23 reasons to get in value



Put in value is the culmination of a process of personal branding. There are many reasons for doing so, but at first 23 We have enough. I was inspired by ideas and insights of people who I follow and admire in this small but vibrant world of personal branding.

23 powerful reasons to get in value in a context of constant change


#1 Control

If you do not say who you are, They tell others what you are not (Ramon Freixa)

If you want your remote control of your life is important to manage your brand. The phrase of the philosopher and journalist Ramon Freixa You can not be more explicit. Look for your name on a sector guide and you will not find. You search on Google and leaves another person called like you with pictures of people who are not you. If you fail to communicate, you exist, but no one will find you

#2 Coherence

A Personal Brand must be solid, human, credible and authentic (Eva Collado)

One of the expressions that I love my good friend Eva Collado and author of Marca eres tú It is that without a plan go through life like headless chickens. Lighter and Graphic, Water. coherence, which it is not at odds with creativity, It is a basic slogan, and provides a solid personal brand, credibility, authenticity and humanity. It's not little.

#3 Differentiation

The distingues you the extingues you (J. Manuel Casado)

I usually say that in a world of more than 7.000 millions of people, differentiate themselves is not an option, is need. Why not, the phrase consultant and CEO of 2C Jose Manuel Casado requires reflection. And I add, besides the difference remember relevance.

#4 Management skills

Manage our personal brand is like a board of self (Raquel Gómez)

Tom Peters started talking about our Me Inc (something like YO, S.A.) in an already distant 1998. Recently, the lawyer, coach and personal branding specialist Raquel Gómez, author of How to sell your personal brand He has referred to our ability to be managers of ourselves, with our own board of directors.

#5 Reputation

Everything leaves a brand, what we do and what we do (one that I know)

Everything leaves a brand. What we say and what we are silent. What we do and what we do. The network does not forget, and there will always be someone willing to damage your reputation. Go carefully and dedicate yourself to build, to create value, to leave a personal mark reference and sincere, value. And do not forget that we can not please everyone, you also have to live with our intimate enemies.

#6 Service vocation

If you focus on you not leave footprint; your brand makes sense if you bring to others. (Andrés Pérez Ortega)

Perhaps one of the best reflections I have read is that of Andrés Pérez Ortega, friend and mentor, author of four major books on personal brand (the last, Personal Branding for Dummies). The phrase uttermost Daniel H. Pink in his comic The adventures of Johnny Bunko “it’s not about you”. And I add, personal brand is not self-promotion, or self-congratulation. It's about your value proposition to others.

#7 Impulse

The biggest risk you can make is not to risk. Dare and defeat your fears. (Paula Fernández-Ochoa)

Fear highlighting (Solomon syndrome). I fear change company. Afraid to take. Fear to fly. My personal favorite runner brander Paula Fernández-Ochoa He has broken their fears and encourages us to risk. Even at the cost of mistakes, to fail; in, being human. She is pure impulse, pure #vivircorRiendo.

#8 Initiative

Business undertaking is to make what you can do, not invent milongas (Alfonso Alcántara)

Bluntly. You can take advantage of what you do better than anyone, but hardly you become something that is outside your area of ​​competence gold. The great Alfónso Alcantara (@yoriento for friends), author of SuperProfesional and prolific blogger, it tastes good.

#9 Diffusion

If ideas are not shared, die. Not to keep them secret (Marta played)

Gone are the times when discretion prevailed in all professional fields. You have to give air to ideas, their own or others. It is a basic principle that I share with the teacher and doctoral candidate Marta played, a great brand advocate del personal branding.

#10 Recognition

The way: known, recognized, memorable and elected (Jordi Collell)

Self-knowledge is necessary before themselves known. And you need to be known before being recognized. But not everything ends recognition. There are professionals who respect but which I never embark. My partner and fellow Soymimarca battles Jordi Collell It is clear that we need a third key factor before being elected: be memorable, bring our values ​​to light.

#11 Connection

Communicating is not talking. To communicate is to transmit. (Arancha Ruiz)

How many ideas are able to retain a speech 15 minutes? He should strive to transmit, and that includes thrill, arrive, work on a relevant proposal, gesture, interest. many speak, few come. my admired Arancha Ruiz, author of El mapa de tu talento, knows very well that what we write or say only convey a fraction.

#12 Influence

No Personal Brand If you do not have the power to influence others, to make people change (Xavi Roca)

It's hard not to share this reflection Xavi Roca, a specialist friend on leadership and personal brand, author of Desmárcate. If we do not get a change in others, influence, Our goal will not be met. I have been to many inspiring talks and conferences. Many have left mark. But few have made me incorporate new routines.

#13 Discipline

Personal Branding is only suitable for those willing to take charge of your life and that requires effort, time and dedication (Ami Bondia)

Manage your personal brand is not read a book, attend a course or read 5 blogs on the subject. It is to define a plan with clear objectives. E implement it. Reminds us Ami Bondito, author of Un café con Chan, you must understand the failure as a learning experience, and if you believe in your dreams you must insist, insist to achieve. Pure discipline.

