Don't let technology step on you, use it to your advantage

Technology. This is the fifth of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding.

If you have little time, I invite you to watch this video-summary:

What if human-machine fighting becomes alliance?

Trends 2020 couldn't miss the technology. If you know me, you know I'm a great advocate of the "Human Branding" philosophy, to take advantage of human traits such as empathy, the creativity, imperfection, improvisation, intuition... It's something innate in human nature.

Is it possible for us to move from enemies to allies in the human-machine binomial?

We look at technology as a threat, and that's a partial look

When I teach training in personal branding, many of the attendees see the technology within the "A" of the SWOT; that is, as a threat. Especially when it comes to the automation of processes and jobs.

Let me give you an example of threat turned into opportunity:

The estate agent's case

A real estate agent is someone who rents, buying or selling property to customers. Also to carry out tasks such as studying property listings, interview potential customers, accompany customers to the property site, discuss the terms of sale and draft real estate contracts.

Well, according to one Oxford University study on the future of work (2013), the percentage of robotization envisaged in 2024 for that position is of the 58% (readers, based on that same study, they place it in a 86%).

It is very likely that this profession, as defined, Be replaced by robots/AI in a few decades. My question N1 is what is the part of a real estate agent's job that can be automated? And the question N2 is Why couldn't the same real estate agent take the initiative to automate that part and devote himself to what really has value, for sale?

The sale, if it's not from a product commodity, requires empathy, intuition, Advance, creativity, respect, flexibility... aren't they traits 100% humans?

Technology makes us better

I think technology, well applied, makes us better, faster, Accurate. In the case of technology applied to digital communication, helps us eliminate the idea of time (on the Internet our brand is awake 24 hours a day) and space (our online messages go beyond the local level).

We must act as digital humanists, taking advantage of the best of the human condition and the best of technology.

Boost your brand so robots don't dominate you

This was the title of the round table in which I had the honor of intervening alongside Joan Clotet, Eva Collado, Elena Arnaiz and Celia Hil over the past Personal Branding Lab Day. The focus was on the world of work, and we all agreed with Joan: If you work like a robot, you'll be replaced by a robot.

The way to avoid it is to, precisely, value our human traits: Improvise, Guess, change plans, empathy, critical thinking, Unlearn, to learn, and also get it wrong.

Here's the round table, lasting almost 30 minutes.

Make robots work for you

Alexa, Siri, Romba. Virtual assistants, presence sensors, vision systems, connected appliances, smart vehicles… Today we have technology that makes our lives easier. That's true, but let's remember to read the instruction manuals, Latinos are not conducive to doing so.

My friend and colleague Arancha Ruiz has included a chatbot on her website to better target her potential customers. Her name is Maria José, and the important thing is not whether it exists or not. The important thing is if it solves our problem. Technology at the service of the person, and not vice versa.

Multiple applications, but one sticks out #lifelonglearning

If I had to highlight a field where technology is put at our service to make us better, it's the one applied to learning.

Today there are few excuses for not learning a competition thoroughly: MOOCS (free online college courses), virtual academies, online courses, great initiatives like Linkedin Learning, as Infojobs Academy. What until recently was reserved for a few, now has universal reach.

And it's not just about scope, but of diversity. There are courses for everything, 100% online, Asynchronous (we can connect at the time we do well), Universal, in any language and all the subjects of knowledge.

You see: don't let technology step on you, use it to your advantage. By the way, Merry Christmas!

Congratulations Christmas Guillem Recolons

Stock Photos from VectorMine / Shutterstock

Save the date: TEDxEixample 2020

We already have a date for the 2nd edition of the TEDxEixample: yes, 22 May 2020 of 15:30 22h at the Antiga Damm factory in Barcelona.

TEDxEixample 2020

Shape Your World” will be the common thread of 2020. And for the moment, we already have some speakers Confirmed. At the moment we unveiled three speakers:

Álex López: Top 10 World Influencers Social Selling and First in Spanish. One of the largest and most reputable professional network experts like LinkedIn. Author of the book "Digital Customer Digital Seller". Social Media Trainer at Universities and Business Schools like IESE, ESADE, IE, ISDI , University of A Coruña and University of Deusto.

