The best of 2018 a Personal Branding

It comes time to pick the best of 2018 onpersonal branding.

This year 2018 It highlights three areas of development of personal brand management: The value proposition, on the one hand, This is strength of purpose on the other and crystallization of the business model in economic performance, what we know as monetization. The first two are catalysts which call a personal brand connector and monetization adds the dimension of the effectiveness.

As for formats, yes, video still going stronger than ever. The initiative Street Personal Branding It is noteworthy in this context. No slouch the infographic, and especially webinar, a way to reach large or specific audiences through video.

The best of 2018 (In My Opinion, of course) a Personal Branding

As I did in thebalance of the year 2016 and balance of the year 2017, then detail the articles or videos that have influenced me (remember that order is not relevant), Recommended books, essential events and also the twelve most read posts on this blog during 2018. Come on, a way of seeing the harvest 18.

30 highly recommended items in key personal brand

  1. 2019: 20 branding trends. Ivan Diaz. Branzai. Those who know me, You know that my professional background is more than branding “personal”, and this article seems to me a jewel to really understand what is needed to manage brands. And many of the points apply to personal branding. Thank you for keeping us master Ivan last!
  2. Defining personal brand and professional brandEva Collado. Eva is generous, that's part of your brand. And it is a great healer content. In this post collects 30 definitions of personal and professional brand of various authors. Not content with that thirty, months later she gave us other 40 definitions of new authors What is for you the personal brand? Always discovering talent!
  3. Beyond the personal brand: professional positioning. Daniel Romero-Abreu. Daniel, fundador de Thinking Heads, It helps to separate the wheat from the chaff: “We focus on defining the image we want to perceive us as the important thing is to find what they can contribute something of value and attain irreplaceable”. I referred to this article a few months ago a post. highly recommended reading.
  4. Businesses and people want to fall in love. Alicia Linares. Alicia is not much lavishes on his blog, so when you do have to be alert. In this post, Draw what the future will be professional, a hybrid profile between the general and the specialist able, by Alicia, of “thinking so much about the overall impact of their decisions as to lose detail in a particular case.”
  5. Applying UX Principles to Life: Personal Branding. Joey Limmena. A young engineer from Vancouver early twenties repositioned UX designer gives us a masterclass: How it affects the user experience (UX) personal brand. Safety pin.
  6. A proven formula that allows you to do business in a jiffy. Laura Ferrera. Laura begins post, published in Soymimarca, with a great truth: “What if you still Instagram or Twitter a company profile you you think twice before following? Not so sure if it's a professional that same company which follows you”. That's right, because Laura and I agree that no one talks to companies or brands, We talk to people.
  7. Value proposal: the unique and differential footprint. Hector Jimenez. Interesting approach about the value proposition, which according to Hector-and I share- It should not stay in a sentence only in an action plan. Come on, it's not just a proposal, This is what we can contribute to others, and besides differentially what we can do.
  8. The least I can do. Andrés Pérez Ortega. Read this article it made me think of the works of the great architect Mies van der Rohe, author “less is more” and architect of minimalism. The question is what can we simplify, remove our brand? Recall the origin, what drove us the plan. A brief reading of the personal brand sherpa, but which it moves to reflection and action. At least, I changed two or three things from their reading.

  9. I do not sell myself, and I hope you do not either. Elena Arnaiz. I remember that was Philip Kotler who said that about “If you're not a brand, You're a commodity”. Elena goes beyond, and reminds us in this excellent post that we are not a product for sale. Our product anyway, are our professional skills. A must.
  10. Think carefully before you advise your children not to study humanities courses. Amalio Rey. You may think that the issue has little to do with personal brand. Misconception. Companies like Google are hiring managers philosophers, humanists, historians. Sciences need the humanities as the yin to yan and the right hemisphere to the left. The post library, genially documented, He highlights the false dichotomy between STEM (science, technology, engineering and mathematics) and humanities.
  11. senior talent (video). Celia Hil. Célia has become an indispensable speaker at employment, management, Linkedin and senior talent. Not in vain, Cèlia recently has been one of the promoters of the initiative #TalentoCooldies to assist the transformation of senior professional and combat ageism. It has joined Laura Rosillo and Jaume Gurt (among others), with those who taught courses and conferences to promote senior talent.
  12. How to add value. Francisco Alcaide. If someone thoroughly studied the value and has reflected in his books, That's Francisco (Paco) Alcaide. Learning from the best, and that includes Paco, we must study more, try more, relate more, travel more, diversify more, hear more, observe more and ask more. Only then can we move from “a bit” to “top”.
  13. Dare to bet your talent. Arancha Ruiz. Arancha invites us to combine our personal interests with social needs and to forget the short term. One of those that seems post or and changing perspectives, Waving neurons and, of course, invites the change.
  14. Personal Branding from the University. Vladimir Estrada. Although the teacher has accustomed us to very comprehensive readings, This post is a short and useful manual on how college students and teachers should manage their personal brand. post good for a group unaccustomed to managing your brand. Vladimir I also want to highlight the creation of a format bi-directional interview which he premiered with me and that brings freshness. Welcome ideas like this, teacher!
  15. Expand your personal brand. Neus Arques. Neus brings a dilemma you've ever thought safe, and that has to do with focus. Where we focus if we do more than one thing well? I do thee spoiler, but Neus helps us understand through his own experience as a writer, politóloga, translator personal brander. Almost nothing. essential reading.
  16. 15 Tools for developing, manage and position your personal brand on the Internet for tasks. Claudio Inacio. It is difficult to keep one post of Claudio, all are practical and applicable to 5 minutes to read. This post can not be more helpful, because not only speaks of the blog and networks, but other parallel platforms to manage content and control indicators. thanks Claudio!
  17. What is an elevator pitch? (video) Alicia Ro. Excellent video of our personal burner a bit “videogénica”. Do you get nervous or feel insecure when you have to speak in public? Alicia tells you from your channel YouTube some secrets of how to overcome stage fright public speaking. air.
  18. What do you prefer, Mark or Strategy? David Barreda. David posts have become for me manna Paradox. In this case, David documents their initial doubts about personal branding and warns that 4 horsemen: visibility, differentiation, disruption and easy socialization can be dangerous if they work in an orderly manner within the framework of a strategy. A post for rereading several times (and watch your videos).
  19. The suicide of Personal Branding. several authors. Soymimarca. A digital daily tabloid published in April an article referring to “timo” of personal brand is placed. The reaction of “family personal branding” Do not be late. A must-read post collaborations with Andrés Pérez Ortega, Eva Collado, Alicia Ro (by the way, winner of awards Blog2017), Fabián González, Claudio Inacio, Guillem Recolons, Elena Arnaiz, Gabriel Patrizzi, Ylse Roa, Nancy Vazquez, Paula Fernández-Ochoa, David Barreda, Arancha Ruiz, Helena Casas, Oianko Choperena, Jordi Collell, Fran Segarra, Enrique F. Brull, Nilton Navarro, Ilana Berenholc, Pablo Adán says, Laura Ferrera, and Raquel Gómez.
  20. Political branding: It is no longer a party, now it's personal brand. Nancy Vazquez. The founder of Integra Personal Branding warns us that the way we do things in these liquids times and social networking is very different, for any sector, and specifically for the political sector Can you imagine keep doing things as does 10 years old ?
  21. Revolution strengths. Xavi Roca. Xavi is best not to read a book a week, It is that it gives us its recommendations in their posts. This article and the one that follows Focus on your strengths They are indispensable to put focus on what really matters and brings.
  22. ¿Marks without personal value proposition? Ylse Roa. From Venezuela, Ylse gives us a packed post excellently explained basics about personal branding, personal branding and value proposition.
  23. The hunting instinct (Put your personal brand in action). Pablo Adán says. Paul invites us to leave the comfort zone and catch our own pieces while others expect leftovers. The jungle law.
  24. demographic revolution and future work: job transitions and learning. Laura Rosillo. Laura has become the benchmark for the defense of what he calls the “maturescence”. In a nutshell, Seniors have a lot to say and do in the workplace, but companies do not bet on it. recommended reading, as all items from your blog.
  25. digital tools to improve personal brand online. Alfredo Vela. “Believe it or not, you are what Google says about you”. So begins the presentation made to the shuttles Alfredo Employment. But also it includes hundreds of resources to find employment and to improve our digital personal brand. Alfredo is, definitely, one of the best sources of information and network resources.
  26. And… What is the employer branding. Carola Morato. Carola has spent years as a consultant and trainer personal brand, but certainly his specialty is the employer branding, It is defining and develops masterfully in this post. I emphasize this phrase: “…Management strategy of the employer brand begins with observing and measuring. Not the company who dictates what brand of employer has, they are all stakeholders who have the image formed what is working or working for such a company”.
  27. Do you self-censorship on the net? Fran Segarra, Almudena Lobato and David Barreda. from Soymimarca, excellent collaborative article three of psychology and personal branding. the post, that starts with the phrase Archimedes “Who can speak also you know when” It is a story about fears, censures, silences and proper use of words. Reading a gift, I'm serious.
  28. The power of your personal brand is called trust. Cristina Mulero. Cristina echoes in this post of the lecture given by Murray Clark in RH congress held in May in Elche. The key elements of building trust competence, integrity, loyalty and opening. Good post!
  29. Incoherently no personal brand. Fran Segarra. From a wonderful TED Jorge Drexler, Fran walks the path of identity towards coherence, contrasting it with opportunism abounds -Unfortunately- among many false gurus.
  30. Key labor not become zombie. (video) Meme Romero and Rubén Montesinos. Our friend Meme interview specialist talent Ruben Montesinos in the space TalentTú. Very interesting questions and of course Meme, Reuben responses 13 minutes I assure you they are a good investment. Most powerful: the definition of labor zombie. People who work in an organization that are outside the labor market.