#14 Authenticity

I'd rather be hated for what I am than loved for what I'm not (Kurt Cobain)

I know, the phrase is something Polarizing, but it is real as life itself. also worth “Be yourself, other positions are filled” of Oscar Wilde. A few days ago I spoke in this blog Indeed showcase, to project a false image of success in social networks. For what? a lame man is caught before a liar than.

#15 Socialize

Share, but, treat others with kindness and respect. Hear, feel heard. To communicate, connect. Create. (Raquel Roca)

The author of Knowmads, future workers, Raquel Roca, insists: “these are the characteristics of the human being; we need to do, what makes us social beings and gregarious. What makes you please me, fall me well. What determines who wants to collaborate / work with you.”

#16 Attitude

The seller attitude is essential today. We have it ALL. (Ricard Pons)

No. 16 I book for good friend Ricard Pons, personal burner, personal seller speakers and excellent coach TEDxLleida. Personal branding involves a clear attitude sale. We all want to sell. But it is not about selling oneself (that others do better), It is selling what we do, our product. Actitud personal selling pura.

#17 Capitalize

Professional maturity, the best time to develop personal brand (Alicia Linares)

Not to throw in the towel. Some people believe that arrived to the professional maturity there is no time to take charge of our personal brand. Anyway, instead, I share the idea of ​​my colleague Alicia Linares. It would be foolish not to capitalize on a lifetime of experience, failures, success, people, achievements. It's never too late.

#18 Networking

Thanks to your personal brand will develop more authentic professional relationships (Fran Segarra)

Leave a mark of value attracts communities. As my partner says, friend and humanizing Fran Segarra, This is not only to attract numbers of people, but qualities, to generate genuine professional relationships. Networking is not based on all day drilling to the people, Attraction marketing is based on valuable content.

#19 results

The end of all personal brand is the conversion: who are passionate about what you're worth and to help others and get paid for it. (Jane's Trunk)

Who we kidding? We do not want mere recognition. we want action, see our income statement and current account improve good health. I share with my friend Jane's Trunk his bold choice: the first indicator of successful management of our personal brand is the result. Neither Klout or fans or other vanities.

#20 Dignity

What is not seen, does not exist. What you do not show, not worth. (Pablo Adán says)

A reflection that touched my soul is my good friend Pablo Adán says. Paul is a prolific author of personal brand (His latest book is a gem, The challenge). It argues that dignity is enforceable as a person, responsibly, seriousness and respect for oneself. And that social dignity, against others, It is earn the respect of those around you through your own attitude of respect for yourself. Nailed!

#21 Humility

If you do not know, Why do not you listen? Why not learn? Why do not you grow? (Elena Arnaiz)

One of my latest discoveries in people who build personal brand is definitely Elena Arnaiz. From his experience as a recruiter, their thoughts are brutal. Humility, the listening, knowledge park pride, axes engines are a focused personal brand. Humility is humanity.

#22 Trust

The world believes in who believes in himself (Francisco Alcaide)

We will not go anywhere without believing in ourselves. How can you expect others believe in us without having faith in ourselves? Excellent reflection Paco Alcaide, autor del best seller Learning from the best. And pointed more: today engines trust in brands and companies we are. People. all said.

#23 Memorabilidad

No emotional imprint no Personal Brand. Show yourself as you are (one that I know)

Life matters It was the conclusion of my presentation at the 1st Personal Branding Lab Day. The value proposition is not enough to connect. Explain who you are not. Missing a key link: your actions explain how you are. Postureo constant professional staff without a few drops of essence does not lead anywhere.


Three subliminal messages

I do not know if you've noticed. But in the text there are three subliminal messages:

  1. Today, 23 of April, St. George is, and was the anniversary of the death of Cervantes yesterday. Book's day. I hope you can take advantage of eleven books that I have recommended.
  2. Today is 23. And perhaps that is why I have come 23 reasons to get in value.
  3. Speaking of wear value, I have presented this week by Eva Collado and Fran Segarra Value Express please, a new format of one-day workshop (Saturday) to discover, plan and learn how to communicate your personal brand. Come on, put in value. In June they pluck the first workshops in Barcelona and Madrid.

Image: Shutterstock

The gripping story of the Lord of Hugs

This weekend I had the good fortune to meet the Mr. HUGS. Whenever you meet new people you bring a first impression may be wrong if you do not go deep a little. The truth is that every time I value more the second printing. It will I get older, but there are many techniques to make a good impression and very few to give a good lasting impression.

he knew Guillermo, my namesake, in the virtual world. It does not go unnoticed, It is one of the few entrepreneurs who know how to properly use the Internet to generate valuable relationships. Well knows how to manage your personal brand, understanding that the secret of success is winning others to hire their services or purchase products created.

But I must admit that the initial impression I had of Guillermo was neither good nor bad. I looked like one more. And collecting the phrase Andrés Pérez Ortega, If you are one more, you'll be one less.