Joan Clotet: Digital Humanist. Committed to people to help them get to know each other better and grow individually and collectively in this era #digital. Talent Innovation Manager one Ferrovial. Explorer and spreader. Executive coach (Icf) and mentor. Univ Consultant/Speaker/Facilitator. Ferrovial, Join, Eada, ESADE, Upc, Icemd, Convention

Javier Peña: CEO and scientist of Elisava is a dreamer passionate about the world of materials and matter. She studied chemical sciences in Barcelona and gets her PhD working with smart materials. He teaches materials in Elisava under the umbrella of Design and Engineering and integrates the language of matter at the same level as that of numbers, lyrics and musical notes.

If you don't want to run out of tickets, I wouldn't wait long. Here's the link Enterticket TEDxEixample 2020.

“9: Let your talent flow”, Soymimarca's new ebook9, the soymimarca ebook 2019

For the ninth year in a row, Soymimarca will give us a gift from its website on Christmas day, yes, 25 from December. It is a compilation of the best articles published on the blog, proloafiated by Elena Arnaiz.

With articles from Fran Segarra, Vladimir Estrada, Nancy Vazquez, Pablo Adán says, Paula Fernández-Ochoa, Eva Collado Durán, Maria Sanchez and writer.

Do not miss it, is free. Connect the 25 December with

The best of 2019 Personal Branding

Next Saturday 28 from December, last post of the year on this blog, brings the best of the year. As has been customary, I'll present a selection of the best personal branding articles from all the authors.

Also the best books, and the best events.

10 ideas worth spreading (10 speakers, better)

TEDx Eixample 2019: Videos with 10 ideas from speakers of past 22/3.


If you're new to this blog, let me give you two essential pieces of information: 1. Although I'm dedicated to Personal Branding, I'm a true fan of TED and TEDx talks 2. In addition, I volunteer of TEDx Eixample, which held its first edition in Barcelona 22 March 2019, I would say successfully.

In this article, I detail the 10 ideas that the speakers put on the stage and I add the videos (in order of appearance) of each of the ten talks. I hope you enjoy them as did the 260 People who attended the event.

Idea 1: Stay ignorant so as not to fall into the myopia of specialization. By Toni Segarra

We are in the age of omnicanality, and the panorama of a marketing director to communicate an idea becomes complicated. The publicist Toni Segarra claims, in his transition from an Advertising Agency to Freelance, the importance of remaining ignorant so as not to fall into the myopia of specialization. He also claims to recover the product as a fundamental element of communication.

About Toni Segarra

Throughout his career, He has worked on campaigns that have won awards at major festivals around the world, including 39 Lions at Cannes Film Festival, unanimously considered the most important prize in the world, among which they include one of only two Grand Prix achieved by Spanish agencies. And well over 100 soles at the San Sebastian Festival, including 7 Great prizes. Year 2010, the spot "Mano" BMW was chosen as the best ad of the past 25 years old . He is a member of the boards of international advertising schools: la Miami Ad School en Hamburgo y la Berlin School of Creative Leadership. In May 2007, British magazine Shots, select it as one of the "100 top creative minds" World in December 2016 Forbes magazine included him in its list of 25 most influential people in Spain. In May 2018 the same magazine selected him to wishlist: “100 most creative people in business”.

Idea 2: There is no excuse not to keep fit, neither time nor space. By Paula Fernández-Ochoa

Legal marketing expert and personal brand in high-performance environments gives us a few simple tricks to keep fit in 10 minutes a day with minimal space. Proposes not get excuses and learn to live laughing.

About Paula Fernández-Ochoa

To exercise the legal profession for years, It has now set up his own consultancy Legal and Personal Brand Marketing and Corporate + MoreThanLaw and, in parallel, for their healthy lifestyle and love of sport, He has created its own brand: VivircorRiendo.

He has been a lawyer at Mazars and Garrigues, Legálitas manager and Head of Business Development at Roca Junyent. Degree in Law and Diploma in Economics (ICADE), Degree in Administration and Management (Pompeu Fabra), PDD at IESE and Program Marketing and Digital Sales at ESADE.

