@everybody: Squeezing the orange called Twitter

To build your personal brand interest, among other things, get followers Twitter. Here I leave some tips to boost Twitter and get more out:

  • Fairplay acts: follow your followers and answer the questions or comments that make you directly.
  • Twice perday, Retweet an interesting post you've found a blog in your industry. Your followers want to know about the latest trends, disputes and ideas.
  • Once a day, tweeting a news article about your industry. To find sources, interesting subscribe to alerts Google, Search Google News or some relevant daily, national international.
  • Once a day, twittea a sentence or interesting quote. Those that move reflection. BrainyQuote It is a good source of quotations. Example: I've failed over and over again in my life, so I have achieved success. (Michael Jordan).
  • Once a day, tweeting something personal. In the background, we are humans. It is not all the time to explain what we have eaten or dined, but to recommend a restaurant where we ate yesterday.
  • Once a day answers a question related to your field. Use Twitter search or management application Twitter, as TweetDeck. This is a good way of attracting followers.
  • The use of hashtags It's very important. This is Twitter tags, and here work differently to other platforms. Serve to classify our tweet, in order to identify a topic. As we do when we create a post on our blog, or hang a picture on Flickr, etc ... and we label to classify on a keyword to make relationship. On Twitter we can find on the side, among others listed as "trending topics”. When you write on Twitter and want it to be classified with Hashtag, just write # right in front of the word that identifies the subject of your tweet, that is, If you refer to marketing you should write #Marketing. If we find other Hashtags and see related tweets, we can go to search engine Favorites on the left side.

Do you have a clone on the net?

What if the Googlearte you find people with your same name? Worst, and if any of them has a bad reputation, what will you do?

If this happened to you, urgently you need program Online Reputation. Not much more to say. We will wait for you.

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Distinguish or extinct

retaking the conference on Personal Branding From the past 22 April in Madrid, said the owner of a phrase that caught my attention: distinguish or extinct. It was the final moral talk “wood create leader” of Juan Manuel Casado, President Casado Consulting.

Distinguish or extinct. I could not agree more. Anyone who tries to go unnoticed by the world labor can survive. We need to distinguish. Creativity is a fundamental tool to do, but we also need to have a clear vision of where we can go and set ourselves our own marketing plan. A marketing plan self? And why not. Not a long time ago, a consultant and good friend, Jordi Rigual, He launched the idea of ​​creating a marketing plan for Catalonia… and why not?.

If we do nothing, we do soon, and we do it in the most creative way possible, we will go extinct.

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Ladies, Sirs… the curriculum is dead (Or so it seems)

Yesterday I had the opportunity to attend PERSONAL BRANDING / 1er meeting personal brand management which it took place at the Intercontinental Hotel in Madrid.

Coordinated by Mónica Deza, It had excellent speakers: Andrés Pérez Ortega (Own brand), José Manuel Casado (married Consulting), Eduardo García Matilla (Multimedia Corporation), Pablo Melchor (Honest&Smart), Oscar Bilbao (Heirs of Rowan), Javier Curtichs (network), Lourdes Molinero (agathos) and Juan Ramón Plana (AEA).

Interventions that were I remain especially with the first "Personal Brand" by the great Andrés Pérez Ortega and the latest "You are a brand" Veteran Juan Ramón Plana. Perhaps because they were much to my- the most related with the concept of personal branding.

Andrew was critical of large organizations that share something: Many companies do not retain talent, you stop. In this sense, personal branding seems vetoed workers employed. Big mistake, a positive image of professional results in a positive image for a company or brand.

Andres stressed his knowledge formula, based relevance, trust and reputation. At the end, it is people that create brand. Andrés, although not very pro-twitter, It is one of the best bloggers in this country, and I heartily recommend a visit to "their domains ".

Juan Ramón Plana, Director General of the AEA (Spanish Association of Advertisers), put offline counterpart to the creation of brands personales giving excellent examples of people he has crossed his life and that have left an indelible mark (personal branding).

With respect to the title of the post, and non-alarmist, there was much talk of the need "skipping selection processes”. Perhaps it is exaggerated, but the fact is it worth having established a career before coming to a selection process. Frankly, a CV written with fear and a half-hour interview are of little use when analyzing qualitative profiles. Perhaps the curriculum is not dead yet, but it is in the ICU. LinkedIn is the new professional standard of the people, and it will not take long to bury the paper (in the background, It would be more sustainable, ¿no?).

