Some time we have been hearing the concept does Marca Personal o Personal Branding and above all that is very important work it. The concept of Personal brandIt has always existed, but especially the internet social networks They have made it publicly visible and of course that energizes.
From a marketing perspective, A trademark is a name or symbol to identify products or servicescompetitive differentiation. Thus, we must properly understand the techniques and internet communication tools for attaining the leadership of our own personal brand. And is that the Personal Branding It is a powerful weapon to highlight and increase our employment and business opportunities.
The changes are occurring in Social Media They are having a direct impact on brand strategy and those with a better focus and know how to use social networks effectively, You will have a competitive edge.
This statement applies not only to companies, but ourselves. Separation of professional staff Me and I, every day is disappearing and we are the same person with a unique essence. In fact, with a clear orientation Marketing You can integrate professional and personal values. Therefore it is essential to work what differentiates us and project. It is not an easy task but we must work on our own brand, at our identity and how we want to be perceived. We must work our visibility and invest time in our image, reputation,personal position and what impact we want to achieve.
To continue learning and deepen these concepts, Inesdi offers a conference Personal Branding and Social Networking hand two experts.
William Recolons and Jordi Collell We will explain how to manage a personal brand through social networks, from a practical perspective and we talk on career that has this new activity.
Guillem Recolons: Founding partner of the company Soymimarca and management specialist personal branding. Publicist
Jordi Collell: Founding partner of the company Soymimarca and management specialist personal branding. Lic. in Economics (UAB), coach graduated from the University of Texas (Dallas).
In collaboration with :
- Your business model: how to move from diagnosis to action plan - 18 May, 2019
- Your social networks are yours, they belong to your personal brand - 10 May, 2019
- What drives social conformity? (Asch's experiment) - 4 May, 2019
- 10 ideas worth spreading (10 speakers, better) - 26 April, 2019