Idea 3: Our stories to achieve immortality. By Victor Amela

Journalist and novelist perfectly remembers the day he learned to read and the revelation meant for him. Us into a narrative that allows us to understand that however much the media have changed throughout history, the need to have stories to tell remains unchanged. Finally we invite us to tell our stories and reach immortality.

About Víctor Amela

Barcelonan 1960, is a journalist and novelist. He is dean of television criticism in the Spanish press, he has held since 1984 in "La Vanguardia", diary in which he co-created twenty years ago "contra", palpitating page interviews (carries 2.500) they do not exhaust their curiosity. Collaborates on radio and television. He is the author of the breviary "The inspirers of Amela", novels "The Captain's Daughter Groc", "Love against Roma" and "Imperfect cátaro", and egografía "Almost all my secrets". Just published the novel "I was able to save Lorca". Peaking currency Ramon Lull: "Since we exist .., Let us rejoice!”

Idea 4: Get ready to understand Africa as the new China. For Jordi Hereu

Who was mayor of Barcelona and an expert in development of cities breaks the topics that we have installed on the African continent and presents the explosion of wealth that is about to come on this continent.

About Jordi Hereu

Mayor of Barcelona during the period 2006-2011. He is currently Chairman and consulting partner company BARCELONA BUSINESS PLATFORM, BPE, specializing in competitiveness and business internationalization, and co-founder of Fledge Barcelona program that works in business development and growth of start-ups with high social impact in emerging countries, specifically in Africa. specialized consultant in city development strategies, and the design and construction of urban visions with strategic positioning, as Chairman and member of the company IDENCITY, Patron of the Environmental Forum Barcelona Platform and newly appointed director of AENA.

Idea 5: We all have a Personal Value Added. Sergio Ayala

How can a person achieve success? Eventually life teaches you that not all people are Steve Jobs, J.K.Rowling or any of the examples of success. Sergio Ayala why you desgrana his manifesto media men, where you'll find its proposal for you to achieve success.

Sergio Ayala

Entrepreneur and lecturer degree in Law and in Education, reconciles the management of their companies with their passion for effective communication, practical and high doses of mood. Currently he is manager of the company SAC SERVICES, dedicated to industrial technical installation and dedicated to the purchase SEALQUILA, rehabilitation and leasing. Author of the manual sales Buy All I Want and has a separate section on local broadcast Onda Cero addressing issues of happiness and good humor. Lecturer at national level has extensive experience as an original speaker on such controversial issues as the need for good humor and buenrollismo in jobs.

Idea 6: Music helps us reconnect. By Guillem Roma

Live in a hyper-connected world has disconnected us as individuals. But music can help us rediscover that we can find connections between such different things as a reguetón and habanera

About William Rome

Musician and audiovisual, Guillem is one of the authors of the new Catalan music scene. It surprised by the originality of a creative universe where live Latin American and Mediterranean influences. It has a restless personality, that has taken her from Cuba, where he studied film, to live three years in Mexico, where he created a production company working on various television projects to publish three albums in the last five years. Guillem Roma created around an interesting creative world where many different energies are connected. Now just published his latest work “Constant and variable”, the result of a process of transforming their own songs which begins a new tour that will take you through different stages of the country.

Idea 7: The big data helps us also with small decisions. By Mar Santamaria

Urbanist Mar Santamaria tells us that life is a series of small decisions. The big data is able to collect these small decisions that we share and pose light on how we want the place where we live. "Life are small and big decisions, in fact, perhaps one of the most important is this: Where we live?”

On Mar Santamaria

Co-founder 300.000 Km/s, innovation office specializing in urban planning and data analysis that develops tools that facilitate the understanding of the city to the various actors involved in its planning and management.
His work has been recognized with the first prize CIVIO Foundation – BBVA 2014 to display data, COAC-AJAC award 2016 and 2014 disclosure of architecture and testing, a mention finalist for the award ODI AWARDS 2016 (Open Data Institute) the project OpenPapers, 4 finalists in CityVis Prize 2016 hosted by the conference UNCHS, a winning project and two finalists to the Spanish Biennial of Architecture and Urbanism 2018.

Idea 8: True wealth lies in diversity. By Daria Shornikova

Daria Shornikova spoke about the concept “transmigrants”, people who happen to live on the border between cultures and states. Because every time will be (will be the) more people and. In the XXI century the concept of purity no longer makes sense, and true wealth is the diversity and movement.