The power of the second printing

This weekend I've been fortunate to have Guillermo as an assistant to a course of personal brand. I say fortunate because I have known his true mark, permanent impression. The context has been the workshop Get in Value we have given Fran Segarra, Eva Collado and I in Madrid. I must admit, It has been a wonderful experience, and the protagonists were attendees, hungry for knowledge but also emotions.

My companions and I knew it would be a special workshop. Shortly after start, personal presentations wowed attendees. They were not impersonal and cold curriculum. They were authentic stories with lessons learned, and especially with the lived. I will discuss other attendees in another post, but here I will focus on William and his powerful story.

Who is Guillermo?

Guillermo Rodriguez Borges

Guillermo Rodriguez Borges, Mr. hugs

Venezuelan, 45, married with two young children, Guillermo Rodriguez Borges had the courage to tell his father that he would move to live with his wife to Spain, and he did so in 2005. Pharmacist by profession, He has worked in various positions in his native Venezuela and Spain. medical representative for major companies, as Novartis, Lily,... Head of Pharmaceutical Marketing, sales, Pharmaceutical attached ....

The world collapses ... or not

In 2008 promyelocytic leukemia will detect Aguda. Guillermo says that we are all born with 2 passports: the health and non health, we do not know when to use them. Far from collapsing, he faced illness with unerring therapy. She calls chronic optimism. In two years he was cured and with renewed energy to initiate change.

chronic optimism

This variety of optimism could have your mirror resilience, the ability of living things (yes, plants and animals also) getting up again and again in adversity. This athlete completed the marathon of NY and soon after Tokyo. What made the challenge of self-improvement? Why not, but also with altruistic cause to help children with heart problems from the Hearts Foundation Menudos.

But there's more. He realizes that cancer patients suffering from acute skin problems because of the treatments were given. And so he decided to undertake and create Galenika COSMETICS, a company with which it shares vision: improve the lives of cancer patients.

The Lord of hugs

The story of the course, starring chronic optimist, It is that full exposure of the TV where we projected Eva presentation breaks and half is dark. Guillermo, at that moment, tells us: “it's time to embrace”, and he gets up and begins to embrace all. The movement spreads and becomes a symphony of hugs. chance (or the magic of the moment) TV wants to regain its image. unforgettable momentazo, mark time it is demonstrating that chronic optimism there.

Goddamned first impression

In honor of Guillermo, I will try with all my strength not to let myself go more for the ephemeral banality of first impression. You have to get to the bottom of the matter. I do not doubt it, I will always remember Mr. hugs because now I'm going to follow closely as a sincere admirer.

Hug image by Shutterstock.com

Personal brand management

Although the need to understand and manage our personal brand is universal, in the case of brand management staff We could say that it is imperative.

Why is it so important for a manager to understand and manage their brand?

  • First, because his career depends largely on emotional imprint leave in their environment know. His work is not mechanical, It includes managing people and equipment in normal situations and criticism.
  • Secondly because due to their responsibility in the organization, the manager usually has less time to invest in yourself and managing your career.
  • And thirdly because due to their greater training and experience It is in the crosshairs of criticism of his colleagues, its employees and customers. In other words, It is often “labeled” for others without being aware.

specific needs in personal brand management

  1. Discover what your personal brand, understood as the emotional footprint of its employees, equal, among its clients, friends and family. Howard Gardner, neuroscientist, pedagogue and professor at Harvard University, He said in an interview that a bad person can not be a good professional. Have we asked feedback for how we perceive?
  1. Knowing the factors that make you unique brand and humanize. according to Gardner, “no person is better or worse than another. Nor equal to another. What makes us human is that each of us is unique”. That involves not only an analysis of skills, but the response in stressful situations, and aspects of emotional intelligence.
  1. Internalizing the vision, mission and values ​​of the organization and the corporate brand as their own. If for construction worker may be irrelevant to know where you are going the company, for managers it is essential that their actions are aligned with the goals and values ​​of the organization, and that the purpose is sharing.
  1. Know and develop your brand model, difference in their areas, relevance, networking, communication and commercial.
  1. Develop the content of your professional message according to its vision and mission, and also with its brand model and positioning. This exercise is critical to successfully face communication phase, and it requires development and adaptation of that message to different internal and external media.
  1. Working in a personal communication plan to prioritize the idea of ​​value that the manager is able to move others, public internal and external (providers, customers, shareholders, media, prescribers etc.).
  1. Dominate the digital communication environment because of its speed of transmission and brand values ​​and the magnitude of the hearings that handles real-time. Understand that personal branding is active 24h, never sleeps.
  1. Working with personal learning environments allowing the manager to find the best related to their field of activity content, Add your point of view and share in related social media.
  1. Engagement: Be aware that markets are conversations and places like internet are not just visiting and observation, also active participation, dialogue and interaction (engagement).
  1. Always know the evolution of personal brand management, the real and digital reputation and achieving global targets and indicators (KPI) to see if the model professional brand is operating in line with expectations.

The valorization

All these needs should materialize in action plan which has the north to value the brand management staff.

While this is not a process express, a training process supported consulting smoothly could set the starting point, the beginning of Personal brand management plan.


Images by Shutterstock.com