Six recommended books

Recommended books personal brand 2018 from guillem Recolons

  1. Come on. Marta played. Profit 2017. I was at the presentation of the book of Marta in Barcelona. Also came prologuista, Juan Carlos Cubero. The book contains the keys to entrepreneurship. After reading it makes you want to take on the world. An accurate review I advise you is to David Barreda. Good reading!
  2. Learning from the best II. Francisco Alcaide. Alienta 2018. This book breaks the belief that sequels are never good. Einstein, Onassis, Bruce Lee, Chris Anderson, Chanel, Goleman, J.K. Rowling, Rockefeller, Valdano, Michael Jordan, Coelho, Phil Knight and Walt Disney are just some of the characters analyzed by Paco. Not wasted the final section 300 tips for your personal development. If it had elongated 362 I could have put on sale in pack with the great book Laura Chica 365 Dating you (Alienta 2018) you imagine?
  3. Cómo vender tu marca personal. Raquel Gómez. Conecta 2018. Although the book was published in 2014, this reissue has allowed me to have dedicated hand Raquel own. A great book. Raquel writes and speaks, very natural, very clear, empathic. The title takes you maybe misleading, It is not a book growth hacking, It is a manual personal brand management applied to different environments: labor, technological and corporate.
  4. Navegando en aguas digitales. Yi Min Shum, 2016. Min Yi youth can make you think that the book is a first test, but the truth is that it is a true manual introduction to the digital environment for people. Very complete, well documented. All books on digital aspects that risk becoming obsolete very quickly. This not, especially since it is a strategic roadmap, to which it matters little that some tools or platforms come again or go. great find.
  5. Back to Human. Dan Schawbel. Hatchet 2018. I arrived a few days ago and I still have not finished. But this 100% in my line “Human Branding”. A jewel. A wonderful book that helps connect us, a human trait, in the era of machines. Recommendations read this book include some of the most important CEO of the US. It was worth the wait (I acquired presale 10 months ago).
  6. Fear your strengths. Robert. E. Kaplan & Robert B. Kaiser. Center of Creative Leadership, 2013. Can you imagine that your strengths are your greatest weakness? This book was recommended by my friend, colleague and partner in Brandergizers Ilana Berenholc. The authors identify four different leadership qualities and describe the problem that occurs when each is taken to an extreme. A different view of the usual, very disruptive.

Attentive to the news 2019 in books:

Andrés Pérez Ortega already she has her fifth child “Monetízate” presale, when falling. Eva Collado, by his side, He is about to present her second child after #MarcaEresTú; a new book on personal digital transformation, soon we will have more news. Ah, by the way, one called as I have proposed launch 2019. Soon I will tell you more.

Six essential events

2018 He has given him. The best of 2018 It includes events. Repeating events (because it precedes success) and others who are born. European and American hand. The tribe personal branding is stronger than ever!

Personal Branding Lab Day 2018.

The webinar format takes shape, This fourth edition has recounted the experience of Nilton Navarro, Alicia Ro, and the indispensable help of Infojobs and Comunicació Blanquerna. It was held last 1 December and according to Alfredo Vela and Tweet Binder, She had record figures for monitoring and engagement, which can be consulted on this infographic. These figures were confirmed by our friend Vivian Francos y Metricool.

speakers PBLabDay 2018

PBEX Personal Branding Experience.

Our friend Nancy Vazquez He accepted the challenge of organizing the PBEX 2018 outside Brazil, in the beautiful city of Puebla (Mexico). I was honored to be there by the creator of the event, Daniela Viek, and great friends like Raquel Gómez, Deize Andrade, dew AmesArturo González, Johnny Durán, Henry Alexandre, Alan Urbina, Edurne Ochoa, and Silvana Oliveira, among many others.

They were three days of great personal brand, we could learn but also exchange, to discuss, and why not, plan new things. I have the feeling that Mexico wants to continue hosting the congress in 2019. Soon we know, stay tuned.

PBEX18 Mexico

Knowmads space (Huelva, Cádiz, Granada).

And suddenly, Andalusia lived an invasion of personal brand. An initiative like this could only from someone with strength “Pattern” David Barreda, coach coaches, trainer of trainers, personal brander of staff branders. David, of hand Cajasol Foundation Elena managed to get together Arnaiz, Eva Collado, Andrés Pérez Ortega and myself. That along with special guests local: Helen Gomez Ruano, Adela Mora, Meme Romero and Enrique Cejudo in Huelva. Susana Beato, Lola Rueda, Julio Segundo and José Mª Sánchez in Cádiz. And Meme Romero (again), Sonia Rodriguez Muriel and Azahara G. Peralta in Granada.

The design is superb event. Brief introduction of the moderator, presentation of “cycle” personal branding by David, and then Elena, Guillem, local talent, to close with Andrew and Eva. A formula was repeated and announced shouting #Young people may be of hate! For more information searches for hashtags #EKHuelva18 #EKCadiz18 and #EKGranada18. The question is… to be continue? Has any city feel like being trending topic during 5 hours and generate millions of positive impacts?

EK Space Knowmads

Huelva, Cadiz and Granada, Knowmads the three scenarios Space 2018

Street Personal Branding

As remarkable event, I remind the initiative Street Personal Branding Andres Perez Ortega and Claudio Inácio, creating fresh video format with the most important issues that arise with the Personal Branding. In the time that they have already published 40 videos (one per week on average). Some interventions of colleagues like Jane's Trunk, Eva Collado, Rubén Alonso, Alicia Ro, Ami Bondia, David Ayala, Arancha Ruiz, David Barreda, Elena Arnaiz and myself.

online university course on Social Media and Personal Branding

Moved a few days ago in this blog is now possible to form in Personal Branding from college, at any time and from anywhere in the world. Its aboutonline university course on Social Media and Personal Branding fromUVic - Central University of Catalonia (UVic-high) (Barcelona). ?? February to July 2019, total 23 credits. academic directorHelena Casas, and I am one of the teachers. More info and registration ??

Nilton de la súperentrevista

Nilton Navarro Stomp. This time, This is a new format that Nilton naked interview (not literally) his victim. Want to see an example? Guess who was the first victim. Yes, It was me!! Here you have the SúperEntrevista made me. I must admit that the fact of not knowing the format or questions beforehand gives you a lot of freshness to the thing. Although you can also go blank with an unexpected question (thing happened to me several times, jajajaa). I'm crazy to know who their next victims. At the moment, total secrecy 😉

What comes in 2019

Two upcoming events alert. On the one hand Branding Week RD which will bring together Eva Collado, Paula Fernández-Ochoa, Nancy Vazquez and a server in a week of personal brand, employee advocacy programs, RH digital transformation, Branding political and much more in the Dominican Republic, 4 to 8 February, organized by QUIFER Consultants.