About Daria Shornikova

Daria is the superpower of adaptability. From one country to another, Linguistics technological, healing art exhibitions to create trips innovation worldwide. The reason is always the same: make spectacular things happen. Through empowering people, create new solutions, build vibrant stories to tell them to change their perpetrators and the context around them. Currently, Daria es Project Director en Imagine Creativity Center, Global Shaper and explorer of transmigrants and border identities.

Idea 9: Beauty has the capacity to endure. For Anna January

Beauty is one of the most abundant and accessible resources we have around us. It is almost impossible to describe it and appreciate it is a personal decision. Beauty endures, It is valued and can even be therapeutic. Anna Gener shows us what true beauty.

On January Anna

President and CEO of Savills Aguirre Newman Barcelona, He runs a large specialized team in different disciplines estate. Committed to economic and social life of Barcelona, actively involved in various organizations, He is a member of the Executive Committee of Barcelona Global, Board of PIMEC (Patronal of Small and Medium Enterprises Catalunya), Board Circle Equestrian, Minister of Women Business Economics Observatory Chamber of Commerce of Barcelona, Patroness of the Cares Foundation and patron of the Foundation Picasso Museum.

Idea 10: The smile is the language of smart people. By Victor Parrado

Face life with humor is the best way to change the mood of other people and get your own life is much richer. You can even become useful at a time of maximum risk as an operation following an accident

Victor Parrado

A guy Barcelona 38 years old , son of Andalusian father and mother extremeña, the middle of three brothers, which always he attracted the attention of small Graciet doing anywhere. "I like being a person who loves what he does, what he says and share what you have "After several years working in commercial (despite having studied law degree) and after a 2012 Major changes on a personal level, He decided to shake up her life and focus on what filled: the comedy. And here he: climbed on stage, providing essence, always looking its best and especially sharing moments of joy, laughter and smiles to all those people who come to see.

10 ideas worth spreading. 10 cracks that have given us. Make circulate, Here is the link:

Brief history of a week that could change the world

I recognize that it has been an intense week, coming from a few intense months. I still remember Andreu Coranti (former gym coach), sentence, when he said "You will have a rest when you're dead". A philosophy of life that possibly is shared by my friend, colleague and partner Paula Fernández-Ochoa and his "I ask for life”.

Digital transformation that can change the world

Thursday afternoon we were able to attend the presentation of the book "El mundo cambia, ¿y tú?" of my friend, colleague and partner Eva Collado, edited by Alienta Editorial. If Eva is emotional , her presentation on Thursday -a great one- became a whirlwind of emotions.

Roger Domingo (Alienta) started presenting the book and highlighting one of the first headlines as great summary: “If you master the environment, you master this new world”. Next was Laura Chica, prologuist, who invited to love uncertainty. Sonia Rodriguez Muriel and Carmen Soler Pagán, epiloguists, dedicated their words to describe Eva and define her personal brand:

Eva is passion, is feeling, is courage and example of adaptation to a new environment of uncertainty in which she has managed to develop in a natural way.

Then it was the turn of Eva, who reviewed the contents of the book under several master infographics made by Ronald Duran. And later on, of course, she made a "Collado special"When he sent out a scene at all what we had collaborated on the book. Treacherously, without notice, she asked us why we agreed to collaborate and what part had developed each one of us. It was great.

While fans queue searching signature increased in the NH Calderón Barcelona Collection, some of us went to for Luis Cañas to celebrate the event. It was an electrical event.

Ideas that can change the world: TEDx Eixample, edition 2019

Friday was the big day. Almost a year working in distilled 4 hours of great ideas, great people and an enviable public. Was beginning the first edition of TEDx Eixample. Little did that beer of Pau Samo in April 2018 at the Velodrome where I was invited to volunteer TEDx he would end so well.

Types that can change the world

Pau Samo is one of those guys. It reminds me of the words of our grandparents "if you want someone to do something important, encárgaselo to a busy person ". It is the most emotional control guy I've ever met. He opened his hometown TEDx, Amposta, then your first host city, Lleida, and on Friday from its current city, Barcelona, the Eixample. We all have a hero, and this is mine.

