3. You lead or you follow the crowd?

Lead or follow the crowd are options. Lead has a cost, but also great rewards. While some do not believe, no leader is born. There are specific techniques and aprendidajes to strengthen leadership teams. The self-confidence helps that sense of leadership.

Joan of Arc

What they have in common Jesus of Nazareth, Julius Caesar, Charlemagne, Isabel the Catholic, Karl Marx, Nietzsche, Christopher Columbus, Hernan Cortes, Simon Bolivar, Magallanes, Marco Polo, Napoleon, Gengis Khan, Gandhi, Gorbachev, Lenin, Stalin, Hitler, Elizabeth I of England, Lincoln, Washington, Jefferson, Juan XXIII, Joan of Arc, Louis XIV the Sun King, Mandela, FD Roosevelt, Churchill, Da Vinci…?

Indeed, were leaders, and many of them were also entrepreneurs. Here's the phrase of the day referred to leadership: “Progress comes from insatisfaction with status quo”.

If someone guesses the author I pay a good dinner (I know who is).

2. What are some ways you create value?

For a company there are many ways to create value. The originality of a product, a service, or a production process can help the company to generate value.

And for a person? Yesterday we began the first question in this series What makes you essential?.

To reinforce our personal brand is essential create value. Others must perceive clear value in us, something that makes us different. From a supreme analytical capabilities to an intuitive musical creativity, we must be able to TO TRANSMIT our value. Many carry it inside and never take. Must be removed.

The recently disappeared Vicente Ferrer He is known for being faithful his strong personal values: simplicity, almost superhuman ability- work and the belief that people are good by nature.

Y tú, What are some ways you create value?

updated December 2016: I am pleased to participate in the initiative Digital Foundation volunteers.

1. What makes you an indispensable person?

¿Essential Person?

This post began a series of questions that will help us strengthen our your personal brand. Some are inspired by the blog of one of the world gurus of personal branding: Dan Schawbel.

Some say that cemeteries are full of indispensable people. Yes, there may be no one essential. But here the meaning of the word is fenced to “highly valued“, an expression of difficult translation would say “person High value added“.

It is a difficult question to answer, and if the answer is “I do not know” or “nothing”, we have a reinforcing element. We need a specialization, They are perceived by others as someone expert in something. It may be a technical specialty-an auditor- a one skill movesl Someone with strong personal empathy for relations business-.

Learning is useful, but in my opinion it is even more art listening. A large advertising campaign Midland Bank of the 80 summed up the art in this way: “The more we listen, the more we learn. The more we learn, the more we can help” (copywrite Saatchi & Saatchi).

summarizing, specialization on the one hand and on the other the art of listening are things that can help make you an indispensable person.

Image by Shutterstock.com

If Facebook were a country, It would be the number 4 The world after China, India and USA

Some chilling statistics web:

– Facebook : 174.000.000 users connect once a day

– Twitter has already 75.000.000 users

– LinkedIn has 50.000.000 users

– Flickr accumulates 4.000 million images

– More of 35 million Facebook users update their profile every day

– Wikipedia now has more than 14 million items

– In the world there are more than 200.000.000 blogs

– India has 3 million users LinkedIn

– The 70% de los blogueros hablan de marcas en sus blogs

Plus? Take a look at this video. Is worth.

[youtube=https://www.youtube.com/watch?v = sIFYPQjYhv8&hl = Fr_FR&fs=1&]

If people have not heard of you, It will be difficult to do business with you

Who knows who you are? Make a test. Put your full name quoted in Google and see how many results appear últiles or relevant.

In these times one can not rely solely on the techniques of "networking"Suit symbols to meet new people. I organize meetings of neighbors or friends seems to have passed into history.

If you are looking for new horizons and new more related contacts, Clearly, one needs be discovered. What it was once complex, slow and expensive, It is now possible thanks to the influence of the web 2.0. Before, a guitarist was discovered in a club. He is now discovered in YouTube. And not only that: before it had the smell of a person (a producer, a manager). Now it boasts of thousands of people who can watch a video on a single day, appreciate and “pass it”. What works on the internet has viral nature, For better and for worse. In other words, If today we do not find on the Internet it is that we do not exist.

Internet It has become the main source of uptake, recruitment. We need the world to discover one hand, and that our message is associated RELEVANT. If we are not relevant, our reputation will be free and ephemeral. If people have not heard of you, It will be difficult to do business with you. It is blunt but obvious.

Personal branding techniques are aimed at discover the expert that behind each of us, gain visibility, generate a relevant message and thereby facilitating companies or individuals count on us.

The impact of the web 2.0 in the Personal Branding

Before the web 2.0 changed our world, it was difficult to get enough Personal reputation as highlighting. There were no blogs, ni Twitter or networks as LinkedIn, so the only alternative was advertised in the local or trade press. Lucky, one could perhaps organize a professional meeting and reach five to ten people at a time.

The Web 2.0 amplify the way we move network, first impressions and personal visibility and self-promotion. The personal branding use this valuable tool not only to promote ourselves, but also so that our name is automatically matched to a concept or routine.

If before power was business, the new era is the personal branding. Start from this blog a new chapter of posts that revolve around this discipline.