If any of you need more information about the meeting, I'm at your service.

+45: Looking for a second chance

In 2009, more of 1.300.000 people older than 45 years have now joined the unemployment line in Spain.

I read a few months ago in Expansion professionals over 45 years are among the hardest hit by the economic crisis. It is somewhat curious that this age represents the fullness of leadership, the maturity, experience. Do not have value all that? Yes, Of course it does, but also that age may represent the highest salary level of a professional. And here comes the problem.

What are the alternatives for these professionals?

Companies prefer younger. Budget issue. But questions are emerging What are the alternatives for these professionals? How can exploit its advantages?

  1. Continue working for the same company that you terminated the contract, but from outside. Starting a business is an appropriate solution to unemployment for this group. While companies cut costs, there are functions that have to keep doing and that now outsource. Because, placed on their own can be an interesting alternative, because for the company to hire these services is cheaper, and professional work in a familiar field and builds on lessons learned.
  2. Find a new job as an employee. That maybe you should take into account two factors. On the one hand, be willing to lower i perhaps more rigid working conditions remuneration (The crisis forces). On the other, in this estapa is essential leverage to Acquire training in new areas of knowledge. In other words, catch up (Languages, technologies…).
  3. Becoming an entrepreneur And why not? With 45 years one can support elements that a junior can not offer: A good network, management skills and competence most important, the value of leadership. The only brake that could have here is the willingness to change, but as the crisis forces, the approach could be as simple as "now or never".

Becoming yourself a brand

The option chosen is chosen, our advice will be the same: Working depth personal reputation, reposition, strengthened and, above all, Informing the rest of the world ABOUT US, AS WE ARE, and what we can do for a company, for a society…

At this point is absolutely indispensable tool PERSONAL BRANDING In order to get our offer to the outside world. Today, the possibilities of web 2.0 facilitate the issuance of quick messages to specific groups and economic. The curriculum is outdated, Now our base information on experience and training hangs on LinkedIn or Viadeo, or Xing or Plaxo.

If we want to extend our particular view on a topic, we have to throw the ring and blogs Twitter, publish our opinions on YouTube. In a nutshell, must be disclosed.

Afraid to jump? Contact, We have skipped a lot. grecolons@lateral.es

18. Do you use often Google to find answers?

If so, well done. Google It is one of the largest sources of knowledge. And not only for its search websites, as well as image search, blogs, Map, alerts… If you also have knowledge of English, expand your answers, since the sum razes. Google will take you to Wikipedia, a YouTube, the millions of blogs in the world, social networks, online press, thematic websites…

I only see one but. And is that many of us we do not know properly use Google metabuscador. Not the same look that Lateral Consulting “Lateral Consulting”. In the first case we have more than 1 million answers, most unrelated. In the second case we have just over 3.000 but totally related. Try it with your name or your company.

More clues?

  • AND: by default Google launches in search results linking the words entered by the user using this operator. So the end result of a search without specifying anything or using the AND operator will be the results that contain both specified words list. The searches “Used cars AND” or “used car” get the same results, a list of Web sites that contain the word cars and the word occasion.
  • OR the symbol "|” : If you want to specify that the appearance of the two words is not necessary in each search result, but each of them separately, you must specify the OR operator between the terms to be met this criterion. “Used cars OR” now will result a list of Web sites that contain the term cars or occasion.
  • The operator - : to exclude search results. It must be specified before the term to avoid so that the results are sought that do not contain the specified word. “car -ocasión” search the Web sites containing the word car but no chance.
  • You can be assigned to different areas limiting them operators parentheses: “(car OR motorcycle) AND occasion” will search all websites that contain the word cars or motorbikes and either of these two is essential to appear occasion.

special commands:

  • “site:site_name words to search”, search only in this site.
  • “site:es.wikipedia.org mathematics”, searches for all pages that contain the word “mathematics” within the web https://es.wikipedia.org. You can consult a site even when it does not work by clicking the button “cache” that appears next to each search results.
  • It puts one “define:” followed by a word (not: define:Body) See definitions and encyclopedic texts on the subject.
  • using “cache:” before a URL, We will show the contents of the cache Google (This is useful at times when for some reason a direction is not accessible temporarily).
  • If you type “filetype:” followed by the extension of a file will search pages containing that file extension. For example: University filetype:doc

17. What was the last time you tried to create something new?

If anything good has the crisis It is forcing the need for change. Not in vain, the Greek word crisis means change. It's hard, unless you work in the public administration, in recent years and months has not been a change in your employment status.