Poetry can change the world

Toni Segarra, a guy who writes ads (and could bring them the voice Off), He was responsible for starting the talks, and he did talking about what he knows: advertising. Explained the paradigm shift that has meant moving from spot TV to more than 100 various media on which brands can expose their value. He claimed poetry advertising, of the life, as something that really reaches people.

Activated to change the world

If anyone can put up to 266 people in a wonderful place like Antigua Fábrica Damm, that is Paula Fernández-Ochoa. And he did, and not only that, We made us turn our joints, our muscles, vindicating the old "A sound mind in a sound body"As the nectar of a positive attitude. Its end, dressed in sports equipment, It was to form, again with all standing, his vee "I ask for life".

Literature to change the world

Víctor Amela, journalist and novelist, He did a masterful overview of the history of literature. But it was no use history, but the resistance has led to the adoption of new technologies. Socrates did not like Plato wrote appointments, and I do not follow. I leave for chat, along with the wonderful story of his grandfather when he suddenly gave a disjointed phrase "I could save Lorca”. Genial.

Africa can change the world

Transforming cities has outgrown to Jordi Hereu. Now he wants to help transform an entire continent. That's why he told us his experience Fledge, an accelerator for social startups and surprise they found in Africa. African startups are thirsty, and according to what he told us with electric passion the former mayor of Barcelona, definitely Africa is on position of being the new China.

Reason to change the world

Sergio Ayala He closed the first block talks causing. He knows better than anyone that differentiate ourselves is key, so it would be able to leave the bare stage. Shortly he lacked. Made a streaptease reverse, and he was wearing was reeling as the three key attitudes to succeed in this life. We gave a magic formula, yes, +1, not to give up and go for our dreams. How we laughed, God!

Music to change the world

This artist Cantonigròs number William Rome He left us speechless with his music, his story, his guitar and trumpet without trumpet. He explained as he knows, Half talking singing, the connections between a Havana and reguetón, through various musical styles. We also gave one of his masterpieces: the song "connections”, a jewel claiming that things are more connected than have told us.

Algorithms to change the world

Planning specialist Mar Santamaría He puts the technological key to a better life. We discussed algorithm artificial intelligence we can help interpret the opinion of many citizens. And that will help us to translate this knowledge into improvements on habitability. Life is made of small big decisions. And one of the most important is: Where we live?

Synergies to change the world

Daria Shornikova, management of innovation programs, He told us about people who decide to leave their original home voluntarily, for their motivations and concerns, to found a new home in another country, with the people there. transmigrantes? Many cultures as we know them today are the result of synergies, the concept of purity no longer makes sense, the world is one.

Beauty to change the world

Businesswoman and cultural patron Anna Gener, which every day gives us a work of art in a tweet, He told us about beauty. Anna claimed the observation of beauty that is all around us, in a portrait, a sculpture, a painting, a narrow street full of graffiti or the rooftops of a city. The contemplation of beauty generates similar neural responses to physical pleasure. pure therapy.

Laugh “outside” to change the world

Last but not least, Victor Parrado, funny, He explained how humor saved him (literally) life. It was in an operating room, an unusual place to generate smiles. And he did. His talk made us to be a person "ei" predisposes humor, to generate contacts, to make friends, in, to be a little happier. The time we spent in this life will be the same without her willingness. A lesson, many laughs.

TEDx Eixample small to change the world

Height does not large people, This is the heart. Y Ana Reyes, our volunteer responsible, among other things, from TEDx Eixample Salon, is big. He explained that besides the great event we saw on Friday, we have provided other small format and case called Salon. Y Ana, of course, He put salt and pepper to talk.

Later, when we have videos, I will post a case of this TEDX volunteers, speakers and possibly many people who attended, remember forever.

However, just say I'm proud of the great team of fellow volunteers. In the photography, from left to right, above, of Pau Samo (el gran Bwana), la speaker Daria Shornikova, Guillem such Recolons (speaker curator) los speakers Guillem Roma, Paula Fernández-Ochoa and Victor Parrado, Ruben G. Castro (our designer, crack), Carmen Gibert (responsible for communication and much more) and Robert Ferrer (Curator and expert TEDx Speaker). Down, from left to right, Alba Espejo (web and online communication), Eva Soto (organization and legal aspects), Ana Reyes (Eixample TEDx Salon responsible and more) and Helena Casas (partners and more).

volunteers TEDxEixample

I do not miss the ten university volunteers who joined us without expecting anything in return. The TEDx brand is powerful!