The other is the MeetUp de Marca Personal that created Alicia Linares, Carola Morato, angels Antón and Violeta Lujan and kicks off 10 from January. We're alert.

The 12 most read post 2018

Between the 52 post to the public each year, they represent (according to Google Analytics) the best of 2018 Personal Branding in my digital home.

  1. Value proposition do you know which one is yours?
  2. signals (NO KPI’s) a healthy personal brand. Written in collaboration with Fran Segarra and Ana Reyes.
  3. La fuerza de los embajadores de marca internos (Employee Advocacy programs)
  4. Don't judge before knowing the context and the personal story.
  5. What is personal branding?
  6. A technology for a more humane world is possible. Written in collaboration with Helena Casas.
  7. Syndrome “I'm the last Coke in the desert”: Diagnosis and treatment.
  8. The best of 2017 a Personal Branding.
  9. Personal brand, management success and envy.
  10. The paradox of personal branding, Do I care about the image I project or the value I bring??
  11. The paradox of personal branding.
  12. Personal Branding is like plastic surgery: not explained, noticeable.

I hope you enjoyed this particular insight the best of 2018 an HR branding. I wish the best for 2019. heart.

cover image: and Maria Mas-Bagà

Personal Branding is not about you, It's about adding value to your customers

I know (fairly good) a guy who's bio on Twitter, Instagram is…

Shoeshine of the XXI century. I love, helping other people to shine

We are not the key. The key is to add value to others

Although the expression “Personal Branding” and also “Personal Personal” may indicate otherwise, this is not about us… contradictory? Isn't it?. A person has value based on what he brings to others, to adding value to others, whether customers, contributors, friends, etc.

If we are willing to invest a good sum of money for an art masterpiece, it is because for us has value. It is an intimate relationship, as may other people do not have it at all.

Personal Branding is about adding value, not about self-selling

I liked an article by my colleague Marco Tomasone called 10 Symptoms of ego branding, published on the blog Integra Personal Branding. In the post, Marco perfectly defines the symptoms “of the ego Brander”. If I had to summarize them into one, I would say this profile (very common on and off the web) it's about self-selling.

Do you recognize any profile of those who have thousands of followers and they don't follow anyone?? They are ego branders. They only care about them, they don't give a shit about the rest of the world..

Any personal branding strategy should aim to solve problems and identify opportunities to our stakeholders (stakeholders). Whether customers, providers, superiors, colleagues, shareholders…

Dan Pink made it clear in a comic

The writer Daniel Pink, Author, among others, from best seller A whole new mind, published the comic The adventures of Johnny Bunko. One chapter of the comic (highly recommended, by the way) is called It’s not about you (no se trata de ti). Pink is the need to project our personal brand to the value we can add to the other.

This is not a spirit of service, it's about making our environment grow, improve, improve, shine.

If you help others shine, the reflection will make you shine

True, the word “Personal” confuses us

I don't blame those who may think that personal branding, understood as the management of our personal brand, it's about us. Every week I read articles against personal brand of authors who have not bothered to read a book. The reality is that the word brand and its process, branding, always involve adding value. I often say that with no value there's no brand..

If you get to this blog for the first time and did not know that personal brand is not personal, sorry for the confusion. Stay with an idea: personal brand is what we project in others, personal branding is analyzing how we add value to others.

#EKGranada18Knowmads space is to add value, definitely

This week has taken place the 2nd edition of Espacio Knowmads, in Cadiz, the # EKCadiz18. Following the success of the first edition in Huelva in May 2018, the creator and promoter of the initiative, David Barreda, and the main sponsor, This is Cajasol Foundation, are replicating the event in other cities.

The cover photo is a view of the bay of Cadiz in all its glory. Now the event moved to Granada, where David is joining us again. In addition to Eva Collado, Andrés Pérez Ortega, Elena Arnaiz, David himself and I, this time we will have two very special guests as Sonia Rodriguez Muriel and Azahara G. Peralta. And the co-sponsorship Fundación Caja Granada. The #EKGranada being held on 20 November.

AGENDA November

  • 5, 6 and 7, Sao Paulo, Brazil. Workshop BRAVE, I teach with Ilana Berenholc and Reinaldo Campos. registration here.
  • 9, 10 and 11, Puebla, Mexico. Personal Branding Experience #PBEX. registration here
  • 20. Granada. Knowmads space. registration (free) here.
  • 23. Business Forum Murcia. days directives. Conference on Personal Branding and Values. Information and Registration on this link.
  • 28. Something interesting happen in Zaragoza. I can not say more. Stay tuned.
  • 29, 30. Workshop Personal Brand and Relationship Management. Ferrovial, Euroforum II in San Lorenzo del Escorial. You can follow the hashtag #MarcaPersonalSumma

What is Personal Brand? (Marca Personal) #video

Personal brand (Marca Personal) is…

Personal brand It is what we project in others. If our identity is what we are, the footprint we leave on others is our Personal brand.

As said by Pablo Adán says in his book El reto, our management is vitally dependent on our relationships with others. If we were hermits, We would have own identity, but we would not hace anyone to leave a management. Andrés Pérez Ortega reinforces the same idea in his manifest:

A Personal brand has no value if it does not offer something to others. The strength of the brand comes from "the other".

When did it all begin?

The “personal brand awareness” starts with the first artists signed their works, worrying about his legacy. In the background, yes, purpose, the legacy we want to leave, is an essential part of our brand. Enrique Rueda (may he rest in peace), in its post No personal brand no artist (Soymimarca, 2016), in reference to classical Greece and the Renaissance, stated:

It is in these moments when artists become aware of their own work, of their individuality and value of their work, and begin to break down barriers. During that awareness they begin to develop the footprint they plan to leave for history, his management

A different matter is when starts personal brand management, known as personal branding (in Spanish, also known as branding personal). The one who coined the term, the writer specializing in business management Tom Peters, did it relatively recently, when it included the personal branding in his article entitled “The Brand called You” (La Marca llamada Tú). To clarify concepts I recommend reviewing the post Isn't it?, Personal Branding is not the same as Personal Brand.

It is not just emotional or rational only

Our management, understood as external view, It is complex. It comprises elements (memories) emotional and rational. The message we communicate is rich, we say is mixed with the way we say, and so it does what we do. To complicate more, what we don't do and we don't say also leaves a brand. Everything leaves a brand.

The personal brand is not built, it is discovered

What we can build or develop is our personal strategy, managing our brand or personal branding process. To discover our management we must delve into our own knowledge, and for this there is nothing like asking for feedback. Should we care what people say about us? Yes, but it should not obsess us. Information is power, and if we do not know what brand we leave then we cannot focus on our own strategy.

And here's the video What is personal branding? (Marca Personal)

I've been waiting a bit long to update definitions from the production we did in Soymimarca on 2012, which has about 80.000 screenings. In that video, we mixed concepts management and personal branding with insights about difference, authenticity…

In this new video, with long boring 25 definitions, I wanted to be more purist and I refer only to definitions or insights on management (marca personal). I'll soon present a specific video to be called What is Personal Branding?

