal objectives. There are many types:

  • From Health: slimming x kilos, point us to a gym, 10Km running gear, a balanced diet, give up smoking, do yoga…
  • family: dating, decide on a date for the wedding, pose a divorce, change habits, have a child, adopt a child…
  • cultural: read 4 books a month, see all movies in VO, Go to theater every month, travel every two months, finishing school, create a blog…
  • From leisure: go out to dinner every Wednesday, friends gather once a month, buy a LCD projector…
  • Professionals: improve positions in the company, find a job, change job, get a transfer, undertake…

If you also want that these objectives are met, write them. Nothing is more usual to see how time passes and how those goals will not ever come to fruition. Must write, even on a paper napkin. And you have to read every week, see progress, see what's wrong and fix the target, but without abandoning. In other words, draw up a plan, without templates, without rigidities, a map.

Already you have your plan? To track clicks on Twitter here