Right now it is when it is most important reinventing oneself. Something like a of construction Ferran Adrià, but your own ideas and projects. If you've done for years and no “sell”, urgently you need to change the perspective. Introduce new elements, evolve. The web 2.0 It has opened many new horizons. You can work online better than ever. TV viewing habits change, and increase the hours in front of computer and internet.

Can anyone imagine that personal branding might be just as fast and effective without the network?

Finally a tip. If you try while not creating something new, we go wrong. The changes come from creative processes. He spends a few hours a day to think of something new. If you need help, I suggest an old hand “A technique for producing ideas” of James Webb Young. It has years but it works.

16. ¿Availest to Google Alerts?

I recognize that I have a love-hate relationship with the Google Alerts. On the one hand, you saturate the incoming mailbox. But on the other, You spend valuable information about the issues that you have decided to subscribe.

Want to know what they say about you on the web? Writes a Google Alert with your name. At Google he is not almost nothing escapes. If someone mentioned in a blog, a tag, on a website or in any 2D, you will know.

Want to know the news about the trade of chickens sexador? Subscribe to alert Google “chickens sexador” and you will not miss anything. Material will have leftovers to prepare your next posts or tweets.

Jokes aside, Alerts are a great tool that saves you from being “strung up” 24h network and notifies you at the intervals you specify on the topic you have chosen.

What do you want to know?

15. How did you set up your personal brand?

There are many elements that make up a personal brand. Of course, training is one very important, It is laying the foundations of what later we will. But once we entered the labor market, What distinguishes us from others?… Authenticity? ¿Constant Restlessness? Warrior spirit?

Imagine yes, you're a person “real” in your area. Did you get connected? ¿No? Then you have no personal brand. Communication is essential to set up your personal brand. Makes sense. I do not know if you're a lawyer “authentic”, How can I hire you?…

You need to give a exposition your differential elements, and that you can get teaching, attending meetings sector, organizing workshops, managing a blog, managing account Twitter, writing regularly in some sectoral magazine, and in many ways more.

Once you've gotten this exhibition, You will achieve a figure set of three parts

  1. What people think of you
  2. I do not want people to think of you
  3. You want people to think of you

At the intersection of the three parties will find your personal brand.

14. Are you cooking a great idea?

Despite our frantic activity, We dedicated only to think new ideas a minute or two a day. Fagocita time to renew our initiative. The urgent always precedes and surpasses the important. At this point it will be very difficult for us to innovate to create a new project or to reinventarnos to ourselves.

An advice: create routines. I, specifically, I try to spend a minimum of 30 minutes a day thinking about issues not related to the day to day. How? Following simple techniques. Carried away by inspiration while you shower or do sports sounds good, but it is usually preferable to have a blank paper and a pencil in hand and follow some method.

The lateral thinking It is a good way to break excessively logical reasoning. Isn't it?, It is not new. Maltese thinker Edward de Bono He published his work “Lateral Thinking” Towards the year 1970. Here I attached the differences between logical or vertical thinking and lateral thinking.

VERTICAL THINKING LATERAL THINKING
Vertical thinking moves only if there is a direction to move. Lateral thinking moves to create an address.
Vertical thinking know what you are looking for. The lateral thinker seeks but does not know what you are looking for until you find it.
Vertical thinking is analytical. Lateral thinking is provocative.
Vertical thinking is based on the sequence of ideas. Lateral thinking can and should perform jumps.
Vertical thinking in denial is used to block bifurcations. In lateral thinking not rejected any way and all are explored by absurdities that seem.
In vertical thinking it is excluded what appears unrelated to the topic. In lateral thinking it is investigated to what seems totally unrelated to the topic.
In vertical thinking categories, classifications and labels are fixed. In lateral thinking they never are.
In vertical thinking the most obvious ways continue. Wanted in thinking the less obvious.
Vertical thinking is a finite process. Lateral thinking is a probabilistic process.