The authors and their sentences

I must admit I've been a bad boy and except in two cases, I have not warned the authors about this video. Many definitions are taken from the bowels of an article, almost stolen. When we are asked for a definition of something, we try to be very academic, very perfect. And that sometimes goes against the principle of spontaneity. Here I transcribe the 25 definitions and their authors:

  1. Personal brand It is perceived identity. It is what others think and feel especially what we say and do (or not anymore). Inspired by our values ​​and projected on our channels of influence / Joan Clotet @JoanClotet
  2. It is the credit of trust that you have in the market, through the generation of value for a community consistently over time / Francisco Alcaide @falcaide
  3. It's what makes us special and what others remind about us / Noemí Vico @_tiruriru_
  4. It is the result of the projection of what you know, what you do and what you feel in others, It is generating a certain perception of you and tilt interactions with you in one way or another / David Barreda @DavidBarreda_db
  5. Personal brand is the clear impression you leave on others that allows you to transcend and collaborate / Arancha Ruiz @alterarancha
  6. It is a footprint, a signal, It is what remains when we are no longer present / Andrés Pérez Ortega @personal brand
  7. Personal… it's you / Eva Collado @evacolladoduran
  8. Today the brand is the sum of everything we do and what not. What we sell and what not. What we say and what not… / Ivan Diaz @Branzai_
  9. It is the intersection between what we are and what we want to become / Ami Bondia @amibondia
  10. Is the perception we have of a particular person and the traces left in our minds / Xavi Roca @xaviroca1
  11. It is what we are, what we do and what we achieve / Vladimir Estrada @Prof_EstradaMSc
  12. Your own identity vitally depends on your relationships with others, and these determine your management / Pablo Adán says @PabloAdanMico
  13. It is the result you get after your effort and your strategy focused on identifying your strengths, put into action your talent and show it to the world / Elena Arnaiz @ElenaArnaiz
  14. It is the binding of a well-defined identity, authenticity, transparency, charisma, strategy and credibility, who manage to leave a deep impact on others / Claudio Inacio @ Cincio06
  15. The biggest risk you can make is not to risk. Dare and make your best record! / Paula Fernández-Ochoa @paulafdezochoa
  16. The Personal brand It is a reflection of the magic inside you / Nilton Navarro @NiltonNavarro
  17. It is the fusion of your changes and your permanences, between who you are, you do and, above all, how do you do reverberating, both positive and negative, to others / Helen Gómez @HelenEgrorienta
  18. It's something that comes from oneself and then is projected into the world / Fran Segarra @fransegarrab
  19. It's when someone hears your name and automatically knows who you are and how you can help / Ana Trenza @aatrenza
  20. Brand is the perfume you use, reputation is the smell you leave / Alfonso Alcántara @yoriento
  21. Personal brand It is footprint you leave, the way you are remembered / Nancy Vazquez @nanvazy
  22. It is the footprint we leave on people with whom we have maintained a professional relationship and allows us to be known and recognized / Jordi Collell @JordiCollell
  23. It's like a scent, difficulto to define but actually are easy to be explained in three words for obvious nuances / Helena Casas @HelenaCasas
  24. Everything leaves a brand, and we much more than anything / Guillem Recolons @GuillemRecolons
  25. … and tell me... What's your brand? / Neus Arques @neusarques

I hope I have helped focus Ideas. Have a nice week!

Isn't it?, Personal Branding is not the same as Personal Brand

Personal Branding

Personal Branding (in Spanish, also known as branding personal) It is the diagnostic process, strategic development and action plan of Marca Personal. Curiously, when we write in English everyone understands. Let me give you another simile: Branding is the diagnostic process, strategic development and action plan of Brand. So, Why to translate into Spanish all the confusions arise?

Managing a "marca personal" refers to its process of diagnosis, strategic development and action plan ..

Marca Personal

The Marca Personal it's the result of this process of personal branding seen from the minds of others. As Joan Clotet says, it is perceived identity. The more accurate is the management process of "marca personal" (personal branding), the more related to the actual and intentional identity, and there will be less gap between actual and perceived brand.

And what is a brand?

The brand is a value proposition, not a logo. Worthless there can not be a brand. My colleagues of Branzai, with long boring Ivan Diaz in front, wrote in 2015 the four key requirements for a brand to be a brand: Insight, Brand platform, verbal identity and visual identity. I transcribe literally from his post entitled: What a brand needs to be a brand:


The direction, the necessity, where we want to go. Any brand that wants to be a brand has to be very clear that concerns of your audience thinks solve. Which of them can capitalize on a competitive basis. Without Insight to aim not have a place to go.

Brand Platform

Primary, the heart, the soul of a brand. That is what sustains its construction, what shows us the way. If the Insight is the address, brand platform is the way.
A differential territory from which compete, values ​​that drive, a personality that defines us, and a value proposition to propose.
At this point we should ensure that our brand has defined, As minimum:

– Positioning territory
– Values
– Personality attributes
– Brand Promise
– Attitudes and behaviors
– Archetype
– Value proposal (Essence)

Verbal identity

It shapes our personality, our brand. The way we speak, in which we recognize, we interact:

– Naming
– Tagline
– Voice tone
– Matrix Posts
– Storytelling and Character
– Keywords

Visual identity

What represents us and makes us visible, how to express what we are and what we do, our personality and value proposition can imbue each contact point:

-Secondary chart (typefaces, Colors, Key Visuals)
-Brand system (Layout, compositions)
-Visual language (photographic style, pictographic, illustrative)
-Brand Assets

Differences between brand and personal brand

Differences are basically focused on the diagnostic part, which regards the self, and also in the visual identity. The diagnostic tools of a brand are somewhat different to those of a marca personal, you need to enter complex psychological grounds as limiting beliefs, attitudes, behaviors. That is to say, the difference lies in the human factor, although I should point out that we are now working hard to treat brands on his human side. Regarding visual identity, in those gestures is added, the way of speaking, hearing, to wear, to relate.

For the rest, the 4 requirements are appropriate for a brand and a career. For example, Who says a person can not work their naming (example @yoriento), or logo (If you look at the top left of this article you will see mine) or storytelling (In fact the story is characteristic of the human being, and later adapted by brands)?

I hope I have clarified concepts, have a nice week!

Shadow image by Pixelbliss on


#Branding BrandingWeekRD days in the Dominican Republic

Save the date #BrandingWeekRD

It is possible that small Caribbean paradise called Dominican Republic remains you away. Because, This is the journey there worthwhile. And organizing events, friends and partners Anabel Ferreiras e Issac G. Merino, “guilty” from MADI congress and founders of QUIFER Consultants, They are unique in their kind. What is that of #BrandingWeekRD?

His latest idea, to support 100%, is organizing a week of branding, the dubbed #BrandingWeekRD, where RD is the acronym for the country of the Dominican Republic.

The dates: from 4 to 8 February 2019

Topics covered in the #BrandingWeekRD

The #BrandingWeekRD It is the event that brings together in one forum to a team of experts from the area Personal Branding, with the protagonists to lead change in their organizations, business and personal projects. The main activities, unless last minute changes, will be:

  • Political Personal Branding -workshop-
  • Employee Advocacy programs: The momentum of brand ambassadors internos -workshop-
  • Keys to healthy companies -workshop-
  • Management personal brand in the digital environment -workshop-
  • Personal branding for managers and entrepreneurs -charla-
  • Personal branding for the legal sector -chat-
  • If you don´t add value, you don't matter -chat-
  • From employees to involved -chat-
  • digital processing for HR departments -chat-

#BrandingWeekRD Themes 2019

Political Personal Branding and la #BrandingWeekRD

  • 8h workshop (a full day) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at candidates from all areas of policy and management organization responsible for the candidate's campaign. Maximum 25 participants.
  • The main objective of the workshop Political Personal Branding is promote the development of the personal brand of the candidates politicians.
  • Date: to define, but quite possibly the week 28 of September.
  • It is shown infografía summarizing the contents of the workshop:

Personal Political Branding QUIFER / Guillem Recolons

Employee Advocacy programs: the momentum of internal brand ambassadors in #BrandingWeekRD

  • 12h Workshop (a day and a half) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives from all areas of the organization and responsible for managing cultural change. Maximum 25 participants.
  • The objective of the workshop Employee Advocacy programs is convert middle managers responsible for brand ambassadors.
  • Date: to define, but very possibly the first days of October.
  • Also in this case it is shown infographic:

Employee Advocacy Quifer & Guillem Recolons

Keys to healthy companies, and la #BrandingWeekRD

  • 4h workshop (part time) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives from all areas of the organization and responsible for managing cultural change. Maximum 25 participants.
  • The objective of the workshop Healthy companies is contextualize the importance of being in a hyper-competitive market and as the current .
  • Date: to define, but very possibly the first days of October.

Management personal brand in the digital environment, and la #BrandingWeekRD

  • 8h workshop (a day) In Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at Managers and intermediate, and especially HR professionals and communication area organizations. Maximum 25 participants.
  • The objective of the workshop Healthy companies is contextualize the importance of being in a hyper-competitive market and as the current .
  • Date: to define, but very possibly the first days of October.

Management personal brand for managers and entrepreneurs, (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives, entrepreneurs and intrapreneurs. Limited to the capacity of the hotel room.
  • The aim of the talk about Personal brand for managers and entrepreneurs is mentalizar on the need to put people ahead as leading exponents of confidence in markets.
  • Date: to define, but very possibly the first week of October.

