augmented reality and personal branding II

Retaking the previous post on augmented reality From the past 14 of September, it seems that new matches are between augmented reality and development your personal brand. In the blog specialized in AR “Wildeyes” We found this accompanying cartoon shows a scenario in which our fingerprint will be so visible that we can not mislead anyone.

Moraleja: better to have a good personal brand behind.

Augmented Reality personal branding

The newspaper “The country” already he realized in November 2009 the phenomenon of “augmented reality“. A definition of wikipedia, Actually augmented reality (WITH) is the term used to define a direct or indirect view of a physical real-world environment, the elements are combined with virtual elements to create a real-time mixed reality. It consists of a set of devices that add virtual information to the existing physical information. This is the main difference with the virtual reality, It does not replace physical reality, but superimposes data computer the real world.

Although augmented reality has multiple applications, we will focus on one very directly it affects the your personal brand: The Swedish company TAT It has developed a software that enables AR record a video of someone and the application shows you the data of this person available on Internet. Someone may think this breaks privacy, but imagine what you would pay Facebook and other social networks for an application like this.

Do not you believe it? Take a look at this video:

[youtube=https://www.youtube.com/watch?v = tb0pMeg1UN0&fs=1&hl = en_US]