Connecting people to change the world

Saturday did not play to rest, so I went to the call of the connector friend Luis Fernández del Campo. Luis called us a few to #CocidoDay, an exceptional gastronomic meeting in the Galician restaurant Casa Darío from Barcelona.

What's better than to meet people around a Galician stew? Luis joined there who knew as Paula Fernández-Ochoa (Have you set?, Paula is on Thursday, Friday and Saturday). Also to Ricard Lloria y Pedro Rojas. And people who only knew virtually as Olga Berbes, Eva Romeo, Marc Mora, Debora Viana and Raquel Rosell. Under the baton of Domi, I tried the best cooked in my life. Thanks Luis for connecting.


Three short stories a week that could change the world. I hope you liked them. Have a nice week!

#TEDxEixample> promoters of ideas that can change the world Wanted

Two months ago I was in Lleida to witness the TEDxLleida 2018. There was of Pau Samo, who told me he had given witness to the organization Montse Diaz after three years of success as an organizer and licensee in Lleida and two in Amposta. The ideas contained in the papers this year loved, and stressed especially:

Birth of a new TED: TEDxEixample

Pau told me he wanted to talk to me in a few days in Barcelona, I had a proposal for me. Said and done, a few days later he told me that he had gotten a license “big” for a new TED in Barcelona that would take the name of the most emblematic district, the Eixample, the brainchild of Ildefons Cerda, engineer, urbanist, lawyer, Catalan economist and politician SXIX.

And that was not all. Pau told me to go ahead with this new challenge. With me, and some more, of course. Newsmaker. I could'nt believe it. I had been on stage two years ago TEDx Lleida, with a Talk about super powers (the values). And I saw how complex and exciting to organize a TEDx. A year of work consumed in a magical evening.

Emotional payment of a volunteer

I've always thought that a volunteer does not charge money, cobra emotional benefits, to see that other people can minimally improve their lives because of your time. And TED is that, a non-profit. And also the TEDx licenses that were created in 2009, raised as independent events (in fact, the "x" means "organized act independently).

In TEDx not charge the organizing team, They do not charge the speakers, and it is intended that the costs involved in the event (space, video and sound, Photography, catering, travel and subsistence expenses of speakers, web, social networks, acreditaciones) They are covered between sponsors and attendees entries.

I prefer to call them drivers of ideas

The word sponsor is me short when it comes to boosting ideas that can change the world. So I prefer to see them as enablers, as promoters of ideas. To bring speakers to expose ideas worth sharing requires a small investment, and not for what they charge (TEDx remember not paid its rapporteurs), is the cost of organizing the event.

If you are reading this and know impellers ideas, please, Tell them to go through the contact section of the website TEDxEixample.

Culture as a framework for the first edition

We did not have to discuss what would be the theme of the first edition: Culture. Barcelona's Eixample is a cultural engine, there is La Pedrera, The Fundació Tàpies, Palau Robert, Batllo house, House Punxes, Casa Elizalde, The Holy Family, the Hospital de Sant Pau… Poetry, town planning, architecture, culture, painting, literature, music, Photography, dance, film will star the # TEDxEixample19.

Proud to be part of a team

Perhaps this is the best part, Finding a collaborative environment of people armed to the teeth of motivation. We will not be creators of ideas, but believers, and we'll give everything so that in the first edition, expected (even without closed date) for spring 2019, a success. The measure of success is not money sponsorship, or the number of attendees, is the quality and capacity to mobilize ideas to be exposed.

A pleasure to share many days of illusion (and pressure, why deny) Pau Samo, Robert Ferrer, Rubén G. Castro, Carmen Gibert and Helena Casas, those who will join more, definitely.

In this TEDXEixample official website You can find more information. And finally, I leave you with one of my favorite TED talks, that will make you lift chair, to the Julian Treasure “Talking to listen to us”. A marvel. Have a nice week!