#BrandingWeekRD ponentes 2019

Management personal brand in the legal sector, (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • For lawyers, prosecutors, notaries, judges and all legal field. Limited to the capacity of the hotel room.
  • The aim of the talk about Personal brand in the legal sector is mentalizar on the growing importance of each professional above the office and the keys to effectively manage this factor.
  • Date: to define, but very possibly the first week of October.

If you don´t add value, you don't matter (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at all professionals “commodity” they need to develop a proposal for strong and distinctive value to be chosen in processes.
  • The aim of the talk If you don´t add value, you don't matter is find our differential area as professionals and the best way to communicate.
  • Date: to define, but very possibly the first week of October.

From employees to involved (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at managers of the organization, especially general direction, de RR.HH, Communication and Training.
  • The aim of the talk Employees to Implicados It is to achieve new way of understanding the cross-leadership and the role of external and internal communication through internal professionals as ambassadors for natural brand.
  • Date: to define, but very possibly the first week of October.

digital transformation for RR.HH departments (conference)

  • Talk 1h + 30′ interaction with the participants in Santo Domingo, Hotel Embassy Suites by Hilton.
  • Aimed at executives and middle managers or department of Human Resources People.
  • The aim of the talk about digital processing for HR departments is to lay the foundations of an exponential change through better data stream will allow the organization to grow, professional loyalty and attract the best external talent, among many other advantages.
  • Date: to define, but very possibly the first week of October.

Dynamic events

During the #BrandingWeekRD, the methodology used in the workshops is to make attendees are the protagonists encouraging their participation through dynamic, role play exercises and gamification to facilitate the work and create the best environment. Conferences, meanwhile, will allow interaction with the speaker through questions and answers at the end of each session.

trainers / Lectureship

From the Dominican Republic itself, from Mexico and Spain, This is #BrandingWeekRD He has decided to go big and have some of the best specialists in the world in the areas of personal branding, employee advocacy programs, human Resources, branding in the legal sector, personal branding político…

Here are some names, failing to confirm other additions:

Eva Collado Durán

Eva Collado Durán

Eva Collado Durán It is strategic consulting Human Capital. Lecturer, Trainer and writer. Specialist in people, digital transformation and personal brand. Author of the book Brand Is You (Ed. Rasche, 2014).

Paula Fernández-Ochoa

Paula Fernández-Ochoa

Paula Fernández-Ochoa It is partner +MoreThanLaw: Consultant and lecturer at Legal marketing and Personal brand. Founder of the platform #VivircorRiendo, that promotes sport and wellness.

Nancy Vazquez

Nancy Vazquez

from Puebla, Mexico, Nancy Vazquez He is a founding partner of Integra Personal Branding, the specialized agency personal brand management and entrepreneurship most important Spanish-speaking.

Guillem Recolons

William Recolons, management specialist personal brand or personal branding

Guillem Recolons. Soy personal brand strategy consultant, trainer and lecturer. Fundy Soymimarca, one of the references in Personal Branding. Co-author y author 7 books and 500 Related Posts.


As he said earlier, the organization #BrandingWeekRD is performed by two specialists in successful events in the Dominican Republic: Anabel Ferreiras and Isaac G. Merino.

Isaac G. Merino and Anabel Ferreiras, Madi souls of Congress and partners QUIFER Consultants

Isaac G. Merino and Anabel Ferreiras, Madi souls of Congress and partners QUIFER Consultants

For any management patronage and preregistration, or for more detailed information on the #BrandingWeekRD I beg you contact Anabel:

  • Anabel Ferreiras, Managing partner
  • QUIFER Consultants
  • Tel. +1 (829) 694 8080
  • Mail:


The strange paralysis of an entire country for one month per year

In the United States most professionals enjoy two weeks of vacation per year. Curiously, It is only advanced economy in the world does not guarantee holiday annual paid. As for economic activity, There is no paralysis of a country whole, They make the holidays as suits them and their companies.

In Mexico, It has established a week of vacation per year, considering that Saturday work; so that then some say that there are not working. In Japan, enjoy ten days of paid annual leave per year, which can reach 20 over time. In China, like in Mexico, one week. Neither in Mexico nor in Japan, nor China is paralyzed nothing. Perhaps in Mexico you can find shops closed key Christmas day, National holidays, locales… little more.

On the other side, countries have more holidays offer workers: France and Finland, with long boring 30 days that followed can be taken 5 weeks. but attention, Nor it is paralyzed anything because everyone agreed the outlet so to avoid having to close down to shops, Companies within a month of the year.

Spain is different: in August paralysis of one country affects all, less the tourism sector

Spain offers 22 working days paid leave to the employees, that using weekends, become a whole month. That applies to workers employed. Autonomous enjoyed the incredible luxury of having… Zero days paid vacation!

Returning to the bulk of the labor market, that of employed persons, all agree to make the holidays in August, with some exceptions in July. In part the origin of this part of the exaggerated school holidays, no less than three months, between 15 June and 15 of September, forcing parents to choose holidays that peridodo, causing paralysis of a country whole.

Sundays, closed. August closed.

In addition to paralysis August, tourists visiting most of the Spanish cities on the weekend are another paralysis. Sunday everything is closed, so I rare exceptions (the center-center of Madrid, for example) it is impossible to shopping. That does not happen in other latitudes, where there is freedom of schedules.

But that does not only affect tourists, It affects all those who can not usually do shopping on weekdays. Your only option is Saturday morning.

crazy schedules, impossible to reconcile

Europe spindles times

Time zones in Europe. Source:

Another feature that stuns our visitors is our time zone.

Did you know that in mainland Spain governs the schedule Franco pact with Hitler and not corresponding to its meridian?

Crazy. Even though the Spanish democracy, dating from 1978, take longer 40 years old , no repeat, no one- has proposed returned to Spain the schedule that corresponds to be located in the Greenwich meridian, Pure GMT (and not GMT +1 of Berlin). Eye, The same applies to France.

In addition, offices in Spain not emptied before 19 a 20h (It is frowned upon by the bosses most miserable). And that's just the time when you dine in many nearby countries, like France, Netherland, Switzerland… So, in Spain when dinner is between 21:30 and 10:30h.PM. The prime time TV is not 20h or 21h to, It is at 23h. Of course, Many mornings wake up at 8am and go without breakfast just the job. Impossible to reconcile do not you think?

A utopian proposal to regain health (and sanity)

Like this post, for the day is published (Sunday) and the date (near August) you are going to see few people, Here I launched a proposal to recover the tone and avoid paralysis of a country and its bad image in the world.

  1. Retrieve the previous time the dictators Hitler and Franco, GMT, which he governs in the UK.
  2. Leave quiet daylight, no change dates in March and November.
  3. Forcing large public and private TV networks to advance their newscasts and programs to advance prime time (including football, We have come to see meetings start at 23h).
  4. Overtaking work schedules and synchronize them with school full to permit reconciliation.
  5. Forcing restaurants now open at 13:30 and 20:30h to do the 12:00 and 19:00hr, respectively, and to advance the closing times.
  6. Changing showtimes (who, theater…) and overtake.
  7. include more “white weeks” in schools during the course. Promote for by public companies and private vacation outside July and August to allow the children reconciliations.
  8. Liberalizing trade, and that each open doors and close when you give the holy wins.
  9. strongly penalize transport strikes coincide with holiday periods or congresses vital for the economy of a country (case airlines, taxis…)
  10. This I leave it to you: Come on, sure you have something interesting in mind: ………………………………………………………………………………………………………

“Use your mentality. Wake up to reality”

Paraphrasing the song “I’ve got you under my skin” written by Cole Porter and popularized by Frank Sinatra, I use my mind, and wake up to reality. All the above is more than utopian. It will not happen, or at least I will not see. Today I read that the world tends toward conservatism politically. So goodbye reconciliation policies, of environmental protection, liberalization of trade, exports, collaborative economy. Come back. But dreaming is free. Perhaps soon I will not see as people do not face pasmo he stays when I say I get up at 6AM for sports… and I go to bed shortly after 22h. Good week, even if you contribute to the paralysis of a country (ah, and enjoy the pace of “the voice”).

Shut down image by Frank Boston on

Personal brand management, strategy 1 – tools 0

This week disappear, or reinvent themselves- two tools that I have used in recent years to support personal brand management (personal branding): Klout and Storify.


