Platforms come and go, the strategy remains
Platforms come and go: this week Slideshare disappears but People Cards by Google appears. But a strategy makes us less dependent
RRSS
Pros and cons of having private profiles on social media
I see that having private or public profiles still raises doubts for many social media users. In this post I explain, with the help of Oscar Del Santo, the pros and cons of having a private profile, although I advance you that from the point of view of your personal brand, there are more advantages and opportunities … Read more
Personal Branding and LinkedIn: facts for each other
This week I have been present at three events where Personal Branding and LinkedIn have been the protagonists. The personal brand course at Ferrovial, with six years of travel. There the attendees valued the importance of this network for active professionals. In Vassis Conseil I had the opportunity to hold a talk about … Read more
The phenomenon of “Tinderization” Linkedin joins that of the “CEOization”
Tinderization on Linkedin, without barriers to entry The phenomenon of “TINDERization” Linkedin is because on social media in general there are no barriers to entry. And in professionals like Linkedin, that maybe they should be somewhat careful in accepting profiles, it's exactly the same thing. Anyone can enter with … Read more
Do you have a millennial spirit?
Neither all millennials behave as such or all previous generations (Generation X, Baby Boomers...) behave so differently than a millennial. Last Thursday the Broadcast and Audiences and Arena Media team (Havas Group) presented the VII wave of the Social Media Observatory dedicated to Millennials, And I … Read more
Who to follow on social networks (Ⅱ)
(Ⅱ) Who to follow in networks: Youtube, Instagram, Google+ If we talk about three social networks the other day as linkedIn, Twitter and Facebook, today we go into YouTube, Instagram and Google+. Each of these networks has different follow-up procedures. Let's see them: YouTube There are several ways to follow a user who gives us value … Read more
Who to follow on social networks (Ⅰ)
(Ⅰ) Who to follow in networks: Linkedin, Twitter, Facebook Who can we follow on social media? Obviously whoever we want, but as a general criterion I usually opt for four profiles: to those who can bring us value, to those who help us spread the message, recruiters and those we want to return courtesy, without more. 1. … Read more
You'd trust Snapchat to get a job?
I share this article titled "Could you trust Snapchat to get a job?" published in Expansión by its editor-in-chief Tino Fernández in which collaborations of a certain level appear, nothing less than Eva Collado Durán, Aziz Zaghnane and Pablo Urquijo. I act as the opening act (a role I've always liked). I hope I'll help you., especially if … Read more
New digital profession: ghostbusters
The ghost hunters are here to stay. The “to see who has it longer” feeds these professionals emerging from the digital landfill