Controversial from the start, Klout He was best known for his influence index online, a number between 1 and 100 indicating your “power” as influenciador, especially on Twitter (also measured other networks). In 2013 I published a blog post titled Soymimarca The Unbearable Lightness of Klout. In the article, said that despite their mistakes (very flagrant), Klout was here to stay. You see that as augurero I will not make a living. Have passed 5 years old , and Klout has closed this week.

Hootsuite keyword

Hootsuite, Keyword Tracking

Nor was visionary company Lithium Technologies, Klout he bought in March 2014 and that closes 4 years later after paying 200 million US $.

Lithium says they will build another tool that overcomes the imperfections of an algorithm to all improvable lights. Of course, You might not consider myself an expert in air conditioners me or my colleague Eva Collado Durán seen as the expert in humidifiers.

But for me, Klout was primarily a excellent source of content curation. Klout page you could search for content by topics, and the truth is that in #PersonalBranding and #MarcaPersonal was unbeatable. I will miss missing this facet of Klout, though of course there are many alternatives, as tracking keywords (hashtags) of Hootsuite, less glamorous but equally effective (in the image).

As for the index, It was used by many companies for promotional purposes. The marketeros understood that if someone had an index +70 It would be an excellent influencer to try a free service or product. In addition, many companies, especially in the US called for a minimum index Klout professional communication. That is over.

On the one hand, try to give a product to a influencer It has its risks (especially if it is a bad product or influencer perverted). For another, you can be a super-expert in online communication has not worked their own personal brand network; then the company that hires you not make a mistake, as you can handle much better networks than someone with a high index Klout.

Finally, so complicated. The best of Klout index is not measured the size of your community, but their engagement or level of interaction with you. That explains that profiles with discrete communities may have influence rates higher than “accumulators” fans. With permission Ridley Scott, all these profits will be lost in time like tears in rain… (until a tool that lime imperfections, possibly payment).


This hurts me especially, How now I will keep the memory of an event following hashtags? Storify allowed to collect everything published under a hashtag in a period of about three or four days, just enough to monitor an event.

The truth is that it was limited to Twitter (once again), the inventor of the hashtag, and Instagram (hashtag perfection). Today, many social networking sites like Facebook, Linkedin… allow (They have yet to polish its software) follow hashtags. Make a test. Follow #marcapersonal in Twitter, Instagram is, Facebook and Linkedin and you'll see the differences.

I remember a BIG DEAL, yes, Personal Branding Lab Day first edition of 2015. He had multiple echoes, but one of the most complete (there were about 1.000 publications) It was monitored by the now defunct Storify under the hashtag #PBLabDay. That nothing remains on Twitter (that year). In Instagram is it is easier to find content.

Strategy 1, Tools 0

Once again, It shows that everything that is not in your hands to be missed. The strategy is what we own, and tools should be at your service. I'm not the only one (my colleague Andrés Pérez Ortega He was tired of saying) repeating again and again that it is better to post on your own blog (Your digital home) than in Linkedin. We do not know when Microsoft decided to get rid, make it premium Buying or selling blog Press.

Leave memory of what you want on your own, not outsiders. Do not trust tools. Many, including me, We picked our version of PBLabDay 2015, 2016 or 2017 our blog. As long as we pay the domain, the hosting and maintenance, that content It will be there although many of the links (as Klout or Storify) are already broken.

Archer photo by

A recommended reading

One of my great mentors regarding Personal Branding is Cuban, based in the Dominican Republic. My good friend, The teacher Vladimir Estrada, He has published an article a must read for all who want to know what works and how personal branding (as a result) and personal branding (as a process) in companies. Here I leave the link, with long boring 34.000 words of wisdom: Personal brand and company: the other truth.

The funny thing is that a few months ago I was at home and could not see for health reasons. He is now recovered, so hopefully soon shake hands.

Personal branding for entrepreneurs, any ideas

Today we are closely associated with the idea of ​​launching start-ups, garage inventors, geeks/nerds/techies… That's fine, but perhaps the reality is somewhat less glamorous.

There are entrepreneurs within companies, the calls intraemprendedores. And within the genre, entrepreneurs could call all those who are self-employed, autonomous, liberal professionals, and any entrepreneur who has risked following a business model.

Many entrepreneurs ask me:

What is more important, promote the brand of entrepreneurial project or entrepreneurs as individuals?

I do not want to seem journalist or politician, but no response or B, since both brands will be important. However, personal brand will accompany us throughout life, while the project will be temporary (almost certainly).

And there are more reasons to not ignore personal branding: People trust people. I have written several times in this blog that nobody talks about brands or companies, We talk to people. The person is the best example of trust in professional environments (source: Edelman Trust 2018). And especially the technical and academic profiles.

The value proposition of the entrepreneur

Another big question when working the business model of any entrepreneurial project is the value proposition. I prefer to consider it Unique value proposition, because if besides being relevant (value) is different and novel (only) It will be easier to raise the project.

And back there also must add the unique value proposition entrepreneur. First, because it all adds up. And in second place, because it used to be an almost perfect symbiosis between the person and the idea.

It is true that some authors Osterwalder They put the value proposition as the answer to a problem (pain relievers) or creating an opportunity (gain creators). But I would add that it is not only what but how we solve problems we solve. Or what opportunity detect but how we detect. Come on, that rational factors are no longer, in my way of seeing it- enough choice factors.

Values ​​have, and a lot

If you have read me before, You know I like to call "Superpowers"Values. we are today many professionals who are not satisfied with unite people of great powers. And we consider values, those factors that make a person compatible with a project or another person.

The equipment that work well is not only because complementary competencies, it is because values ​​agree. The question isHow do I know what my values?

There are some coaching tools listed 30 values, you choose 10 you think you represent and ultimately make you stay with 3 you identify more. Sincerely, I see something vague. Self-image has limited reliability.

Personally I prefer to ask for feedback to others and analyze matches. And do it in spontaneous, not suggested. I mean openly ask what do you think are my values?

The momentum necessarily "turbo" entrepreneur

All personal brand needs momentum to become visible, relevant and recognized. And in the case of the entrepreneur, You need a more aggressive drive. The models lean business require quick return. That personal marketing techniques calls for rapid response, and that there is nothing like growth hacking.

According Inbound Cicle, yes, growth hacking due to "Techniques and resources to help you generate business opportunities and branding based on the experiences of a team of digital marketing professionals."

Examples would models freemium, exclusive invitations, gamificación…

I speak of marketing staff and no personal brand. But to get to growth hacking not mean we should start the cart before the horse. I remember that a process of conscious personal brand management (known as personal branding) starts with a diagnosis brand, follows a strategy and following it with a marketing plan and personal communication.

Personal branding for entrepreneurs in the Inceptum Foundation

A few days ago I had the opportunity to address a few entrepreneurs, invited by the Enterprise Foundation, hand his communications director Rudolf Helmbrecht.

guillem Recolons personal brand entrepreneursthe meeting, that as I was told later, He had good response, He left two content that I want to share with you:

The presentation, although perhaps not self-explanatory, It gives some clues about the importance of personal branding for entrepreneurs. And also about the iceberg method of managing your brand and indispensable tools to carry out.

And on the other hand, at the end of the talk and moments of networking, I participated in the program "Building relationships" with Rudolf own, with long boring Lorena Mendez and with Sirius Abbey in technical control. He came here this podcast about personal brand to emprendeores I share with you and I hope it will contribute.


Chess photo by


The best of 2017 a Personal Branding

Year 2017 It is history, so it's time take stock. The personal branding continues its momentum in recent years, and especially stressed the force is acquiring in two areas:

The first is Latin America, where Mexico and Brazil still lead the major events, and where in addition to countries such as Venezuela consolidated, vindicating their position are Colombia, the Dominican Republic, Peru, and Chile.

The second is the awakening of organizations, at least in Spain. They have been slow to realize the convenience of applying internal personal branding programs (management, executive branding, employer branding, employee advocacy programs…). But they are doing and they will further boost.

The best of 2017 (in my own judgement, of course) a Personal Branding

As I did in the balance of the year 2016, then detail the sixteen articles or videos that have influenced me (the order is not relevant), six recommended books, five must events and also the ten most read posts on this blog during 2017. If you want, the best of 2017.

16 highly recommended items in key personal brand

  1. Tired society. David Barreda. Although in reality it is a literature review (Fatigue society, Byung-Chul Han, Herder Editorial, 2017), It contains elements that invite reflection on some overdose of positivism “free” that transcends the kindness and may end up being tiresome.
  2. Brand Ambassadors, What are they and how they develop? Does it affect Leadership and Corporate Culture? Ylse Roa. But very complete article on the needs, Key strategies and implementation of programs of internal brand ambassadors. It includes three infographics created by Ylse own. Post well documented and key statistics for any organization that still have doubts about how to put these programs in place, with an increasingly evident ROI rate.
  3. You are what you decide (or not anymore) years. Andrés Pérez Ortega. Although not post those Andres “keys to”, and surely that has been more successful your blog (relative thing), I have received. Says the impact we leave today on others, It is something we have been "cooking" from far behind and not easy, even possible, change from one day to another. It refers to purpose, that of which never speak of management 2.0 (those of dospuntocerolandia, in the jargon of Andrés).
  4. Brand ambassadors: his voice, your best guarantee. Eva Collado. Eva says goodbye 2017 big time, with a post about opportunities. Internal brand ambassadors are an undiscovered treasure for many organizations, and Eva compiles Article advantage of a program of employee advocacy, how to identify messengers and characteristics of this type of formation.
  5. Personal brand: of being who we are when we project. Profesor Vladimir road. We should call book, but it fails narrowly. Its about 12.000 words make, at least, in a masterful personal brand manual. It introduces us to the personal branding process and its outcome. Then delves into human needs and connects to the personal brand: ambition, coherence, inner peace, positioning. In the propositional phase presents us 7 keys “approach” of personal brand is placed. Mandatory read. Calmly.
  6. 8 Facile tips to boost your Personal Brand. Arancha Ruiz. She calls them facile, but I assure you that are written from experience. They are not topics, They are invaluable, and although it may seem that they are the result of logic, many of us fail in any (or many) from them. I like them because they go beyond the conventions.
  7. Personal branding and social networks. Hector Jimenez. In this video, Hector gives guidelines sensational things that are destroying our personal brand. I was struck by your phrase “one selfie performed in a bath and used as profile picture in #RRSS is a real attack on our brand”. Also recommends that if you have an emotional problem, do not count on networks, contémoslo al psychologist.
  8. Importance of Personal Branding. Claudio Inacio. Video that collects talk given by the author in Google Talk Actívate Madrid. An interesting talk about how a career is forged, told in autobiographical story mode. Footballer to workers, to immigrant, a hardware store worker and a professional reinvention based training and a lot of work. Direct language, of course. Just recommending patience, authenticity and hard work.
  9. 8 Steps to a Communication Plan personal brand. Pablo Adán says. As a connoisseur of marketing and advertising, Paul plunges us into a brand adapted to our personal plan. including infographics. In the post, He insists on a key concept: If you do not socialize your personal brand, It loses meaning. And it is that we are not only what we see of us, but especially what others see.
  10. Can 'Reset’ your personal brand and become a new professional? Tino Fernández. Expansion journalist brought us together in this article Andrés Pérez Ortega, Eva Collado and writer to develop one of the thorniest issues in personal branding. Be reborn, reinventing, reposition, relaunched. The verb is the least, the question is whether it is possible, tras a tarpaulin, resurface like a phoenix.
  11. How to destroy your network of contacts in Linkedin. Isabel Iglesias. It seems that humans still do not read us the instruction manual. Energetic and informative article by Isabel, denouncing malpractices in professional network and clarifies what is and what is not Linkedin. Y, above all, what it is, is your treasure. From his experience as an expert RR.HH, gives valuable guidance for those seeking employment or want to improve.
  12. If you doubt, Take a dip. Jordi Collell. A good speech on uncertainty, on the paradox of choice. Jordi those writings that we are forced to look inward, not to let the damn uncertainty of achieving optimum results make us give up the best option. I like that “You have to decide born, and therefore you have the right to go wrong”, some relief for the soul.
  13. The vital Capital. Fran Segarra. That thirtysomething psychologist shy of 1.95m will give plenty to talk about personal brand. This post demonstrated. Fran worked this concept of vital capital Personal Brand in one of the formations Get in Value, and then I saw him live applied in the event of personal brand in Aviles organized Elena Arnaiz. The vital personal brand capital consists of equity policy (experiential, the applied and self-management) and human capital (capital vital, relational and emotional). A smart way to go deeply into the introspective part of personal branding.
  14. The future belongs to those who learn and undertake. Joan Clotet. An extraordinary and very well counted on digital origin and evolution tour. Always seen from the eyes of this good digital humanist who prefers to understand what is happening as opportunities, not as threats. I endorse the words at the end of post: “I would urge everyone to learn and unlearn, to be attentive to the environment and anticipate opportunities to add value that surely are always out there, because this has only just begun and we are privileged peers in an exciting era in which the best is yet to come”.
  15. Who can be a brand ambassador in a company? Cristina Mulero. Good question. Not everyone is ready to be, and which companies stimulate andmployee advocacy, there will always be reluctant and prone. It is necessary to identify and understand which are the best spokesmen and bearers of public trust.
  16. The bubble filter or how artificial intelligence will dominate our thinking. Blog Cuatrecasas (Too bad not knowing who the author). Not about personal branding, but the importance it has with the application of AI (Artificial intelligence) in Google search algorithms. To think. to be scared. To be aware of the change.

Six recommended books

personal branding books

  1. Influencers. Carlos Rebate. Empresa Activa 2017. Carlos echoes with a real community 1.000 true fans, any of us could live without complications. He did not remember the interview that made me. After a few months, receipt book at home. I did not understand what he painted a guy like me in that book. Until I read. It will not influence ephemeral digital, people will influence people through transformative insights and reflections. I learned a lot reading 21 interviews with people who barely knew and left me mark. Carlos define Influencers as a book on digital influence, marketing influence and personal branding. But for me it goes beyond, He speaks of disruptive thinking and ability to mobilize. The book includes colleagues as Raquel Roca, Juan Merodio, Natalia Gómez del Pozuelo, Frank Escipión, Andy Stalman… and many more.
  2. The social employee. Cheryl and Mark Burguess. Mc Graw Hill, 2014. Although he has his three years, and things have gone, this book is a delight. Explains how large companies work their social networks involving people and getting its scope and unimaginable returns. is the best thing is not just theoretical, but tells the success stories of companies like IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, house, Acxiom along with examples of many other. Required reading to understand the actual operation of programs internal brand ambassadors (employee advocacy programs).
  3. How to monetize social networks. Maria Redondo and Pedro Rojas. Lid editorial, 2017. The verb monetizing attracts, I admit it. Many business models fall because they do not provide a reasonable return on investment. Maria and Pedro, two experts from the social media environment, finally reveal the keys to a professional and cost-effective management of social networks for businesses and professionals. I read it in one go on a flight from Madrid to Mexico City and recommend it to those who still believe that this is more tactical than strategic, and those who do not see or believe that the return on investment is return a matter of months. Excellent work that can only be done from the experience with hundreds of sectors, companies and cases.
  4. Social Selling. Tim Hughes, Matt Reynolds. Kogan Page, 2016. I have yet to read my books from my colleague Alex Lopez (Digital customer, Digital seller) Esmeralda Diaz Aroca and (Social Selling) on the same topic. However, I enjoyed this work of Hughes and Reynolds for the excellent contextualization of the figure of vendors, decision makers and a third figure that has emerged from the digital implosion, the Changemakers. The Changemakers are the informal leaders of organizations, connected, formed, informed, and end up making key purchasing decisions previously took the c-suites (great leaders).
  5. 7* Seven. several authors, Soymimarca dec. 2017. The annual meeting of Soymimarca, ebook format delivered on Christmas Day, He came again. But this time with a foreword by Laura Girl, one of the biggest believers and evangelists of personal branding.. Nearly 300.000 annual readings, This ebook is already a reference with more than 40 Selected blog posts Soymimarca. In addition, this year several copies of the previous edition were printed on the occasion of Personal Branding Congress Lab Day (in the image).
  6. Tu futuro es hoy. Francisco Alcaide and Laura Chica, Alienta, 2014. One of the good things that have happened to me 2017 He has been personally know Laura already Paco. Not only that, also work with them and share memorable moments. I realized my sin of not knowing his work, so my Christmas tree brought me all his books (everybody, what you read). I have begun “Tu futuro es hoy”. He encouraged me to start here a lapidary sentence:

The future does not exist, It is only one result, the result of what we do every day.

When I grow up I would write truths like this. Reading can not be better structured, format 40 keys to creating your destiny. And what I like, as an advertising and personal brand freak, is the insistence on the need for SPOTLIGHT, whose absence represents one of the greatest scourges of professionals in the XXI century. Just the mini-review with the major surprise in a book of this kind: a sort of epilogue 10 + 1 verses to take action, several authors (any anonymous) and final brooch… Laura Chica!. I do not reproduce, buy the book, damn it.

Five essential events

  1. Personal Branding Lab Day 2017. This event met last June 2017 its third anniversary (3edition) with an innovative format: the webinar. It was opened, connected so that total 1.800 people, an absolute record. Here's a video summary, and if you want to see any of the 25 presentations 2017 (including 45 more among 2015 and 2016) can you register here. The event was dedicated this year to personal branding in organizations, and collaborators poster, led by Alicia Navarro Ro and Nilton, It was very complete:
  2. personal branding lab day

    Everyone who collaborated on the PBLabDay17.

    PBEX Personal Branding Experience Brasil. this event, organized for the second consecutive year Daniela Viek and his team from Sao Paulo, He was attending classes (unlike the first edition, It was online). That is to say, He has experienced the reverse process PBLabDay. Here's a Video summary of the event, which brought together the best professionals of personal branding in Brazil, Portugal, and the intervention of our friend Nancy Vazquez (Latin touch). I have no doubt that the PBEX continue, and with some surprise. We are aware of the news of Daniela.

  3. #MPAviles Day Personal Brand in Aviles. It was one of the surprises of the year, Elena Arnaiz hand and Team Training and Employment of the City of Aviles. A day of hectic activity, with speakers from the best, and a crowded room. Moderated by Nilton Navarro (Infojobs) who also did the same in the PBLabDay17. The best summary I you have here, Hand own Elena, one of the HR professional is better understanding and spreading the strength of personal brand.
  4. Your brand, your job. this event, of March, It was another surprise, and it was not less. Look at the cartelazo, with the best from each house. Nilton again and Infojobs collaborating and focusing on personal branding. 😉 In this case, the impulse was Silvia Saucedo and his team Silvia orient yourself, coinciding with the 30 Anniversary of Radio Guadalquivir. As the title promises, It focused on the huge market supply and labor demand in Spain. Silvia hopefully be encouraged to continue it, sure it will not be wanting…
  5. Emprende RTVE, with long boring Ami Bondia. It would be a crime to forget personal brander Ami Bondía and momentum to personal branding from the channel TVE and 24h. We lacked a great way to give coverage to the personal brand, and that is definitely TV. Congratulations to me, twice (new mother) and I hope you can remain “the voice” personal brand on screens beyond internet.

The 10 most read post 2017

  1. Personal Branding in the company: Applications, pros and cons. Compendium of key implementation strategies of personal branding in organizations (executive branding, personal branding, employee advocacy programs, employer branding…), The main advantages, KPI's basic and fundamental requirements for successfully carrying out such programs. The post then published as micro-ebook on Slideshare, getting near 70.000 and screenings 2.800 downloads.
  2. 23 reasons to get in value in a changing environment. One of the recurring questions of managers and professionals is why it is relevant personal brand in my company or my employees? The post includes 23 strong reasons based on insights different authors of leadership environments, entrepreneurship, management, marketing, HR, coaching…
  3. Jobseekers, better go for the 80 and forget 20. Because a 80% people kill themselves to find the 20% of jobs? Access the hidden job market (a 80% to offer) It is vital, so in the post keys WOM development (word-of-mouth or communication WOM). He also stressed the importance of our key partners (business model) and how to get your prescription, and protocols to be more effective in that search.
  4. What makes you a unique person in the world. If you ask me about the book that has most influenced me in my life, I do not have doubts: The little Prince of Antoine de Saint-Exupéry. There is a passage that the fox tells the little prince “I am not for you more than a fox like a hundred thousand foxes”, and that derives a relationship that will turn one another in unique in the world. A brief post, intimate.
  5. Value and Values, the heart of the personal brand. The post highlights the evolution of models, from selection by merit-family-contact skills and finally to the combination of value proposition + Values. also I insist that is not communicating, it is to communicate well. Amplify a bad message is to die. We too importances to the magnitude of our communities and little value that we generate. The post has been referenced by Francisco Alcaide in his post 75 items to end 2017.
  6. 14 cases invisible personal brand that changed the world. Following an experiment I made in Linkedin to publish microposts with powerful images and captions, I encouraged her to compile this post 14 cases of people who went unnoticed but made great social changes, political and cultural.
  7. No corporate vision no employer branding worth. If you take a look at Google Trends, you see that the term employer branding this on fire. But many companies believe they must attract external talent without having the house tidy and thorough internal people involved in the project. Corporate vision must be inclusive, inspiring and empathetic (you can make it your own). I make special mention of the vision and courage of EY and José Luis Risco turbo engine to bet on the personal brand of its people to the event #YoConstruyoEY.
  8. What is the trigger for your career? Carl Jung said that about “I am not what happened to me, I am what I choose to be”, and with that I define the two types of impulses that led us to where we are today: the idealistic impulse (all had childhood dreams) and channeler momentum, a fuze that detonates the action plan.
  9. What is a stakeholder and how it affects brand management staff. Known in Spanish as “interest groups”, the stakeholders They are a key point in our strategy of partnership and communication. And that works both professionals being employed as their own. The question is do we identify them? How do we get each group? What goals and what value proposition?
  10. The best of 2016 a Personal Branding A year ago, at this time, I thought of this format “the best of…” always from a very personal point of view. The post has to travel to be in the “top 10” of this year, and it encouraged me to repeat. The truth is that it requires a major effort, but thanks to tools like Pocket, everything has been easier.

I hope you enjoyed this particular vision of the best of 2017 an HR branding. I wish the best for 2018. heart.

cover image:

Working as part of living; that of “work to live” It has expired

Following a good post of Andrés Pérez Ortega entitled Who do you work really (and I recommend reading), I issued a tweet supporting it with a pair of images. Up to this point, nothing new. But tuitero (by the way, very proud of their community judging by his bio), by name Oscar Gamarra, tuit answered the question: Do you work to live or live to work? Who answers?

Do you work to live or live to work? A question that, for me, It has expired

I am firmly convinced that work and part of living. I forgive the unemployed, but if job seekers are working on a project > Find employment. The boundary between living and working is fading. and Pink identified this emerging trend 2002 in his prophetic book Free Agent Nation. but after 2002 They have passed many things that force us to reflect:

the future of work

Source: EY

  • According Kelly Palmer, CLO, the responsibility lies with each person when to take control of their professional development. That is to say, this is not the end of the training offered by enterprises, but the end of mentoring and responsibility for such training.
  • I often use the phrase Vijay Singh, former head of innovation VISA Inc.: what others say about us will be the most important metric of the future. And that highlights the importance of management and personal reputation have and will.
  • On the other hand, McKinsey says workers who have the skills and support needed will ease the transition to new jobs. But it is worth noting that these posts will also largely to freelances.

Do you remember when undocking?

I hope the question does not offend. First began disruptions to our “extra-work life” with email. They were then SMS, those who followed other applications like Whatsapp or Telegram. The question is do we take work home? or simply because we have incorporated new hybrid habits into our lives.

One can take a trip a week in the middle of spring and continue “fulfilling” with his job description, thanks to computers, smartphones, videoconferences… The holidays will be more deconstructed. The famous month of paid vacation is history for many (I include). It is replaced by small periods away as you can.

What I'm seeing is that the work is integrated into our lives, is no longer that if you work to live, is that It integrates many living things inseparable, including an increasingly continuous connection with work projects.


cover image: Linkedin

PD: I invite you to follow my new magazine “Everything leaves a brand” one Flipboard, themed personal brand, personal branding, employer branding, employee advocacy programs, storytelling, branding…